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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Pengembangan Sumber Daya Manusia, Human Relatin Dan Work Family Conflict Terhadap Kinerja Karyawan (Studi Kasus Pada PT. Total Cipta Persada) Novitasari, Mega; Nurhajati, Nurhajati; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to determine the influence of human resource development, human relations and work family conflict on employee performance at PT Total Cipta Persada. The method used in this research is quantitative which aims to explain the position of each variable and its influence between one variable and other variables. The data source used is primary data, namely by distributing Likert scale questionnaires to PT employees. Total Cipta Persada. The population in this study were all employees of PT. The total number of Cipta Persada was 62 people and used a saturated sample where the entire population was sampled in the research. The results of this research are that the variables human resource development, human relations and work family conflict simultaneously have a significant effect on employee performance. Partially, the human resource development variable has a significant effect on employee performance. Partially, the human relations variable has no significant effect on employee performance. Partially, the work family conflict variable has no significant effect on employee performance. Keywords : Human Resource Development, Human Relations, Work Family Conflict, and Employee Performance
Pengaruh Ketahanan Bisnis, Kompetensi Kewirausahaan Dan Kapabilitas Keuangan Terhadap Kinerja Bisnis UMKM (Studi Keuangan Pada UMKM Nasabah PT FIFGROUP) Zulaikah, June; Wahono, Budi; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze the influence of business resilience, entrepreneurial competency and financial capability on business performance in MSME customers of PT FIFGROUP. The population in this research is MSME customers of PT FIFGROUP Malang Raya. The data collection technique uses a non-probability sampling technique, namely the purposive sampling technique. The sample in this study amounted to 103 respondents. The data analysis techniques used are research instrument tests, classical assumption tests, multiple regression analysis tests, coefficient of determination tests, and t tests. The results of this research simultaneously and partially show that Business Resilience, Entrepreneurial Competence and Financial Capability have a significant effect on Business Performance in MSME Customers of PT FIFGROUP. Keywords:  Business Resilience, Entrepreneurial Competence, Financial Capability and Business Performance
Pengaruh Social Media Marketing, Review Vlogger Kecantikan Dan Brand Image Terhadap Keputusan Pembelian Lipstick Hanasui (Studi Kasus Produk Lipstick Hanasui di Kota Malang) Karima, Isnaini; Arifin, Rois; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to analyze and determine the influence of social media marketing, beauty vlogger reviews and brand image on the decision to purchase Hanasui lipstick on Instagram. This research uses a positivist philosophy with a quantitative approach. Sampling was carried out at Cosmetic Shops in Malang City using the Sugiyono formula so that the sample in this study was 75 respondents. This research method uses multiple linear regression analysis with SPSS analysis. Hypothesis testing uses the t test and F test. The results of the research show that brand image has a partially significant effect on the decision to purchase Hanasui lipstick on Instagram. Keywords: Social Media Marketing, Vlogger Reviews, Brand Image, And Purchasing Decisions
Pengaruh Brand Image, Lifestyle Dan Kualitas Produk Terhadap Minat Beli Smartphone IPhone (Studi Pada Mahasiswa Universitas Islam Malang Angkatan 2019) Prasetio, Jony; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the influence of brand image, lifestyle and product quality on the interest in buying iPhone smartphones (Study on students of the Islamic University of Malang class of 2019). The type of research used is quantitative. The sampling method using the purposive sampling method is a sampling technique by taking into account certain criteria, namely active students of the Islamic University of Malang, the sample used in this study was 100 respondents obtained from the calculation of the slovin formula with a data collection model through a questionnaire. The data analysis method used in this study is multiple linear regression analysis, data processing using the SPSS program version 25 for windows. The results showed that in test F or simultaneously the variables brand image, lifestyle and product quality had a significant effect on buying interest. The results of the t test or partially show that the brand image variable has no effect on buying interest, lifestyle variables have a positive and significant effect on buying interest, product quality variables have a positive and significant effect on buying interest.  Keywords: Brand Image, Lifestyle, Product Quality, Buying Interest.
Pengaruh Celebrity Endorsment, Citra Merek Dan Word Of Mouth Terhadap Minat Beli Skincare “The Originote” (Studi Kasus Pada Konsumen Generasi Z) Annisa, Balqis Firdina Nur; Nurhidayah, Nurhidayah; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract In this research the author used quantitative research methods in using primary data obtained from respondents' responses to statements in the questionnaire. The results of this research show that celebrity endorsements, word of mouth have a positive and significant effect on interest in buying "The Originote" skincare and brand image has a positive and insignificant effect on interest in buying "The Originote" skincare. The celebrity endorsement variable shows a positive influence with a sig value of 0.040, so the significance value is <0.05, which means that the better the celebrity endorsement, the higher the buying interest of "The Originote" skincare consumers. The brand image variable shows a positive influence but not significant with a sig value of 0.236, so the significance value is <0.05, which means that the better the brand image will increase buying interest in "The Originote" skincare. The word of mouth variable shows a positive influence with a sig value of 0.000, so the significance value is <0.05, which means that the better the word of mouth will increase buying interest in "The Originote" skincare. Keywords: Celebrity Endorsement, Brand Image, Word Of Mouth, Purchase Interest.
Pengaruh Self Efficacy, Adversity Quotient Dan Pendidikan Kewirausahaan Terhadap Intensi Berwirausaha Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Awalia, Riski; Nurhidayah, Nurhidayah; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of self-efficacy, Adversity Quotient, and entrepreneurship education on increasing entrepreneurial intention. The object of this research is students of the Faculty of Economics and Business, Islamic University of Malang with a sample size of 82 students with a record of having taken entrepreneurship courses and not having a business. The sampling technique used was purposive sampling. Data collection techniques using questionnaires and data analysis tools This study uses a quantitative approach because the data is obtained in the form of numbers. Based on the results of research analysis simultaneously self efficacy positive and significant effect on entrepreneurial intentions. And adversity quotient simultaneously positive and significant effect on entrepreneurial intentions. Same with self efficacy, Adversity Quotient, entrepreneurship education simultaneously positive and significant effect on entrepreneurial intention. Keywords: Self Efficacy, Adversity Quotient, Entrepreneurship Education and Entrepreneurial Intention.
Pengaruh Harga, Citra Merek Dan Word Of Mouth Terhadap Keputusan Pembelian Di PT Traveloka (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Hanin, Jilan; Rizal, Muhammad; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Price, brand perception, and word of mouth are the variables that will be studied in this study. Quantitative research methods were used in this study. Probability sampling using a purposive sampling methodology is the sampling method employed. Multiple linear regression methods were used in the data analysis conducted using SPSS 29. The study's findings reveal that at PT Traveloka, customers are swayed by pricing, brand image, and word of mouth when making purchases. Keywords : Price, Brand Image, Word Of Mouth, And Purchasing Decision 
Pengaruh Brand Trust, Brand Image, dan Klaim Logo Tasya Farasya Approved Terhadap Keputusan Pembelian Produk Skintific Pada Generasi Z Di Kecamatan Sidoarjo Azizy, Ailsa Rania; Arifin, Rois; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine "The Influence of Brand Trust, Brand Image, and Tasya Farasya Approved Logo Claims on the Decision to Purchase Skintific Products in Generation Z in Sidoarjo District". The type of research used in this research is quantitative research. This research sample was taken using a multistage random sampling technique, which is a sampling method in which the population in a large area is divided into several smaller areas with clear boundaries. The sample calculation uses the Lemeshow formula, namely with a total sample of 96 respondents. The analysis technique used in this research is multiple linear regression. The research results show that the results of the t test (partial) on brand trust, brand image and social media influencers partially influence purchasing decisions. Meanwhile, the research results show that the results of the F test (simultaneous) on brand trust, brand image and social media influencers simultaneously influence purchasing decisions. Keyword : Brand Trust, Brand Image, Social Media Influencers and Purchasing Decision.
Pengaruh Persepsi Resiko, Kualitas Layanan, Kemudahan Penggunaan, Dan Kepercayaan Terhadap Keputusan Pembelian Pada E-Commerce Tokopedia (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2020) Zayyana Wardah, Zalfaa Bilqis Nurfaihaa; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to determine the influence of perceived risk, service quality, ease of use and trust on Tokopedia e-commerce purchasing decisions. This research method uses a quantitative method using a proportional random sampling technique, namely a random sampling technique and the data source used is primary data with data collection using a Likert scale questionnaire for consumers who have made purchases on Tokopedia e-commerce. The sample calculation in this study used the Slovin formula which produced 87 respondents. The data analysis used is descriptive analysis, instrument testing, classical assumptions, multiple linear regression analysis and hypothesis testing using SPSS 25 for Windows. The results of this research show that risk perception, service quality, trust in use and trust simultaneously and partially influence purchasing decisions in Tokopedia e-commerce. Keywords : Risk Perception, Service Quality, Ease of Use, Trust and Purchasing Decision
Analisis Strategi Digital Content Marketing Dalam Meningkatkan Brand Awareness Dan Omzet Pada Wishyouworeit Adzkar, M Aqil; Wahono, Budi; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The concept of society 5.0 that has begun to emerge in Japan has become a major topic of social and economic change in the global era. This increasing use of the Internet in Indonesia has led to an increase in social media usage. The number of business operators operating in the same business and offering a variety of similar products or services makes it difficult for the public to decide their choice. The aim of this research is to analyze digital content marketing strategies in improving brand awareness and turnover on wishyouworeit. This research uses descriptive qualitative methods. Data is collected with observation techniques, interviews, and documentation. The informants in this research are the owner or owner wishyouworeit, the marketing wishyouworeit and the consumer wishyuworeit. Research results show that wishyouworeit strategies in content marketing determine objectives, target mapping, content ideas, content creation, content distribution, content amplification, content marketing evaluation, and content marketing improvisation. The strategy applied by wishyouworeit is able to improve brand awareness consumers and can make top of mind on the mind of consumers. Wishyouworeit is also able to increase turnover by 20% to 30% by 2024. Keywords : Digital Content Marketing, Brand Awareness, Wishyouworeit

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