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I Putu Adi Saskara
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INDONESIA
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya
Published by Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
ISSN : 19781075     EISSN : 26203146     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Widya Duta yang diterbitkan oleh Program Studi Ilmu Komunikasi Hindu Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar ini didedikasikan sebagai wadah hasil dari penyebaran ide, gagasan, maupun masukan yang positif berupa tulisan ilmiah terkait bidang ilmu sosial dan budaya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 80 Documents
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Problematika Pangan Pada Pengemudi Ojek Online di Kawasan Tangerang Selatan Wirawan, Raihan; Silvi Apri; Limbirth, Mikayla; Wulus, Aurellia Tiffany; Trixie, Pia; Jaha, Diandra Berlian; Raffasya, Muhammad Fadhl; Nicholas, Jack; Anthonius, Ferdy; Tambunan, Daulat Marulitua
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 20 No 1 (2025): Widya Duta Sosial Budaya pada Maret 2025
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v20i1.4559

Abstract

Social inequality in South Tangerang is one of the main challenges in sustainable development, especially for informal sector workers such as online motorcycle taxi drivers. This research aims to analyze the food access problems faced by online motorcycle taxi drivers in the region, identify the factors that influence them, and explore policy solutions that can improve their welfare. The research method used was descriptive qualitative, with data collection through short semi-structured interviews with 20 online motorcycle taxi drivers at the Pondok Ranji shelter, South Tangerang. The research results show that income instability, high costs of living, and limited access to nutritious food are the main obstacles for online motorcycle taxi drivers in meeting their basic needs. This study also highlights the important role of the government and ride-hailing companies in providing solutions such as food subsidies, price regulations for basic commodities, and more inclusive social assistance programs. These findings contribute to supporting the achievement of Sustainable Development Goals (SDGs) no. 2 regarding eliminating hunger and improving the welfare of informal workers in urban areas.
Korelasi Komunikasi Digital Hindu di TikTok dengan Visi Indonesia Emas 2045 Chandra, Edy Chandra; Prabawa, Bagus Ade Tegar
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 20 No 1 (2025): Widya Duta Sosial Budaya pada Maret 2025
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v20i1.4749

Abstract

This study aims to examine the extent of the correlation between digital communication based on Hindu teachings in supporting the achievement of Indonesia's Golden Vision 2045 through the TikTok app. The approach used in this study is a quantitative method with a survey technique, involving a sample of 40 respondents whose data were collected via questionnaires. The data analysis results show a significant relationship between digital communication based on Hindu teachings (X) and the achievement of Indonesia's Golden Vision 2045 (Y), as evidenced by a significance value of 0.013, which is smaller than the table significance value of 0.05. Additionally, the correlation coefficient between variables X and Y is 0.388, which is greater than the table correlation value of 0.301. Based on these results, the null hypothesis (H0) is rejected, and the alternative hypothesis (H1) is accepted, confirming the existence of a correlation between digital communication based on Hindu teachings and the achievement of Indonesia's Golden Vision 2045 through TikTok. The findings of this study are expected to serve as a recommendation for the Hindu community to become more active in utilizing the digital world as a medium for spreading religious teachings, in order to support Indonesia's Golden Vision 2045 and instill spiritual and character values in society.  
Strategi Komunikasi Branding Festival Olahraga Rekreasi Nasional Viii 2025 Sebagai Promosi Sport Tourism Nusa Tenggara Barat Hasbullah, S.ST.; Swandi, I Wayan; Artayasa, Artayasa
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 21 No 1 (2026): Widya Duta Sosial Budaya Maret 2026
Publisher : UHN IGB Sugriwa Denpasar

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Abstract

The organization of the 8th National Recreational Sports Festival (FORNAS) in 2025 will be a strategic momentum for West Nusa Tenggara (NTB) Province to solidify its position as a premier sports tourism destination. The main challenge in communicating this branding event is to change public perception of recreational sports so that they have the same prestige and tourist appeal as competitive sports. This research aims to analyze the branding communication strategies implemented in building the identity and positive image of FORNAS VIII 2025. This research uses a qualitative approach with a descriptive method. Data collection techniques were carried out through in-depth interviews with key stakeholders (KORMI NTB and the Tourism Office), observation of visual elements and communication media, and document studies. The conceptual basis of this research refers to branding strategy theory, which includes formulating brand identity, brand positioning, and brand communication. The research results indicate that the branding communication strategy for FORNAS VIII 2025 is centered on the concept of Cultural and Fitness Synergy. This strategy is implemented thru three main tactics: (1) Identity Visualization: Using local textile elements and NTB's endemic fauna in the logo and mascot to create strong visual differentiation; (2) Symbolic Narrative: Building the message that recreational sports are part of a lifestyle and cultural preservation, not just competition; and (3) Digital Activation: Utilizing social media to build engagement thru content that highlights the exoticism of NTB's tourist destinations. In conclusion, the branding communication carried out not only serves as a promotion for the event but also as an effective city branding tool for NTB post-pandemics, although it still requires consistency in messaging across various media lines.
IMPLEMENTASI NILAI VASUDHAIVA KUTUMBAKAM UNTUK MEMPERKUAT TOLERANSI DALAM BUDAYA ORGANISASI DI INDIKA FOUNDATION Ditya Agustia; Kurniasari, Ni Gusti Ayu Ketut; Putra, I Made Jaya Negara Suarsa
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 21 No 1 (2026): Widya Duta Sosial Budaya Maret 2026
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v21i1.6405

Abstract

Indika Foundation is an institution that develops an organizational culture based on tolerance and brotherhood. This study aims to examine how Indika Foundation builds and implements the Vasudhaiva Kutumbakam values in its organizational culture. The study used a qualitative approach with descriptive methods through semi-structured interviews with the Indika Foundation team. The results show that the Vasudhiva Kutumbakam values are built through open communication, exemplary leadership, behavioral guidelines (Rainbow Behavior), and collaborative habits. Its implementation is seen in inclusive work practices, respect for diversity, regular reflection, and equal cooperation with partners. These values have been internalized as basic assumptions of the organization and form a work culture that is tolerant, inclusive, and based on universal brotherhood.
Studi Fenomenologi Komunikasi Penyandang Tuna Netra Pada Yayasan Mahatmiya Tabanan Bali Wicaksana, Gede Satya; Mardiksa Putra , I Putu Gede Buda; Indiana, Ni Made
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 21 No 2 (2026): Widya Duta Sosial Culture on September 2026
Publisher : UHN IGB Sugriwa Denpasar

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Abstract

This study aims to analyze the phenomenology of interpersonal communication and the formation of self-concept among visually impaired individuals at Yayasan Mahatmiya Tabanan, Bali. This research employs a qualitative method with a phenomenological approach to explore participants lived experiences. Data were collected through in-depth interviews, participant observation, and documentation, and analyzed using data reduction, data display, and conclusion drawing. The findings reveal that interpersonal communication plays a central role in shaping meaningful relationships, enhancing self-confidence, and strengthening the self-concept of visually impaired individuals. Empathy, responsiveness, and openness are key elements that support effective communication. In addition, environmental support, including social acceptance and inclusive communication practices, significantly contributes to the development of positive self-perception. This study highlights the importance of inclusive communication environments in rehabilitation institutions and contributes to the development of communication studies, particularly in the context of disability and social interaction.
Intra-cultural Communication in Barong Burutuk performance in Truyan Village, Kintamani District, Bangli District Lio, Ulio; Dharma, I Wayan Yudhasatya
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 20 No 2 (2025): Widya Duta Sosial Budaya September 2025
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v20i2.5303

Abstract

Barong Burutuk staging is one form of sacred tradition performed by the people of Trunyan Village to honor and glorify their supreme god called Ratu Sakti Pancering Jagat. The staging process requires a variety of communication, interaction, ethics and also special and distinctive tools and the same understanding in interpreting the tradition of barong burutuk dance. Intra-cultural communication is established in the barong brutuk dance performance through interaction between people who certainly have the same understanding of the values, norms, beliefs, and communication processes in the barong burutuk dance performance. This type of research is a qualitative research that describes and interprets the object of research in the field of Barong Burutuk dance performance in Truyan Village. Starting from the description of the discussion, it can be concluded that Barong Burutuk Dance is a sacred dance (wali) that is offered in the Full Moon Ceremony of kapat Lanang, Sasih Kapat where at that time it was a long dry season, so that efforts arose from Pakraman Truyan village to ask for natural fertility. The necessary equipment or means is a barong Brutuk dance costume made of Keraras, namely dried banana leaves, white clay powder, rice flour and fragrant oil. And the procedure for staging is staged at the peak of the ceremony precisely on the eighth and ninth days. Barong Burutuk dance performance aims to build a more harmonious relationship between people and nature, one of which is to ask for fertility and maintain the tradition of local cultural values.
Elaborasi Filosofis Terhadap Perbedaan Tafsir Mitos Ogoh-Ogoh Di Media Sosial Sugiharta, I Putu Suweka Oka; Yudhasatya Dharma, I Wayan; Ulio
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 21 No 2 (2026): Widya Duta Sosial Culture on September 2026
Publisher : UHN IGB Sugriwa Denpasar

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Abstract

Ogoh-ogoh represents a symbol of the neutralization of negative potentials inherent in space and time (Bhuta Kala). These spatial and temporal aspects are vulnerable to imbalance, whether occurring naturally or caused by human activities. On a mythological level, Bhuta Kala is manifested as terrifying beings, symbolizing the adverse consequences arising from the disruption of spatial and temporal harmony. There are two ways through which humans confront the negative potentials of space and time. First, by avoiding mistakes that lead to environmental damage or disharmony. When this effort proves ineffective, humans resort to the second approach, namely surrendering themselves to the omnipotence of God. Through total surrender, humans come to realize their true nature as spiritual beings rather than material entities. Within the Nyepi ritual sequence, which is closely associated with the presence of ogoh-ogoh, efforts to prevent negative forces and acts of self-surrender that awaken essential awareness continuously take place. The commitment of Balinese Hindus to preserving the sacredness of ogoh-ogoh stems from the profound value of the meanings embodied within it. Although ogoh-ogoh is a product of relatively recent creative expression, some groups oppose its profane interpretation. Differences in the interpretation of the ogoh-ogoh myth have become increasingly widespread along with the growth of social media. This study employs a qualitative descriptive method using a literature review and discourse analysis of social media content that presents differing interpretations of the ogoh-ogoh myth. The article aims to philosophically elaborate the variations in interpretations of the ogoh-ogoh myth circulating on social media by examining their ontological, epistemological, and axiological aspects. The findings reveal that ogoh-ogoh, as a form of cultural expression, is highly susceptible to commodification, resulting in a shift from the sacred to the profane dimension. Social media plays a dual role, both intensifying interpretative differences and serving as a medium for disseminating its authentic meaning. Achieving an appropriate understanding of ogoh-ogoh requires philosophical elements that foster vigilance against misinterpretation while reinforcing a holistic comprehension.
Buku Interaktif Berbasis Augmented Reality sebagai Media Pembelajaran Bahasa Inggris Muhammad, Mahathir
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 21 No 2 (2026): Widya Duta Sosial Culture on September 2026
Publisher : UHN IGB Sugriwa Denpasar

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Abstract

English language learning at the elementary school level, particularly in fourth grade, continues to face challenges related to low learning motivation and limited vocabulary retention due to the use of conventional instructional media. This study aims to develop an Augmented Reality (AR)-based interactive book as an English vocabulary learning medium for fourth-grade students at SDN 18 Ampenan, Mataram City. The design process adopts the design thinking method, which consists of the stages of empathize, define, ideate, prototype, and test, with data collected through observation, interviews, and literature review. The results indicate that the integration of AR technology, sensory branding theory, flat design visual style, and a game-based learning approach enhances students' visual, auditory, and emotional engagement. The resulting medium takes the form of a printed interactive book equipped with AR markers and a supporting application that displays 2D objects and pronunciation audio, demonstrating strong potential to improve English vocabulary retention among fourth-grade students.
TRANSFORMASI TRADISI UA PUA BIMA DALAM DESAIN GRAFIS ILUSI BERBASIS MEDIA LED Adi Prasetio, Maulana
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 21 No 2 (2026): Widya Duta Sosial Culture on September 2026
Publisher : UHN IGB Sugriwa Denpasar

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Abstract

This study aims to develop an innovative visual design based on the Ua Pua tradition from Bima through illusion graphic design using LED media. The research employs a design-based research method combined with a design thinking approach, including stages of empathize, define, ideate, prototype, and test. Data were collected through observation, literature study, and documentation. The results show that the transformation of cultural elements such as Uma Lige, egg flower arrangements, and ritual procession into illusion graphics using reverse perspective techniques can create an engaging visual experience. The integration of LED technology enhances visual dynamics through lighting effects, making the design more interactive and appealing, especially for Generation Y and Z. This research contributes to cultural preservation by presenting traditional values in a contemporary visual form that is adaptive to digital developments.
ANALISIS SEMIOTIKA RUPA: KARAKTERISTIK ESTETIKA TAPEL JERO GEDE DAN JERO SELEM DALAM KESENIAN BARONG LANDUNG DI BALI Dewa Wisnawa, Dewa Ketut Wisnawa
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 21 No 2 (2026): Widya Duta Sosial Culture on September 2026
Publisher : UHN IGB Sugriwa Denpasar

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Abstract

This study aims to analyze the aesthetic characteristics, visual semiotic meanings, and the relationship between visual elements and sacred values embodied in the Jero Gede and Jero Selem masks (tapel) within the Barong Landung performance tradition in Bali. Barong Landung is a sacred performing art of Balinese Hindu society that represents the acculturation of Balinese and Chinese cultures through visual symbols, artistic forms, colors, and expressions that contain religious and philosophical values. This research employs a descriptive qualitative approach using formal aesthetic analysis and visual semiotics. Data were collected through visual observation of the Barong Landung masks, in-depth interviews with traditional mask carvers (undagi), and literature studies related to Balinese traditional visual arts. The findings reveal that the aesthetic characteristics of the Jero Gede and Jero Selem masks are constructed through visual elements such as facial structure, color composition, ornaments, and expressions that represent the concept of Rwa Bhineda as a symbol of cosmic balance in Balinese life. Jero Gede is visualized as a masculine, magical, and protective figure through the dominance of dark colors and a fierce expression, whereas Jero Selem embodies a feminine, graceful, and gentle character through the use of brighter colors and refined visual forms. From a visual semiotic perspective, both masks function as systems of signs that convey religious, spiritual, and cultural meanings within Balinese society. Beyond their artistic function, the Jero Gede and Jero Selem masks also serve as media for transmitting philosophical values, preserving collective memory, and strengthening Balinese cultural identity amid the challenges of modernization and cultural globalization. Therefore, this study confirms that visual aesthetics in Balinese sacred art are closely interconnected with religious systems, cosmology, and the cultural resilience of Balinese society.

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