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International Journal of Scientific Multidisciplinary Research (IJSMR)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29865042     DOI : https://doi.org/10.55927/ijsmr.v1i2
Core Subject : Science, Education, Social, Engineering,
Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences
International Journal of Scientific Multidisciplinary Research (IJSMR) is published by the Formosa Publisher. IJMS provides a supportive environment for multidisciplinary researchers to publish their contributions to the academy of knowledge and wisdom. The Focus of the journal is on multidisciplinary research which should cover at least two distinct disciplines that aim to solve a real-life problem that contributes to the development of knowledge and wisdom.
Arjuna Subject : Umum - Umum
Articles 252 Documents
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The Effect of Instagram as a Promotional Media on Purchase Intention of Eyelash Extension Users (Study on Instagram Followers @Marisaeyelash in Bandar Lampung) Dwi Pramesti Regina; Aida Sari; Dwi Siti Ambarwati
International Journal of Scientific Multidisciplinary Research Vol. 1 No. 6 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v1i6.5171

Abstract

Technological progress is unstoppable in the digital age. Social media increased communication transparency. Social media and Instagram are now used for advertising and marketing. Marisaeyelash is a leading Bandar Lampung beauty extension eyelash provider. Marisaeyelash advertises on Instagram. This study examines how Instagram promotes eyelash extension purchases. A questionnaire collects data. This study examined Bandar Lampung Instagram followers of @Marisaeyelash. This study had 105 subjects. SPSS 22 was used for data analysis. Simple linear regression analysis, partial hypothesis testing (t-test), and coefficient of determination test (R2) were used to evaluate validity and reliability and test hypotheses. This study found a significant relationship between Instagram as a social media marketing tool (X) and purchase intention (Y) among eyelash extension users. The hypothesis is supported
Comparative Analysis of Profitability Before and After Using E-Commerce (Case Study: PT Mustika Ratu,Tbk) Gusnafitri; Dewi Martha; Rusaidi Thahery; Puspita Rama Nopiana; Wellia Novita
International Journal of Scientific Multidisciplinary Research Vol. 1 No. 6 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v1i6.5254

Abstract

The rapid development of information technology affects changes in people's behavior, especially in shopping, thus encouraging companies to innovate and adapt to technological advances. PT. Mustika Ratu Tbk cooperates with the company e-Commerce marketplace Ralali.com to expand the sales distribution network of Mustika Ratu products and provide ease of the easy and safe buying Online through online channels owned by Ralali.com. This study aims to compare the significance of profitability before and after using e-commerce at PT. Mustika Ratu. This study analyzes financial statements profit including NPM, ROA, ROE. The financial data used are financial statements from 2018-2021 using PT Mustika ratu's financial statements using profitability ratios related to the company's net published on the www.mustika_ratu.co.id website
Toxicity Test of Moringa (Moringa Oleifera Lam) Essential Oil with the Brine Shrimp Lethality Test (BSLT) Method Ni Luh Putu Putri Setianingsih; I Wayan Sudiarta; A.A. Sagung Putri Risa Andriani; Gusti Ngurah Oka Jiwantara; Sang Ayu Made Agung Prasetiawati Djelantik; Kadek Dinda Rahayu Darmawan
International Journal of Scientific Multidisciplinary Research Vol. 1 No. 6 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v1i6.5255

Abstract

Moringa oleifera is an herbal plant that is found in the tropics and Indonesia. Bioactive compounds in clover are found in many parts of the leaves. The study aims to test the toxicity of the essential oils of moringa leaves against the larvae of Artemia salina Leach and to find out the composition of the essential compounds of the constituents of the oil of moringa leaves using the gas-mass spectrometer chromatography method. (GS-MS). The results of the study of the essential oil on the leaves of the Moringa Oleifera Lum were toxic to the larvae of the moringa leaves, Artemia salina Leach, with an LC50 value of 178.58 ppm. GC results on moringa leaves obtained fifteen (15) peak compounds. The potential of the leaves of moringa as an herbal plant that can be a pesticide, antibacterial, and anticancer
Sustainable Business Strategy Through Business Model Canvas to Culinary Business Customer Group at PNM Mekaar Pauh Unit, Padang Regional Nunung Hidayaty; A. Dewantoro Marsono
International Journal of Scientific Multidisciplinary Research Vol. 1 No. 6 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v1i6.5256

Abstract

The BMC method can correct errors and provide suggestions for the process of running UMKM in the future. UMKM selling food at Pauh have not shown any improvement, customers who should have naturally gone to the next grade, but the length of time they have been selling is not enough to make them go to the next grade, the object of research is PNM fostered micro-entrepreneurs who sell food at school. The problem to be solved is to look at the BMC. The data collection technique was carried out by distributing questionnaires. While the data analysis technique is descriptive quantitative way. The results of the study show that the value of the channels and cost is quite low
A Review of the Potential of Golden Apple Snail (Pomacea Canaliculata) as a Raw Material for Aquaculture Feed Yuli Andriani; Rusky I. Pratama; Iis Rostini
International Journal of Scientific Multidisciplinary Research Vol. 1 No. 6 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v1i6.5257

Abstract

This review offers a overview of the golden apple snail (Pomacea canaliculata) as a potential raw material for aquaculture feed. The taxonomy, anatomy, habitat, life cycle, nutritional composition, and utilization prospects of this freshwater snail species are discussed. The golden apple snail's features, including its conical shell, distinct coloration, and unique respiratory system comprising gills and a lung, contribute to its adaptability and mobility in diverse environments. Its life cycle encompasses egg deposition, hatching, and subsequent growth stages, with reproductive maturity and lifespan influenced by environmental factors. With its significant calcium content and variable protein levels, the golden apple snail holds nutritional value. Consequently, it has gained attention as a promising ingredient for aquaculture feed due to its protein-rich meat
The Effect of Sensoric Marketing on McDonald's Consumer Repurchase Intention in Bandar Lampung City with Customer Satisfaction as Mediation Variable Hilmi Aunillah Kamil; Aida Sari; Dwi Asri Siti Ambarwati
International Journal of Scientific Multidisciplinary Research Vol. 1 No. 6 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v1i6.5259

Abstract

People are eating differently now; they like quick and easy meals. Only in Indonesia are there a lot of fast food restaurants. One of the main fast food chains that has market dominance in Indonesia is McDonald's. In Indonesia, McDonald's built many locations, including Bandar Lampung. The findings of the Google review section reveal that many McDonald's patrons in Bandar Lampung are still not happy with their sensory encounter there. In this study, the mediating variable is satisfaction, which is used to explore how sensory marketing affects consumer repurchase intentions. Based on the questionnaire of 250 respondents, it has been shown that both customer satisfaction and sensory marketing have a favorable and considerable influence on consumers' intentions to make more purchases. Additionally, there is a positive and significant association between sensory marketing and repurchase intention, with satisfaction acting as a mediating component
Evaluation of the Implementation of Traditional Market Health Protocols in East Java Sri Roekminiati; Ika Devy Pramudiana; Ananda Octavian Sasqia Putri; Anggi Mahdalena; Semuel Risal
International Journal of Scientific Multidisciplinary Research Vol. 1 No. 6 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v1i6.5279

Abstract

The occurrence of the Second Wave of the Covid-19 Pandemic has made the Indonesian government issued a new policy called the Emergency PPKM Policy with Health Protocols (Prokes). A policy must have an impact on people's lives, as well as scrap metal traders at Setono Betek Market in Kediri City and PKL Culinary Center and traditional market in Rungkut District, Surabaya City. This research was conducted with the aim of knowing how the impact of PPKM Darurat in the control of health protocols on the lives of iron traders who had to close their stalls for two weeks according to applicable regulations and controlling prokes by Satpol PP at the PKL at the Culinary Center in Rungkut District, Surabaya City. This type of research is descriptive research with a qualitative approach. With data collection methods through interviews, documentation, field studies, and literature studies. Technical Data analysis in this study uses interactive methods through data reduction, data presentation, and conclusion drawing. The results of this study show that the Emergency PPKM regulation makes these iron traders must close their stalls for two weeks, namely in the initial period of July 3-July 20, 2021. As a result of this closure, scrap metal traders experienced a decrease in an average turnover of almost 90%. The social impact these iron merchants feel is also complex, especially on behavior change. An appeal to do marketing online, but still, not all merchants can take advantage of existing technology. While the control of the health process by Satpol PP, Effectiveness, Efficiency, Adequacy, Equity, Responsiveness, and Accuracy
The Effect of Leadership Style on Employee Loyalty with Organizational Climate as a Moderating Variable Junita Risa Megawati; Haryono Umar
International Journal of Scientific Multidisciplinary Research Vol. 1 No. 6 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v1i6.5317

Abstract

This study aims to examine and analyze the effect of transformational and transactional leadership styles on employee loyalty, and the effect of organizational climate moderates transformational and transactional leadership styles on employee loyalty. The research method used ex post-facto with 253 samples from employees of PNM Mekaar Ltd. Region Probolinggo business unit. The results show that transformational and transactional leadership styles have a positive effect on employee loyalty, organizational climate has a positive effect on moderating transformational leadership styles and a negative effect on moderating transactional leadership styles
Determinant of Employee’s Turnover Intention: The Analysis of Career Development, Organization Justice, and Trust in Organization Ari Apriani; Siti Annisa Wahdiniawati; Esti Liana; Hartono
International Journal of Scientific Multidisciplinary Research Vol. 1 No. 6 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v1i6.5318

Abstract

An organization consists of a group of people who are formally assigned roles to work together to achieve organizational goals. Meanwhile, a manager is a person who is given the responsibility to achieve corporate goals by making various efforts for human existence in the organization. Therefore, given the importance of the human role in today's competitive environment, it is not surprising that the position of employees as human capital is the most important factor as a crucial component of the development of an organization. The objective of this article review analysis is to discover the factors that can influence employees' intention to leave. The method of this analysis is the qualitative method, in which the literature of previous articles up to 21 articles is reviewed. The results show that career advancement, organizational fairness and organizational trust. These findings can provide a reference for business leaders to identify factors that may influence turnover intention
Article Review the Potential of Banana Stems as a Source of Prebiotic Ni Made Ayu Suardani Singapurwa; Ni Wayan Nursini; Purwaningtyas Kusumaningsih; I Putu Candra; A.A. Made Semariyani
International Journal of Scientific Multidisciplinary Research Vol. 1 No. 7 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v1i7.5343

Abstract

A Prebiotic is a food that cannot be digested by the human body but provides health benefits by increasing the growth or activity of good bacteria in the large intestine.  Prebiotics are indigestible foodstuffs that selectively stimulate the growth and/or activity of beneficial bacteria in the colon, improving health and well-being.  Prebiotics can be found in high-fibre foods such as whole grains, bananas, leafy greens, onions, garlic, and soybeans.  Bananas are one potential source of prebiotics because they contain dietary fibre compounds that can stimulate the growth of good bacteria in the large intestine. Banana stems contain dietary fibre compounds that can stimulate the growth of good bacteria in the large intestine, so it has the potential as a source of prebiotics.  Prebiotic flour can be prepared from banana stems by identifying the genotype of amylolytic bacteria

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