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Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya
Published by Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
ISSN : 19781075     EISSN : 26203146     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Widya Duta yang diterbitkan oleh Program Studi Ilmu Komunikasi Hindu Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar ini didedikasikan sebagai wadah hasil dari penyebaran ide, gagasan, maupun masukan yang positif berupa tulisan ilmiah terkait bidang ilmu sosial dan budaya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 73 Documents
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Problematika Pangan Pada Pengemudi Ojek Online di Kawasan Tangerang Selatan Wirawan, Raihan; Silvi Apri; Limbirth, Mikayla; Wulus, Aurellia Tiffany; Trixie, Pia; Jaha, Diandra Berlian; Raffasya, Muhammad Fadhl; Nicholas, Jack; Anthonius, Ferdy; Tambunan, Daulat Marulitua
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 20 No 1 (2025): Widya Duta Sosial Budaya pada Maret 2025
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v20i1.4559

Abstract

Social inequality in South Tangerang is one of the main challenges in sustainable development, especially for informal sector workers such as online motorcycle taxi drivers. This research aims to analyze the food access problems faced by online motorcycle taxi drivers in the region, identify the factors that influence them, and explore policy solutions that can improve their welfare. The research method used was descriptive qualitative, with data collection through short semi-structured interviews with 20 online motorcycle taxi drivers at the Pondok Ranji shelter, South Tangerang. The research results show that income instability, high costs of living, and limited access to nutritious food are the main obstacles for online motorcycle taxi drivers in meeting their basic needs. This study also highlights the important role of the government and ride-hailing companies in providing solutions such as food subsidies, price regulations for basic commodities, and more inclusive social assistance programs. These findings contribute to supporting the achievement of Sustainable Development Goals (SDGs) no. 2 regarding eliminating hunger and improving the welfare of informal workers in urban areas.
Korelasi Komunikasi Digital Hindu di TikTok dengan Visi Indonesia Emas 2045 Chandra, Edy Chandra; Prabawa, Bagus Ade Tegar
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 20 No 1 (2025): Widya Duta Sosial Budaya pada Maret 2025
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v20i1.4749

Abstract

This study aims to examine the extent of the correlation between digital communication based on Hindu teachings in supporting the achievement of Indonesia's Golden Vision 2045 through the TikTok app. The approach used in this study is a quantitative method with a survey technique, involving a sample of 40 respondents whose data were collected via questionnaires. The data analysis results show a significant relationship between digital communication based on Hindu teachings (X) and the achievement of Indonesia's Golden Vision 2045 (Y), as evidenced by a significance value of 0.013, which is smaller than the table significance value of 0.05. Additionally, the correlation coefficient between variables X and Y is 0.388, which is greater than the table correlation value of 0.301. Based on these results, the null hypothesis (H0) is rejected, and the alternative hypothesis (H1) is accepted, confirming the existence of a correlation between digital communication based on Hindu teachings and the achievement of Indonesia's Golden Vision 2045 through TikTok. The findings of this study are expected to serve as a recommendation for the Hindu community to become more active in utilizing the digital world as a medium for spreading religious teachings, in order to support Indonesia's Golden Vision 2045 and instill spiritual and character values in society.  
Strategi Komunikasi Branding Festival Olahraga Rekreasi Nasional Viii 2025 Sebagai Promosi Sport Tourism Nusa Tenggara Barat Hasbullah, S.ST.; Swandi, I Wayan; Artayasa, Artayasa
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 21 No 1 (2026): Widya Duta Sosial Budaya Maret 2026
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The organization of the 8th National Recreational Sports Festival (FORNAS) in 2025 will be a strategic momentum for West Nusa Tenggara (NTB) Province to solidify its position as a premier sports tourism destination. The main challenge in communicating this branding event is to change public perception of recreational sports so that they have the same prestige and tourist appeal as competitive sports. This research aims to analyze the branding communication strategies implemented in building the identity and positive image of FORNAS VIII 2025. This research uses a qualitative approach with a descriptive method. Data collection techniques were carried out through in-depth interviews with key stakeholders (KORMI NTB and the Tourism Office), observation of visual elements and communication media, and document studies. The conceptual basis of this research refers to branding strategy theory, which includes formulating brand identity, brand positioning, and brand communication. The research results indicate that the branding communication strategy for FORNAS VIII 2025 is centered on the concept of Cultural and Fitness Synergy. This strategy is implemented thru three main tactics: (1) Identity Visualization: Using local textile elements and NTB's endemic fauna in the logo and mascot to create strong visual differentiation; (2) Symbolic Narrative: Building the message that recreational sports are part of a lifestyle and cultural preservation, not just competition; and (3) Digital Activation: Utilizing social media to build engagement thru content that highlights the exoticism of NTB's tourist destinations. In conclusion, the branding communication carried out not only serves as a promotion for the event but also as an effective city branding tool for NTB post-pandemics, although it still requires consistency in messaging across various media lines.

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