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Journal of Business on Hospitality and Tourism
Published by Institut Pariwisata dan Bisnis Internasional
ISSN : 25279092     EISSN : 25276921     DOI : https://doi.org/10.22334/jbhost
Core Subject : Social,
Social Sciences
JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 419 Documents
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Perceived social distancing and hygienic practices in the restaurants during covid-19 pandemic: evaluation of restaurants’ future Baskaya Sezer, Duygu; Daskin, Mustafa; Pala, Kenan; Asan, Kübra
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.340

Abstract

This study was carried out to examine the applicability of COVID-19 pandemic rules and measures and the future of the restaurant sector in a Turkish context. In this survey, a total number of 218 usable questionnaires were personally retrieved via online from the respondents in the research location. A quantitative approach was adopted in this study and SPSS version 23 was employed in order to explain the data. In general, the results show that the people are mostly careful of the rules and guidelines. Significantly, some respondents around 30% did not agree on some items such as SD4, SD2 and H25 which should be taken into account. Demographically, the result shows that the individuals with graduate degrees scored the items of the survey lower than the others. This paper provides implications for authorities in terms of minimizing the effect of pandemics and maximizing the hygienic practices among restaurant operators in future. Theoretically, the current study by examining the applicability of COVID-19 pandemic rules and measures lends further contribution to the related literature.
Strategies applied by accommodation service business in west sumatera to overcome the crisis of covid-19 pandemic Sari, Rini Eka; Yanita, Novi
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.249

Abstract

This research aims to formulate strategies applied by accommodation service providers in West Sumatra in coping with the Covid-19 pandemic. The limitation in the mobilization or traveling that was imposed to break the chain of Covid-19 infection had brought the accommodation services on its knees in all regions including West Sumatra. Strategies formulated by means of SWOT (Strength, Weakness, Opportunity, Threat) analysis; by minimizing the weaknesses and threat, and boosting existing strength and opportunities. The gathering of research data was conducted through interviews with several stakeholders in the acommodation services business by applying purposive sampling method. The gathered data was then descriptively analysed by considering the strength, weakness, opportunity, and threat owned by the accommodation services in West Sumatra in order to formulate strategies in coping with the Covid-19 pandemic. The results of the research indicated that several strategies were applicable for implementation by the accommodation services in West Sumatra, i.e. the short, medium, and long-term strategies for the sustainability of the business. 
Investment Model for Traditional Villages in Bali as Tourism Village Managers Putra, Komang Satria Wibawa; Astawa, I Nengah Dasi; Putra, Made Satria Pramanda
Journal of Business on Hospitality and Tourism Vol 8, No 2 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.405

Abstract

A traditional village is a traditional institution that has the authority to regulate all activities of indigenous peoples and non-indigenous people who are active and live in their territory.This study aims to analyze the form of business entity for traditional villages in Bali to managinga tourism village as well as models and forms of investment between traditional villages in Bali and investors for the development of tourism villages in their area. The type of research used is normative juridical legal research with statutory and conceptual approaches. The results of the study show that the form of business entity that can be formed by traditional villages in Bali in managing tourist villages in order to facilitate investment from investors is BUPDA in accordance with Bali Regional Regulation No. 4 of 2019. Then, the investment model between traditional villages in Bali and investors in the development of tourist villages is by making joint operation cooperation agreements and partnership cooperation agreements as well as agreements in the capital aspect with the condition that investors are not allowed to take all or part of BUPDA ownership as village managers tourism in accordance with Bali Regional Regulation No. 4 Year 2022.
Motivating Factors on Choosing Perth as the Choice Tourism Destination for Education Wiraharja, I Putu Gede Satria
Journal of Business on Hospitality and Tourism Vol. 9 No. 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.444

Abstract

Motivation is the driving force that ensures the continuity of learning activities and provides direction for learning activities so that the desired goals can be fulfilled. Thus, motivation is very influential on one's learning outcomes. If someone does not have the motivation to learn, then that person will not achieve optimal learning results. The purpose of this study is to analyze how much motivation international students have in choosing Perth as a tourist destination for education. This study uses a survey method. Primary data collection was conducted by interviewing fifteen international students. All respondents answered ten closed questions. Data collected through questionnaires were analyzed qualitatively. The results of this survey state that Australia is one of the most popular countries so that Australia is one of the most visited countries from various parts of the world, especially to learn English and even to continue to a higher level of education. This is because Australia is the safest country, has a comfortable atmosphere, friendly people, and has a good transportation system that makes it easier for people to travel between states. 
Pandemic Covid-19 Resilience In Improving Coffee Business Marketing in Local Coffee Bali as Tourism Product Suarjaya, I Nyoman; Wisnawa, I Made Bayu
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.406

Abstract

The Covid-19 virus is increasingly spreading in Indonesia, several policies set by the Government in Indonesia have had an impact on several sectors in Indonesia, one of which is the economic sector. This study aims to analyze the internal and external factors that affect Local Coffee Bali as tourism product and marketing strategies that can be applied by the management of Local Coffee Bali after facing the Covid-19 pandemic. The research methodology used is descriptive qualitative to analyze data by the influence of the business environment both internally and externally. The results of this study indicate that from the analysis of the internal environment using the SW matrix, the most influential strength (Strengths) is product quality and the most influential weakness (Weaknesses) factor is increasing promotional activities. While the external environment results through the OT matrix, the most influential opportunities are adding product variant innovations and the most influential Threats is increasing a comfortable and shady dine-in place. While the results of the SWOT matrix analysis through four alternative strategies can be found marketing strategies that can be applied by the management of Local Coffee Bali after facing the Covid-19 pandemic for tourism products are adding product variant innovations, improving product quality according to market prices, increasing promotional activities, increasing places to shop, cozy and shady dine-in.
Perspectives Generation Z On The Fomo Trend In Kintamani, Bali Evi Wijayanti, Ni Putu; Darmiati, Made; Prabasavika, Made Gita; Citra Maharani, Ni Kadek
Journal of Business on Hospitality and Tourism Vol. 10 No. 1 (2024): June 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v10i1.483

Abstract

The development of Changes in new trends in alpha tourism has become a significant phenomenon in society after the COVID-19 pandemic, especially Generation Z who is quite active in following this trend. The phenomenon of FOMO or Fear of Missing Out, the hesitation to miss out on experiences or information, has emerged as an issue among Generation Z, especially in the context of visits to popular tourist destinations such as Kintamani, Bali. Tourism is a sector that has a significant economic impact with a variety of activities that attract tourists, including natural, cultural and culinary exploration. Generation Z in Indonesia plays an important role in this trend, showing the phenomenon of Fear of Missing Out (FOMO) in popular tourist attractions such as Kintamani, Bali. The problem that arises is how Generation Z perceives and responds to this FOMO phenomenon, and how it affects their travel behavior. The purpose of this study is to investigate and analyze Generation Z's views and responses to this FOMO trend. This research uses a qualitative method approach, involving data collection techniques through tringulation techniques. Hopefully, the results of this study can provide a clear picture and broaden the understanding of Generation Z's response and perception towards FOMO, as well as its impact on their traveling trends.
Young Consumers' Insights on Brand Equity: Effects of Brand Association, Brand Loyalty, Brand Awareness, and Brand Image Hudiono, Rini
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.385

Abstract

One of the consequences of shopping is that consumers only pay attention to certain brands that can satisfy their needs and desires. Therefore the organization must pay attention to ways to follow and further develop a positive brand image. The purpose of this study was to examine and analyze the effect of brand association, brand loyalty, brand awareness and brand image on brand equity in young consumers. The sample in this study were several university students in the Surakarta environment. The sampling method used in this study is non-probability sampling, while the technique used is purposive sampling. Data collection method in this study is surveys using a Likert Scale. The independent variables in this study consisted of brand association, brand loyalty, brand awareness, and brand image. The independent variable in this study is brand equity. The results of data from several respondents were analyzed using descriptive statistical tests and multiple linear regression using the Statistical Package of the Social Science Computer Program (SPSS) version 21. The results through multiple linear regression analysis showed that brand associations and brand loyalty had an effect on brand equity of premium travel destinations in Labuan Bajo on social media among young consumers while brand awareness and brand image, have no effect on brand equity in social media among young consumers.
The Involvement of Local Community in The Tourist Attractions of Baliwoso Upadesa, Pengotan, Bangli Nyan, Fei; Anom, I Putu; Narottama, Nararya
Journal of Business on Hospitality and Tourism Vol. 9 No. 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.462

Abstract

Bali, which is essentially the center of Indonesian tourism which is known by all foreign tourists, has all kinds of tourism that tourists need. One of the tourism sectors is special interest tourism, especially in rural areas. The involvement of local community participation plays an important role in the development and preservation of the environment and local resources. However, most of them work as farmers, of course they lack knowledge and experience in the field of tourism. So that in involving the community it is necessary to do training first. This study aims to analyze the form of local community involvement in Pengotan Village by using the theory of participation and the function of human resources. This research was conducted by collecting qualitative data. Data obtained from interviews and observations. After the data was obtained, the researchers analyzed the data using Miles and Huberman. The results of this study found that the Pengotan Village Community involved in Baliwoso participated actively in a top-down or bottom-up manner, starting from managerial functions to the operational functions of Upadesa Baliwoso. This provides a boost to employment opportunities or additional income by working to meet the operational needs of tourists visiting Baliwoso.
Effects of Covid- 19 Pandemic on the Tourism Sector: A Case of Central Visayas, Philippines Esguerra, James G; Esguerra, Anthony G; Arreza, Mariae Khrisna B; Español, Rosemarie Cruz
Journal of Business on Hospitality and Tourism Vol. 9 No. 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.421

Abstract

The pandemic underscored the risks and vulnerability of the tourism sector. The study aims to analyze the effect of the Covid-19 pandemic on the tourism sector in Central Visayas. The pandemic cases in the region, tourist arrivals, affected establishments, tourism-related businesses, and displaced workers were the key indicators that researchers looked into in this study. This study utilized a descriptive method. The investigation was carried out in Central Visayas, Philippines. Secondary data sources were used from a review of records from government agencies to descriptively analyze the effect of the Covid-19 pandemic on the tourism sector of the region. The results show that Central Visayas is among the top regions with the most Covid -19 cases reported; the high positivity rate led to stricter community quarantine protocol which affected the tourist arrival of both the local and foreign markets. The lockdown also resulted in the closure of some accommodation, f & b, and entertainment industries, leading to a massive displacement of workers in the region.
The Effect of Promotion Mix on Purchase Decisions at Fahira Hotel Bukittinggi Putri, Liyan Andika; Pasaribu, Pasaribu
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.377

Abstract

This research was motivated by the author when pre-research through observation and interviews with the general manager of Fahira Hotel Bukittinggi the author found problems such as unstable room occupancy rates, lack of effective promotion carried out, lack of trust from guests in hotel facilities. This study aims to analyze the effect of the promotion mix on purchasing decisions at Fahira Hotel Bukittinggi. By using a purposive sampling technique with the use of primary data in this study by distributing questionnaires and google forms. Then the research results were obtained, then the data was processed so that it could be stated that the promotion mix was in the bad category of 31%, the purchase decision was in the pretty good category with a regression coefficient of 0.431 and a sig. 0.000 ≤ 0.05. Furthermore, the obtained R square value of 0.186 means that the influence between the two variables is 18.6% and 81.4% influenced by other factors.

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