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Jurnal Multidisiplin Sahombu
Published by SEAN INSTITUTE
ISSN : -     EISSN : 28098587     DOI : -
Core Subject : Economy, Art, Social, Engineering,
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
Jurnal Multidisiplin Sahombu is at the scope of the multidisciplinary intended is only limited to the following points, Economics Politics Public Business Civil society, Finance Culture Arts Law.
Arjuna Subject : Umum - Umum
Articles 659 Documents
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Semiotic Analysis of John Fiske: The Meaning of the Song "Senja Kala Itu" by Gading Suryadmaja Suryadmaja, Galih
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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The song "Senja Kala Itu" by Gading Suryadmaja, featured in the album Terlahir Kembali, evokes a nostalgic sentiment surrounding childhood experiences, particularly the relationship between a child and a father. This study aims to uncover the symbolic meanings embedded in the song through a semiotic approach, as proposed by John Fiske. Fiske, renowned for his semiotic theory emphasizing the production of meaning through texts and social contexts, serves as the analytical framework for examining the song’s lyrics. In this analysis, "Senja Kala Itu" is viewed as a text rich in signifiers representing memories and implicit emotions. A qualitative approach is employed, utilizing semiotic analysis based on Fiske’s theory. The analysis of the lyrics, which depict the twilight atmosphere of childhood, identifies symbols such as twilight, roads, and the notion of 'home,' each carrying dual meanings in both social and personal contexts. Twilight, symbolizing the passage of time, becomes a metaphor for longing and nostalgia for a past that cannot be reclaimed. The father’s role as an authority figure and reminder of time, as depicted in the song’s lyrics, reflects a relationship characterized by affection, yet also by a sense of obligation. The portrayal of the father’s command to return home, coupled with the yearning for the past, constructs a broader narrative on childhood experiences, temporal boundaries, and personal growth. The findings of this study reveal that the song transcends mere nostalgia for childhood; it conveys messages about time, responsibility, and power relations within the family. By applying Fiske’s semiotic theory, this analysis demonstrates how the signs within the song’s lyrics function to construct meaning, reflecting social dynamics and offering a new understanding of generational and temporal relationships.
NPS Model in Consumer Loyalty Measurement of Pejeruk Abian Tempeh Ilhamudin, M.; Hilmiati, Hilmiati
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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This research aims to find out the customer loyalty of Pejeruk Abian tempeh which is one of the products in the city of Mataram. The type of research is descriptive which is used to get an overview of customer loyalty which is an important aspect of consumer behavior theory. This study uses a sample survey method, by choosing several tempeh sales markets in the city of Mataram as the location of the research. The population in this study is all customers of tempeh products who come to make purchases in that market. The respondent determination technique used in this study is purposive sampling, which is sampling according to the purpose of the research. Since the number of members of the research population is not known exactly, it was determined that the sample taken for the study was 100 people. The analysis uses the Net Promoter Score (NPS) model, which is a method to measure and understand customer loyalty levels. The results of the study show that the loyalty of consumers of Pejeruk Abian tempeh products is very loyal. These results were obtained from the process of analyzing a number of attributes inherent in the product's taste, price, aroma, texture, and nutritional content. The high customer perception of the quality of the performance of the tempe product makes customers recommend the product to their friends or colleagues. This value of loyalty needs to be maintained and improved by marketers to ensure the survival of the business in the future.
The Influence of Capital Intensity and Foreign Ownership on Tax Avoidance in Consumer Goods Industry Companies Dalimunte, Devi Sarmila; Fitri, Euis Nessia
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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This study aims to examine the effect of capital intensity and foreign ownership on tax avoidance in consumer goods sector companies listed on the Indonesia Stock Exchange. Using a quantitative approach with associative research design, the data were analyzed through multiple linear regression. The population in this study includes all consumer goods manufacturing companies listed during the period of observation, while the sample consists of selected companies in the food and beverage subsector that meet specific criteria using purposive sampling. The research findings indicate that both capital intensity and foreign ownership have significant positive influences on corporate tax avoidance. Companies with substantial capital investment and higher proportions of foreign ownership tend to engage more actively in tax avoidance strategies. These results highlight the role of ownership structure and asset composition in shaping corporate tax behavior. The study contributes to the existing literature and offers insights for policymakers to strengthen tax regulation and improve compliance.
The Influence of Implementation Public Sector Accounting Accountability of Government at Agency Performance in Preventing Fraud Gracia Lavenia Tampubolon; Renny Maisyarah
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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The implementation of public sector accounting plays a crucial role in enhancing transparency and accountability within government institutions. This study aims to analyze the impact of public sector accounting implementation on the performance of government institutions in preventing fraud. A quantitative research approach was employed, utilizing surveys and literature studies for data collection. The respondents consisted of financial officers and internal auditors from various government agencies. The findings indicate that the proper application of public sector accounting significantly contributes to improving institutional performance in detecting and preventing fraud. Key determinants of fraud prevention effectiveness include financial report transparency, internal supervision, and compliance with government accounting standards. Therefore, this study highlights the importance of implementing public sector accounting principles as a fundamental instrument in establishing clean governance and preventing corrupt practices.
The Effect of CR and EPS on Stock Prices Listed on the Kompas100 Index. Amelia, Dwi; Meirisa , Faradila
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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This study analyzes the effect of Current Ratio (CR) and Earning Per Share on Stock Price in Kompas100 Index companies for the period 2019-2023 Using hypothesis testing, the research sample consisted of 92 companies. The results showed that CR has no effect and is significant and EPS has a negative and significant effect on Stock Price. Simultaneously the two variables have a significant influence with an Adjusted R² of 5.5%, which indicates that other factors also affect the Stock Price.
Balanced Scorecard As A Tool For Measuring Employee Performance Cedaryana, Cedaryana; Safria, Dhuha
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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This study examines the implementation of the Balanced Scorecard (BSC) at PT. DHF as a tool to measure employee performance, which is crucial for improving organizational efficiency and effectiveness. Using a qualitative case study approach, data were collected through in-depth interviews with management and employees, as well as internal document analysis. Overall, the study demonstrates that the implementation of the Balanced Scorecard method can serve as an effective tool for measuring employee performance at PT. DHF. The implications of these findings highlight the importance of considering multiple perspectives in performance measurement to achieve sustainable competitive advantage, with this study focusing on the learning and growth perspective. However, the study also revealed a low level of employee motivation at PT. DHF. This suggests that although the BSC is effective in measuring performance, other factors, such as employee motivation, also play a significant role in achieving optimal performance.
The Influence Of Net Profit Margin, Working Capital Turnover, Debt To Equity Ratio, And Total Asset Turnover On Profit Growth Astrid Dita Meirina Hakim; Ahmad Romi Kurniawan Ardianto; Imam Tri Wibowo
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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This study aims to examine the influence of Net Profit Margin (NPM), Working Capital Turnover (WCTO), Debt to Equity Ratio (DER), and Total Asset Turnover (TATO) on Profit Growth in energy sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023. The research employs a quantitative approach using secondary data derived from audited financial reports. Sampling was conducted using purposive sampling, resulting in 15 companies that met the criteria. Data were analyzed using panel data regression with the help of EViews 12 software. The classical assumption tests confirmed that the data met normality, multicollinearity, autocorrelation, and heteroscedasticity requirements. The findings revealed that DER has a positive and significant effect on profit growth, while NPM, WCTO, and TATO showed no significant influence. These results suggest that effective management of capital structure, particularly through optimized use of debt, contributes meaningfully to enhancing company profits. Meanwhile, profitability, working capital efficiency, and asset utilization alone do not guarantee growth in earnings within the capital-intensive and volatile energy sector. This study contributes to the understanding of financial performance drivers in the energy industry and offers practical insights for investors, managers, and academics in financial decision-making.
Modernization of Islamic Education From a Fiqh Perspective Rini Nopita; Chanifudin, Chanifudin
Jurnal Multidisiplin Sahombu Vol. 5 No. 04 (2025): Jurnal Multidisiplin Sahombu, May - Juny (2025)
Publisher : Sean Institute

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Modernization of Islamic education is a challenge in facing the changing times. Islamic education needs to continue to develop in order to be relevant to the needs of society without neglecting sharia values. This article discusses how the fiqh perspective can be the foundation in the process of modernizing Islamic education. Modernization of Islamic education is an effort to combine traditional Islamic values with the demands of the times. In the fiqh approach, Islamic education must consider the principles of sharia that emphasize the balance between spiritual, moral, and intellectual aspects. This study uses a qualitative method with a literature study approach, examining the views of contemporary scholars as well as classical fiqh sources. The results show that the modernization of Islamic education can be done in a shari'i manner while maintaining the maqashid of sharia, such as the protection of faith, reason, and morality. This study concludes that Islamic fiqh provides flexibility to respond to the dynamics of the times, as long as educational innovation does not contradict the principles of sharia.
Analysis Of Digital Marketing Strategies In Increasing Sales Of B21 Digital Printing In Gresik City Fito Hanif Ramadhan; Fani Khoirotunnisa
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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This study aims to analyze the digital marketing strategy implemented by B21 Digital Printing in Gresik City and its impact on increasing sales. With the rapid development of information and communication technology, the use of digital platforms in marketing products is very important for business actors, including B21 Digital Printing. This research uses a qualitative approach and type of field research. A planned digital marketing strategy can help companies understand audiences, create relevant content, utilize various digital channels, and analyze data to optimize marketing campaigns. Through this combination of strategies, B21 Digital Printing successfully utilizes digital technology to strengthen its position in the market, increase sales, and build closer relationships with consumers. The integration of data analytics enables continuous evaluation and adjustment of strategies to achieve more optimal results. With the implementation of the right digital marketing strategy, it can significantly contribute to the increase in sales of B21 Digital Printing in Gresik City.
The Influence of Promoter Reputation, Ticketing System, Price, and Celebrity on Repurchase Intention of Concert Tickets by Mecimapro Salsabila, Dinda Diana; Yusrin, Nur Amalyna
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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This study aims to analyze the influence of Promoter Reputation, Ticketing System, Price, and Celebrity on Repurchase Intention for concert tickets organized by Mecimapro. A quantitative approach was used, distributing questionnaires to 110 respondents who had purchased tickets from Mecimapro. Data analysis was conducted using the SEM-PLS method. The findings reveal that promoter reputation (T-Statistic = 4.428, P-Value = 0.000) and price (T-Statistic = 5.741, P-Value = 0.000) significantly influence repurchase intention. In contrast, the ticketing system (T-Statistic = 0.644, P-Value = 0.521) and celebrity (T-Statistic = 1.845, P-Value = 0.068) do not have a significant impact. This study underscores the importance of promoter reputation and ticket pricing as primary factors in building customer loyalty. Promoters are advised to focus on improving service quality and adopting competitive pricing strategies to enhance repurchase intention

Page 29 of 66 | Total Record : 659

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