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The Es Economics and Entrepreneurship
Published by Eastasouth Institute
ISSN : 29857104     EISSN : 29648920     DOI : https://doi.org/10.58812/esee
Core Subject : Economy,
Economics, Econometrics & Finance
ESEE - The Es Economics and Entrepreneurship is a peer-reviewed journal and open access three times a year (April, August, and December) published by Eastasouth Institute. ESEE aims to publish articles in the field of Microeconomics and macroeconomics, International trade and international finance, Economic development, Economic policy and regulation, Natural resource economics, Financial and monetary economics, Entrepreneurship and innovation, Business planning and strategy. ESEE accepts manuscripts of both quantitative and qualitative research. ESEE publishes papers: 1) review papers, 2) basic research papers, and 3) case study papers.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 96 Documents
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Mapping Social Entrepreneurship Concepts through Bibliometric Analysis Dunggio, Titin; Uhai, Sabalius; Evly, Festus; Limpo, Lita; Sampe, Ferdinandus
The Es Economics and Entrepreneurship Vol. 2 No. 03 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v2i03.247

Abstract

Social entrepreneurship has emerged as a significant force in addressing societal challenges through entrepreneurial approaches aimed at creating sustainable solutions. Despite its growing interest, the conceptual framework of social entrepreneurship remains complex and multifaceted, with diverse interpretations and applications. This paper conducts a systematic bibliometric analysis to map the landscape of social entrepreneurship concepts, elucidating key themes, trends, and intellectual connections within the literature. Through advanced bibliometric techniques, including network analysis and thematic clustering, the study identifies seminal works, influential authors, and emerging research topics in the field. The analysis reveals shifts in research focus over time, from foundational concepts to the integration of technology and crowdsourcing methods. Furthermore, potential emerging research areas are identified, offering opportunities for future inquiry. The findings contribute to a nuanced understanding of the conceptual landscape and intellectual structure of social entrepreneurship research, informing scholarly inquiry, policy formulation, and practical interventions in the field.
The Relationship between Startup Incubator Development and Venture Capital Investment on Digital Economic Growth in Indonesia Rachman, Azis; Jasmin, Jasmin; Ibadurrahman, Ibadurrahman; Utami, Eva Yuniarti
The Es Economics and Entrepreneurship Vol. 2 No. 03 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v2i03.248

Abstract

This study examines the relationship between startup incubator development, venture capital investment, and digital economy growth in Indonesia through quantitative analysis. Utilizing a survey method, data was collected from stakeholders in the Indonesian startup ecosystem. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis was conducted to analyze the data and test the hypotheses. The results reveal significant positive relationships between startup incubator development, venture capital investment, and digital economy growth. These findings underscore the pivotal roles of startup incubators and venture capital in fostering digital innovation and economic development in Indonesia, providing valuable insights for policymakers, investors, and entrepreneurs aiming to nurture the growth of the digital economy.
The Monetary and Fiscal Policies on International Trade in Indonesia Rangkuty, Dewi Mahrani; Nasution, Lia Nazliana; Hasyyati, Zata; Siregar, Sulisna Dewi; Firmansyah, Didi
The Es Economics and Entrepreneurship Vol. 3 No. 01 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i01.297

Abstract

This study is to analyze how monetary and fiscal policies contribute to trade performance in Indonesia. The specific target of this study is to analyze the contribution and influence of variables such as exchange rate, inflation, trade balance, government expenditure, Tax, and investment in the short, medium and long term in Indonesia. So that it can show how much the contribution and influence of monetary and fiscal variables on trade performance in Indonesia. The results of this study explain that the largest contribution to the trade balance is the government expenditure and investment in the previous period, the largest contribution to inflation is the government expenditure and investment in the previous period, the largest contribution to government expenditure is the exchange rate and government expenditure itself in the previous period, the largest contribution to investment is government expenditure and investment itself in the previous period, the largest contribution to the exchange rate is the exchange rate itself and investment in the previous period, the largest contribution to Tax is government expenditure and exchange rate in the previous period.
The Impact of Tourism Infrastructure and Marketing Strategies on Tourist Arrivals and Local Economic Growth in Bali Jama, Ahmad Kamal; Yulianti, Yulianti; Prihatmadji, Wiwiet; Caniago, Aspizain; Izzah, Nidaul
The Es Economics and Entrepreneurship Vol. 3 No. 01 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i01.319

Abstract

This study investigates the effect of tourism infrastructure and marketing strategy on tourist arrivals and local economic growth in Bali. Utilizing a quantitative research design, data were collected from a sample of 290 respondents using a Likert scale ranging from 1 to 5. Structural Equation Modeling-Partial Least Squares (SEM-PLS) was employed to analyze the data and test the proposed hypotheses. The results indicate that both tourism infrastructure and marketing strategies have a positive and significant impact on tourist arrivals, which, in turn, contributes to local economic growth. The findings highlight the critical role of strategic investments in infrastructure development and marketing efforts in enhancing Bali's appeal as a global tourist destination. These insights provide valuable guidance for policymakers and stakeholders aiming to optimize the benefits of tourism and drive sustainable economic development in Bali.
Managing Organizational Capital in the Digital Age: A Study of Technology Adoption as a Competitive Advantage in Private Higher Institutions in South Sumatera Irayani, Irayani; Kurnia Nengsih, Mimi; Herfianti, Meiffa
The Es Economics and Entrepreneurship Vol. 3 No. 01 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i01.220

Abstract

This study investigates the management of organizational capital within the context of private higher institutions in South Sumatera, focusing on the adoption of technology as a means to gain a competitive advantage in the digital age. In today's rapidly evolving technological landscape, organizations are compelled to adopt digital innovations to enhance their operational efficiency, educational delivery, and overall performance. Using a qualitative research approach, this study explores the strategies and challenges faced by private higher institutions in South Sumatera as they navigate the complexities of technology adoption. The findings shed light on the various factors influencing the adoption of technology, including organizational culture, leadership support, resource availability, and external pressures. Moreover, the study examines how effective technology adoption contributes to organizational capital enhancement, enabling institutions to differentiate themselves and maintain competitiveness in the dynamic higher education sector. The insights derived from this research provide valuable implications for private higher institutions in South Sumatera and beyond, offering guidance on optimizing technology adoption strategies to harness the full potential of digital tools as a competitive advantage in the contemporary educational landscape.
The Role of Influencer Marketing, Customer Feedback, Corporate Social Responsibility, and Product Quality on Brand Image and Customer Loyalty in the Beauty and Personal Care Market in Indonesia Rachmawati, Erny
The Es Economics and Entrepreneurship Vol. 3 No. 01 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i01.301

Abstract

This study examines the effects of influencer marketing, customer feedback, corporate social responsibility (CSR), and product quality on brand image and customer loyalty in the beauty and personal care industry in Indonesia. A quantitative methodology was employed to collect data from a sample of 300 participants. The collected data was then analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) 3. The findings demonstrate substantial favorable impacts of influencer marketing, consumer feedback, corporate social responsibility (CSR), and product quality on brand image. Moreover, the brand image greatly amplifies client loyalty. The study illustrates that influencer marketing and corporate social responsibility (CSR) play a vital role in establishing a favorable brand image while maintaining a high standard of product quality continues to be a significant factor in how the brand is perceived. These elements collectively contribute to an increased level of consumer loyalty. The results offer practical insights for beauty and personal care companies, emphasizing the significance of well-planned influencer collaborations, proactive customer involvement, strong corporate social responsibility activities, and unwavering product quality in cultivating consumer loyalty and enhancing brand reputation.
The Influence of Career Development, Work Motivation, Work Flexibility on Employee Performance and Satisfaction as Mediation: (Case Study at the Labuan Bajo Tourism Office) Ogi, Igenasius; Komalasari, Yeyen; Budi Santoso, R Tri Priyono; Joko Adinegara, Gusti Ngurah
The Es Economics and Entrepreneurship Vol. 3 No. 01 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i01.308

Abstract

The purpose of this study was to examine the effect career development, work motivation, and work flexibility on employee performance with job satisfaction as an intermediary variable at the Labuan Bajo Tourism Office, West Manggarai. This quantitative study, using a questionnaire from 31 ASN employees and analyzed with SEM-PLS, found that career development, work motivation, and work flexibility all positively and significantly affect employee performance and job satisfaction at the Labuan Bajo Tourism Office, West Manggarai. Additionally, job satisfaction mediates the effects of these factors on employee performance.
The Influence Of Promotion And Word Of Mouth On The Decision To Choose An International Kaniva Job Training Institution Through Brand Image As A Mediation Variable Handayani, Ni Putu Lely; Joko Adinegara, I Gusti Ngurah; Komalasari, Yeyen; Purnama Trimurti, Christimulia
The Es Economics and Entrepreneurship Vol. 3 No. 01 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i01.309

Abstract

This study aims to understand how promotion and word of mouth affect consumer perceptions of Kaniva International's brand image, as well as how these perceptions influence consumer decisions in choosing this training institution. The study used a quantitative approach with an associative research design and involved 72 respondents as samples. Data collection techniques include questionnaires, interviews, observations, and literature studies. Data analysis was conducted using Partial Least Square (PLS), a variant-based structural equation model. The results showed that promotion and word of mouth have a positive influence on the decision to choose LPK Kaniva International and also on its brand image. Brand image also has a positive effect on the decision to choose Kaniva International. In addition, promotion and word of mouth influence the decision to choose Kaniva International through brand image mediation, suggesting that effective promotion strategies and word of mouth recommendations can improve brand image perceptions and influence consumer decisions.
The Influence Of Role Conflict, Social Support, And Work Life Balance On Psychological Well-being And Women's Career Development At Hope Christian Education Foundation Dewi, Ni Made Rai Kristiana; Komalasari, Yeyen; Joko Adinegara, I Gusti Ngurah; Purnama Trimurti, Christimulia
The Es Economics and Entrepreneurship Vol. 3 No. 01 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i01.310

Abstract

This research aims to explore the influence of role conflict, social support, and work-life balance on the psychology well-being and career development of women at Christian College Foundation Hope. The study employs a quantitative approaches using questionnaires, interviews, observations, and literature review methods. Data analysis will be conducted using Partials Least Squares (PLS), which is a component of the Structural Equations Modeling (SEM) framework. The results indicate that family social support has a negative influence on dual-role conflict. Higher family social support is associated with lower levels of dual-role conflict experienced by women, thus minimizing such conflicts and aiding women in focusing more on their career development. Additionally, achieving a balance between life and work is a crucial need for individuals in seeking meaning and quality in their lives. Therefore, social support from both family and work environments is essential for women to pursue their careers without neglecting other roles. The findings of this research are expected to contribute to a better understanding of the dual-role conflicts experienced by working women and their impacts on career development.
The Influence of Digital Marketing and Brand Image on Customer Retention on Hospitality Practice with Customer Relationship Marketing (CRM) as a Mediator Kurniawan, I Nengah; Ruspendi Junaedi, I Wayan; Joko Adinegara, Gusti Ngurah; Budi Santoso, R Tri Priyono
The Es Economics and Entrepreneurship Vol. 3 No. 01 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i01.311

Abstract

In an increasingly advanced digital era, digital marketing, brand image, and customer relationship marketing have become important elements in a company's marketing strategy. This study aims to analyse the effect of digital marketing and brand image on customer retention at Prasi Hospitality, with customer relationship marketing as a mediating variable. This study involved 70 respondents who were selected using purposive sampling method. Data was collected through questionnaires. To test the hypothesis, data analysis was conducted using SEM-PLS technique using SmartPLS. The results showed that digital marketing and brand image directly have a positive effect on customer retention, and also have an indirect positive effect through customer relationship marketing. Customer relationship marketing can partially mediate the effect of digital marketing and brand image on customer retention. Digital marketing and brand image each have a positive effect on customer relationship marketing, which in turn also has a positive effect on customer retention. It is recommended to develop content that is interactive, provides a personalised experience, and is tailored to customer preferences.

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