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Ahmad Ashifuddin Aqham
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INDONESIA
Prosiding Seminar Nasional Manajemen dan Ekonomi
Published by Universitas Kristen Indonesia Toraja
ISSN : 29645700     EISSN : 29642027     DOI : 10.59024
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Prosiding Seminar Nasional Manajemen dan Ekonomi yaitu: (a). Manajemen, (b). Ekonomi, (c). Akuntansi, (d). Bidang relevan lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 98 Documents
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Implications of Mangrove Planting For Ecotourism Prospects in Kartikajaya Village, Patebon District, Kendal Regency M. Irsyadul Ibad; Cucu Wulan Nafi Kustiani; Qonitatin Wafiyah; Salma Faizatun Solikhah; Muhammad Nur Alfan Kamal; Hanik Rosyida
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 3 No. 1 (2024): : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v3i1.429

Abstract

The community service program in Kartikajaya Village aims to utilize local economic potential by making mangrove planting a tourist attraction. The village has suitable geographical conditions for ecotourism development, but the lack of community awareness and understanding of the benefits of mangroves is a major challenge. The program involves the local community in mangrove planting and maintenance activities, as well as providing education on the importance of mangroves in maintaining the balance of coastal ecosystems and increasing the village's tourism attractiveness. The results of this program showed an increase in community awareness of the importance of environmental conservation, as well as an increase in the number of tourist visits to the village. Thus, mangrove planting not only serves as an environmental conservation effort, but can also make a positive contribution to the economy of the surrounding community through the development of river cruising ecotourism.
Effectiveness of Social Marketing Campaign in Increasing Sales of Local Products in Lebosari Hani Nur Endah; Abdi Hannan; Achmad Luthfun Nada; Septy Aisah; Iffah Syafaatul Arabia; Rosa Ezizya Febriani; Mauidzah Khasanah; Takat Ardisuma Cahya; Putri Misjayanti; Lainatul Mudzkiyyah
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 3 No. 1 (2024): : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v3i1.432

Abstract

The use of social media has revolutionized consumer behavior and the way companies operate their businesses. Digital and social marketing provides a great opportunity for organizations by offering lower costs and increased sales. This study aims to explore effective marketing methods in driving sales growth through the use of social media. This study was conducted on food products that have received halal certification and labels from MSMEs in Lebosari, Kendal. This study applies a qualitative approach through a case study method. Data were collected through interviews with MSME actors. The results of the study revealed that there was no increase in sales after the digital marketing seminar held two weeks ago. The strategy implemented remains focused on selling products directly at stalls, without significant changes towards online marketing. This study is limited to the minimal use of social media by MSME actors, who generally choose free platforms for marketing. This study highlights the relationship between marketing strategies, increased sales, and the importance of social media, halal products to be more competitive
Utilization of Organic Waste Into Compost Fertilizer: A Wise Solution to Manage Waste in Gebanganom Village, Kendal Regency Ahmad Roudhi Multazami; Lutfiatun nur khasanah; Meita Nur Amalia; Monik Refiani; Dian Ika Aryani
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 3 No. 1 (2024): : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v3i1.433

Abstract

Activity Studying Work This is real (KKN) aiming For increase understanding and application use fertilizer compost in society Village Compost chosen as focus main Because its potential in support agriculture sustainable and reduce dependence to fertilizer chemistry . Through socialization This time , the KKN Posko 3 team invited Service Agriculture and Food Kendal Regency for can give education about benefit fertilizer compost , its production , and techniques its use in practice agriculture everyday. The method used For ensure effective knowledge transfer covering consultation , demonstration live , and discussion group . The results of activity This expected can increase awareness public will importance management rubbish organic and application fertilizer compost , so that in the end contribute to improvement productivity agriculture and sustainability environment in the village Gebanganom
Implementation of the MIT KKN Program Group 56 Caruban Village in Improving Economic Empowerment, Education, and the Social Environment of the Community Ghufron Nur Hasan; Aqil Luthfan
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 3 No. 1 (2024): : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v3i1.434

Abstract

Community Service (KKN) activities are a form of community service carried out by students as part of the tridharma of higher education. This article describes the KKN activities carried out by the KKN team of the State Islamic University (UIN) Walisongo Semarang in Caruban Village, Ringinarum District, Kendal. The focus of this service is to improve the quality of education and health of the village community, as well as increasing the potential of Caruban Village. The results of the activities show an increase in the knowledge and skills of residents in the fields of education and health, as well as the creation of several sustainable programs to utilize the potential of the village initiated by the KKN team.
Peran Sosial Media Marketing dalam Perkembangan Usaha Air Minum dalam Kemasan (Studi Kasus pada Air Minum Arcos) Raisya Salsabilla; Fazilla Amalia; Aisyah Sri Wahyuni; Efti Novita Sari
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 1 (2023): Juni: Prosiding Seminar Nasional Manajemen dan Ekonomi,
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i1.437

Abstract

This study aims to analyze the role of social media marketing in the development of the Arcos Packaged Drinking Water (AMDK) business. By using in-depth interviews with Arcos management and marketing teams, this study reveals how digital marketing strategies, especially through social media such as Instagram, Facebook, and Twitter, play an important role in increasing brand awareness, market reach, and consumer loyalty. The results of the study show that collaboration with influencers, the use of attractive visual content, and active interaction with consumers through social media have had a significant positive impact on sales growth. In addition, the ability of social media to enable real-time interaction with consumers helps companies to dynamically adjust their marketing strategies and respond to market needs more effectively. However, this study also notes challenges, especially related to competition in the packaged drinking water industry. This study concludes that social media marketing is a very effective and efficient tool for developing a business, but it requires a creative strategy and continues to adapt to changes in digital trends. Recommendations for future research are to explore newer social media platforms, combine qualitative and quantitative research methods, and conduct comparative studies with other brands in similar industries.
Phenomenon of Juvenile Delinquency In Purwokerto Village, Patebon District, Kendal Regency, Central Java Putri Sekar Pengesthi; Sintiya Wati; Ratna Muthia
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 3 No. 1 (2024): : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v3i1.438

Abstract

In Purwokerto Village, Patebon District, Kendal Regency, Central Java, the phenomenon of juvenile delinquency has increased rapidly in recent years. This delinquency includes various behaviors that violate social and legal rules, such as fighting, vandalism, drug abuse, and other violations. To determine the components that contribute to juvenile delinquency in the village and its impact on adolescents' social lives. This study uses a qualitative descriptive methodology. As a result of in-depth interviews and observations of participants, it was found that some of the main factors influencing adolescent deviant behavior are changes in family structure, negative peer influence, and lack of supervision and guidance from family and society. The purpose of this study is to provide practical recommendations to stop and handle juvenile delinquency in Purwokerto Village.
The Role of Qris as a Digital Payment Revolution to Develop Business in Sendang Asih Beach, Sendangsicat Village, Rowosari District, Kendal Regency Zulfa Dwi A; Fadilla Qurrata A; Noor Mohammad Rozi; Maryatul Kibtiyah
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 3 No. 1 (2024): : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v3i1.439

Abstract

The majority of residents in Sendangsikucing Village are fishermen and some people choose to look for marine products to meet their daily needs, because a fisherman's salary is not commensurate with their needs. Several MSMEs in Sendangsikucing village were important targets in the research. Limited product marketing is an obstacle in increasing sales turnover which is still done manually. The specific aim of implementing the Community Service Program in Sendangsikucing Village, Rowosari District, is to assist the village government in reviving the community economy among MSMEs. Based on payment techniques that still use the manual method, QRIS is the national QR code standard as a code payment medium, where the physical to digital payment method is more efficient. So, it is hoped that this service will be able to help provide positive energy to the community in the transformation towards a cashless society and the results of this activity will be directly put into practice by MSMEs on Sendang Asih beach using the QRIS application for payment transactions. In addition, this research can be used as a valuable reference source for banks or non-bank institutions to develop appropriate strategies to attract MSMEs to use QRIS.
Human Resource Optimization Strategy in Improving the Quality of Life of The Sendangdawung Village Community Ananda Fathal Habba; Diah Syafitri; Laila Lathifah; Muhammad Nabil Muallif; Muhammad Irfan Khoiron; Wening Hartati
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 3 No. 1 (2024): : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v3i1.440

Abstract

Kuliah Kerja Nyata (KKN) is a form of education by providing student learning experiences in the community outside the campus. Through service activities to Sendangdawung Village, there is synergy with the Village Government, Agencies and the Community in various ways. The purpose of this service is to help the Village in order to optimize Human Resources through all activities, both constructive and sustainable. Service is carried out by participating in existing activities or making activities necessary for optimization purposes. The results of the service provide an overview of what needs to be added to existing activities and what needs to be presented in order to improve the quality of life of the Sendangdawung Village Community.
Optimizing the Use of Used Materials for Hydroponic Growing Media in Community Empowerment and Environmental Management Efforts Dinda Nor Rohmah; Naila Faza; Sri Wulandari; Zuhrotun Nafis A
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 3 No. 1 (2024): : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v3i1.441

Abstract

This article aims to examine the potential for optimizing the use of used materials for hydroponic planting media, focusing on two main aspects: community empowerment and environmental management. By utilizing used materials, it is expected to reduce dependence on limited natural resources, reduce agricultural production costs, and reduce the environmental impact of waste. In addition, the application of this technology can provide economic and social benefits to local communities, strengthening their capacity to maating these practices as part of a sustainable development strategy
Community Empowerment of Bangunrejo Village in Waste Management: Impact Analysis and Implementation Akbar Najih Amrullah; Sri Sumarti; Isna Akmilna Latifa; Aang Asari
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 3 No. 1 (2024): : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v3i1.442

Abstract

Waste that is not properly processed can cause environmental pollution. In Bangunrejo Village, problems were found in waste management. The emergence of problems in waste management is caused by various factors such as lack of public awareness and supporting facilities and infrastructure. The accumulation of waste in Bangunrejo Village has a significant negative impact on the environment, including soil and water pollution, as well as health problems for local residents. This study aims to analyze the factors causing waste accumulation, negative impacts on the environment, and handling efforts that can be carried out in Bangunrejo Village. The results of the study indicate that active participation between village communities and support from the village government are the keys to success in creating a clean and healthy environment in Bangunrejo Village.

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