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Prapanca : Jurnal Abdimas
Published by Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya
ISSN : 27748774     EISSN : 27984117     DOI : https://doi.org/10.37826/prapanca.v1i1
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Prapanca : Jurnal Abdimas merupakan jurnal ilmiah multidisiplin yang menyajikan implementasi ilmu dan teknologi dalam menyelesaikan permasalahan yang ada di masyarakat. Tujuan dari adanya jurnal ini adalah untuk menyebarluaskan gagasan dan hasil pengabdian masyarakat yang dilakukan oleh perguruan tinggi, yang dapat diterapkan dalam masyarakat. Kegiatan pengabdian masyarakat (abdimas) dalam menangani dan mengatasi berbagai permasalahan yang terjadi di masyarakat dengan menerapkan ilmu dan teknologi yang kemudian dapat bermanfaat untuk meningkatkan kesejahteraan masyarakat. Hasil kegiatan abdimas tersebut dipublikasikan kepada masyarakat luas agar dapat memberikan manfaat praktis maupun teoritis, publikasi secara luas dalam bentuk artikel ilmiah yang dikemas dalam jurnal abdimas. Penulis yang akan mengirimkan naskah ke dalam Prapanca Jurnal Abdimas ini dimohon untuk dapat membaca petunjuk penulisan naskah melalui standar penulisan baku yang sudah ditetapkan. Direncanakan dalam publikasinya jurnal ini akan berdasarkan topik-topik terkini dan dengan jadwal yang sudah tersusun secara periodik. Prapanca : Jurnal Abdimas akan terbit dua kali dalam satu tahun yaitu pada Februari dan Agustus.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 70 Documents
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Inovasi Pengembangan Brand Awareness terhadap UMKM Jalangkote Sultan di Kota Makassar Provinsi Sulawesi Selatan Chandra, Angelica Aurelia; Angelina Jocelyn Djunaidy; Achmad Asqar; Nico Lucky Wijaya; Raqi Rabbani Nugraha; Syahril Sidik; Elia Ardyan
Prapanca : Jurnal Abdimas Vol. 4 No. 1 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i1.689

Abstract

Penelitian ini mengatasi tantangan yang dihadapi oleh UMKM Jalangkote Sultan di Makassar. Penelitian berfokus pada peningkatan brand awareness melalui strategi inovatif. Program Social Impact Challenge (SIC), bekerja sama dengan PLUT Sulawesi Selatan, bertujuan memanfaatkan alat AI untuk mengoptimalkan pemanfaatan media sosial dan meningkatkan kesadaran merek. Proyek melibatkan identifikasi masalah, usulan solusi berbasis AI, dan pelatihan untuk meningkatkan kapabilitas UMKM. Diharapkan hasilnya termasuk peningkatan keterlibatan pasar dan kesadaran merek untuk Jalangkote Sultan.
Strategi Pemasaran Usaha Mikro, Kecil, dan Menengah (UMKM) melalui Digitalisasi Marketing untuk Branding Desa Sundari, Ariefah
Prapanca : Jurnal Abdimas Vol. 4 No. 1 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i1.690

Abstract

Marketing strategy for micro, small, and medium enterprises (MSME) through digitalization Mrketing for Village branding in Ngadipuro Village, Widang District, Tuban Regency. The marketing strategy carried out in developing a MSME product in Ngadipuro village is by utilizing the digital system, by following the times, we will provide solutins to various kinds of problems faced by partners. Whit this, the steps that we carry out firs are surveys of MSME owners, what MSME are in Ngadipuro village, then we hold a socialization regarding marketing strategies that can be done in this day and age, and the final action we take is to assist partners, here we only take MSME that we think are core, namely crackers, soy milk, corn chips, turmeric asem and Goat Farming. In this case, we help to provide a means of promoting an item.
Pelatihan Pemasaran Instagram untuk UMKM Nasi Tumpeng Kang Ca'di: Pemanfaatan ChatGPT dan Canva Muhammad Aththur Shadiq; Ariell Goldina Suciawan; Fedianty Rosalynda Rante Tasak; Ronny Wijaya; Aileen Chandra; William Tan; Davin Endri Setiawan; Yuyun Karystin Meilisa Suade
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.650

Abstract

Marketing through social media, particularly Instagram, plays a vital role in developing Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. In this context, content consistency and understanding of generative AI technology (ChatGPT) and graphic design applications (Canva) are essential factors for MSMEs. This service activity study aims to train Nasi Tumpeng Kang Ca'di MSMEs in optimizing digital marketing through ChatGPT and Canva. The training method was conducted online through Zoom, involving initial interviews, visits to MSME locations, MSME showcases, and preparation and implementation of training materials. The evaluation was conducted through questionnaires to measure the understanding and effectiveness of the training. The results showed increased MSMEs' understanding and skills in creating attractive and consistent marketing content on Instagram. This activity is expected to strengthen MSMEs' digital marketing strategies and positively impact business development in the digital era.
Selangkah Lebih Maju Untuk Brand Awareness UMKM Pabissa Shoes Michelle Clarissa Pradana; Felysia Manggala; Derryl Tungadi; Revina A. Wilar; Fernando L. C; Marchel Rocky Holiwono; Carolina Novi Mustikarini
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.654

Abstract

This paper is a community service journal conducted to fulfill final exam on UNC1008 EntrepreneurialVenture Innovation. This service program focused on developing UMKM Pabissa Shoes’ brandawareness. Starting from the income decrease, problem was founded, that UMKM Pabissa Shoes shouldintroduce brand awareness to larger society. To overcome this problem, using artificial intelligence tomake often creative content calendar idea, poster innovation, neon box design. Creative content calendaris beneficial for a constant uploading schedule. Moreover, poster innovation will be distributed in publicplaces. Then, neon box design is to renew the outside looks of the shop. To conclude, brand awarenessis the main key of business.
Peningkatan Strategi Pemasaran Rumah Kacang Melalui ChatGPT dan Kalender Konten di Kota Makassar, Provinsi Sulawesi Selatan: Peningkatan Strategi Pemasaran Rumah Kacang Melalui ChatGPT dan Kalender Konten di Kota Makassar, Provinsi Sulawesi Selatan Derrick Nelson Sidjaja; Elza Alvin; Gracielle Febriana Benly; Calvin Gunawan; Bayi Ananta Nauvan Ilham; Yuyun Karystin Meilisa Suade
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.657

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are in great need of effective marketing strategies to ensure that the MSME brand is widely recognized. One of the approaches is through marketing on social media and content creation using artificial intelligence for the development of a content calendar. The main focus of this research is the enhancement of marketing strategies through the application of branding concepts and the integration of Artificial Intelligence (AI) technology. This community engagement initiative aims to provide training on the use of Artificial Intelligence (AI), specifically ChatGPT, for the creation of a content calendar and the optimization of promotions on social media. In addition to training, MSMEs are included in an Expo event held at Ciputra University. Research findings indicate that the implementation of branding strategies provides a strong identity for the MSME "Rumah Kacang," increasing customer appeal, and building consumer trust. Moreover, the integration of AI technology into marketing strategies offers efficiency and personalization in reaching target markets. This study provides in-depth insights into how the combination of branding and AI can be a key factor in enhancing the competitiveness of MSMEs in the digital era.
Pembelajaran Videografi dan Fotografi di Desa Gisik Cemandi Sedati Sidoarjo Faisal Reza Alfianza; Muhammad Zaenuri; Seration Neranain Jalu; Muhammad Rizqi Ariansyah; Angger Mahawira Agung Laksita; Salsabilla Prilia Nastiti; Athok Murtadhlo; Supriadi
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.885

Abstract

This research aims to improve the photography and videography skills of the Gisik Cemandi Village community, Sidoarjo Regency, as an effort to empower the economy and promote village potential through digital media. The activities were carried out in the framework of Field Work Lectures (KKL) by Stikosa-AWS students through a series of research-based programs, such as training in shooting, editing, and social media publication. The results showed an increase in community understanding and skills in utilizing technology for branding MSME products and promoting local marine tourism. With the active involvement of the community, this program also provides field work experience for students, while contributing to a sustainable empowerment model that can be applied in other villages.
Pembuatan Template Desain Publikasi Desa Tambakcemandi Sidoarjo Jerricho Ivandro Ekklesia; Rifdah Rohadatul Aisy; Rr. Tsabitah Phalozaky A.P; Shahnez Annisa Mekoa; Aaliyah Viorella Nada Tamtama; Suprihatin; Riesta Ayu Oktarina
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.886

Abstract

Tambakcemandi is a village in Sedati District, Sidoarjo Regency, East Java Province, Indonesia. The Tambakcemandi Village area is located in a lowland area with an area of 858.309 ha, as a student of Communication Science we realize how important a good communication process is from the Communicator to the Communicator, so we Team 2 KKL Stikosa-AWS are interested in applying our knowledge in Visual Communication Science. The purpose of this activity is to help the Tambakcemandi Village Hall to apply the Administrative Flow attractively, so that the community can more easily understand the information provided by the Tambakcemandi Village Hall. Team 2 KKL Stikosa-AWS first determined the KKL place in Tambakcemandi, after that we formed a KKL Program that could be realized in Tambakcemandi, after getting approval from the Tambakcemandi Village Hall, we then formed a schedule. The results of the activities achieved during the Field Work Lecture are Team 2 KKL Stikosa-AWS can make template designs for Tambakcemandi Village Hall, Posyandu and Poslansia.
Penguatan Media dan Komunikasi melalui Optimalisasi Publikasi di Yayasan Rekat Peduli Indonesia Adriel Bigael Lois Saiya; Andi Bagus Setiawan; Fuad Fauzi; Muhammad Dary Rafi; Edelweis Putri Prima; Baswara Yua Kristama
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.887

Abstract

Tuberculosis (TB) is still a health and public health issue in Indonesia. TB can be treated and cured but remains a major killer infectious disease, leading to death. The approach is critical to finding, reaching and treating all people and communities affected by TB. Social and cultural factors greatly influence people’s TB risk and vulnerability, and their ability to access prevention. To socialize drug-resistant tuberculosis (TBRO) through various platforms, especially social media, Group 3 proposed Community services at Rekat Peduli Indonesia Foundation to assist and collaborate in fulfilling TBRO information content through the social media, especially Instagram. Our group will help create content on Rekat’s instagram, related to important information about TB disease.On the Field Study and Community Service carried out at the Rekat Peduli Indonesia Foundation, our group created content related to important information about TBRO, the release of pocket books latest and distribution of general brochures about TB to the public. With a schedule of 12 meetings, the activities we carry out include preparing a work program according to the needs of the Rekat Peduli Indonesia Foundation, creating content in the form of videos, finalizing content for the Foundation’s brochures and printing plans, distributing brochur
Mengembangkan Program Sosial Media & Pengetahuan Tanggapan Bencana Alam (BPBD) Untuk SLB Harapan Bunda Kota Surabaya Rere Isa Shangpari Musti; Putra Yudha; Maghiesswara Bayu W.J; Mistika Ayu Wulandari; Lucky Cahyo Kurniawan; Moch. Arkansyah; Anita Agustina Wulandari
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.888

Abstract

Developing a Social Media & Natural Disaster Response Knowledge Program for SLB Harapan Bunda is a task that will be carried out by students from stikosa-AWS as participants in the 6th semester of the KKL. On March 22, an unfortunate event occurred, namely a natural disaster in the form of an earthquake. The program that we will carry out and the title was chosen because we, as participants in KKL group 4, will provide education and understanding about responsiveness in dealing with natural disasters. Natural disasters are not only limited to earthquakes, but also include other examples such as tsunamis, landslides, volcanic eruptions, floods, fires, and others. So, group 4 of the Stikosa-AWS KKL participants will carry out tasks that involve the application of knowledge gained in higher education to teach or apply it to the general public in the context of communication. The relationship between communication and response to disasters is that by providing knowledge about disasters, it is hoped that SLB Harapan Bunda can provide direction to students with the understanding that has been given. In addition, it is hoped that the public can also gain understanding through social media that has contained educational content about disaster response. The importance of effective communication is that it leads to good understanding, while poor communication can lead to incomprehension.
Digital Visual Branding : Membangun Tata Kelola Manajemen Digital Branding Desa Gisik Cemandi Gina Amara Amodia; Sahrul Rizkyanto; Hanan Salsabila; Triyoga Agung Laksana; Jokhanan Kristiyono; Aulia Afniar Rahmawati; E. Rizky Wulandari
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.889

Abstract

Gisik Cemandi Sedati refers to an area or village in East Java, Indonesia, which is known for its tourism potential, especially related to beaches and sea-related activities. This area has the potential for natural tourism, especially beach tourism, because it is located on the northern coast of Java. The people of Gisik Cemandi Village generally work as salt farmers, fishermen, and small traders. Most of the population has not made full use of digital technology, especially in the context of tourism marketing and promotion. This research focuses on the implementation of digital branding for Gisik Cemandi Village, Sedati, Sidoarjo through the Abdimas (Community Service) program by Stikosa-AWS. This service began with the lack of digital exposure in Gisik Cemandi Village, which has significant tourism potential. The main goal is to increase the visibility and branding of the village through digital strategies, so that it can attract more tourists and improve the local economy. The methods used include SWOT analysis to identify strengths, weaknesses, opportunities, and threats in village digital marketing. Furthermore, a digital content strategy involving websites, social media, and online campaigns was developed. The Abdimas Stikosa-AWS program also involves training villagers in managing digital content. The results of this program include a significant increase in online traffic to the village's digital platform, increased interaction on social media, and an increase in the number of tourist visits. This research confirms that the implementation of digital branding through the Abdimas program can be effective in increasing the visibility and attractiveness of village tourism.

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