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I Putu Adi Saskara
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Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya
Published by Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
ISSN : 19781075     EISSN : 26203146     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Widya Duta yang diterbitkan oleh Program Studi Ilmu Komunikasi Hindu Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar ini didedikasikan sebagai wadah hasil dari penyebaran ide, gagasan, maupun masukan yang positif berupa tulisan ilmiah terkait bidang ilmu sosial dan budaya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 72 Documents
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Upaya PT. Serba Digital Dalam Membangun Brand Awareness Produk Costa Jasmine Ramadhany Karim; Pramesti, Ajeng Arieska; Awwalin, Cahya Aulia; Tamunu, Fernando Sadrakh; Kurniasari, Ni Gusti Ayu Ketut
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.3945

Abstract

This research aims to analyze PT Serba Digital's strategies and efforts in increasing brand awareness of Costa products, which include camera accessories such as lighting, tripods, and microphones. PT Serba Digital uses various marketing tactics, both digital and conventional, to expand brand awareness among consumers. These strategies include the use of social media, collaboration with influencers, creative content creation, and integrated promotional campaigns. Social media, especially platforms such as Instagram and TikTok, were used as key tools to reach a wider and more diverse audience. Collaborations with well-known influencers and content creators also have a significant impact in expanding the reach of Costa's products. In addition, PT Serba Digital utilizes data analytics to measure the effectiveness of the campaign and adjust strategies based on market response. This study uses qualitative research methods using Kotler and Keller's theory of Brand Awareness. The results showed that these efforts were successful in increasing brand awareness of Costa's products, which was characterized by increased interactions on social media, growth in the number of followers, as well as increased product sales. This study provides important insights for other companies in the camera accessories industry looking to increase brand awareness through innovative and effective marketing strategies.
Strategi Komunikasi Penyuluh Agama Hindu dalam Menyampaikan Pesan Ajaran Agama Hindu di Kantor Kementerian Agama Kota Denpasar Damayanti, Ni Putu Trisna; Yasa, I Ketut Wardana; I Nyoman Surpa Adisastra
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.4027

Abstract

The expectations of Hindu Religious Counselors in Denpasar City to reach a broader audience through social media do not align with the feedback on the content produced. Although the YouTube account of the Denpasar City Ministry of Religious Affairs has 4,270 followers, the number of likes and comments does not match the number of followers. The research questions in this article are: 1) How is the communication strategy planning of Hindu Religious Counselors in conveying Hindu teachings at the Denpasar City Ministry of Religious Affairs Office? 2) What media are used in the communication strategy of Hindu Religious Counselors in conveying Hindu teachings at the Denpasar City Ministry of Religious Affairs Office? and 3) What is the communication strategy of Hindu Religious Counselors in conveying Hindu teachings at the Denpasar City Ministry of Religious Affairs Office? The theories used include Persuasive Communication, Diffusion of Innovations, and Stimulus-Response. This research is qualitative. Data collection methods include observation, interviews, documentation, literature review, and online references. The research findings are: (1) Hindu Religious Counselors base their planning on the regulations set by the Directorate General of Hindu Community Guidance, specifically Minister of Administrative and Bureaucratic Reform Regulation No. 9 of 2021. (2) Hindu Religious Counselors at the Denpasar City Ministry of Religious Affairs use two types of communication media: offline communication media and online communication media. (3) The messages conveyed by the counselors always follow Tattwa, Susila, and Acara. Keywords: Communication Strategy, Counseling Message, Communication Media
Strategi Komunikasi Visual Dalam Animasi Iklan Sasa Tepung Bumbu Hasbullah, Hasbullah; Sumadewa, I Nyoman Yoga; Satria, Christofer
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.4053

Abstract

Effective visual communication in advertising plays a key role in attracting audience attention and shaping brand image. A well-known kitchen spice brand in Indonesia, advertising animation is used as the main tool to convey the brand message creatively and attractively. However, how effective is animation in increasing brand appeal and strengthening emotional connections with the audience. This research aims to analyze the visual communication strategies implemented in Sasa advertising animations and evaluate their impact on consumer perceptions. Through a qualitative approach and descriptive analysis, this research is based on visual aesthetic theory. The results of this research show that Sasa advertising animations use effective visual communication strategies to convey product messages in an interesting and memorable way. Playful and creative visual elements in animation help simplify information, create positive associations with the brand, and increase consumer engagement. This research provides valuable insight into how visual communication can be optimally utilized in advertising to achieve marketing objectives and strengthen a brand's position in the market.
Resepsi Hermeneutika Visual Dalam Karakter Xiao Di Game Genshin Impact Adi Saskara, I Putu; Ida Bagus Komang Sindu Putra; SM, Ulio
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.4176

Abstract

Video games are an entertainment phenomenon that is popular among today's people. Various genres of video games have emerged and have their own impression on the players. In it, video games have visual elements that have their own uniqueness and aesthetic value. These visuals can provide information, especially on the character designs in the game world. Like the visual elements in the game Genshin Impact, where the visual elements in it certainly have meaning and interpretation of each other and form the narrative in the game itself. Characters created with certain characteristics will certainly attract players' interest. This research aims to interpret the visual design contained in the creation of a character using Ricoer's hermeneutic theory. Through analysis carried out with Ricoer's visual hermeneutics perspective, we can view Xiao's character design as a work of art that is not only pleasing to the eye, but also summarizes a philosophical and emotional narrative that gives character depth in this fantasy world. Hermeneutics plays a central role in helping us understand the meaning and complexity of Xiao's character behind his visual elements.
Analisis Perilaku Konsumtif Pembelian Album dan Photocard melalui Aplikasi X Pada Mahasiswa Sekolah Vokasi IPB Sukabumi Nau, Naura Vania Ramadhani; David Rizar Nugroho
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 20 No 1 (2025): Widya Duta Sosial Budaya pada Maret 2025
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v20i1.4308

Abstract

The researcher aims to delve deeper into how app X or new media can be a contributing factor to consumer behavior in the purchase of K-pop merchandise, specifically albums and photocards. This study employs a qualitative-descriptive method involving in-depth analysis through interviews with key informants relevant to the research. The findings will be presented through a combination of text and visuals to illustrate the consumer behavior associated with the Korean Wave. The results demonstrate that app X, in particular, has influenced the purchasing behavior of K-pop fans due to its specialized features that facilitate purchasing, offer lower prices, and foster community interactions.
STUDI HERMENEUTIKA PETER DEWS ATAS THEODOR ADORNO: KEJAHATAN SERANGAN SIBER DAN RELEVANSINYA TERHADAP KEMAPANAN HIDUP BERAGAMA DI INDONESIA Pasionis, Yosef Usman; Emil, Yohanis
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 20 No 1 (2025): Widya Duta Sosial Budaya pada Maret 2025
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v20i1.4322

Abstract

The author puts the focus of this paper under the title “Peter Dews' Hermeneutic Study of Theodor Adorno: Cyberattack Crime and Its Relevance to the Establishment of Religious Life in Indonesia”. Cyber crime is rampant and its impact on the stability of religious life. The aim is that the author wants to open the reader's horizon to see Theodor Adorno's contribution as interpreted by Peter Dews regarding today's indiscriminate crimes and dare to think broadly regarding the establishment of religious life and universal public morality. In addition, the Church and the Nation dare to take positive lessons from the existence of Artificial Intelligence today, not to discriminate against other religions, nor to create dichotomies and demarcation lines between religions in Indonesia. The method used in this paper is a qualitative study with a phenomenological approach. The author finds that a lot of literature has discussed cybercrime, but in this paper the author looks further, namely the lens of Theodor Adorno's thoughts interpreted by Peter Dews regarding this crime. As a brief conclusion, the human subject that actively faces the world is a subject that is separated from nature as a whole and then consciously becomes a subject that is only calculative towards the world. Increasingly, an unforgiving society is objectively antagonistic in its adaptation to every situation. The root of this evil is human freedom trapped in itself and its social world by utilizing Artificial intelligence to attack religion.
Penggunaan Akronim "AUM" dalam Komunikasi Pemerintah Kabupaten Tabanan dengan Masyarakat I Nyoman Surpa Adisastra; Prabawa, Bagus Ade Tegar; Swarthini, Ni Nyoman Ayu; Arinatha, I Dewa Agung Wahyu
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 20 No 1 (2025): Widya Duta Sosial Budaya pada Maret 2025
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v20i1.4344

Abstract

Religious symbols or terms are often used in political contests in Indonesia, including in Bali. In Tabanan Regency, under the leadership of Regent I Komang Gede Sanjaya and Deputy Regent I Made Edi Wirawan, the vision is articulated as “Nangun Sat Kerthi Loka Bali melalui Pola Pembangunan Semesta Berencana menuju Tabanan Era Baru yang Aman, Unggul, Madani (AUM)”. The use of the acronym “AUM” is particularly interesting, as in Hinduism, the term “AUM” symbolizes the divine power of God with its three manifestations: Brahma, Vishnu, and Shiva. This study aims to: 1) Examine the meaning of the acronym “AUM” in the communication between the Tabanan Regency Government and the community; 2) Identify the impact of using the acronym “AUM” in such communication; and 3) Analyze the social ethics of using “AUM” in Tabanan Regency. This research used Semiotics Theory, Mass Communication Effects Theory, and Social Morality Theory. This research adopts a qualitative descriptive approach, with informants selected through purposive sampling. The findings indicate that the use of the acronym “AUM” in communication carries both political and philosophical significance. It is perceived to have positive impacts. From a social ethics perspective, the use of the acronym “AUM” has not yet received formal criticism, but further socialization is encouraged. In conclusion, the use of the acronym “AUM” by the Tabanan Regency Government is having positive impacts. However, broader socialization is necessary to clarify the distinction between the political aspect of “AUM” as an acronym and “AUM” as a sacred symbol in Hinduism. Keywords: AUM, communication, Hinduism
Pola Komunikasi Tari Rejang Pala di Desa Adat Nongan Kecamatan Rendang Kabupaten Karangasem sukariawan, madesukariawan; Ulio, Ulio
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 20 No 1 (2025): Widya Duta Sosial Budaya pada Maret 2025
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v20i1.4473

Abstract

Sacred or wali dance is a dance that is performed in the context of a yadnya or a certain series of rituals. Every sacred dance has a magical religious value that is highly believed by the community. One of the Rejang Pala dances performed during the Usabha Pala ceremony at Balang Tamak Temple, Nongan Traditional Village. What's unique is that this dance disappeared for almost a century but was still able to be revived because there are good communication patterns in the rejang pala dance. The communication patterns in question are: 1) Intrapersonal Communication, namely the dancer's high sradha and devotional service which raises the vibrations of the dancer's soul; 2) Interpersonal Communication, namely two-way communication between me, srati banten and the community to announce the winner of the rejang pala coil; and 3) nonverbal communication, namely as an expression of community gratitude which is made concrete by offering the rejang pala dance.
MANAJEMEN PRODUKSI PROGRAM SIARAN BERITA LOKAL GATRA BALI DI LPP TVRI BALI Aan Darmawan, I Gusti Ngurah
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 20 No 1 (2025): Widya Duta Sosial Budaya pada Maret 2025
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v20i1.4509

Abstract

This study analyzes the production management of the "Gatra Bali" broadcast program on LPP TVRI Bali in the context of digital television broadcasting. This program is a Balinese-language news show featuring two main segments: current news and cultural and Hindu religious-themed feature stories. The study employs a qualitative descriptive approach using direct observation of the production process both inside and outside the studio, along with in-depth interviews with production team members. The results indicate that the production stages include pre-production (concept planning, research, scriptwriting), production (filming and interviews), and post-production (editing and content finalization). The challenges faced during production involve limited human resources, minimal production budget, and insufficient audience feedback. Strategies implemented to maintain program quality include optimizing existing resources, enhancing the production team's capacity, and strengthening creative concepts in each broadcast. This study applies Systems Theory, which examines the production process through the elements of input, process, output, and feedback. These findings provide significant insights into understanding the dynamics of local television production focused on cultural preservation in the digital broadcasting era
FITUR PODCAST PADA SPOTIFY SEBAGAI MEDIA KOMUNIKASI HINDU DI ERA SOCIETY 5.0 dewa_permana21, I Dewa Gede Darma Permana; Ayu Candra, Widya
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 20 No 1 (2025): Widya Duta Sosial Budaya pada Maret 2025
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v20i1.4555

Abstract

The Podcast feature application on Spotify in the Society 5.0 era shows a relatively high level of utilization. This high level reflects human adaptation to technological developments that are tailored to needs in various aspects of life. Therefore, the Podcast feature on Spotify can be used positively as a medium for Hindu communication in the Society 5.0 era. The spread of Hindu religious teachings through communication media is something that needs to be taken into account at this time. This is because along with technological developments, religious values ​​experience the potential for degradation. Based on these circumstances, researchers are interested in comprehensively studying the use of the Podcast feature on Spotify as a medium for Hindu communication in the Society 5.0 era. This research uses a qualitative type of research based on a visual ethnographic approach. This research originates from primary data from literature studies and is strengthened by field data using three types of methods, namely reflective, collaborative and participatory. This research shows that the use of the Podcast feature on Spotify as a medium for Hindu communication in the Society 5.0 era has the advantage of producing Podcasts that are more contemporary, creative, innovative and more attractive. Not only as a communication medium, the Podcast feature on Spotify is also a medium for education, inspiration and entertainment. Based on this, the Podcast feature on Spotify can be said to be an effective platform as a medium for Hindu communication in the Society 5.0 era.

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