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Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Published by Sekolah Tinggi Agama Buddha Nalanda
ISSN : 29859743     EISSN : 29859204     DOI : 10.47861
Core Subject : Humanities, Education,
Humanities Education
Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi, Sosial dan Humaniora. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 248 Documents
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Representasi Oksidentalisme dalam Film Gintama (2017) Bayu Hastinoto Prawirodigdo
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 2 (2025): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i2.1428

Abstract

Movies can influence audiences' perceptions of foreigners who are a minority group in society. There are positive and negative views of Westerners formed in Japanese films. The live-action movie “Gintama” uses the historical setting of Japan in the Bakumatsu period where Western countries succeeded in forcing Japan to open relations with foreign countries. This study attempted to determine the representation of occidentalism in Gintama movie. Using a qualitative descriptive research method that relies on Roland Barthes' semiotic analysis, this study analyzed the representation of occidentalism in this film through stages of analysis at the denotation level and connotation level. The analysis process involved documentation as a data collection technique. The results of the study showed the existence of denotative and connotative meanings that represent occidentalism in the historical story of Japan during the Bakumatsu period that is presented in this film. The results of the study indicated that occidentalism in the film Gintama is in accordance with the concept of occidentalism explained by Ian and Buruma where the West tends to be viewed negatively while Japan tends to be depicted positively.
Strategi Humas SMA Batik 1 Surakarta dalam Mempromosikan Program Unggulan (International Class) Nabila Rizky Grhadhika; Rahmat Wisudawanto; Esfandani Peni Indreswari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1623

Abstract

This study aims to analyze the public relations strategy of SMA Batik 1 Surakarta in promoting the flagship International Class program. The research method used is a qualitative method with a descriptive approach. Data were obtained through interviews, observations, questionnaires, and documentation. Data analysis was conducted using Kotler's communication strategy theory (Push Strategy, Pull Strategy, and Pass Strategy) and SWOT analysis. The results showed that the communication strategy implemented by the Public Relations of SMA Batik 1 Surakarta has succeeded in increasing the brand awareness of the International Class program among the community. This success is supported by the use of social media, cooperation with foreign institutions, and innovative programs to attract students. This study found some shortcomings in the applied communication strategy. In Pull Strategy, the utilization of social media such as TikTok is still less than optimal, so the promotional reach is limited. In Push Strategy, the excellent facilities provided have not been fully utilized evenly by students. Meanwhile, in the Pass Strategy, cooperation with outside institutions has been carried out, but its sustainability and real impact still need to be further evaluated.
Kajian Model Komunikasi Humas Pemerintah Daerah: (Studi Kasus Model Komunikasi Daerah Humas Pemerintah Daerah Kabupaten Sragen pada Acara HUT Sragen Ke-278) Anissa Yuni Muktiarsih; Rahmat Wisudawanto; Esfandani Peni Indreswari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1624

Abstract

This research analyzes the communication model of Sragen Regency Government Public Relations in celebrating the 278th Sragen Anniversary based on Grunig and Hunt's theory. The research objective was to identify the application of four communication models: Press Agentry, Public Information, Two-Way Asymmetrical, and Two-Way Symmetrical. Using a descriptive qualitative approach, data was collected through observation, interviews, and documentation. The results showed that the three models-Press Agentry, Public Information, and Two-Way Symmetrical-have been effectively implemented in disseminating information and building relationships with the community. However, the Two-Way Asymmetrical model is still not optimal in building research-based and persuasive communication. The implications of this research emphasize the need to improve the government's communication strategy to better understand the audience and adjust a more effective communication strategy.
An Analysis of Directive Speech Act in the“A Man Called Otto” Movie Tharissha Pramudita; Agus Triyogo; Ayu Oktaviani
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 2 (2025): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i2.1629

Abstract

The objective of this research was to describe he types of directive speech act found A Man Called Otto movie. The method applied in this research was designed in qualitative descriptive. This research used human instrument by herself. The data was analyzed by describing the type of directive speech act in a movie. In collecting the data, the researcher watched A Man Called Otto movie and in analyzing the dataBased on the result of data analysis, the researcher found out four types of directive speech acts. The first type was commanding as the highest with 30 utterences. The second types was requesting with 28 utterances The third types was suggesting with 22 uttences. The last type was ordering. In conclusion, command was used to direct people or person to do something or do what the speaker wants, requesting was the expression of the speaker wants, request usually used in polite ways, suggestion was the opinion about what the addressee should or should not do from the speaker and in order, before do what the speaker wants, the listener will check the order of the speaker.
Peran Humas dalam Pelaksanaan Branding Terminal Tipe A Tirtonadi Syerli Alifa Rahmadani; Rahmat Wisudawanto; Esfandani Peni Indreswari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 2 (2025): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i2.1658

Abstract

Public Relations (PR) has a strategic role in building a positive image of an institution. This study aims to analyze the role of public relations of Tirtonadi Type A Terminal in the implementation of branding. The research method used is a qualitative approach with data collection techniques through interviews, observation, and documentation. The results showed that the public relations of Tirtonadi Type A Terminal carried out four main roles, namely as a communicator, relationship builder, back-up management, and good image maker. However, there are still challenges in the consistency of communication strategies and the image of the terminal in the community. SWOT analysis shows the need for improvement in social media management and public services to improve the terminal's image.
Representasi Komunikasi Efektif antara Orang Tua dan Anak di Media Sosial: Analisis pada Akun Tiktok @Shabiraalula&Ayah Mita Mita; Ilah Holilah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 2 (2025): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i2.1668

Abstract

Effective communication between parents and children is a key element in establishing a harmonious, understanding, and supportive family relationship. In the digital era, social media has become an integral part of daily life, including within family communication dynamics. TikTok, as one of the most popular social media platforms, serves not only as a source of entertainment but also as a medium for building and displaying interpersonal relationships, including those between parents and their children. This study aims to explore how effective communication between parent and child is represented through the TikTok account @Shabiraalula&Ayah. Using a descriptive qualitative approach, this research analyzes various video content featuring father-daughter interactions to identify forms of communication present in their exchanges. The findings reveal that the communication displayed is characterized by openness, expressions of affection, humor, emotional support, and active engagement from both sides. The relationship portrayed in these videos reflects a healthy and balanced communication pattern that can serve as a positive example for a wider audience. Furthermore, social media proves to be a potential space for strengthening family bonds and promoting positive parenting messages. These findings emphasize that the wise use of social media can contribute to improving family relationships, especially between parents and children.
Pengaruh Konten Instagram Crosl.Store (Crsl.Store) terhadap Minat Beli Dhiyyaul Hagi; Aminah Swarnawati
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 2 (2025): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i2.1670

Abstract

In attracting consumers, every company has various strategies, including creating Instagram content with good ideas and visualisation to increase sales. One example of a fashion company that does this is crosl.store (crsl. store). Discovering the Instagram content at Crsl.Store, the buying interest of Crsl.Store consumers, and the extent to which Crsl.Store Instagram content influences buying interest are the main objectives of this study. According to this theory, Instagram posts (including Content Type, Stories, and Profile) and buying interest (including Attention, Interest, Desire, and Action) are the inputs. Using a descriptive survey method, this research takes a quantitative approach. In order to gather this information, we sent out surveys to all 77 people who followed the @crsl.store Instagram account. Methods of sampling based on the probability of occurrenceThat method of sampling is known as random sampling. From all statements of variable Y in the research questionnaire, it was found that the overall effect of Crsl.Store Instagram Content was well-received (agreed) by respondents. Additionally, respondents agreed with the overall effect of Instagram Content on Buying Interest. The magnitude of the influence of Crsl.Store Instagram Content was found to have a positive and strong relationship of 0.759 with the buying interest of Instagram followers @crsl.store as a percentage of Instagram Content.
Peran Feminisme dalam Strategi Komunikasi Akun Instagram @evtessia Imay Indari; Ilah, Ilah Holilah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 2 (2025): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i2.1669

Abstract

In the midst of the ever-increasing digital wave, social media has revolutionised the way we communicate, spread ideas and voice our aspirations. Instagram, as one of the leading platforms, is not only a platform for visual expression, but also a strategic arena to spread deep social values. Among them, feminism, as a movement that promotes women's justice and empowerment, finds space to flourish and interact with millions of users around the world. The purpose of this study is to examine the role of feminism in the communication strategy of @evtessia's Instagram account. Using a qualitative approach and content analysis method, this research examines how feminist values are incorporated in the visual and narrative content published by the account. Data was collected by observing the interaction between content uploaded over the past six months with the account and followers. The results of the analysis show that @evtessia consistently translates messages of female consent, gender-specific justice and critique of patriarchy through the use of symbols, colours and texts that reflect a feminist perspective. In addition, the communication strategies implemented also create spatial interactions that support key dialogues on gender equality issues, creating a solid community on the social media platform. The findings are expected to help us understand the role of social media as a tool to support social change and to enhance feminism in the digital age.
Analisis Perbandingan Metode Produksi Film Dokumenter: Pendekatan Vertikal Vs. Horizontal Rusman Latief; Dian Dian; Nurohmat Nurohmat
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 2 (2025): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i2.1681

Abstract

This study aims to analyze the general process of documentary film production, including independent documentaries, television documentaries, and documentaries produced for cinemas. In its production, documentary films typically involve professionals with specialized expertise, such as scriptwriters, directors, cinematographers, sound designers, and editors. However, with technological advancements, documentary film production can now be carried out with fewer crew members, even by a single individual. Therefore, there are two production approaches: the vertical method and the horizontal method. The vertical method refers to production conducted independently by one or a few individuals, while the horizontal method involves a larger production team. This study employs a qualitative method with a document study approach, collecting information from various sources, including books, scientific journals, and relevant online media. The research findings indicate that documentary film production approaches can be categorized into vertical and horizontal methods. The choice of production method is influenced by various factors, such as the historical development of documentary films, the education level and experience of the crew, and the production concept.
Pengaruh Tayangan Program Brownis TRANSTV terhadap Minat Menonton : Survei pada Ibu-ibu Warga RW 05 Pondok Pinang Centre Jakarta Tengku Abdurrahman Rajak; Mulkan Habibi
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 2 (2025): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i2.1749

Abstract

“Brownis” is a program that airs on TRANSTV. Brownis (Obrowlan Manis) is a talk show that airs on Trans TV since August 21, 2017 with the main hosts Ruben Onsu, Ayu Ting Ting and Wendi Cagur. This program discusses various coverage and styles. The purpose of this study is to measure the Influence of TRANSTV’s “Brownis” Program on Viewer Interest. The theories used in the Program are Format Power, Star Power, and Information Power. Including elements of Viewer Interest including Liking, Interest, Attention and Need. The approach in this study is quantitative, survey method. Data collection techniques are carried out by distributing questionnaires. Sampling uses the Probability Sampling technique. The collected data is then processed using SPSS version 23 to obtain accurate calculations. The conclusion is that TRANSTV’s “Brownis” Program has a significant influence on Viewer Interest with a t-count value (2.882) > t-table (1.992). With the percentage of the Event Program having an influence on Viewing Interest of 77.6% while the remaining 22.4% is influenced by other factors.

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