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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 383 Documents
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The effect of leverage and profitability on carbon emissions disclosure in Indonesia’s financial sector Simon, Simon; Andini, Ivo Putri Viddy; Nabila, Prita Rizki; Marsintauli, Frihardina
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.410

Abstract

This study aims to examine the effect of leverage and profitability on carbon emissions disclosure among financial sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2020-2022. A quantitative approach was employed using secondary data obtained through purposive sampling methods. Of the 105 companies, only 64 met the criteria. The data were analyzed using multiple linear regression with SPSS 30. The findings revealed that both leverage and profitability have a significant influence on carbon emissions disclosure. Companies with higher leverage and greater profitability tend to disclose more information related to carbon emissions. This behavior is likely driven by the perceived strategic benefits of environmental transparency, particularly in enhancing investor appeal and reinforcing competitive advantage. These results highlight the role of financial performance indicators in promoting environmental accountability in Indonesia’s financial sector.
Gamification enjoyment influences repurchase intention through emotional engagement in generation Zillennials Indriastuti, Herning; Ramadhanti , Alfianty Rizky
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.424

Abstract

The demise of e-commerce marketplaces in Indonesia is due to the different strategies employed by companies. Two marketplaces in Indonesia still survive by using gamification strategies. Although this strategy does not always directly increase repurchase intention, this study aims to examine the repurchase intention of the Indonesian Zillennial generation on e-commerce platforms through gamification enjoyment and affective emotional engagement. This study used a purposive sampling technique to gather 130 responses for data analysis using SMARTPLS. Gamification has an insignificant effect on Zillennials' generation repurchase intention. However, affective emotional engagement can significantly increase the repurchase intention of the Zillennials generation and mediate the relationship between gamification enjoyment and the repurchase intention of the Zillennials generation. This is a valuable strategic input for e-commerce to keep in mind that the Zillennial generation's gaming experience always involves emotions (S-O-R Theory), and managing affective emotional engagement effectively will lead to more informed decisions, which is an unmapped territory in gamification marketing. The policy implication is that the high usage of social media and digital platforms through gamification enjoyment is expected to boost Zillennial consumer repurchase intentions through affective emotional engagement as an effective and accurate strategy to strengthen corporate branding with next-generation consumers in the digital landscape. This study focuses on Zillennials who use gamification for enjoyment on e-commerce platforms.
Decoding Agul Ku Payung Butut: A linguistic-psychological inquiry through Adler’s Theory of Inferiority ad-Diba'i, Muhammad Daffa Syafiq Nashr
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.542

Abstract

This study examines the Sundanese proverb “Agul ku Payung Butut” from the perspective of Individual Psychology, as elaborated by Alfred Adler. The proverb judges’ people on their pride about meaningless things, implying intricate psychological processes that can be explained by Adler’s ideas on inferiority feelings, compensation, and social interest. Using qualitative content analysis, the study combines semantic-metaphoric linguistic analysis with Adlerian psychological ideas. The research was based on the text of proverbs, the novel Payung Butut by Akhmad Bakri, and interviews with experts on Sundanese culture. The results show that the proverb depicts sick pay of inferiority complex whereby payung butut (worn out umbrella) signifies inferiority and agul (arrogance) as efforts to create artificial superiority. The wisdom of traditional Sundanese people proves to agree with psychological principles by highlighting genuine contributions to society instead of empty showiness. This adds to the understanding of the overlap between cultural manifestations and psychological processes, which applies to cultural psychology and linguistic research. This indicates that Sundanese proverbs can be used as a medium of psychological wisdom, informing human behavioral patterns that cut across cultures yet remain at the local cultural level.
The use of gen alpha slang as a persuasive language in Instagram reels marketing Chen, Valencia
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.543

Abstract

Social media marketing has been increasingly used to advertise products and services, especially through Instagram Reels. This study investigates how Generation Alpha slang functions as persuasive language in marketing on Instagram Reels. Using a qualitative case study design, 15 influencer Reels were examined through thematic analysis of comments and engagement metrics, including likes, shares, saves and views. The results indicate that reels incorporating Gen Alpha slang and non-fiction storytelling achieved higher engagement rates than those using formal English or rhetorical questions. These findings are interpreted through the Elaboration Likelihood Model, Uses and Gratifications Theory, and Persuasion Theory, which collectively explain how slang operates as a peripheral cue, fulfills social identity needs, and enhances persuasion through increased liking and social proof. While the results provide insight into emerging generational language trends in digital marketing, the study’s scope is limited by its small sample size, convenience sampling, and the absence of intercoder reliability testing. Future research should adopt larger, systematically coded datasets to validate and expand on these findings.
Understanding Girl with Balloon: A metaphorical and semiotic analysis of Banksy's Street Work Margaretha, Regyna; Hartono, Hendri; Afrilia, Nur Sitha
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.547

Abstract

Street art has become a powerful medium for conveying social and political messages. Banksy, an anonymous street artist, creates meaningful works, one of which is the Girl with Balloon. This study aims to analyze the metaphorical meaning of the work using a semiotic approach. This approach is based on the theory of signs by Ferdinand de Saussure and Charles Sanders Peirce to identify how visual signs in the work form deeper meaning. The analysis shows that the elements in Girl with Balloon convey messages about loss, hope, and the future. The heart-shaped balloon symbolizes love and dreams, while the little girl who reaches for it represents human efforts to achieve hopes that often feel far away. Thus, this work is not just visual art but also a social critique that can arouse emotions and reflections in society.
Conceptualization of the Bangsa in Indonesian national song texts: A cognitive linguistic study Andono, Afid
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.555

Abstract

This study aims to reveal the forms of conceptual metaphors in the lyrics of Indonesian national songs and explain how these forms represent national ideology and shape collective identity. Using the Cognitive Linguistics approach through conceptual metaphor theory (Lakoff & Johnson, 1980), five national songs were analyzed: Indonesia Raya, Ibu Pertiwi, Bangun Pemudi Pemuda, Hari Merdeka, and Garuda Pancasila. The data were collected through the listening method and note-taking technique and then analyzed using source-target domain mapping technique and image schema. The results show that there are 17 metaphorical data divided into five main patterns: +BODY is BODY+, +HOMELAND+, +Mother/Living Creature+, +Movement+, and +PERSONAL COMMITMENT+. Each metaphor reflects ideological values such as organic, territorial, affective, progressive, and personal-communal nationalism. This finding confirms that national songs are linguistic and ideological texts that shape the way people view the concept of Bangsa, both collectively and emotionally.
The phenomenon of begging in the comment columns of public figures’ Instagram account viewed by the lens of Media Ecology Theory Siregar, Rafiqah Yusna; Mazdalifah, Mazdalifah; Sembiring, Sri Ulina Br
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.556

Abstract

The phenomenon of digital begging in Instagram comments by public figures reflects changing patterns of social interaction influenced by digital media. This study aims to analyze the practice of openly asking for help on social media through the lens of McLuhan's media ecology theory. Using a descriptive qualitative approach, this study combines thematic and critical discourse analyses of netizen comments directed at seven Indonesian public figures with a luxurious lifestyle. The analysis shows that these comments form a discourse pattern that emphasizes the glorification of wealth, emotional dependence, representations of suffering, and the legitimacy of public pleas. Media, in this case, Instagram, functions as a symbolic environment that shapes perceptions, behaviors, and social values. This study offers novelty by revealing the dark side of social media as a mediating space for economic hope and parasocial interaction while also highlighting the changing power relations between public figures and digital society. These findings broaden our understanding of the impact of media ecology on shaping communication culture in the platform era.
Transhumanistic cybercrime analysis using a posthuman criminology approach to digital identity threats in artificial intelligence era Jumantoro, Tegar Raffi Putra; Firdausy, Muhammad Kuttub
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.558

Abstract

The emergence of artificial intelligence has disrupted conventional legal assumptions about identity, subjectivity, and criminal responsibility. This study investigated the normative and systemic inadequacies of Indonesia’s legal system in responding to transhumanistic cybercrime, particularly involving the manipulation of digital identities. Employing a normative juridical method and incorporating statutory, conceptual, and comparative approaches, this study critically analyzes structural, substantive, and cultural inertia within the legal framework. Drawing on Lawrence Friedman’s legal system theory and post-human criminology, this study identifies a deep ontological crisis wherein non-human actors and synthetic identities remain legally unrecognized. A comparative analysis of the European Union, the United States, Estonia, and Japan illustrates the varying degrees of legal adaptation, from algorithmic accountability to digital identity sovereignty. The findings reveal that Indonesia lacks a coherent legal regime to address algorithm-driven harm or recognize digital identity as an autonomous legal subject. The study proposes legal reforms that include establishing a dedicated legal framework for digital identity protection, extending criminal liability to autonomous systems, and integrating post-human perspectives into legal education. In the age of algorithmic governance, law must transcend biological essentialism to remain legitimate, responsive, and just.
Enhancing collaborative competence and learning motivation through group investigation in civic education Syams, Muhammad Syamsuddin; Murdiono, Mukhamad
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.561

Abstract

Many Civic Education courses in higher education suffer from low student engagement, primarily due to passive learning models that limit motivation and collaborative interaction. Although cooperative learning strategies have been widely studied in primary and secondary education, their integration into civic-oriented university courses remains underexplored. This study investigates the application of the Group Investigation (GI) model to improve university students’ learning motivation and collaboration in Civic Education. Employing a participatory action research approach in a higher education setting, the study was conducted in two cycles involving 68 undergraduate students enrolled in a general education course. Data were collected using observation sheets, questionnaires, interviews, and documentation. Quantitative data were analyzed using descriptive statistics and paired-sample t-tests, while qualitative data were examined through thematic analysis. The results showed a statistically significant improvement in students' learning motivation (from M = 73.7 to M = 84.2, p < 0.001) and collaborative character (from M = 71.4 to M = 83.6, p < 0.001). These findings suggest that the GI model supports both the affective and cognitive aspects of learning by promoting student autonomy, inquiry-based dialogue, and mutual responsibility. Theoretically, this study contributes to the literature on cooperative learning in higher education and the design of democratic learning environments in Civic Education. Practically, it offers an adaptable model for educators seeking to develop soft skills through group-based inquiries. The research implies that integrating cooperative methods into civic education may offer a viable pathway for developing character and motivation in future professionals.  
The political positioning strategy of the National Democratic (NasDem) Party in the Prabowo Subianto - Gibran Rakabuming Raka government Subekti, Dimas
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.562

Abstract

This article aims to analyze the political positioning strategy of the NasDem Party in the context of the Prabowo Subianto – Gibran Rakabuming Raka administration after the 2024 elections. This study employs a qualitative method, with a literature review as the primary data collection technique. The findings reveal that NasDem implements three main strategies: market-oriented (aligning the party's stance with public perception), differentiation (creating strategic distance from coalition parties to establish an independent image), and functional positioning (optimizing its role in parliament as a tangible contribution). These strategies have enabled NasDem to build an image as a rational, ethical, and non-opportunistic party while maintaining long-term political flexibility. These findings contribute to studies on Indonesian political parties, particularly in understanding the dynamics of party positions outside executive power and the importance of positioning in maintaining electoral support sustainability within a complex multiparty system.

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