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INDONESIA
Jurnal Ilmu Sosial dan Politik (JISPOL)
Published by Universitas HKBP Nommensen
ISSN : 27985024     EISSN : 27984613     DOI : 10.51622
Core Subject : Humanities,
Humanities
Jurnal Ilmu Sosial dan Ilmu Politik (JISPOL) adalah Jurnal tinjauan sejawat (peer-reviewed) yang diterbitkan oleh fakultas Ilmu Sosial dan Politik, Universitas HKBP Nommensen. Jurnal ini akan berisikan berbagai artikel ilmiah dari para akademisi, peneliti dan atau praktisi yang membahas temuan teoretis dan empiris, serta perkembangan terkini fenomena sosio-politik kontemporer dalam lingkup lokal, nasional, regional, dan global; Kebijakan publik, kesejahteraan, pengembangan, inovasi, dan masyarakat digital, politik dan keamanan, ketahanan nasional, Kepemimpinan, demokrasi, politik dan identitas, radikalisme, terorisme, demokrasi, pergerakan masyarakat sipil, media baru, dan pemerintahan dan pemilihan umum.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 97 Documents
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Pengaruh Strategi Pemasaran Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Pada PT Narindo Solusi Telekomunikasi Tap Lotu
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3077

Abstract

This research aims to analyze the influence of marketing strategies and service quality on consumer purchasing decisions at PT Narindo Solusi Telekomunikasi Tap Lotu. The research method used is quantitative with a causal approach. Data were collected through questionnaires distributed to consumers. Data analysis techniques include multiple linear regression analysis, T-test, F-test, correlation coefficient, and determination. The research results show that marketing strategy (t = 3.223, sig = 0.002) and service quality (t = 5.754, sig = 0.000) have a significant effect on purchasing decisions. Simultaneously, marketing strategy and service quality significantly influence purchasing decisions (F = 35.878, sig = 0.000) with a coefficient of determination (R Square) of 0.503. This research concludes that marketing strategies and service quality play an important role in enhancing consumer purchasing decisions. PT Narindo is advised to maintain and improve marketing strategies and service quality with a focus on consumer needs and expectations.
Pengaruh Beban Kerja Dan Stres Kerja Terhadap Dinamika Budaya Kerja Pegawai Universitas Nias
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3078

Abstract

This study analyzes the influence of workload and work stress on the work culture of Nias University employees. The method used is quantitative with multiple regression analysis. The results show that workload has a significant effect on work culture with a contribution of 77.9%, work stress has a significant effect with a contribution of 30.5%, and simultaneously both have an effect of 79.8%. In conclusion, workload and work stress have a strong effect on the work culture of Nias University employees, so management strategies are needed in the form of balanced work distribution, managerial support, and the creation of a positive work environment to form a healthy and productive work culture.
Pengaruh Biaya Penyimpanan Terhadap Harga Produk Yang Dijual di PT. Liquid Kencana Abadi
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3079

Abstract

This study aims to analyze the extent to which Storage Costs affect Product Prices at PT. Liquid Kencana Abadi. The research method used is a quantitative method with a simple regression analysis approach. Based on the results of the analysis, a determination coefficient value (R²) of 0.315 was obtained, which means that Storage Costs were able to explain 31.5% of product price variations, while the remaining 68.5% was influenced by other factors outside this research model, such as distribution costs, production costs, marketing strategies, and company profit margins. Furthermore, the results of the t-test showed that the significance value of variable X was 0.000 < 0.05 and the t-value calculated was 14.955 > t table 2.052. This proves that the alternative hypothesis (Ha) is accepted, so it can be concluded that Storage Costs have a significant effect on the Product Price. This means that the higher the storage costs borne by the company, the greater the tendency to increase product prices to cover the operational expenses. These findings are in line with the theory and results of previous research that stated that storage costs are an important part of the cost structure that affects the selling price of products. Thus, efficiency in warehouse management, the use of logistics technology, and inventory control are needed so that companies can reduce storage costs, maintain price stability, and increase competitiveness in the market.
Analisis Kompetensi Guru Dalam Penerapan Kurikulum Merdeka Melalui Workshop Di SMP Negeri 2 Gunungsitoli Barat Elvin Yanti Zebua; Syah Abadi Mendrofa; Robin Markus Putra Waruwu; Sukaaro Waruwu,
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3080

Abstract

At SMP Negeri 2 Gunungsitoli Barat, the researcher found a phenomenon of difficulties in understanding and translating the concept of the Independent Curriculum into classroom learning practices. The purpose of this study is to determine the extent of teachers’ competence in implementing the Independent Curriculum, as well as the supporting and inhibiting factors in its implementation after attending workshops at SMP Negeri 2 Gunungsitoli Barat. This research employs a qualitative method with data collection techniques including observation, documentation, and interviews.The results of this study indicate that the implementation of the Independent Curriculum in schools after the workshops still requires adjustments to school conditions, particularly in the use of learning media and teaching strategies that match student characteristics, as well as the availability of budget and training facilities. The inhibiting factors include limited learning facilities and infrastructure, students’ less supportive economic conditions, limited mastery of information technology by some teachers, and the additional workload experienced in preparing learning materials.
Pengaruh Strategi Pemasaran Terhadap Perilaku Konsumen Pada CV. Bintang Keramik di Kota Gunungsitoli 68
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3081

Abstract

This research was conducted at CV. Bintang Keramik in Gunungsitoli City, which sells building materials. This study aimed to determine the influence of marketing strategy on consumer behavior and its extent, using quantitative research methods. Data collection techniques in this study used observation and questionnaires distributed to 41 consumer respondents at CV. Bintang Keramik. The results of this study indicate that Marketing Strategy (X) has a positive and significant effect on Consumer Behavior (Y). This is demonstrated by the results of a simple linear regression test with the equation Y = 10.788 + 0.282 (X), indicating a positive relationship between the variables. The t-test results indicate that the calculated t-value (2.987) is greater than the t-table (1.685). Meanwhile, the sig. value is 0.005 < the 0.05 level of significance. The magnitude of this influence is indicated by the coefficient of determination test of 51.6%. Therefore, this study concludes that Ho is rejected and Ha is accepted.
Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Pelanggan Pt.Telkom (Persero) Gunungsitoli
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3082

Abstract

Customer satisfaction is one of the important indicators in determining the success and sustainability of a company, especially in the telecommunications service sector, which is highly competitive. PT. Telkom (Persero) Gunungsitoli, as an internet service provider, faces the challenge of a mismatch between customer expectations of fast and stable network quality and the reality of services that still experience disruptions. This study aims to analyze the factors that influence customer satisfaction, including service quality, price, network stability, and customer service. This study uses a qualitative approach with a descriptive design. Primary data was obtained through in-depth interviews with active customers of PT. Telkom Gunungsitoli who have been subscribing for at least six months, and was supported by key informants from within the company. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results show that service quality, especially in terms of responsiveness, friendliness, and professionalism of staff, is a major factor affecting customer satisfaction. Good network stability is also considered very important, although there are still complaints about connection disruptions. The price factor is considered relatively higher than other providers, but is considered commensurate with the benefits received. In addition, prompt customer service in responding to complaints contributes significantly to building user trust and loyalty. In conclusion, customer satisfaction with PT. Telkom Gunungsitoli is influenced by a combination of technical and non-technical qualities. The company needs to strengthen its network quality, improve customer service competencies, and pursue continuous innovation in order to maintain customer loyalty and increase competitiveness in the market.
Strategi Penerapan Digital Marketing Berbasis Media Sosial Dalam Meningkatkan Volume Minat Konsumen Di LPLG BNKP
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3083

Abstract

This research aims to analyze the strategy of implementing social media–based digital marketing in increasing consumer interest volume at LPLG BNKP. The study is motivated by a decline in customer visits over recent months and the suboptimal use of digital platforms as promotional media. In the digital era, social media plays a crucial role in building brand awareness, enhancing customer engagement, and influencing consumer decision-making. Therefore, this study seeks to understand how digital marketing strategies are applied and what factors influence consumer interest in LPLG BNKP’s products and services. The research employs a qualitative descriptive approach, using in-depth interviews, observation, and documentation as data collection techniques. Informants include the LPLG BNKP coordinator, employees, and consumers. Data were analyzed using the Miles & Huberman interactive model, consisting of data collection, data reduction, data display, and conclusion drawing.The findings show that LPLG BNKP has implemented several digital marketing strategies, including content marketing, social media marketing, influencer marketing, e-mail marketing, and video marketing. Content marketing is considered informative but still lacks detailed explanations regarding promotions and purchase procedures. Social media interactions help consumers, although response consistency needs improvement. Influencer marketing is effective for younger audiences but less influential for consumers who prioritize price and availability. E-mail marketing is not yet used optimally, whereas video marketing attracts consumers but requires shorter and more concise content for better engagement. The study also reveals that consumer interest is influenced by several factors: attention triggered by attractive content design, interest arising from relevant information and customer testimonials, desire driven by convenience and promotional offers, and satisfaction related to regularly updated information. However, delayed responses from social media administrators reduce consumer satisfaction and require further improvement.Overall, social media–based digital marketing has proven effective in increasing consumer awareness, interest, and intention toward LPLG BNKP’s products and services. Nonetheless, its implementation has not yet been fully optimized. Enhancing content quality, expanding platform usage, and improving digital service consistency are essential steps to maximize the positive impact of digital marketing on consumer interest.This research aims to analyze the strategy of implementing social media–based digital marketing in increasing consumer interest volume at LPLG BNKP. The study is motivated by a decline in customer visits over recent months and the suboptimal use of digital platforms as promotional media. In the digital era, social media plays a crucial role in building brand awareness, enhancing customer engagement, and influencing consumer decision-making. Therefore, this study seeks to understand how digital marketing strategies are applied and what factors influence consumer interest in LPLG BNKP’s products and services.The research employs a qualitative descriptive approach, using in-depth interviews, observation, and documentation as data collection techniques. Informants include the LPLG BNKP coordinator, employees, and consumers. Data were analyzed using the Miles & Huberman interactive model, consisting of data collection, data reduction, data display, and conclusion drawing.The findings show that LPLG BNKP has implemented several digital marketing strategies, including content marketing, social media marketing, influencer marketing, e-mail marketing, and video marketing. Content marketing is considered informative but still lacks detailed explanations regarding promotions and purchase procedures. Social media interactions help consumers, although response consistency needs improvement. Influencer marketing is effective for younger audiences but less influential for consumers who prioritize price and availability. E-mail marketing is not yet used optimally, whereas video marketing attracts consumers but requires shorter and more concise content for better engagement.The study also reveals that consumer interest is influenced by several factors: attention triggered by attractive content design, interest arising from relevant information and customer testimonials, desire driven by convenience and promotional offers, and satisfaction related to regularly updated information. However, delayed responses from social media administrators reduce consumer satisfaction and require further improvement.Overall, social media–based digital marketing has proven effective in increasing consumer awareness, interest, and intention toward LPLG BNKP’s products and services. Nonetheless, its implementation has not yet been fully optimized. Enhancing content quality, expanding platform usage, and improving digital service consistency are essential steps to maximize the positive impact of digital marketing on consumer interest.

Page 10 of 10 | Total Record : 97

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