cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ahmad Ashifuddin Aqham
Contact Email
garuda@apji.org
Phone
+6285885852706
Journal Mail Official
danang@stekom.ac.id
Editorial Address
Jl. Bondowoso No.2, RW.2, Gading Kasri, Kec. Klojen, Kota Malang, Jawa Timur 65115
Location
Kota malang,
Jawa timur
INDONESIA
Jurnal Manajemen Kreatif dan Inovasi
Published by Universitas Katolik Widya Karya Malang
ISSN : 29864402     EISSN : 29863260     DOI : 10.59581
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 228 Documents
 13   14   15   16   17 
Pengaruh Motivasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Adira Dinamika Multi Finance Cabang Margonda Depok Annisa Nabila
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1270

Abstract

Employee performance is crucial to the success of an organization. To improve and optimize performance, factors such as work motivation and work environment play a crucial role. The study used a total sampling technique or a saturated sample, with a total sample of 38 people from a total population of 60 people. These data were analyzed by the authors using validity tests, reliability tests, classical assumption tests, and hypothesis tests using the Statistical Product and Service Solutions (SPSS) application program, Version 22. Based on the results of the research, it is partially and simultaneously known that motivation and working environment have a positive and significant impact on the performance of employees at PT Adira Dinamika Multi Finance Branch Margonda Depok.
Analisis Willingness To Pay (Wtp) Pengunjung Taman Hewan Di Kota Pematangsiantar Pasca Pandemi Covid19 Fariaman Purba; Darwin Damanik
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1271

Abstract

This study aims to analyze the willingness to pay visitors to the Pematangsiantar City Animal Park and the factors that influence the WTP of the Pematangsiantar City Animal Park. For the research, a sample of 100 people was taken, the sampling was carried out with purposive sampling technique. Sampling of 100 people is considered sufficient considering the population which is the object of research is considered homogeneous. The method used in this study using the TCM model, then continued with multiple regression analysis. The results showed that the average value of the wellingness to pay (WTP) of tourists at the Pematang Siantar Animal Park Tourism Object was Rp. 10,185, -. And the factors that can affect the willingness to pay (WTP) of the Pematang Siantar Animal Park Tourism Object are income, education, travel time, and travel costs have a positive and significant value on the willingness to pay (WTP) of the Pematang Siantar Animal Park Tourism Object.
Pengaruh Citra Merek, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Asus (Studi Kasus Pada Konsumen Laptop Asus di Kota Surabaya) Suyono Suyono; Y. B. Trisno Ingky. F
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1272

Abstract

Competition in the laptop industry today is getting tougher. Each of these laptop manufacturers creates laptop products that have good quality, to be able to have a competitive advantage in the laptop industry. This study aims to explain the influence of brand image, price, and product quality in influencing purchasing decisions from ASUS brand laptops and which ones have the greatest influence on purchasing decisions on ASUS brand laptops. Brand image is a requirement of a strong brand. So if the manufacturer creates a brand image, that image will be difficult to erase from the memory of consumers. In creating a brand image, manufacturers must slowly and carefully so that the brand image they create can attract and make consumers always remember the brand.
Pengaruh Motivasi Kerja Dan Pengalaman Kerja Terhadap Kualitas Kerja Guru Pada SMKN 1 Bukit Sundi Trivira Melenia; Rasidah Nasrah; Nurhayati Nurhayati
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1274

Abstract

.This study aims to see the Effect of Work Motivation and Work Experience on the Quality of Teacher Work at Smkn 1 Bukit Sundi. the type of research used is correlative descriptive research. Descriptive correlatives are a research method that aims to see the relationship between two or more variables. The influencing variable is an independent variable (X), while the variable affected by the independent variable is called the dependent variable (Y). Based on the results of the study obtained the double linear regression equation is Y = 45.312 -0.057X1 +0.100X2 +e The value of the constant is 45.312. The results of the study determined by Rsquare were 0.012 or 1.2%. H1 was received with a calculated value of -0.267 <2,051 and a signification value greater than 0.05 (0.791 > 0.05), H2 was received with a calculated value of 0.525 < a table of 2.051 and a signification value greater than 0.05 (0.604 > 0.05). H3 did not have a significant and simultaneous influence together on the teacher work quality with a calculated F value of 0.160 < Ftabel of 3.34 and a signification value of 0.853 > 0.05.
Pengaruh Kualitas Layanan Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Mediasi Abdul Azis; Esti Dwi Rahmawati; Khabib Alia Akhmad
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1279

Abstract

The development of the business world is currently experiencing quite high development, not only in the manufacturing industry but many are entering the world of service markets, by presenting similar or even the same service products, thus making service businesses compete to provide service quality and satisfaction in order to gain customer loyalty. . This study aims to analyze the effect of service quality on customer loyalty through customer satisfaction as a mediating variable. Samples were taken using a non-probability sampling technique with a purposive sampling technique with the criteria of consumers who had ordered more than 3 times which resulted in a sample of 90 people, the method of data collection was through distributing google form questionnaires with a Likert scale of 1-5 as a measuring tool. Data analysis techniques in this study used simple linear analysis and partial regression test (t test). Data processing was carried out using the SPSS 25 program. The results of this study indicated that service quality had a significant effect on customer loyalty, service quality had a significant effect on customer satisfaction, customer satisfaction had a significant effect on customer loyalty, and customer satisfaction was proven to mediate the effect of service quality on consumer loyalty.
Analisis Pengaruh Tingkat Suku Bunga Deposito Terhadap Jumlah Nasabah Pada PT. Bank Rakyat Indonesia (Persero) Tbk Unit Pangli Yenis Pabisa; Johanis Padang; Nurmega Nurmega
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1281

Abstract

This research aims to analyze the effect of interest rates on the number of customers at Bank Rakyat Indonesia Pangli Unit. The information used in this examination includes savings rates and number of customers for the last three years, from 2019 to 2021. The analytical method applied in this exploration is comparative descriptive with primary data by utilizing important information obtained directly from the object of the examination. The consequences of this research show that there is a relationship between deposit interest rates and the number of customers at Bank Rakyat Indonesia Pangli Unit.
Pengaruh Dimensi Service Quality Terhadap Kepuasan Pelanggan Rumah Sakit Benyamin Guluh (RSBG) Kolaka Karmila Karmila; Ismanto Ismanto; Fitri Kumalasari
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1293

Abstract

The objectives of this research are to determine the following: (1) Tangible influence on Kolaka RSBG customer satisfaction, (2) Reliability influence on Kolaka RSBG customer satisfaction, (3) Responsiveness influence on Kolaka RSBG customer satisfaction, (4) Assurance influence on Kolaka RSBG customer satisfaction, and (5) Empathy influence on Kolaka RSBG customer satisfaction. The sample in this research has 122 respondens, which used the sampling technique known as incidental sampling. Instrumen in this research used validity tests and reliability tests with SPSS 22.0. Research data analysis techniques used the Structural Equation Method Modeling (SEM-PLS) with SmartPLS 4.0. Based on the results of the research, it could be conculed that while Tangible variables had a positive and significant impact on customer satisfaction, as shown by their T-Statistic value of 3.667 and P-Values of 0.000, the Reliability variable’s impact on customer satisfaction has both positive and significant.This is shown by their T-Statistic value of 0,079 and P-Value of 0,469. With a T-Statistic value of 2.695 and P-Value of 0.004, the variable Responsiveness had a positive and significant impact on customer satisfaction, whereas the variable assurance had a negative and negligible impact. The Empathy variable had a positive and substantial impact on Customer Satisfaction , as shown by a T-Statistic value of 1.647 and P-Values of 0.050. Customer are indicated by a T-Statistic value of 0.867 and P-Values of 0,185.
Pengaruh Internship Experience Dan Soft Skill Terhadap Kesiapan Kerja (Studi Pada Mahasiswa Manajemen Angkatan 2018 & 2019) Sri Wahyuni; Fitri Kumalasari; Andry Stepahnie Titing
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1301

Abstract

This research aims to determine: (1) The influence of internship experience on the work readiness of Management students in the class of 2018 & 2019. (2) The influence of soft skills on the work readiness of Management students in the class of 2018 & 2019. Based on the results of initial observations on 40 Management students in the class of 2018 and 2019. Of those who have carried out internships, only 42% have work readiness and 58% do not have work readiness. This can be concluded that students who do not have work readiness are influenced by the lack of work readiness that half of their work experience has. So researchers conducted this research using a quantitative approach. Data collection in this research used observation, documentation and distribution of questionnaires. The population of this research is Management Students Class of 2018 & 2019, Nineteen November University, Kolaka, totaling 281 students. Meanwhile, the sample for this research was 165 students. Research instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is testing the measurement model (outer model) and testing the structural model (inner model) with Smart PLS 4.0. Based on the research results, it is known that there is a positive and significant influence between the Internship Experience variable on work readiness as indicated by a P-Value of 0.001. Meanwhile, the Soft Skill variable has a positive and significant effect on work readiness as indicated by a P-Value of 0.002.
Analisis Kesejahteraan Karyawan Pada Kantor Pusat Dirjen Jenderal Pajak Jakarta Selatan Andre Fuad Gunawan; Christian Wiradendi Wolor; Marsofiyati Marsofiyati
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i1.1838

Abstract

Abstract. This research aims to determine the analysis of employee welfare at the Head Office of the Director General of Taxes, South Jakarta. This research uses a descriptive approach, namely by describing and analyzing the problems found. This qualitative research was obtained by observation, interviews and documentation. Meanwhile, secondary data was obtained through books, previous research and articles related to research. From the results of this research, it can be seen that the South Jakarta tax head office has carried out all existing management stages or cycles, but not all welfare in the prosperous life cycle has been well maintained. This can be seen from the extensive work and information system changes carried out by tax office employees.
Analisis Kelayakan Bisnis Outdoor Plus: Peningkatan Keberlanjutan UMKM Melalui Pendekatan Terpadu Nurlia Eka Damayanti; Alvaro Jordan Zwageri; Emilya Sahara Putri; Husna Putri Amalinda; Ivana Angelita; Niko Hermawan; Noverinda Maharani
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i1.1992

Abstract

This research aims to analyze the business feasibility and sustainability impact of "Outdoor Plus" stores as an effort to increase MSMEs. The research methods used are qualitative with data collection through documentation, observation, and interviews. In sustainability analysis, this store emphasizes an integrated approach by utilizing open space to support the visibility of MSMEs products. Loyalty programs, creative marketing strategies, and involvement in local communities are key points in achieving marketing success. Research results show that Outdoor Plus stores have achieved operational efficiency through modern cashier systems, computerized stock management, and online payment integration. Holistic marketing strategies have also succeeded in increasing market share and building strong customer relationships. In addition, effective human resource management, strict legal compliance, and commitment to environmental sustainability have established a strong foundation for sustainable growth. This study is expected to contribute to understanding the potential of sustainable business at the MSMEs level, while providing insights for related stakeholders.

Page 15 of 23 | Total Record : 228

 13   14   15   16   17 

Filter by Year

2023 2024


Reset
Filter By Issues
All Issue Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 2 (2023): April : Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 1 (2023): Januari : Jurnal Manajemen Kreatif dan Inovasi