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GENESIS SEMBIRING DEPARI
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Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29868009     DOI : https://doi.org/10.55927/marcopolo.v1i3
Core Subject : Humanities, Science, Education, Social, Engineering,
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Social Sciences
The Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) is an open-access and peer-reviewed journal, published by Formosa Publisher, which is a platform for dissemination of research results from multidisciplinary research regarding education, business, religion, art, architecture, natural science, social science and engineering, MARCOPOLO publishes articles monthly. The editors welcome submissions of papers describing recent theoretical and experimental research related to: (1) Theoretical articles; (2) Empirical studies; (3) Practice-oriented papers; (4) Case studies; (5) Review of papers, books, and resources.
Arjuna Subject : Umum - Umum
Articles 251 Documents
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The Influence of Price and Location on Foreign Tourists' Purchase Interest at Fairfield by Marriott Bali Kuta Sunset Road Lindasari, Komang Leony; Pitanatri, Putu Diah Sastri; Adyatma, Prastha
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10882

Abstract

This study aims to determine the effect of price and location on the purchase interest of foreign tourists at Fairfield by Marriott Bali Kuta Sunset Road. The population in this study were foreign tourists who had an interest in staying at Fairfield by Marriott Bali Kuta Sunset Road. The data analysis techniques used in this study were Multiple Linear Regression, t-test, f-test and Determination Coefficient using the SPSS application. Based on the results of the study, it was found that the t-value> t-table = 5.521> 1.660 and the significance value <α = 0.00 <0.05 so it can be concluded that price and location have a positive and significant effect on the purchase interest of foreign tourists at Fairfield by Marriott Bali Kuta Sunset Road. Price and location have a strong influence on the dependent variable, namely the purchase interest of foreign tourists. When price and location have a strong influence, the purchase interest of foreign tourists will increase. The suggestion that can be given by the researcher is that Fairfield by Marriott Bali Kuta Sunset Road is expected to maintain the quality of products and services and maintain security around the hotel location and add shuttle car facilities to attract tourists' purchase interest.
The Influence of Price and Promotion Through Instagram Social Media on Generation Y Tourists' Purchase Interest at Four Points By Sheraton Bali, Seminyak Wibawa, Anak Agung Putu Sebastian Ardika; Pitanatri, Putu Diah Sastri; Wiartha, Nyoman Gede Mas
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10883

Abstract

The purpose of the research is to test and determine the effect of price and promotion through Instagram social media partially and simultaneously on the purchasing interest of Generation Y tourists at Four Points by Sheraton Bali, Seminyak. The research conducted is a quantitative research with a population of Generation Y tourists who know Four Points by Sheraton Bali, Seminyak. The sample used was 100 respondents. In conducting data analysis, the techniques used were Multiple Linear Regression, t-test, f-test, and Determination Coefficient using SPSS. Based on the results of the study, it was found that the calculated f value> f table = 143.734> 3.09 and the significance value <α = 0.00 <0.05 and it can be concluded that price and promotion through Instagram social media have a positive and significant effect simultaneously on the purchasing interest of Generation Y tourists at Four Points by Sheraton Bali, Seminyak.
The Influence of Promotion via Social Media Instagram and Facebook on Purchase Interest among Generation Y at the FP Bali Hotel, Kuta Yudhawijaya, Made; Pitanatri, Putu Diah Sastri; Adyatma, Prastha
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10885

Abstract

This study examines the impact of promotions through Instagram and Facebook on the purchase intention of generation Y at the FP Bali Hotel, Kuta. The quantitative method was used by distributing questionnaires to 100 Instagram and Facebook followers of the hotel who are generation Y. The data analysis process used multiple linear regression procedures on SPSS version 27.0. The findings show that the purchase intention of generation Y is significantly and positively influenced by product promotions on Instagram and Facebook, both individually and simultaneously. The management of FP Bali Hotel is expected to be able to utilize these findings as input to increase purchase intention through the implementation of appropriate promotion strategies.
The Influence of Price and E-WOM on Millennial Generation Purchase Interest at InterContinental Bali Resort Atmaja, I Putu Gede Brandon Wira; Pitanatri, Putu Diah Sastri; Adyatma, Prastha
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10887

Abstract

This study aims to determine the effect of price and e-WOM on the purchase intention of the millennial generation at the InterContinental Bali Resort. The population is the millennial generation who have accessed information about the InterContinental Bali Resort using the Google platform, and have never stayed at the InterContinental Bali Resort. The sample used was 100 respondents with a data collection method using a questionnaire, in the form of a Google Form. The data analysis techniques used in this study are Multiple Linear Regression Analysis, t-Test, F-Test, and Determination Coefficient Analysis. Based on the results of the study, it can be seen that price and e-WOM partially and simultaneously have a positive and significant effect on purchase intention. The magnitude of the influence of the price and e-WOM variables on purchase intention is 63.3% or can be said to be in the strong category.
The Impact of Tourism on the Economy in the Destination of Ubud After the Lifting of Travel Restrictions Pratama, I Gusti Ngurah Wibawa; Lilasari, Luh Nyoman Tri; Widana, Ida Bgs Gede Agung
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10892

Abstract

This study aims to assess the impact of tourism on the economy in Ubud after travel restrictions were lifted, focusing on people working in the tourism sector. The study involved 150 respondents selected through purposive sampling and accidental sampling. Data analysis was conducted using descriptive statistics and confirmatory factor analysis. The results show that the impact of tourism in the Ubud destination after the lifting of travel restrictions which has the highest average value in each variable begins with an increase in souvenir sales with an average of 4.53, increasing market prices for local handicraft products with an average of 4.44, and increasing employment opportunities for local workers with an average of 4.60. The most felt economic impact in the direct impact section is an increase in the availability of local crafts with a CFA value of 0.751, then in the indirect impact there is the most felt impact of increased government spending on promotion with a CFA value of 0.898, and in the induced impact is an increase in the use of local labor with a CFA value of 0.875.
Total Plate Count of Germs on Pear Surface Swabs During Washing with Fruit Washing Soap Defitri Afira; Suparno Putera Makkadafi; Nurul Anggraeni
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10949

Abstract

The surface of the fruit is the first contamination of microorganisms on fruit with varying types and amounts. As many as 20% of cases of food poisoning caused by Salmonella typhi were recorded as a result of the consumption of fresh ready-to-eat products such as fruits. Washing the fruits that will be consumed is a good step, so a fruit washing soap product is used that can clean the fruits from these bacteria. Nonionic surfactants are cleaning agents found in fruit washing soaps that can remove bacteria on surfaces. The purpose of this study was to determine the difference in the total plate number of germs on the surface of pears when washing with fruit washing soap. The research method used in this research is descriptive method. The population is 50 soaps taken from 5 shops in the Harapan Baru market in Samarinda with different soap brands. The sample taken is 10% of the total population, namely 5 soaps. The sampling technique used purposive sampling. The study was carried out in July 2022. The method of examination used the examination of the TPC (Total Plate Count) with the pour plate method using PCA (Plate Count Agar) media. The data analysis used is univariate analysis which aims to explain the characteristics of each research variable by looking at the frequency distribution. The results showed that the number of bacteria before washing with fruit washing soap ranged from 4.4 x 100 CFU/cm2 to 1.4 x 101 CFU/cm2. Meanwhile, the number of bacteria after washing with fruit washing soap ranged from 0.4 x 100 CFU/cm2 to 3.4 x 100 CFU/cm2. The conclusion of this study is that there are differences in the number of total bacterial plate count on the surface of pears when washing with fruit washing soap.
Women Empowerment in Sustainable Tourism Development in Tenganan Pegringsingan Tourism Village, Karangasem, Bali Dewi, Kadek Rahayu Teresna; Widana, Ida Bgs Gede Agung; Aridayanti, Dewa Ayu Nyoman
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10970

Abstract

This research was conducted with the aim of identifying the dimensions of empowerment, especially in the Tenganan Pegringsingan Tourism Village and to see the relationship between the dimensions of women's empowerment and the elements of sustainable tourism destination development according to Tourism and Creative Economy Ministerial Regulation Number 9 of 2021 concerning guidelines for developing sustainable tourism destinations. The exploratory factor analysis method was used to analyze the data that had been collected using a purposive sampling technique with a total of 140 samples. The results of the research show that 7 (seven) new dimensions have been formed that can describe women's empowerment in Tenganan Pegringsingan Village. The seven dimensions formed have fulfilled the elements that can support the realization of a sustainable tourism destination in the Tenganan Pegringsingan Tourism Village in accordance with the guidelines for developing sustainable tourism destinations.
E-Service Quality on the Ubud Monkey Forest Website, Gianyar (Demand Perspectives) Dwiari, Ni Made Septi; Mahadewi, Ni Made Eka; Mertha, I Wayan
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.11035

Abstract

This study aims to determine the e-service quality on the Monkey Forest Ubud website, Gianyar with a tourist perception approach. The sampling technique used was non-probability sampling with a total of 192 respondents consisting of domestic and foreign tourists. The analysis technique used in this study was measured using Importance Performance Analysis (IPA). The results of the study show that the level of satisfaction of domestic and foreign tourists has different satisfactions. Domestic tourists have a 92% suitability rate and foreign tourists have a 90% suitability rate. Based on the GAP analysis, it was found that the average was (-0.30) which means that tourists are still not satisfied with the service that meets the expectations of tourists. The findings of this study can be used as a consideration to improve the quality of electronic services by prioritizing indicators that have low performance with high levels of tourist expectations.
The Urgency of Establishing a Global Military Organization to Overcome Rebel Groups that Weaken Countries Around the World Susilawati, Susilawati
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.11112

Abstract

This study examines the responsibility of global governments in maintaining security and stability by highlighting the dynamics of global challenges and emphasizing the importance of international cooperation. This study aims to analyze the need and benefits of establishing a global military organization to protect countries from rebel groups and ensure security and stability. This study uses a qualitative method, with data collection techniques through literature reviews from sources such as books, journals, and documents relevant to the research theme. Data processing is carried out through an interactive analysis approach, which includes data collection, reduction, analysis, and verification. The findings indicate that global leaders must prioritize cooperation and sustainable resource management to ensure a harmonious future. This study emphasizes the need for a global military organization to address the threat of rebel groups and protect sovereign states. The establishment of such an organization is considered crucial to prevent conflict and ensure the security and prosperity of all nations in this modern era.
Tourist Satisfaction with Service Quality at the Agung Besakih Temple Tourist Attraction-Karangasem Suandari, Gusti Ayu Intan Sri; Agustini, Ni Putu Oka; Wiarti, Luh Yusni
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11180

Abstract

Tourist satisfaction with service quality is measured through 5 dimensions, namely: Tangible, Reliability, Responsiveness, Assurance, and Empathy consisting of 20 indicators. The purpose of this study was to determine tourist satisfaction with service quality at Pura Agung Besakih. This study uses quantitative descriptive analysis using a questionnaire and a Likert scale with a purposive sampling technique with a total of 100 respondents. The average value of X (service performance) is 3.52 and Y (expectation) is 3.62. Each dimension is in the appropriate category but Y> X which causes tourist dissatisfaction. The research results can be interpreted by the Importance Performance Analysis (IPA) analysis using 4 quadrants where in quadrant I there are indicators: 5, 13, 14, 16, quadrant II: 1,3,4,8,10,15,17, 19, quadrant III: 6,7,9,11,20, Quadrant IV: 2, 12, 18.

Page 16 of 26 | Total Record : 251

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