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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Influencer Marketing, Word of Mouth Dan Brand Image Terhadap Purchase Intention Pada Produk Scarlett whitening (Studi Mahasiswa FEB Universitas Islam Malang Angkatan 2020) Ulya, Naylia Fadhilatul; Sunaryo, Hadi; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to identify the influence of Influencer Marketing, Word of Mouth, and Brand Image on Purchase Intentions for Scarlett Whitening products. The sample used in this research uses the Snowball sampling technique, which is a data source sampling technique which at first is small in number, over time it becomes large and to determine the sample size using the Slovin formula which has a sample size of 82 samples used in the results of this research as well as showing There is a significant positive influence between Influencer Marketing, Word of Mouth and Brand Image variables on Purchase Intentions for Scarlett Whitening products. Likewise, the Influencer Marketing, Word of Mouth and Brand Image variables have a partial and simultaneous influence on the Purchase Intention variable for Scarlett Whitening products. Keywords: Influencer Marketing, Word of Mouth, and Brand Image
Pengaruh Kepercayaan, Kemudahan dan Kualitas Layanan Terhadap Kepuasan Nasabah (Studi pada Pengguna M-Banking Bank BRI di Kota Malang) Firdaus, Hilda Alivia; Nurhidayah, Nurhidayah; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to test and analyze the influence of trust (X1), convenience (X2)  and service quality (X3) on customer satisfaction in Bank BRI m-banking users in Malang City. The type of research used is explanatory research with a quantitative approach. The population of this study is Bank BRI customers in Malang City who use the BRImo application. The sample of this study used the Malhotra formula, which was obtained from a sample of 90 respondent. This study uses a multiple linear regression analysis method, which is carried out using the SPSS 25 analysis program. The result of this study show that the Trust variable (X1) has no effect on customer satisfaction in Bank BRI m-banking users in Malang City, the Convenience variable (X20 has an effect on customer satisfaction in Bank BRI m-banking users in Malang City and the Service Quality variable (X30 has an effect on customer satisfaction in Bank BRI m-banking users in Malang. City. Keywords: Turst, Convenience, Service Quality, Customer Satisfaction 
Pengaruh Digital Marketing, Online Customer Review, Price Discount Terhadap Keputusan Pembelian Produk Di Hampers_Quu Mojosari Mojokerto Oktaviyanti, Vara; Asiyah, Siti; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze and evaluate the effect of digital marketing, online customer reviews, and discounts on purchasing decisions simultaneously and partially at Hampers_Quu Mojosari Mojokerto. this research uses a quantitative approach. A total of 80 people participated in this activity. validity and reliability tests were conducted to measure the performance of research questions as data collection tools. In addition, this study uses normality test, heteroscedasticity test, multicollinearity test, F test, R2 test and t test. The results of this study indicate that digital marketing, online customer reviews, and discounts simultaneously and partially have a positive and significant effect on purchasing decisions. Keywords: digital marketing, online customer review, price discount and purchasing decisions.
Pengaruh Brand Image, Brand Awareness dan E-WOM (Electronic Word Of Mouth) Terhadap Keputusan Pembelian Merché (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang) Hamida, Rahma Nur’aini; Nurhajati, Nurhajati; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to identify and analyze the influence of brand image, brand awareness, and E-WOM (electronic word of mouth) on purchasing decisions for Merché among students of the Faculty of Economics and Business at the Islamic University of Malang. The research method used is a quantitative approach with an explanatory research design. The sampling technique employed was purposive sampling, with a total of 75 respondents. Data analysis was conducted using multiple linear regression analysis with SPSS 29 software. The results of this study indicate that 1) Brand Image does not have a significant effect on purchasing decisions, 2) Brand Awareness has a significant effect on purchasing decisions, and 3) E-WOM (Electronic Word of Mouth) has a significant effect on purchasing decisions. Keywords: Purchasing Decisions, Brand Image, Brand Awareness, E-WOM (Electronic Word Of Mouth)
Pengaruh Advertising Appeal, Word Of Mouth Dan Brand Image Terhadap Keputusan Pembelian Iphone (Studi Pada Mahasiswa FEB Universitas Islam Malang) Susilo, Agung; Priyono, Achmad Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract  This study aims to analyze the advertising apeeal, word of mouth and brand image on iPhone purchasing decisions for FEB students at the Islamic University of Malang. Using multiple linear regression methods, this research focuses on explanatory research with a quantitative approach. The research sample of 75 consumers was taken using the Malhotra formula. Data analysis was carried out with the help of SPSS version 25 software, including validity test, reliability test, normality test, classical assumption test, hypothesis test, and R2 coefficient of determination test. The results showed that advertising appeal, word of mouth, and brand image simultaneously influenced consumer purchasing decisions for iPhone products for FEB students at the Islamic University of Malang. Specifically, advertising appeal and word of mouth have a partially positive impact on purchasing decisions, while brand image partially has no significant effect on consumer purchasing decisions.  Keywords: Advertising Appeal, Word Of Mouth, Brand Image, Purchasing Decisions  
Pengaruh Gaya Hidup, Harga Dan Kualitas Layanan Terhadap Keputusan Konsumen Pada Dhogvape Malang (Studi Kasus Pada Dhogvape Store Malang) Nurcahyono, Septian Dwi; Wahono, Budi; Rizal, Mohammad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Penelitian ini bertujuan untuk menguji pengaruh harga, kelengkapan produk, dan lokasi terhadap keputusan pembelian pada Dhogvape Malang. Sampel yang digunakan dalam penelitian ini adalah 100 pembeli di Dhogvape Malang. Teknik sampling yang digunakan adalah purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah analisis data kuantitatif yang menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara simultan variabel independen berpengaruh signifikan terhadap variabel dependen. Berdasarkan hasil pengujian secara parsial, variabel kelengkapan produk berpengaruh signifikan terhadap keputusan pembelian pada Dhogvape Malang, sedangkan variabel harga dan lokasi tidak berpengaruh signifikan terhadap keputusan pembelian pada Dhogvape Malang. Kata Kunci: Harga, Kelengkapan Produk, Lokasi, Dan Keputusan Pembelian
Pengaruh Sales Promotion, Content Marketing Dan Shopping Lifestyle Terhadap Impulse Buying Pada Aplikasi Tiktok Shop (Studi Kasus Pada Mahasiswa Manajemen FEB UNISMA Angkatan 2020) Mas, Hazim Achmad Ibnil; Wahono, Budi; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine and analyze the influence of sales promotion, content marketing and shopping lifestyle on impulse buying on the TikTok Shop application, either partially or simultaneously. The research method applied is a quantitative approach. The population used in this research is 474 Management Students of FEB UNISMA Class of 2020, however the students who use the TikTok Shop application are not known for sure. The sample results of this research were 80 students of Management Study Program FEB UNISMA class of 2020 with sample calculations using the Malhotra formula. The results of this research show that sales promotion, content marketing and shopping lifestyle simultaneously have a positive and significant effect on impulse buying on the TikTok Shop application. Meanwhile, partially, sales promotion, content marketing and shopping lifestyle have a positive and significant effect on impulse buying on the TikTok Shop application. Keywords: Sales Promotion, Content Marketing, Shopping Lifestyle, Impulse Buying, TikTok Shop App. 
Pengaruh Struktur Modal, Profitabilitas, dan Ukuran Perusahaan terhadap Nilai Perusahaan Dimoderasi oleh Kepemilikan Manajerial (Studi Kasus pada Perusahaan Sektor Barang Konsumen Primer yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2022) Nurhidayah, Triana Dewi; Mardani, Ronny Malavia; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to examine the influence of capital structure, profitability, company size on company value which is moderated by managerial ownership. The population in this research is primary consumer goods sector companies listed on the Indonesia Stock Exchange (BEI) in the period 2020 to 2022. Using the purposive sampling method, a total sample of 78 primary consumer goods sector companies was obtained, so the total observations in this research were 234 observations. The type of data used in this research is secondary data. The Moderated Regression Analysis (MRA) analysis technique is used to test the interaction of independent variables and moderating variables to see whether they have an effect on dependent variable. The results of this research show that capital structure as measured by DER has a significant influence on company value, profitability as measured by ROA has no effect on company value, company size has no effect on company value, managerial ownership is able to moderate and strengthen the influence of capital structure on company value, Managerial ownership is able to moderate and strengthen the influence of profitability on company value, while managerial ownership is not able to moderate the influence of company size on company value.   Keywords: Capital structure, profitability, company size, managerial ownership, company value
Pengaruh Kualitas Produk Terhadap Minat Beli Ulang Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi (Studi pada Warung Makan Tacibay Dinoyo Kota Malang) Waris, Khoiril; Wahono, Budi; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to determine the effect of product quality on repurchase interest through customer satisfaction. The method used in this study is a quantitative method with an explanatory type of research. The population of this study is Tacibay Food Shop customers with a sample of 60 respondents obtained using non-probability sampling techniques with a purposive sampling approach. This research uses Structural Equation Modeling (SEM) data analysis method with the help of SmartPLS 3.2.9 software. The results of this study show that product quality affects repurchase interest, customer satisfaction affects repurchase interest, product quality affects customer satisfaction, product quality affects repurchase interest through customer satisfaction. Keywords: Product Quality, Repurchase Interest, Customer Satisfaction
Pengaruh Promosi, Harga, Kualitas Produk terhadap Keputusan Pembelian Skincare Somethinc (Studi Kasus Pada Mahasiswa Manajemen FEB UNISMA Angkatan 2020) Putri, Fadilah Adheyanti Arifin; Hidayati, Nur; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Beauty is something that is coveted by every woman from all walks of life. In general, beauty usually refers to a person's face and body shape. Someone can be said to be beautiful based on white, smooth, firm and clean facial skin. This research is located at the Islamic University of Malang, namely with 83 respondents, the method used in analyzing this data using multiple linear analysis methods using. The technique used in this research is purposive sampling. Purposive sampling is a sampling technique taken based on the criteria of the respondent, namely those who have purchased somethinc skincare. Based on the results of the study, it shows that promotion, price, product quality simultaneously influence the decision to purchase somethinc skincare. Partially promotion, price has an effect on purchasing decisions, and produlk quality has no effect on purchasing decisions for somethinc skincare. The research implications are expected for companies to consider more in prices, and improve product quality even better. Keywords: Promotions, Prices, Product Quality, And Purchase Decisions 

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