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Muhammad Hufron
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PENGARUH PENERAPAN MARKETING SYARIAH, KEPUASAN NASABAH DAN KEPERCAYAAN NASABAH TTERHADAP LOYALITAS NASABAH PADA BPRS BUMI RINJANI KEPANJEN MALANG Fetty Rahayu Sri Mulyani; Muhammad Hufron; Muhammad Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 07 No. 01 Februari 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRAKThe development of financial institution of both bank anda non-bank based onsharia service trhives in Indonesia.In this case of course required he existence ofresearch to analyze the influence of implemetation shaia marketing, customersatisfaction and customer trust on loyalty.the number of respondents in this studywas 99 by using saccidental samplinh technique and using statistica anilysis toolSPSS. the result of the analysis show that partially have a negative relathionthipand not significant but in general respondents agree with the indicator on thevariable. Simultaniously have a positive and significant relathionship.Keyword : Sharia Marketing, Customers, Customers Satisfaction, Cutomer Trust
PENGARUH LOKASI, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI LAZIZAA CHICKEN & PIZZA (Studi Kasus Pada Konsumen Lazizaa Chicken & Pizza Dinoyo Malang ) Agung Wicaksono; Muhammad Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 07 No. 01 Februari 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRAK Tujuan penelitian ini adalah untuk menganalisa pengaruh lokasi, harga dan kualitas pelayanan sebagai variabel independen dan keputusan pembelian sebagai variabel dependen pada konsumen Lazizaa Chicken & Pizza Dinoyo Malang. Populasi dalam penelitian ini adalah Konsumen Lazizaa Chicken & Pizza Dinoyo Malang, Sehingga dalam jangka waktu 3 bulan ( Mei-Juli ) adapun sampel yang digunakan sebanyak 93 orang yang memenuhi syarat sebagai sampel. Teknik dalam pengambilan sampel dalam penelitian ini menggunakanaccidental sampling. Hasil dari penelitian ini menunjukan bahwa variabel lokasi berpengaruh secara positif terhadap keputusan pembelian, variabel harga berpengaruh secara positif terhadap keputusan pembelian dan variabel kualitas pelayanan berpengaruh secara positif terhadap keputusan pembelian.Kata kunci : lokasi, harga, kualitas pelayanan, keputusan pembelian.
PENGARUH ATMOSFER TOKO, PROMOSI DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI INDOMARET TLOGOMAS M. Amin Ilyas; Muhammad Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 7 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe purpose of this study is to know and analyze the influence of StoreAtmosphere, Promotion and Service to Purchase Decision in Indomaret Tlogomas No19-20 Malang. Population in Research All consumers Indomaret Tlogomas No 19-20Malang. The sample used is consumer Indomaret Tlogomas No 19-20 Malang. Thesampling technique that is accidental sampling and samples in this study as much as 99respondents.Based on the results of this study it is known that the independent variablessimultaneously affect Significant to the dependent variable known value F arithmetic20.344 with the value of sig 0,000 <0.05 then H1 received, meaning the variableAtmospheric store, Promotion and Service simultaneously affect the Purchase Decision.And the variable Atmospheric store, known value t Count 4.050 with a value of 0.000sig, <0.05 means partial effect partially purchase decision. Promotional variable isknown value of t arithmetic 4,636 with value sig 0,000 <0,05 meaning promotionvariable partially influence to decision of purchase. Service Variables is known value oft arithmetic 5,776 with value of sig 0,000 <0,05 meaning service variable partiallyinfluence to purchasing decision.Keywords: Store Atmosphere, Promotion, Service and Purchase Decision.
ANALISISPENGGUNAAN METODE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) UNTUK MERUMUSKAN STRATEGI PEMASARAN PADA CAFÉ COKLAT KLASIK MALANG Nurul Hidayah; Muhammad Hufron; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 6 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe purpose of this research is to get alternative strategy from result ofinternal factor analysis and external factor so get alternative of formula ofmarketing strategy that appropriately and can be applied for Classic ChocolateCafé Malang. Based on the results of research formulation of QuantitativeStrategic Planning Matrix (QSPM) method, the alternative strategy is to improvethe management and cooperation capability for the company purpose, Improvingthe service quality to attract the consumers. Maintain an economical price andimprove product quality to increase consumer loyalty. Utilize a strategic locationand satisfactory facilities to add potential customers. The alternative strategy ismore prioritized because, for this strategy company can take advantage ofinternal strength in order to benefit from existing external opportunities. The mainpriority result of the analysis is the SO strategy with TAS (Total AttractivenessScore) of 6.716.Keywords: Marketing Strategy, IFE Matrix, EFE, IE, SWOT, QSPM.
PENGARUH PEMBERIAN INSENTIF TERHAPA KINERJA KARYAWAN DI PT. BANK RAKYAT INDONESIA (PERSERO) TBK Andi Permana Putra; Muhammad Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 7 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTContribution of human in a compani is very importante because humans arethemain driver for the smooth running of the production process. Companyestabbblished is to achieve the goal is achieved as expected. One that the company doeswith respectto the achievement of its objectives is to improve employees workperformance with the expectation that the products achieved will increase and canmaster the wider market.The purpose of this study to analyze the influence of simultaneous financial andnon financial incentives affect the performance of imployees of PT.Bank RakyatIndonesia (Persero) Tbk, to analyze the influence of partially financial and nonfinancial incentives affect the perfomance of employees of PT.Bank Rakyat Indonesia(Persero) Tbk, and to analyze among the financial and non financial incentives thathave a dominant influence on the performance of employees of PT.Bank RakyatIndonesia (Persero)Tbk,.Population in this research is 225 employees in PT.BRI and 69 employees.Sampling technique is random sampling. Data analysis used multiple linear regressiontest F and T test. The results of the study proved financial omcentives and non financialincentives partiallysignificant effect on employee performance at PT.Bank RakyatIndonesia (Persero)tbk. Variable financial incentives and non financial incentives.Simultaneously have a significant affect on employee performance at PT.BankRakyat Indonesia (persero)Tbk, and the results of the study prove thet the variablefinancial incentive dominantinfluence on employee performance at PT.Bank RakyatIndonesiaPersero)TbkKeywords : Financial Incentives, non financial incentives performance
PENERAPAN METODE JUST IN TIME (JIT) UNTUK MENINGKATKAN EFISIENSI PERSEDIAAN BAHAN BAKU PADA HOME INDUSTRY “MULYA COLLECTION” JOMBANG Rizka Rosita; Muhammad Hufron; Muhammad Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 07 No. 02 Februari 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTApplication of Just In Time (JIT) Method to Improve Raw Material Inventoryat Home Industry “Mulya Collection” Jombang The purpose of this research is to find out whether the application of Just-In-Time method can improve the cost efficiency of raw material inventory in Home Industry Mulya Collection Jombang located on Jl. PB Sudirman, Denayar, Jombang Regency which is engaged in leather shoe craft. The analytical tool used in this study is descriptive qualitative analysis, where the authors do not use the elements of numbers, but done by explaining the descriptions and explanations, and methods used in this study is the method of data collection by way of documentation from the source. From the analysis result, it can be seen that the calculation result from the method used by the company is Rp 155,860,000 while the result from just in time is Rp 131,950,000 so the company can save raw material inventory cost Rp 23,910,000.Keywords: Just In Time, Supply, Cost efficiency and effectiveness.
PENGARUH KEPUASAN PELANGGAN, KEPERCAYAAN PELANGGAN DAN SWITCHING BARRIERS TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Toko Ogan Malang) Danang Adi Saputro; Muhammad Hufron; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No.2 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTTarget this research is to know influence customer satisfaction, customer trust and Switching Barriers by simultan to loyality Ogan Shop Malang. To know influence customer satisfaction, customer trust and Switching Barriers by partial to loyality Ogan Shop Malang.This type Research is explanatory research. This research done at Ogan Shop Malang. Population in this research is customer of Ogan Shop Malang Start december month  2016 up to May 2017 with grand total is 4.320. While sampel in this research counted 98 responder. Result of research indicate that variable customer satisfaction, customer trust and Switching Barriers have an effect by simultan to loyality Ogan shop Malang. Variable customer satisfaction, customer trust and Switching Barriers have an effect by partial to loyality Ogan shop Malang. Keyword:        customer satisfaction, customer trust and Switching Barriers and customer loyality
PENGARUH KEPERCAYAAN, KEMUDAHAN, KERAGAMAN PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN HIJAB MEREK HIJAB PRICESS (Studi Kasus Mahasiswa Fakultas Ekonomi Universitas Islam Malang Angkatan 2013-2016 Pengguna Media Sosial Instagram ) Atik Nisaul Kamilah; Muhammad Hufron; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No.2 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT                This study aims to determine the effect of trust, ease, diversity of products and lifestyles to the purchase kepijan Hijab brand hijab princess. To be able to achieve that goal used multiple linear regression analysis, F-test & t test. Methods of data collection in this study using questionnaires distributed to all Students Faculty of Economics, Islamic University of Malang force 2013-2016 Social Media Instagram Users. The population in this study is all students of the Faculty of Economics, Islamic University of Malang force 2013-2016 Users Social Media Instagram. The use of samples using incidental sampling method, based on chance, obtained 68 respondents who became the sample in this study. Based on the results of analysis and discussion, it can be concluded that simultaneously the trust, ease, diversity of products and lifestyle significantly influence purchasing decisions. While the partial trust, product diversity and lifestyle have a significant positive effect on purchasing decisions and partially ease no significant effect on purchasing decisions Keywords: Trust, Ease, Product Diversity, Lifestyle, and Purchase Decision.
PENGARUH KUALITAS PRODUK, BRAND IMAGE, BRAND TRUST DAN PRICE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis UNISMA Angkatan 2018) Heni Lutfia Sari; Rois Arifin; Muhammad Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 01 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This study aims to determine the effect of product quality, brand image, brand trust and price on oppo smartphone purchasing decisions (case studies on students of the economic faculty and business unisma class of 2018). The variables used in this study are purchasing decision variables (dependent variable), while the independent variables are product quality, brand image, brand trust and price.The results of this study partially conclude that there are effects between product quality variables, brand image, brand trust and price on purchasing decisions and conclude conclusively that there is an influence between product quality variables, brand image, brand trust and price on purchasing decisions.Keywords purchasing decisions, product quality, brand image, brand trust, price.
PENGARUH PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LJ. STAR SWALAYAN KEC. WARU KAB. PAMEKASAN Achmad Jailani; Muhammad Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 5 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The purpose of this study to know and analyze Product, Price and Location simultaneously affect the buying decision in LJ. Self-service STAR and Product variables, Price partially effect on buying decision in LJ. The self-service STAR and Location have no partial effect on the buying decision in LJ. STAR self-service. The sampling technique using Accidental sampling is by the sample landing of anyone who by chance meet with the researcher can be used as a sample with the condition that the person who happened to be found suitable as a data source. Data analysis tool used in this research is Multiple Linear Regression Analysis. Based on the results of this study note that the value of Fhitung 36.971> Ftable 3.09 so it can be concluded that Products, Prices and Locations affect simultaneously to the decision to buy in LJ. STAR self-service. As well as Product variables, Price affects partially on buying decision in LJ. The self-service and location STAR has no partial effect on the buying decision in LJ. STAR self-service Keyword : Product, Price, Location and Purchase Decision
Co-Authors ABS, M Khoirul Achmad Jailani Afi Rachmat Slamet Afi Rahmat Slamet Agung Wicaksono Agus Dimas Aripin Aini Yatul Hajroh Ainnur Rofiq Alifiani Purwaningrum Amanah, Nihayatul Andi Permana Putra Anggi Mita Wijaya Atik Nisaul Kamilah Bagas Mukti Nasrowi Choirotunnisa Choirotunnisa Danang Adi Saputro Dea Vara Amelia Diah Anisa Faqih Mufasirin Fathawati Fathawati Fathol Wahab Fauzah Fitri Nurlaili Fauziyah Nurhayati Fetty Rahayu Sri Mulyani Heni Lutfia Sari Khoiriyah, Istianatul Khumaidatun Nisa Lailasari Lailasari Lailatul Qodriyah Lutfi Bisri Ashari Luthfia Rosidin M. Ali Sukamto M. Amin Ilyas Mahfud Junaedi MARIA BINTANG Mochamad Rosul Moh Sugeng Sholehuddin Moh. Sugeng Solehuddin Muhamad Ikhsomudin Muhammad Mansur Muhammad Mizan Sa&#039;roni Muhammad Taufiq N. Rachma Nadia Novianti NURUL HIDAYAH Rizka Rosita Rizky Fika Mulia Rois Arifin Salsabila, Unik Hanifah Sausan Zahra SRI UTAMI Sugeng Sholehuddin Vivin Anggraeny WINARNO Windi Nurohmatul Azizah Zakia Mutiara Azni