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INDONESIA
Jurnal Manajemen Kreatif dan Inovasi
Published by Universitas Katolik Widya Karya Malang
ISSN : 29864402     EISSN : 29863260     DOI : 10.59581
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 228 Documents
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Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Pegawai pada Direktorat XYZ Muhammad Hasbi Gurumindah; Purwatiningsih Purwatiningsih; Ratih Setyo Rini
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3754

Abstract

This research aims to determine the influence of motivation and work environment on employee performance at the Directorate General of Military Justice and State Administration, partially or simultaneously. The method used is a quantitative method. The research was conducted from April to June with the research objects being employees of the Directorate General of Military Justice and State Administration, totaling 75 respondents. The data analysis techniques used are Data Quality Test, Classical Assumption Test, Hypothesis Test, Multiple Regression Analysis, Determination Coefficient Test using the IBM SPSS 25 application. The results of this research show that partially motivation has a positive and significant influence on employee performance. This is shown based on the sig results of 0.032 < 0.05 and t count > t table 2.185 > 1.666 and partially the work environment has a positive and significant effect on employee performance. This is proven by the results of the sig value of 0.000 < 0.05 and t count > t table 3,719 > 1.666. Meanwhile, based on the results of the F Test, motivation and work environment have a positive and significant influence on employee performance. This is proven by the results of a sig value of 0.000 < 0.05 and a calculated F value > F table of 10.313 > 3.124.
Pengaruh Disiplin Kerja Terhadap Kinerja Karyawan Melalui Motivasi Sebagai Variabel Intervening Pada Perumda Tirta Kanjuruhan Kabupaten Malang Muhammad Faiz Labay Al Anshory
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3760

Abstract

Companies can invest time and resources in developing, motivating, and nurturing the well-being of their employees. This not only has an impact on short-term success, but also on the company's long-term growth and sustainability. The purpose of this study is to analyze the Influence of Work Discipline on Employee Performance with Work Motivation as an Intervening Variable in Perumda Tirta Kanjuruhan, Malang Regency. The method used is quantitative in the form of explanatory research. The data was collected with a questionnaire that was distributed to all staff at Perumda Tirta Kanjuruhan, Malang Regency, totaling 80 people. Meanwhile, the data analysis used is SEM with PLS as the analysis technique. The results of the study showed that work discipline had an effect on employee performance at Perumda Tirta Kanjuruhan, Malang Regency. Work discipline affects work motivation at Perumda Tirta Kanjuruhan Malang Regency. Work motivation affects employee performance at Perumda Tirta Kanjuruhan, Malang Regency. Work discipline affects employee performance through work motivation at Perumda Tirta Kanjuruhan, Malang Regency. The conclusion in this study is that work discipline includes punctuality, precision, and consistency in carrying out tasks. Meanwhile, work motivation is a key factor that encourages employees to achieve their goals and give their best performance.
Analisis Perilaku Kerja Karyawan Pada PT. Indolakto Pasuruan Yasman Yasman; Limgiani Limgiani
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3763

Abstract

Employee work behavior can include their actions, attitudes, and opinions about their own work. All business organizations must understand the work behavior of their employees. Employee work behavior will influence company performance and direct the achievement of company goals. employee work behavior at PT. Indolakto Pasuruan is the subject of this research. Primary data was obtained through surveys, observations and interviews. This research involved all production department employees at PT. Indolakto Pasuruan, numbering 160 people. The results show that employees have motivation, can show work productivity, are responsible and work hard.
Pengaruh Harga Produk, Customer Review Dan Preferensi Pengalaman Pembelian Terhadap Keputusan Pembelian Mahasiswa Manajemen Upgris Pada Shopee Dan TikTok Shop Welly Dhea Ayu Hapsari; Rizky Fatkhur Rohman; Yunia Nur Anisa; Rauly Sijabat
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3768

Abstract

This research aims to analyze the influence of product prices and customer reviews on purchasing decisions of Management students at PGRI University Semarang (Upgris) on the e-commerce platforms Shopee and TikTok Shop. In the current digital era, e-commerce has become one of the main channels for consumers to make purchases. Two important factors that consumers often consider before making a purchase are product price and customer reviews. The research method used is quantitative with a survey approach. Data was collected through a questionnaire distributed to 36 Upgris Management students who actively use Shopee and TikTok Shop.The research results show that both product price and customer reviews have a significant influence on purchasing decisions. Specifically, product price has a greater influence than customer reviews in determining purchasing decisions on both platforms. Apart from that, there is a difference in the level of trust in customer reviews on Shopee and TikTok Shop, where students tend to trust reviews on Shopee more. It is hoped that these findings will provide insight for e-commerce businesses in designing effective marketing strategies by considering price factors and customer reviews.
Analysis: Married Women-Segmented Module Meet Doctor Users With Low Interest in The Klikdokter App Isfan Ferli; Fidy Rachman Osthar; Rama Rizqullah Fahrizal; Jerry Heikal
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3783

Abstract

The clinic's process for requesting a consultation with a doctor and receiving a queue number is inefficient. To help patients make the most of their time at the clinic, it is helpful to provide them with information on when physicians will be available to see them. A new approach to health development governance is required under Regulation No. 21 of 2020 of the Republic of Indonesia's Minister of Health, which addresses the Ministry's Strategic Plan for 2020–2024. This plan encompasses health information systems, research integration, and development, among other areas. First, Health Technology Transformation, which includes developing and integrating health data; second, Health Service Application Integration and Development; and third, Health Technology Ecosystem Development, will house the primary activities involved in health technology transformation. This study's findings suggest that consumers are mostly interested in finding hospitals in close proximity to their homes, rather than using the doctor's appointment component of the KlikDokter app. Because of this, KlikDokter has to implement a change movement that can increase the number of health facilities that operate with Klik Doctor, allowing it to reach the closest health facility. It also has to link insurance and BPJS so that health facilities may provide transaction features.
Analisis Proses Rekrutmen Dan Seleksi Terhadap Kinerja Karyawan Pada Radio Del FM Elsie Sihombing; Mariana Simanjuntak
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3815

Abstract

This research was conducted to find out how the Recruitment and Selection Process affects employee performance at Radio Del FM Laguboti, to find out obstacles and alternative solutions in solving problems. Data collection techniques are through observation and interviews, namely directly observing the object being studied and with documentation. Based on the results of the discussion, it shows that the Employee Recruitment and Selection process at Radio Del FM Laguboti is in accordance with the general standards of roles and authority as stated in the job description and has been effective in finding new employees needed by the company. company. The obstacles that occur are lack of focus at work, a backlog of work and work taking a long time to complete, this is because the capacity is insufficient if there is only one worker. The solutions implemented temporarily are still not effective because some alternatives are sometimes still disrupted by urgent work that must be prioritized. In developing an administration system in a company, although development is slow, to achieve good development, the support of many parties and focus in its development is very necessary.
Analisis Faktor - Faktor yang Mempengaruhi Keputusan Pembelian Fried Chicken Samuel Natamaro Purba; Mariana Simanjuntak
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3816

Abstract

In the competitive fried chicken industry, understanding factors such as quality, price, promotion, brand image, and health considerations is essential for companies to stay competitive and meet customer expectations. This study aims to examine the influence of factors such as product quality, price, promotion, brand image and health considerations on the decision to purchase fried chicken products. This study uses a combined approach of qualitative descriptive research design and quantitative survey. The study population is consumers who often buy fried chicken, with a sample of 50 people selected through purposive sampling. Data analysis was carried out by multiple linear regression using SPSS software to identify significant factors in the decision to purchase fried chicken. Based on the results of the SPSS analysis, it can be concluded that the variables of product quality, price, promotion, and brand image have a significant positive effect on purchase decisions, while health variables do not have a significant influence on purchase decisions.
Pengaruh Pemasaran Media Sosial Dan Persepsi Calon Mahasiswa Terhadap Keputusan Pemilihan Perguruan Tinggi: Studi Kasus Pada Institut Teknologi Del Osin Jentia Rosni Manullang; Mariana Simanjuntak
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3820

Abstract

This study aims to analyze the impact of social media marketing strategies and prospective students' perceptions on their decision-making process in choosing an educational institution. The research employs a quantitative approach. Data was collected through questionnaires distributed to 50 purposively selected respondents, specifically prospective students considering Institut Teknologi Del as their higher education option. Multiple linear regression analysis was used to process the collected data, examining the causal relationship between the independent variables (social media marketing and perception) and the dependent variable (college selection decision).The findings indicate that effective social media marketing strategies and positive perceptions among prospective students significantly influence their decision to choose a higher education institution. The results reveal that improving the quality and reach of social media marketing, as well as fostering positive perceptions about the institution—such as academic quality, facilities, and graduate career prospects—can increase prospective students' interest in selecting Institut Teknologi Del as their place of study.
Analisis Pengukuran Kepuasan Konsumen dengan Pendekatan Customer Satisfaction Indeks Pada E-Commerce di Jakarta Oki Lestari; Purwatiningsih Purwatiningsih; Ratih Setyo Rini
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3843

Abstract

The development of e-commerce is currently increasingly rapid, marked by the increasing number of internet users in Indonesia. Customer satisfaction and trust are the most dominant problems in every business unit operating in the service sector, but the process of achieving customer satisfaction is not easy. Because many other factors can influence the achievement of this level of customer satisfaction. Through this research, the author aims to determine the level of customer satisfaction, namely by using the Customer Satisfaction Index method. Based on the research results, it is known that female consumers, consumers aged 23-28 years, and private employees are the dominant respondents. The level of consumer satisfaction with e-commerce based on CSI is 97.12%.
Pengaruh Peran Ganda Stres Kerja dan Beban Kerja Terhadap Kinerja Pegawai Wanita UPTD Puskesmas Ngadiluwih Erinda Dita Ayu Putri; Sonny Subroto; Nuril Aulia Munawaroh
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3855

Abstract

This research is motivated by a company engaged in the agency. The purpose of this study was to explain the effect of dual roles, work stress and workload on the performance of female employees. This research was conducted at UPTD Puskesmas Ngadiluwih. This research method used is a quantitative method using questionnaires as data. This research uses purposive sampling technique. The sample in this study were all female employees as many as 30 employees of UPTD Puskesmas Ngadiluwih. the technique used to analyze is with the SPSS IMB version 27 program. Data analysis techniques in this study with validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, f test and R2 determination coefficient test. The results of this test concluded that the t test showed that the dual role variable partially had a significant positive effect on employee performance with a significant value of <0.001 and a tcount value of 3.874. The work stress variable partially has a non-significant positive effect on employee performance with a significant value of 0.065 and a tcount value of 1.925. The workload variable partially has a positive and insignificant effect on employee performance with a significant value of 0.932 and a tcount value of -0.086. And the results of the f test show that the dual role variable, work stress and workload have a significant effect on the performance of female employees with a significant value of <0.001 and a Fcount of 18,145 .

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