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PUBLICA: Jurnal Pengabdian Masyarakat
Published by Asian Publisher
ISSN : -     EISSN : 2985444X     DOI : -
Core Subject : Economy, Humanities, Science, Education,
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other
PUBLICA: Jurnal Pengabdian Kepada Masyarakat (E-ISSN 2985-444X): adalah jurnal ilmiah peer-review berkualitas tinggi dengan akses terbuka yang diterbitkan 3 kali setahun (April, Agustus, Desember) oleh Penerbit Asian Publisher. PUBLICA: Jurnal Pengabdian Kepada Masyarakat: Jurnal untuk mempublikasikan semua hasil kegiatan pengabdian dosen tentang pendidikan, Kemanusian, UKM, UMKM, Pelatihan, Penyuluhan, pemasaran, pendampingan, dan lai-lain. Selain kegiatan pengbadian dosen, PUBLICA juga mempublikasikan hasil kegiatan pengabdian mahasiswa, serta hasil Kegiatan pengabdian dosen dan mahasiswa di DUDI, kantor pemerintahan dll.
Arjuna Subject : Umum - Umum
Articles 83 Documents
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PELATIHAN DESAIN FLYER DAN PENULISAN TEKS PROMOSI BERBAHASA INGGRIS BAGI SISWA KELAS XI SMK DINAMIKA INSAN MANDIRI Nur Haris Efendi; Sudirman Sudirman; Edison Parlindungan
PUBLICA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2026): PUBLICA: Jurnal Pengabdian Kepada Masyarakat, Agustus 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/publica.v4i3.112

Abstract

Visual design and persuasive English communication are relevant cross-disciplinary competencies for vocational high school students in the digital promotion era. This community service program aimed to introduce promotional flyer design and develop the ability to write English headlines, slogans, short descriptions, and calls to action among eleventh-grade Computer and Network Engineering students at SMK Dinamika Insan Mandiri. A participatory workshop was conducted in the school computer laboratory, covering needs identification, design demonstrations, hands-on flyer development, English advertising copy guidance, and reflection. English-language lecturers collaborated with digital design practitioners to combine visual production and language support. According to facilitators’ descriptive observations, students participated enthusiastically, followed basic to intermediate visual content production activities, and composed simple, reasonably communicative English promotional messages. These findings should not be interpreted as quantified learning gains because participant counts, product assessment rubrics, and pre- and post-test records were unavailable. The workshop offered an initial model for integrating flyer design and English copywriting, with further portfolio-based practice and structured evaluation recommended.
OPTIMALISASI PEMANFAATAN AI DALAM PENYUSUNAN MODUL AJAR DAN BAHAN AJAR BAGI GURU SEKOLAH DASAR Ade Windiana Argina; Agus Wiranto; Betwan Betwan; Dhiyaa Thurfa Ilaa; Ibrahim Lubis; Kuni Masruroh; M. Iskandar Pratama; Safynatul Fawziyyah
PUBLICA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2026): PUBLICA: Jurnal Pengabdian Kepada Masyarakat, Agustus 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/publica.v4i3.113

Abstract

This community service program concerned the preparation of AI-assisted teaching modules for teachers at SDN 07 Srengseng Sawah, South Jakarta. The partner assessment described constraints related to teachers’ time, understanding of teaching-module components, access to contextual examples, and limited experience in using AI for instructional planning. The main workshop took place on 3 October 2025. The activity report described preparation and coordination, delivery of materials, practical sessions using generative AI tools, direct assistance, and documentation. The reported outputs comprised teaching modules developed by teachers or teacher groups, a collection of prompts and templates, and guidance on reviewing AI-generated materials responsibly. Photographs in the report document the presentation session and direct assistance to teachers. Although the final report states that teachers’ digital literacy and AI-use skills increased, it does not present individual test scores, participant totals, or numerical pre- and post-test summaries. Accordingly, this article reports the implementation and outputs descriptively, without quantifying a learning gain. The experience illustrates the use of practical training and guidance to support teaching-module preparation while maintaining teachers’ role in validating instructional materials.
PENGUATAN BRANDING DAN STRATEGI KOMUNIKASI DIGITAL PADA UMKM ARLIN GORDYN Ulfa Erfendy; Suri Purnami; Mawaddah Mawaddah; Dwianita Dwianita; Blangi Intan Maharani
PUBLICA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2026): PUBLICA: Jurnal Pengabdian Kepada Masyarakat, Agustus 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/publica.v4i3.115

Abstract

Arlin Gordyn, an MSME (Micro, Small, and Medium Enterprise) engaged in the sale and installation of curtains and interior products in Tanjung Mulia Village, Medan Deli District, has been in operation since 1998. However, its marketing has relied solely on customer recommendations and word-of-mouth. The business lacked an Instagram or TikTok presence, the skills to create promotional content, and an understanding of digital marketing communication strategies. This Community Partnership Service (PKM) initiative aimed to enhance the partner's capacity in digital branding, social media management, and the creation of promotional content. The implementation method included surveys and observations, outreach and hands-on training, mentoring, as well as monitoring and evaluation. The training covered setting up Instagram Business and TikTok Business accounts, developing a business profile and visual identity, designing content using Canva, and editing videos with CapCut. The project resulted in the establishment of Instagram and TikTok accounts (@arlin.gordyn), featuring 15 Instagram posts, 8 TikTok videos, and 5 Canva templates. At the time of evaluation, the Instagram account had 21 followers and the TikTok account had 7 followers; the partner was able to manage both accounts independently, with only limited ongoing support required for using Canva. This initiative demonstrates that hands-on, practice-based mentoring—utilizing the partner’s own product documentation—can effectively help an MSME build a digital identity. As the impact on the number of customers and total revenue has not yet been measured, further mentoring is recommended.

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