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Journal of Business on Hospitality and Tourism
Published by Institut Pariwisata dan Bisnis Internasional
ISSN : 25279092     EISSN : 25276921     DOI : https://doi.org/10.22334/jbhost
Core Subject : Social,
Social Sciences
JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 410 Documents
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Motivating Factors on Choosing Perth as the Choice Tourism Destination for Education Wiraharja, I Putu Gede Satria
Journal of Business on Hospitality and Tourism Vol 9, No 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.444

Abstract

Motivation is the driving force that ensures the continuity of learning activities and provides direction for learning activities so that the desired goals can be fulfilled. Thus, motivation is very influential on one's learning outcomes. If someone does not have the motivation to learn, then that person will not achieve optimal learning results. The purpose of this study is to analyze how much motivation international students have in choosing Perth as a tourist destination for education. This study uses a survey method. Primary data collection was conducted by interviewing fifteen international students. All respondents answered ten closed questions. Data collected through questionnaires were analyzed qualitatively. The results of this survey state that Australia is one of the most popular countries so that Australia is one of the most visited countries from various parts of the world, especially to learn English and even to continue to a higher level of education. This is because Australia is the safest country, has a comfortable atmosphere, friendly people, and has a good transportation system that makes it easier for people to travel between states. 
Effects of Covid- 19 Pandemic on the Tourism Sector: A Case of Central Visayas, Philippines Esguerra, James G; Esguerra, Anthony G; Arreza, Mariae Khrisna B; Español, Rosemarie Cruz
Journal of Business on Hospitality and Tourism Vol 9, No 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.421

Abstract

The pandemic underscored the risks and vulnerability of the tourism sector. The study aims to analyze the effect of the Covid-19 pandemic on the tourism sector in Central Visayas. The pandemic cases in the region, tourist arrivals, affected establishments, tourism-related businesses, and displaced workers were the key indicators that researchers looked into in this study. This study utilized a descriptive method. The investigation was carried out in Central Visayas, Philippines. Secondary data sources were used from a review of records from government agencies to descriptively analyze the effect of the Covid-19 pandemic on the tourism sector of the region. The results show that Central Visayas is among the top regions with the most Covid -19 cases reported; the high positivity rate led to stricter community quarantine protocol which affected the tourist arrival of both the local and foreign markets. The lockdown also resulted in the closure of some accommodation, f & b, and entertainment industries, leading to a massive displacement of workers in the region.
The Interconnection of Certified Cleanliness, Health, Safety and Environmental Sustainability on Purchased Decision Tourism Businesses in Puncak Hidayat, Candra; Arafah, Willy; Rahmanita, Myrza
Journal of Business on Hospitality and Tourism Vol 9, No 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.419

Abstract

Cleanliness, health, safety and environmental sustainability or CHSE is the implementation of hygiene, health, safety, and environmental sustainability which is an operational guide for the tourism sector. The purpose of this study is to analyze the interconnection of certified cleanliness, health, safety and environmental sustainability on purchased decision tourism businesses. The sample was 200 respondents from the tourists who experienced at least one time of visiting Puncak. The method used in this research is quantitative method. The questionnaires will be collected by using Google form. The statistical finding there is positive and strong relationship between certified cleanliness, health, safety and environmental sustainability on purchased decision tourism businesses. The finding of this study first, certified cleanliness, health, safety and environmental sustainability very important on purchased decision tourism businesses. Second, the age of respondent between 25 years old until 44 years old with 83 respondents from a total of 200 respondents, this opportunity for tourism businesses to promote a tourism sustainability for young generation. Third, tourism businesses to maintain the price is not higher than other tourist destinations and it is advisable not to increase the prices. Fourthly, according experienced visiting Puncak, more than four-time experience of respondent visiting Puncak with 129 respondents from a total of 200 respondents from all respondents, suggestion for tourism businesses to maintain products, services and innovate by implementing tourism sustainability businesses.
Exploring English Communication Needs in A Tourism Village: What Do the Local Communities Say? Suprina, Rina; Rahayu, Nurti; Sembiring, Vienna Artina
Journal of Business on Hospitality and Tourism Vol 9, No 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.432

Abstract

Local community empowerment in tourism villages is required to enhance community participation in community-based tourism (CBT). English learning programs in tourist villages are generally carried out as incidental community service programs. Because of time constraints and insufficient methods, the results are subpar. Therefore, an effective and efficient English learning model designed specifically to improve the communicative competence of the community managing tourist villages is required. This study aims to bridge government programs to improve tourism human resources, particularly in the community of Cibuntu, a tourist village in Kuningan Regency. The ADDIE model (Analysis, Design, Development, Implementation, and Evaluation) is used as a reference and conceptual framework in this study. This study intends to carry out the first stage of the ADDIE model, namely the Analysis stage, to identify the English needs of the Cibuntu community. To this end, a descriptive qualitative research method was employed. The information was harnessed by observing and interviewing members of local communities who involved in tourism activities. In addition, interviews with the local tourism office were conducted to determine the profile of foreign tourists. The results demonstrated the community's need for English competence, their current English skill, and the English skills they wish to achieve. Based on the results of the needs analysis stage, the next stage of ADDIE should be carried out in the future research.
Antecedents of Revisit Intention to Pantjoran PIK During Covid-19 Pandemic Haryono, Joko; Lasut, Flavina M.O; Yulius, Kevin G; Arafah, Willy; Ingkadijaya, Rahmat
Journal of Business on Hospitality and Tourism Vol 9, No 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.420

Abstract

Revisit intention is a very important factor in the sustainability of a business. This study aims to analyze the factors that influence the revisit intention to Pantjoran PIK, North Jakarta. The exogenous variables in this study were environment, culture, and food safety & hygiene. This research is explanatory research that seeks to explain the relationship between exogenous and endogenous variables. The research instrument used was online questionnaire distributed via Google Form. The research method used is quantitative analysis with individual analysis units and the PLS-SEM approach using SMARTPLS 4 software. Sampling technique used was purposive sampling with 160 samples. The measurement model analysis meets the requirements of convergent validity, reliability and discriminant validity. However, in the structural model analysis, only Food Safety & Hygiene had significant influence on Revisit Intention. These findings are in line with similar research during the Covid-19 pandemic although different sampling technique are suggested with longitudinal data to improve accuracy. Food Court and restaurant owners are suggested to maintain the food safety and hygiene to improve revisit intention during Covid-19 pandemic.
The Involvement of Local Community in The Tourist Attractions of Baliwoso Upadesa, Pengotan, Bangli Nyan, Fei; Anom, I Putu; Narottama, Nararya
Journal of Business on Hospitality and Tourism Vol 9, No 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.462

Abstract

Bali, which is essentially the center of Indonesian tourism which is known by all foreign tourists, has all kinds of tourism that tourists need. One of the tourism sectors is special interest tourism, especially in rural areas. The involvement of local community participation plays an important role in the development and preservation of the environment and local resources. However, most of them work as farmers, of course they lack knowledge and experience in the field of tourism. So that in involving the community it is necessary to do training first. This study aims to analyze the form of local community involvement in Pengotan Village by using the theory of participation and the function of human resources. This research was conducted by collecting qualitative data. Data obtained from interviews and observations. After the data was obtained, the researchers analyzed the data using Miles and Huberman. The results of this study found that the Pengotan Village Community involved in Baliwoso participated actively in a top-down or bottom-up manner, starting from managerial functions to the operational functions of Upadesa Baliwoso. This provides a boost to employment opportunities or additional income by working to meet the operational needs of tourists visiting Baliwoso.
Brand Equity, Cultural Transformation and Changes in Shopping Behavior of Working Women in Bali Karta, Ni Luh Putu Agustini; Widiastini, Ni Made Ary; Irwanti, Ni Ketut Dewi
Journal of Business on Hospitality and Tourism Vol 9, No 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.450

Abstract

Brand equity is an important topic of discussion among working women as a form of self-existence. The purpose of this study was to analyze brand equity and cultural transformation influencing changes in shopping behavior of working women in Bali. A survey was conducted of 150 female workers in Bali regarding the context of understanding brand equity and their involvement in various cultural and religious activities in Bali. The findings of this study are: brand equity affects the consumptive behavior of working women in Bali. Cultural transformation in Bali influences the consumptive behavior of working women in Bali in complex ways. Brand perception as the only factor to be considered in shopping, or in cultural and religious activities in Bali; tends to give rise to new patterns of hedonistic behavior, which are not only among the class, but also among ordinary people. Overall, this study shows that brand equity and cultural transformation can influence the consumptive behavior of working women in Bali. This study can also be a reference for related parties to increase brand equity and cultural transformation influencing changes in shopping behavior of working women in Bali.
A Conceptual Development of Risk and Well-Being in Homestay Tourism: Facing the Post Covid-19 Era Ardianto, Eka; Sugiarto, Sugiarto
Journal of Business on Hospitality and Tourism Vol 8, No 2 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.387

Abstract

Entering the “New Era” tourists could “recharge” their well-being yet tourists also still facing varieties of risks due to more than two years the tourism destination have no visitors therefore, for instance, control and maintenance in their facilities are questionable. The aim of this study is to analyses a conceptual development of Risk and Well-Being to manage tourists to revisit in homestay tourism facing the Post Covid-19 era. This study is using review literatures of Homestay’s Risk Classification; Service Quality; Well-Being; Subjective Well-Being (SWB) on Tourism; Risk Management and SWB; and Risk Management, SWB, and Tourism, then examine a conceptual development. The conceptual development of Risk and Well-Being consists of model and matrix of Risk and Well-Being.  The study proposes six proposition: P1: SERVQUAL influences Risk Management; P2: Risk Management serves as a contributor to Eudaimonic well-being; P3: Risk Management serves as a contributor to Hedonic well-being; P4: Eudaimonic well-being leads to Intention to Revisit; P5: Hedonic well-being leads to Intention to Revisit; P6: There are 2 dimensions of Risk and Well-Being Matrix that consists of: reflexivity; reactivity; reconnectability; and recreativity.
A Machine-Learning-Based Approach for Tourist-Arrival Trend Prediction Putra, I Putu Edy Suardiyana; Lestari, Denok; Tunjungsari, Komang Ratih
Journal of Business on Hospitality and Tourism Vol 9, No 2 (2023): December, 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i2.480

Abstract

This study proposes a machine-learning-based technique to predict trend in tourist arrivals based on online news headlines and the number of previous tourist arrivals. Tourist arrivals prediction is important to give information to destinations’ local governments and businesses to prepare their services. We use Logistic Regression and Support Vector Machine to create a model to predict the increase in tourist arrivals monthly. News headlines from three online Indonesian news portals are used. A total of 47,298 online news headlines were collected. The results show that Logistic Regression can achieve up to 67.4% of F-score while Support Vector Machine can achieve up to 62.9% of F-score. These results show that adding online news headlines and machine-learning algorithms can give significantly better results in predicting tourist arrivals.
The effect of hygiene sanitation and promotion on purchase decisions at favela sunset cafe bogor Ishak, Riani P.; Rabbania, Faisal
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.348

Abstract

Cleanliness and sanitation are the most important things that must be considered to ensure that the products served to customers are safe and free from various viruses and bacteria. These issues, Hygiene Sanitation and promotion must be considered by food and beverage entrepreneurs to increase the interest of buyers. The purpose of this study was to determine whether or not Hygiene Sanitation and Promotion influenced the purchase decisions at Favela Sunset Cafe Paledang, Bogor.  The research method used is quantitative research. The data analysis used in this study consisted of multiple linear regression analysis with SPSS V 20.0. The result of the study concluded that the Effect of Hygiene Sanitation and Promotion on Purchase Decisions at Favela Sunset Cafe Paledang Bogor had a positive and significant influence. 

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