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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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ANALISIS DAMPAK KUALITAS PELAYANAN DAN KEPUASAN SEBAGAI MODERATING VARIABEL TERHADAP LOYALITAS NASABAH BANK BRI KANTOR KAS UNISMA Mei Isnainiyah; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 06 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT The intense competition in the banking world allows each bank to compete to attract as many customers as possible by building close relationships with its customers by providing a quality service that is good and different from other banks, to establish customer loyalty.The research aims to examine the effect of service quality on loyalty and the interaction between service qualty on loyalty moderated by costumer satisfaction. The population of this study was all costumers of BRI Bank UNISMA cash office. The sample used in this study is accidental sampling, namely, accidental sampling techniques with 96 respondents. The type of research is explanatory research. The data collection method used questionnaires so that anyone who come to the Bank would fill in the questionnaire that had been shared by the reshearchers.  The results of this study are that there’s a significant effect between service quality on costumer loyalty with the result of 0.001< 0.05, thus it can be said that the hypothesis is acceptable. And the second hypothesis has an interaction between service quality and loyalty with satisfaction as a moderator of variable with a significant value of 0.17<0.05.in this study using a test MRA ( Moderated Reression Analysis). Kywords : service quality, satisfaction, costumer loyalty.
PENGARUH E-COMMERCE STRATEGY, SERVICE PERFORMANCE DAN KEPUASAN SEBAGAI MODERATING VARIABLE TERHADAP LOYALITAS NASABAH BANK BRI UNISMA MALANG Nurus Sofi; Rois Arifin; Ahmad Agus Priyono
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 6 No. 1 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT                          The purpose of this research is to know and analyze the influence of E-Commerce strategy, service performance and satisfaction as moderating variable to customer loyalty of Bank BRI Unisma Malang. Partially to customer loyalty of Bank BRI Unisma Malang. The sampling technique using purposive sampling is a technique of determining the sample with certain considerations. Data analysis tool used in this research is Simple Linear Regression Analysis And Moderating Regression Analysis (MRA)                   Based on the results of this study note that E-Commerce Strategy variables directly affect customer loyalty, Service Performance variables directly affect customer loyalty. While the interaction Variable E-Commerce Strategy and Customer Satisfaction does not directly affect customer loyalty and Service Performance and Customer Satisfaction does not directly affect customer loyalty.Keyword : E-Commerce Strategy, Service Performance, Customer Satisfaction and Customer Loyalty
Pengaruh Pemberdayaan Dan Lingkungan Kerja Terhadap Produktivitas Rumah Tangga Sasaran Pada BUMDesa Sejahtera Desa Dringu Kabupaten Probolinggo Dimas Aditya Eka Wardana; Abdul Kodir Djaelani; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 9 No. 01 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to describe and analyze the effect of empowerment and work environment on the productivity of targeted households in BUMDesa Sejahtera Customs Village simultaneously or partially by statistical tests. The sample consisted of 59 target household members from a population of 142 target household members. Data collection through the distribution of questionnaires and supporting data. In analyzing the data, this study was assisted by SPSS version 25. The analytical tools used in this study included the instrument test, normality test, classical assumptions, multiple linear regression analysis, and hypothesis testing. The analysis showed that partially empowerment had a negative effect on the productivity of the target households, while the work environment had a positive effect on the productivity of the target households of BUMDesa Sejahtera Desa Pabean. A simultaneous ceremony showed that empowerment and the work environment had a positive effect on the productivity of target households in BUMDesa Sejahtera, Customs Village.Keywords: Empowerment, Work Environment, Productivity
Pengaruh Lifestyle, Brand Image, Kualitas Produk Dan Store Image Terhadap Keputusan Pembelian Pada Toko Three Second Malang Rismalasari Rismalasari; Afi Racmat Slamet; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 07 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis research was purpose to determine the effect of lifestyle, brand image, product quality and store image on purchasing decisions at the Three Second store located at Jl. Soekarno Hatta No.A3, Kav.3, Jatimulyo, Lowokwaru, Malang City, East Java 65141. The method used is explanatory research which aims to explain the position of each variable and its effect between one variable with another variable, and the data source used primary method is by distributing likert scale questionnaires to respondents who have visited or bought Three Second products. The sample calculation in this study uses the Slovin formula which produces 87 respondents. The results of this research variable lifestyle, brand image, product quality and store image partially have a significant on purchasing decisions and simultane variables together have a significant effect on purchasing decisionsKeywords: Lifestyle, Brand Image, Quality Product, Store Image and Purchasing Decision.
PENGARUH PEMILIHAN TATA LETAK PRODUK, HARGA DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA ROYAL ATK (Studi Kasus Mahasiswa FEB Angkatan 2016 Universitas Islam Malang) Yati Ambarwati; N. Rachma; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 24 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT This research tests and analyzes the influence of product layout, price and product completeness to purchasing decisions on Royal ATK Mall Dinoyo City. The population in this study was a FEB student of 2016 Islamic University of Malang which is not known for certain numbers so samples used Malhotra 110 people. The method used is multiple linear regression analysis, using the t test and F test for the hypothesis. The results of this study prove that simultaneously the product layout, price and product completeness have a significant effect on decisions purchasing. While partially each price and product completeness variables have a significant effect on purchasing decisions, but the product layout variable no hassignificant effect on purchasing decisions.  Keywords: Product Layout, Price, Product Completeness, Purchase Decision. 
Pengaruh City Image Dan City Branding Terhadap Minat Berkunjung Ke Destinasi Wisata Lokal Di Kota Batu (Studi Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2017 ) Solikin Solikin; Budi Wahono; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 15 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstrak This study aims to determine the effect of City Image and City Branding on interest in visiting local tourist destinations in Batu city. This research is a type of explanatory research. The research subjects were 70 students of FEB Malang Islamic University class of 2017. The method of data collection is done by using a questionnaire. The analysis method used is validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, determination coefficient test, and hypothesis test. The results showed that City Image and City Branding have an effect on the interest in visiting local tourist destinations in Batu City, simultaneously City Image and City Branding on the Interest in Visiting Local Tourist Destinations in Batu City on Students of the Faculty of Economics and Business Malang Islamic University Class of 2017, the influence partially City Image and City Branding on the Interest of Visiting Local Tourist Destinations in Batu City for Students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2017. Keywords: City Image, City Branding, Interest in visiting
ANALISIS DAMPAK VARIABEL VARIABEL MARKETING MIX DALAM MEMBANGUN KEPUASAN PELANGGAN TOKO MEBEL DINA PARE KEDIRI (Studi Pada Pelanggan Toko Mebel Dina Pare Kediri) Ike edwin stya wandira; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT Competition in today's business world is so tight that as the number of business people increases to meet consumer needs, both goods and services, businesses are increasingly facing challenges to get the market share they want. Meeting the needs and desires of consumers requires a marketing concept called the marketing mix where to apply a good marketing mix is to pay attention to the elements of supply, price, promotion and distribution of selling products. In marketing there is a marketing strategy called the marketing mix or marketing mix which has an important role in influencing consumers to be able to buy a product or service offered by the company. The mix used in this study are products, prices, places and promotions. This research was conducted at the Dina Pare Furniture Shop located on Wr. Supratman No.35 Pare Kediri. This research was conducted to find out the impact of 4p variables affecting customer satisfaction in the Furniture Shop. From this study it was found that the product mix marketing variable, price, place and promotion affect customer satisfaction. Furniture Dina has good quality products, has a good model, there are many variations and the design of the products sold in the Dina Furniture Shop is interesting. Prices of Furniture in Toko Dina are cheap The price of the product in the Dina Store competes with other stores. Shop Dina has a fixed discount. The shop has a discount every month. The price of products in Dina Stores is affordable. The advertisement owned by the Dina Shop is interesting. Ads owned by Dina Stores according to the product. Dina's store has a brochure ad. Attractive store promotions are attractive sales. Clean storefront The location of Toko Dina is easily accessible to customers. Toko Dina has an outdoor parking lot. Shops are driven by public transportation. Toko Dina is comfortable. And supported by Shop Customer results, Dina is happy, Dina's Shop Customers want to buy again. Customers are willing to buy products at Dina Stores. Customers are willing to recommend. Customers happy or satisfied. Products at Dina Shop are priced accordingly. Keywords: Marketing mix, customer satisfaction
Analisis Brand Experience Dan Brand Commitment Terhadap Brand Loyalty (Study Pada Konsumen Go-Jek Yang Berada Di Dinoyo) Rofikul A’la; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09 No. 04 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis research to analyze Brand Experience and Brand Commitment on Brand Loyalty with go-jek for the the study case in Dinoyo city, the variable used is Brand Loyalty for independent variable with Brand Experience and Brand Commitment for dependent variable, this research study type is explanatory research with quantitative approach which used questionnaire for instuments research and distributed to respondents which amounts to 96 people for sampel. Data in this research processing with SPSS 20 application for windows, The result of study in partially that conclude there are had influence between Brand Experience and Brand Commitment on Brand Loyalty with positive and significant, that result from regresion test, Brand experience and Brand Commitment on Brand Loyalty had signification score more than 0,05  and in simulanerous Brand Experience and Brand Commitment had influence effect on Brand Loyalty together that from result of regresion test that had signification score more than 0,05 and Fvalue 31,019. Keyword  : Brand Experience,Brand Commitment,Brand Loyalty
PENGARUH KEPUASAN PELANGGAN, KEPERCAYAAN PELANGGAN DAN SWITCHING BARRIERS TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Toko Ogan Malang) Danang Adi Saputro; Muhammad Hufron; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No.2 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTTarget this research is to know influence customer satisfaction, customer trust and Switching Barriers by simultan to loyality Ogan Shop Malang. To know influence customer satisfaction, customer trust and Switching Barriers by partial to loyality Ogan Shop Malang.This type Research is explanatory research. This research done at Ogan Shop Malang. Population in this research is customer of Ogan Shop Malang Start december month  2016 up to May 2017 with grand total is 4.320. While sampel in this research counted 98 responder. Result of research indicate that variable customer satisfaction, customer trust and Switching Barriers have an effect by simultan to loyality Ogan shop Malang. Variable customer satisfaction, customer trust and Switching Barriers have an effect by partial to loyality Ogan shop Malang. Keyword:        customer satisfaction, customer trust and Switching Barriers and customer loyality
PENGARUH PNGEMBANGAN KARIR, EMPLOYEE ENGAGEMENT DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN (Pada The Bagong Adventure Museum Tubuh Kota Batu) Mutiansi Hanifah; Abd Kodir Djaelani; M Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No 11 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABTRACT                This research was conducted to find out how much influence the Career Development, Employee Engagement and Organizational Culture variables on Employee Performance. Study at The Bagong Adventure Museum Batu City Body. In this study 55 population of people using saturated sampling. The sample used was taken from The Bagong Adventure Museum Body employees. To find out the data that will be examined later, this study uses a way to distribute questionnaires to better know the opinions of employees by filling out the statements that have been attached to the questionnaire.               Also in this study using SPSS measuring tools to test data in the form of instrument testing, multiple linear regression analysis, testing classic assumptions, and testing hypotheses. From this study produced several conclusions that state that the variables of Career Development, Employee Engagement and Organizational Culture influence together so as to improve the Performance of The Bagong Adventure Museum Body Employees. While partial employee engagement does not affect employee performance, while career development and organizational culture have an influence on employee performance. Keyword: Career Development, Employee Engagement, Organizational Culture, Employee Performance. 

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