cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
I Putu Adi Saskara
Contact Email
putuadisaskara@gmail.com
Phone
+6282145448959
Journal Mail Official
putuadisaskara@gmail.com
Editorial Address
Jl. Ratna No.51, Tonja, Kec. Denpasar Utara, Kota Denpasar, Bali 80237
Location
Kota denpasar,
Bali
INDONESIA
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya
Published by Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
ISSN : 19781075     EISSN : 26203146     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Widya Duta yang diterbitkan oleh Program Studi Ilmu Komunikasi Hindu Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar ini didedikasikan sebagai wadah hasil dari penyebaran ide, gagasan, maupun masukan yang positif berupa tulisan ilmiah terkait bidang ilmu sosial dan budaya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 72 Documents
 4   5   6   7   8 
Inside the Minds of Traders: Strategi Komunikasi Pemasaran para pedagang di Pasar Tradisional Karang Jasi, Kota Mataram Astraguna, I Wayan
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 1 (2024): Widya Duta Maret 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i1.3160

Abstract

The Karang Jasi market is a miniature of socio-cultural behavior and community economic activities in the city of Mataram, West Nusa Tenggara Province. Product marketing activities on the market traditional Karang Jasi is very competitive, thus every business actor must know how effective marketing communication strategies in increasing sales. This research was analyzed using a qualitative descriptive approach data collection using observation techniques, interviews and documentation with The analysis uses three stages, namely 1) data reduction, 2) data display, and 3) verification Data. The results of the research show that an effective marketing communication strategy is carried out by traders in the Karang Jasi market is by direct marketing techniques Marketing and personal selling which is an integrated marketing communication strategy. The conclusion that an effective marketing strategy that can be done by the sword In the Karang Jasi market, besides the integrated marketing strategy, there are other strategies that are used by traders in increasing sales, namely:1) Understanding the mindset of traders, 2) Customer retention in the Karang Jasi market, 3) Sellers build relationships with buyers, and 4) Sellers build customer trust by providing good service
Digital Campaign Melalui Akun Instagram @orbitfutureacademy.id Dalam Membangun Brand Awareness Orbit Future Academy Niigata, Dinda Ramadhanty; Kurniasari, Ni Gusti Ayu Ketut
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 1 (2024): Widya Duta Maret 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i1.3459

Abstract

In using current technology, especially in developing social media content that can create the characteristics or branding of a company. Orbit Future Academy is a training program that is different and also very flexible for training workers. Orbit Future Academy is carrying out a digital campaign which aims to convey information related to Artificial Intelligence which is a program from Orbit Future Academy via its official Instagram @orbitfutureacademyid as Instagram management. This research uses a qualitative descriptive method with research techniques focused on Focus Group Discussion (FGD). The FGD was carried out involving Orbit Future Academy employees. This research produces five things, namely research as original content management data, maximizing content design, media monitoring, building brand awareness by maximizing Instagram features and providing rewards for @orbitfutureacademy followers. These five things are important components in digital campaigns via Instagram accounts. @orbitfutureacademyid in building artificial intelligence brand awareness.
Eksistensi Seni dan Ritual dalam Kehidupan Sosial Keagamaan Hindu Suhardi, Untung; Suarsa Putra, I Made Jaya Negara; I Wayan Budha
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 1 (2024): Widya Duta Maret 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i1.3501

Abstract

Art as part of human society can give the beauty in this life. This will then give rise to debates in Hindu religious social life that art for some people only as complementary. Alone Basic problem discussed in this paper is how do the art universally and how do relevance art and ritualistic in Hindu religious life. Methods used by qualitative analysis and theory used is dramaturgy (Goffman ) and the sacred reality (Eliade). His innovation is a man is basically it can adjust his forward with change there. Art as part of the breath of life that cannot be separated from human culture. In addition, the existence of art and ritual into something complementary because in the the gandharwa vedas also taught about the vedas is the sort of art and performances were sent to the natyasastra which in this basic emotions in art to bring up appreciation values in practice the religion.
Makala-Kalaan Tradisi Tua di Desa Suter Kecamatan Kintamani Kabupaten Bangli I Wayan Yudhasatya Dharma; Armini, Ni Wayan Yusi
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 1 (2024): Widya Duta Maret 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i1.3505

Abstract

Education is an effort to improve the quality of human life which essentially aims to humanize humans, mature them and change behavior for the better. Education does not only take place at school, but the environment also takes part in this. The environment is the unity of space with all objects, forces, conditions and living creatures, including humans and their behavior, which influence the lives and welfare of humans and other living creatures. In this social environment, a child begins to socialize with the wider community and begins to become familiar with social norms. Culture is also a system of knowledge and also as ideas that a society has. In relation to culture which actually contains elements of education, there is a tradition called Makala-kalaan Tua which is part of the social life of the community in Suter Village, Kintamani District, Bangli Regency. Through this research, researchers want to analyze the implementation of the Makala-kalaan Tua tradition in terms of educational philosophy. To explain the problem above, the author uses qualitative research. In this case, the author was directly involved in collecting data by means of observation, documentation and interviews with informants in Suter Village. Apart from that, this research uses types of library data such as books, journals, or previously existing scientific works that have a correlation with the research being carried out. To answer the problem, researchers used Constructivism Theory. From the research conducted, findings were obtained, namely that the implementation of the Makala-kalaan Tua tradition in Suter Village, Kintamani District, Bangli Regency in terms of educational philosophy contains elements of activeness, creativity and innovation. Where these three elements constitute the true essence of education. Because in an educational process, activeness is very important because it influences the results of the education itself. Then creativity and innovation are the goals to be achieved in every educational process.
Manajemen Public Relations Dalam Pengelolaan Event Jambore Nasional Bank Sampah Dewanggi I.B, Anggun Putri; Mekarsari, Anggun
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 1 (2024): Widya Duta Maret 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i1.3518

Abstract

The Ministry of Environment and Forestry (KLHK) is a government agency that handles environmental problems in Indonesia, including waste. The large amount of waste in Indonesia shows that it still needs serious handling. The Budi Luhur Waste Bank, which is one of the largest waste banks in Indonesia, together with the Ministry of Environment and Forestry, is holding the National Waste Bank Jamboree. This research aims to describe and analyze the implementation of the National Waste Bank Jamboree in supporting the resolution of the national waste problem. This research uses the concept of 4 stages of Cutlip and Broom PR management. This research is post positivist, qualitative research, with descriptive analysis methods. The research subject is the National Waste Bank Jamboree committee. The research object is the organization of the National Waste Bank Jamboree. Research time July 2023 – August 2023. Research location: Budi Luhur University campus, as the location for the National Waste Bank Jamboree. Data validity uses source triangulation. Data analysis is carried out by sorting, categorizing, describing and analyzing data. The results of this research are searching for data and facts to define the problem, carrying out planning and programming by determining the venue, organizing team and series of events, taking action and communicating through the organization's internal and external media channels, social media platforms, press conferences and press releases, and evaluate the program through the results of event reports and monitoring media publications.
Pura Jawa Sebagai Media Pendidikan Sosial Religius Di Desa Kelating Kecamatan Kerambitan Kabupaten Tabanan Aryatnaya Giri, I Putu Agus; Ni Made Muliani; Iluh Werdi Sai Lakmi; Ulio
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 1 (2024): Widya Duta Maret 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i1.3545

Abstract

Jawa Temple is one of the temples in the Kelating Village area,Kerambitan District, Tabanan Regency which has its own uniqueness. At first glance, this temple looks like a family temple that is only used by one soroh/clans, but in reality, when you explore it more deeply, it turns out that the patrons of this temple come from different soroh/clans. Apart from that, many of the visitors to this temple come from outside the Kelating village area. This type of research is descriptive qualitative research. The data collection techniques used in this research are observation, documentation and literature techniques. The data analysis steps in this research are data reduction, data classification, data display, interpretation and drawing conclusions. The results of the research show that the structure of the Jawa Temple in Kelating Village is divided into three courtyards (Tri Mandala) and inside there are ten palinggih, one Gedong simpen, bale piyasan, bale gong, bale kulkul, and two pawaregan. Jawa Temple in Kelating Village, apart from functioning as a medium for worship of Ida Sang Hyang Widhi and the holy spirits of the ancestors, also functions as a medium for religious social education in an effort to build harmonious relations in the relations of the various races/residents who visit the Jawa Temple. This can be seen from the interaction of mutual cooperation and togetherness of the “pengempon/penyungsung” in preparing and carrying out all forms of ceremonies held at Jawa temples regardless of social status.
Pengaruh Media Sosial Pada Promosi di Bagian Pemasaran ITB STIKOM BALI Astiti, Ni Made; Ulandari, Ni Wayan Ari; Putra, I Putu Warma
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.3758

Abstract

Digital marketing, or digital marketing, is an effort or method to promote a brand or product using digital-based media. Despite its significant impact, research is needed to evaluate the accuracy of the application of digital marketing in campus promotion. This study aims to analyze the influence of social media on prospective students' decision to enroll at ITB STIKOM Bali. Data was collected through a survey using a Likert Scale, with a total of 365 respondents. This research examines the influence of social media on marketing promotion at ITB STIKOM Bali. By analyzing respondents' responses, it was found that social media plays an important role in enrollment decisions, 81.09% of respondents often access social media to find information about ITB STIKOM Bali. Information about enrollment, campus activities, and testimonials delivered through social media proved to significantly influence prospective students' decisions. Social media is not only the main source of information but also builds trust and closeness between prospective students and ITB STIKOM Bali, making it an effective tool in attracting new applicants.
Dinamika Komunikasi Antar Budaya Mahasiswa Asrama IAHN Gde Pudja Mataram ., Triwiyoso; Suardana, I Ketut Putu; Widaswara, Rieka Yulita
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.3767

Abstract

This study highlights the dynamics of intercultural communication within the environment of IAHN Gde Pudja Mataram dormitory, which serves as a residence for students from diverse ethnic and cultural backgrounds. Located at Jl. Pancaka No. 7B Mataram, this dormitory is an integral part of the IAHN Gde Pudja Mataram campus, accommodating students from various regions of Indonesia, including Java, Bali, Maluku, and Lombok. The primary focus of the research is to identify, observe, and explore the dynamics of intercultural communication, the language proficiency of both students and faculty, and intercultural awareness in shaping harmonious and inclusive multicultural communication among dormitory residents. The research findings indicate that a high level of intercultural awareness among dormitory residents enables them to adapt their communication styles according to their respective cultural backgrounds, thereby reducing the risk of misunderstandings or miscommunication. Furthermore, this level of awareness also strengthens cooperation, tolerance, and harmony within the dormitory environment through activities such as communal work and collective prayers, creating a warm, inclusive, and safe atmosphere for all residents, both students and faculty alike. Observations of various activities conducted in IAHN Gde Pudja Mataram dormitory also illustrate the importance of this intercultural awareness in fostering harmonious and supportive relationships among dormitory residents. Thus, this research provides deep insights into how the dynamics of intercultural communication contribute to the formation of identity and social interaction within the rich cultural diversity context of Indonesia, as reflected in the IAHN Gde Pudja Mataram dormitory.
Strategi Komunikasi Pemasaran Afiliator dalam Menarik Minat Belanja Konsumen Pada Sebuah Produk di Marketplace Dewa Ayu, Dewa Ayu Mirna Wati; Suniantara, I Ketut Putu; Sastrawan, I Nengah Oka
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.3935

Abstract

Social media is a digital platform that facilitates its users to facilitate interactive social interactions. Social media is also an effective way to market products and services widely which can increase sales and advance business. In an effort to attract visitors to open and even shop on an e-commerce platform, of course it cannot be separated from the many people who influence (poison) promotions with advertisements on various social media so that many people are interested in visiting the e-commerce and even to buy the products they sell. In order to convey information and other interests, a person or group of people who are considered influential are needed to guide opinions and voice marketing interests such as promotions. Currently, many new professions have emerged, as a result of the high number of social media users in Indonesia, one of which is content creator. A content creator is someone who focuses on creating content, whether in the form of writing, images, videos, podcasts, or other forms. Currently, many content creators have joined affiliates to earn commissions. Affiliates will get a commission based on their performance in promoting Shopee products and sharing affiliate links. Therefore, this research is very interesting to research because it is to find out what kind of strategies are used by Shopee affiliates in promoting products. The research method used is a qualitative descriptive method with the aim of understanding the marketing communication strategies used by Shopee affiliates and what the results of the strategies that have been implemented are
Analisis Brand Engagement Pada Akun Instagram KODOMO @temankodomo Lintang Samudera; Pratama, Agi Surya; Sakwa, Azky Dujak; Kurniasari, Ni Gusti Ayu Ketut
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.3944

Abstract

This research discusses the strategic use of Instagram social media by children's product brand Kodomo to increase their engagement through Regina Luttrell's SoMe Circular Model. Social media plays an important role in digital communication, We Are Social stated that in January 2024, of all internet users in Indonesia aged 16-64 years, 85.3% used the Instagram application, followed by Facebook 81.6% and TikTok 73.5%. Instagram is a key platform for businesses, including Kodomo, which targets young mothers through engaging visual content. This research uses a qualitative approach to understand Kodomo's strategy in the four stages of the SoMe Circular Model: Share, Optimize, Manage, and Engage. The results show that Kodomo successfully utilizes Instagram by choosing a platform that suits the target audience. The study concludes that a structured communication strategy and a deep understanding of the audience are essential in increasing engagement on social media.

Page 6 of 8 | Total Record : 72

 4   5   6   7   8 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol 20 No 1 (2025): Widya Duta Sosial Budaya pada Maret 2025 Vol 19 No 2 (2024): Widya Duta September 2024 Vol 19 No 1 (2024): Widya Duta Maret 2024 Vol 18 No 2 (2023): Widya Duta September 2023 Vol 18 No 1 (2023): Widya Duta Maret 2023 Vol 17 No 2 (2022): Widya Duta September 2022 Vol 17 No 1 (2022): Maret 2022 Vol 16 No 2 (2021): WIDYA DUTA SEPTEMBER 2021 Vol 16 No 1 (2021): WIDYA DUTA MARET 2021