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Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Published by Sekolah Tinggi Agama Buddha Nalanda
ISSN : 29859743     EISSN : 29859204     DOI : 10.47861
Core Subject : Humanities, Education,
Humanities Education
Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi, Sosial dan Humaniora. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 254 Documents
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Strategi Komunikasi CSR Kopi Jago dalam Membangun Brand Awareness di Kalangan Konsumen dan Komunitas Mohammad Syahrul Ihsan; Duvalio Adnan Zordi; Tria Patrianti
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 4 No. 1 (2026): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i1.2044

Abstract

This study analyzes the Corporate Social Responsibility (CSR) communication strategy implemented by Kopi Jago in building brand awareness among consumers and local communities. The approach used is descriptive qualitative, with data collection methods through interviews, observation, and documentation. The results of the study show that Kopi Jago integrates CSR as a strategic communication tool to create emotional closeness with consumers, strengthen community involvement, and increase positive public perception of the brand. The CSR programs implemented, such as social assistance to underprivileged communities, barista training for skill development, and environmental campaigns that support sustainability, contribute significantly to increasing brand recognition, brand recall, and positive associations with the brand. This study also found that transparent, consistent CSR communication based on social values can strengthen the brand's relationship with the community, create loyalty, and increase brand awareness at the local level. Overall, well-planned CSR communication has proven effective in building a positive image and sustainable brand awareness.
Political Lobbying Walhi terhadap Krisis Banjir Bandang di Sumatera Neima Aulia; Ahmad Mujammil Raza; Aditia Saputra; Winda Dwi Astuti Zebua
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 4 No. 1 (2026): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i1.2071

Abstract

The Indonesian Forum for the Environment (WALHI) responded to the flash flood crisis in Sumatra at the end of 2025. The floods were triggered by massive deforestation and the failure of environmental governance, highlighting the urgency of shifting the paradigm from an anthropocentric discourse (natural disasters) to an ecocentric one (ecological disasters). This study aims to analyze how WALHI utilized the momentum of the crisis to reframe public discourse while also using it as an effective political lobbying tool. The research methods used were descriptive qualitative and data analysis of conventional media (framing) and documentation. The results of the study found that WALHI implemented an integrated public affairs strategy. By shifting the public narrative through media campaigns, it then translated this into political pressure through direct lobbying of the Ministry of Forestry and Commission IV of the Indonesian House of Representatives. This strategy succeeded in pushing for concrete policies such as the revocation of 22 forest management permits and the formation of an investigative working committee in the House of Representatives. The research findings offer an integrative advocacy model for civil society organizations, showing that a combination of effective discourse framing and structured political lobbying can transform ecological crises into substantive policy changes.
Peran Pola Komunikasi Orang Tua dalam Membentuk Karakter Anak: Studi Kasus di Pondok Pesantren Daarul Muqorrobin Kota Tangerang Aini Nur Ainiyah; Faisal Tomi Saputra; Riza Gusti Rahayu
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 4 No. 1 (2026): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i1.2077

Abstract

This research aims to explore how parental communication patterns contribute to shaping children's character within an Islamic boarding school environment. The study focuses on students of Daarul Muqorrobin Islamic Boarding School in Tangerang City, who come from diverse family backgrounds and experience varying levels of communication with their parents. Using a qualitative approach and a case study method, data were collected through in-depth interviews, observation, and documentation involving students, parents, and pesantren staff. The Family Communication Patterns (FCP) theory serves as the theoretical framework, identifying family communication types such as consensual, pluralistic, protective, and laissez-faire. The findings reveal that an open and balanced communication pattern (consensual) between control and discussion is more effective in fostering disciplined, moral, and independent character development in students. In contrast, minimal or one-way communication tends to hinder the character-building process. This study offers significant implications for parents and pesantren administrators to establish synergistic communication in order to cultivate morally and spiritually strong future generations.
Dari Candaan ke Krisis: Atribusi Tanggung Jawab Publik terhadap Pernyataan Pejabat Negara dalam Pandemi COVID-19 Rifky Rachmawati Putri; ⁠Rizky Wika Shintya Devi; Ridwan Razib; Sudarto Sudarto
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 4 No. 1 (2026): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i1.2086

Abstract

This study examines public attribution of responsibility toward a government official’s humorous statement claiming that “nasi kucing” (a small rice dish) could prevent COVID-19 infection. The incident, which circulated widely through online news portals, sparked public criticism and raised questions about the ethics of crisis communication by state officials. Using a descriptive qualitative approach, this research analyzes news content from several national online media outlets to identify how the public and the media construct responsibility, credibility, and trust. The findings show that the official’s statement was perceived as insensitive and contributed to a communication crisis characterized by irony, satire, and moral outrage. The media framing amplified public attribution of blame, linking the statement to a broader decline in confidence toward governmental communication during the pandemic. This study implies that public officials should employ responsible, empathetic, and evidence-based communication, especially during health crises, to maintain trust and institutional legitimacy. Furthermore, clarity and careful choice of language are key to maintaining public trust and the legitimacy of government institutions during challenging times such as the COVID-19 pandemic.

Page 26 of 26 | Total Record : 254

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