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Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Published by Universitas Katolik Widya Karya Malang
ISSN : 29863457     EISSN : 29862957     DOI : 10.59581
Core Subject : Humanities, Social,
Humanities Social Sciences
Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 244 Documents
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Etika Periklanan: Studi Kasus Iklan Mie Sedaap Versi Tasty Beef Yakiniku Alya Salsabilla; Assya Putri Sanggita; Salsa Hijriyatin Nisa; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3834

Abstract

Advertising ethics regulate advertising practices to ensure that advertisements delivered to consumers are accurate, honest, and not misleading. Unethical or inappropriate advertising can harm consumers by providing false or misleading information, which can ultimately damage brand reputation and consumer trust. The approach used in this study is a qualitative approach using a case study method on the Sedaap noodle advertisement, Tasty Beef Yakiniku version. The results of the study showed that there were violations of the Indonesian Advertising Ethics (EPI) that were not yet known by many people, so that they could mislead consumers who watched them. Advertisers must pay attention to norms, regulations, customs and traditions in producing advertisements so that unwanted incidents do not occur and also do not offend the community affected by the advertisements made to avoid controversy among the community
Dampak Penerapan Etika Periklanan Terhadap Efektivitas Iklan Layanan Masyarakat Azli Shahaby; Satria Airlangga Setiawan; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3847

Abstract

This study examines the impact of advertising ethics on the effectiveness of public service advertisements. It aims to evaluate how adherence to ethical guidelines influences audience perception, trust, and behavioral responses. The research uses qualitative surveys to provide a comprehensive analysis. Findings indicate a significant positive correlation between ethical advertising practices and the effectiveness of public service campaigns, suggesting that ethical considerations are critical for successful public communication.
Dilema Etis dalam Periklanan dalam Upaya Mengatasi Kontroversi Nur Hidayat Saputra; Abdul Muiz Aldzakir; Apriliono Teguh Aditya; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3848

Abstract

The ethical dilemmas in advertising have long posed significant challenges for marketers and organizations. This paper aims to explore these dilemmas, highlighting the controversy often associated with advertising practices. Through a detailed examination of case studies and theoretical frameworks, we provide insights into the strategies employed by companies to navigate these ethical challenges. The study concludes with recommendations for more ethical advertising practices that align with both consumer expectations and regulatory standards.
Etika dalam Periklanan Menyeimbangkan Kreativitas dan Tanggung Jawab Sosial Muhammad Yusuf Wibiseno; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3876

Abstract

Advertising is an important tool in marketing communications, where creativity plays a key role in attracting consumer attention and conveying messages. However, there is a social responsibility that advertisers must uphold to ensure that the messages conveyed are not only creative but also ethical and do not harm society. This journal explores how a balance between creativity and social responsibility can be achieved in advertising practice.
Pelanggaran Etika Pariwara: Kontroversi Iklan Rabbani tentang Busana Wanita dan Pelecehan Seksual Andin Nabil Hernawan; Didi Suwandi; Muhammad Fritzy; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3884

Abstract

In early January 2023, the hijab and Muslim fashion brand Rabbani faced serious controversy after releasing an advertisement deemed to violate advertising ethics in Indonesia. The advertisement stated that women's attire is the cause of sexual harassment, a claim that was strongly refuted by the National Commission on Violence Against Women (Komnas Perempuan). Additionally, Rabbani sparked public outrage with a billboard featuring an image of a goat wearing a hijab. This study aims to analyze the ethical violations in Rabbani's advertising, the public's response to the advertisement, and the long-term impact on the brand's reputation. A qualitative research method was employed to gain in-depth insights into consumer perceptions and the social and cultural implications of this controversial advertisement. The findings indicate that ethical violations in advertising can reinforce negative stereotypes, damage brand reputation, and trigger significant public backlash. These results underscore the importance of adhering to advertising ethics to maintain a brand's integrity and credibility.
Pemanfaatan Media Sosial Instagram @humas_jabar Sebagai Sumber Informasi Masyarakat Jawa Barat Vina Salsabila Firmana; Priyo Subekti
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3888

Abstract

Digitalization triggered the development of information and communication technology, giving birth to social media, supported by the internet, as the main gateway for information dissemination. Instagram, as one of the most popular social media platforms, is used by various government agencies to disseminate information effectively. This study aims to determine the utilization of social media in the management of Instagram @humas_jabar, used by the Communication and Informatics Office of West Java Province as a source of information for the people of West Java. This research was conducted using the descriptive qualitative method through observation during job training, interviews with the public relations staff of Diskominfo Prov Jabar, and analysis using the circular model of SoMe. The results of this study indicate that Diskominfo of West Java Province utilizes Instagram @humas_jabar as a public communication tool to disseminate information, innovations, and achievements of its programs. In managing Instagram, @humas_jabar has carried out four stages: share, manage, engage, and optimize.
Analisis Aksebilitas Web berdasarkan Errors, Errors Contrast, dan Alerts pada Situs Web Pemerintah Provinsi DKI Jakarta Yolanda Patricia
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3890

Abstract

Digitalization triggered the development of information and communication technology, giving birth to social media, supported by the internet, as the main gateway for information dissemination. Instagram, as one of the most popular social media platforms, is used by various government agencies to disseminate information effectively. This study aims to determine the utilization of social media in the management of Instagram @humas_jabar, used by the Communication and Informatics Office of West Java Province as a source of information for the people of West Java. This research was conducted using the descriptive qualitative method through observation during job training, interviews with the public relations staff of Diskominfo Prov Jabar, and analysis using the circular model of SoMe. The results of this study indicate that Diskominfo of West Java Province utilizes Instagram @humas_jabar as a public communication tool to disseminate information, innovations, and achievements of its programs. In managing Instagram, @humas_jabar has carried out four stages: share, manage, engage, and optimize.
Pola Komunikasi Organisasi Dalam Pelaksanaan Event Lomba Tingkat Nasional Jisca Putri Sagara Hati; Detya Wiryany; Ridma Meltareza
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3891

Abstract

CREATIN photography competition event: Creative Moment INABA Photography Contest is a national level competition held to provide a platform for students from various universities to create high quality images based on a specific theme. The main purpose of this event is to encourage creativity, appreciate the art of photography, and promote the potential of young photographers, especially among students. This research uses a qualitative case study method to understand the phenomenon in depth. The focus of the research is a national-level photography competition event held by INABA University with the theme "The Quiet Street". Purposive sampling was used to select informants, and data collection techniques included direct observation of the planning, organizing, implementing, and controlling of the event. The results showed that the use of the POAC framework in organizing the national photography competition event provided clear guidance in planning, organizing, implementing, and monitoring and evaluating the event. Careful planning, good organization, coordinated execution, and continuous monitoring and evaluation helped overcome obstacles and ensure the success of the event. The final evaluation provides important insights for the committee to improve the quality of future events.
Hubungan Antara Kredibilitas Pembicara Program Edukasi Investasi Saham Dengan Sikap Pegawai Terhadap Saham Perusahaan Hafizhah Zuhri; Iriana Bakti; Kokom Komariah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3949

Abstract

The aim of this research is to determine the extent of the relationship between the credibility of speakers in stock investment education programs and employee attitudes towards company shares. This research uses Source Credibility theory. The method used is the Correlational Method, through the Spearman Rank (rs) hypothesis test with descriptive and inferential analysis techniques. The respondents for this research were 64 people who were selected based on simple random sampling techniques. The data collection techniques used were questionnaires, interviews and literature study. The results of this research show that the credibility of the stock investment education program speaker has a strong relationship with employee attitudes with an rs coefficient of 0.638 and a sig of 0.001 < 0.05. This is caused by the speaker's trustworthiness, the speaker's expertise, and the speaker's positive appeal and is related to changes in employee attitudes. The conclusions of this research show that the speaker's trustworthiness with employees' opinions, perceptions, affective and actions has a moderate relationship, the speaker's expertise with employees' opinions, perceptions, affective and actions has a moderate relationship, and the speaker's attractiveness with opinions, perceptions, affective , and employee actions have a strong relationship.
Pengelolaan Media Sosial Instagram Kementerian Energi dan Sumber Daya Mineral “@kesdm” Oleh Biro Klik Farsya Aulia Putri
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3950

Abstract

In maintaining its existence in the eyes of the public, the Ministry of Energy and Mineral Resources uses social media as a means to communicate, publish and promote its various products. Instagram is one of the social media used to disseminate information as well as build branding through interesting content. The aim of this research is to find out how the Instagram @kesdm social media owned by the Secretariat General of the Ministry of Energy and Mineral Resources (ESDM) of the Republic of Indonesia is managed by the Communications, Public Information Services and Cooperation Bureau (KLIK). The approach method used is an exploratory study. In implementing social media activation activities, the planning stage is the first discussion which begins with understanding the purpose of using the social media platform, the type of content to be posted and the target audience. Every time content is created, the social media team will create a content upload schedule or what is usually called Editorial Planning. . Furthermore, at the implementation stage, all types of content plans that have been created will be immediately executed. In the final stage, namely evaluation, the Instagram @kesdm social media team will create a monthly report as a form of accountability for the KLIK Bureau for all activities related to managing Instagram social media.

Page 24 of 25 | Total Record : 244

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