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GENESIS SEMBIRING DEPARI
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Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29868009     DOI : https://doi.org/10.55927/marcopolo.v1i3
Core Subject : Humanities, Science, Education, Social, Engineering,
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Social Sciences
The Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) is an open-access and peer-reviewed journal, published by Formosa Publisher, which is a platform for dissemination of research results from multidisciplinary research regarding education, business, religion, art, architecture, natural science, social science and engineering, MARCOPOLO publishes articles monthly. The editors welcome submissions of papers describing recent theoretical and experimental research related to: (1) Theoretical articles; (2) Empirical studies; (3) Practice-oriented papers; (4) Case studies; (5) Review of papers, books, and resources.
Arjuna Subject : Umum - Umum
Articles 251 Documents
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Strategies to Develop Cemagi as a Community Based-Tourism Village and to achieve the status as an Independent Tourism Village in Bali Ningsih, Gusti Ayu Putu Bella Harta; Suasapha, Anom Hery; Aridayanti, Dewa Ayu Nyoman
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11181

Abstract

This research aims to design strategies for developing Cemagi Tourism Village as a community-based and Independent Tourism Village. A qualitative and descriptive approach was used in this research. The primary data was collected through interviews with informants who were chosen purposively. Observation and documentation were also used to collect the primary and secondary data. The results found 13 indicators of strengths, 10 of weaknesses, 6 of opportunities, and 3 threats for Cemagi Village to be recognized as an Independent Tourism Village based on Community-Based Tourism Concepts. The analysis also recommends implementing the SO Strategies that Cemagi Tourism Village can carry out as an independent community-based tourism village. The strategies are: 1). Optimizing potential development as a community-based tourist attraction, 2). Creating combined tour packages, 3). Providing daily performances, 4). Asking for government assistance, 5). Increasing the availability of homestays, 6). Providing cultural festivals, 7). Empowering the local community, 8). Increasing promotion, 9). Creating tour packages, 10). Designing a masterplan, and 11). Designing collaborative content for marketing purposes.
The Role of Local Communities in the Development of Baha Tourism Village in Badung Regency Pertiwi, Luh Ayu Cahya; Negarayana, Ida Bagus Putra; Subrata, I Made
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11182

Abstract

This research is a type of qualitative research using interview, observation, documentation, and literature study methods. The informants of this research are 14 informants who are indigenous people of Baha village and have an understanding & experience related to the topic of this research. The purpose of this study is to determine the form of role played by the local community in Baha Tourism Village. This study reveals the involvement of 5 forms of local community roles in Baha village in the development of tourism villages, namely: (1) Form of role as initiator, (2) Form of role as implementer, (3) Form of role as participant, (4) Form of role as reviewer/monitor, and (5) Form of role as beneficiary. In its development, the Community in Baha Tourism Village is involved in all five forms of roles, although there are still obstacles, especially in funding and HR training. Overall, this conclusion shows that active and diverse involvement from the community plays a major role in creating sustainable tourism development in Baha Tourism Village.
Strategy for Developing the Narmada Lombok Cultural Heritage Park as a Sustainable Heritage Tourism Attraction Mahawira, N. M. Gita Kundalini; Suasapha, Anom Hery; Dianasari, Dewa Ayu Lily
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11183

Abstract

Narmada Park Lombok is the oldest cultural heritage in West Lombok. The purpose of this study is to analyze the internal and external conditions of the Narmada Park Cultural Heritage using SWOT analysis. The informant determination technique is purposive sampling. The identification results found that there were 7 Strengths, 8 Weaknesses, 5 Opportunities and 3 Threats. Matching all of these things resulted in 4 sets of strategies, namely 3 SO Strategies (Strength - Opportunities), 5 ST Strategies (Strength - Threats), 4 WO Strategies (Weaknesses - Opportunities) and 3 WT Strategies (Weaknesses - Threats). The results of this study are that there needs to be collaboration between Narmada Park stakeholders to realize sustainable heritage tourism attractions.
Strategies for Developing Saba Village as a Community-Based Tourism Village in Gianyar Regency Utama, I Made Agus Purusha; Negarayana , Ida Bagus Putra; Sukariyanto, I Gede Made
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11184

Abstract

This research identifies the development of community-based tourism in Saba Village, Gianyar Regency, with a focus on the economic, social, cultural, environmental, and political dimensions. A qualitative method was employed, involving in-depth interviews and analysis using the IFE, EFE, and Grand Strategy matrices. The results indicate high community participation in tourism activities, with local culture remaining intact without significant acculturation. Environmental management is well-implemented, although the concept of carrying capacity is not fully applied. Community participation in decision-making is quite strong, although collaboration with the private sector is still limited. Based on the grand strategy analysis, Saba Village adopts a Strength-Opportunity (SO) strategy to develop tourism based on local culture, build external partnerships, and optimize technology and community involvement, thus supporting the village's vision of becoming a peaceful, cultural, and prosperous tourist destination.
Development Strategy of Melayang Waterfall as a Sustainable Natural Tourism Attraction in Pejeng Kaja Village, Gianyar Regency Arta, Dewa Gede Angga Parama; Suasapha, Anom Hery; Aridayanti, Dewa Ayu Nyoman
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11186

Abstract

Melayang Traditional Village is developing its natural tourism potential in the form of Melayang Waterfall, but the number of visitors is still low, with only around 12 to 20 tourists per day. Several promotional efforts have been made by the management, but the increase in visits has not been significant. Therefore, in-depth research is needed to formulate a strategy for sustainable tourism development. This study uses a qualitative method with primary and secondary data. Informants were selected through purposive sampling with a pentahelix approach. Data were collected through interviews with interview guide instruments, observations using checklists, documentation, and literature studies. Data analysis was carried out using the SWOT technique, through three stages: the input stage using the IFE and EFE matrices, the matching stage with the SWOT matrix, and the stage of determining priority strategies using the QSPM matrix analysis. From the SWOT analysis, 13 alternative strategies were generated, with five main strategies being further analyzed as priorities. These strategies include: 1) Inviting academics to provide training to the community on the positive impacts of tourism and tourism governance, 2) Establishing a management body to improve the quality of tourism services to be competitive, 3) Utilizing technology and social media as promotional tools, 4) Using local potential to compete with other tourist destinations, and 5) Utilizing the location to improve the community's economy.
The Effectiveness of Instagram Social Media as a Promotional Media at Bali Zoo Gianyar Tourist Attraction Widyantara, I Made Sugi; Mertha, I Wayan; Widana, Ida Bagus Gede Agung
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11187

Abstract

Bali Zoo Gianyar tourist attraction is one of the tourist attractions that uses social media, especially Instagram as a promotional medium, therefore it is very important to know the effectiveness of social media in promoting a tourist attraction. The purpose of this study was to determine the effectiveness of Instagram social media as a promotional medium for Bali Zoo Gianyar tourist attraction. The respondents used were 100 domestic tourists with a quantitative approach with the AIDA analysis model. The results of this study show the Attention dimension (effectiveness = 75.6%); Interest dimension (effectiveness = 78.6%); Desire dimension (effectiveness = 68.5%); and Action dimension effectiveness = 68.1%). From the percentage results for each AIDA dimension, Instagram social media @BaliZoo is effective as a promotional medium for Bali Zoo Gianyar Tourist Attraction.
Does Memorable Tourism Experience (MTE) Influence Revisit Intention of Domestic Tourists? (A Case Study at Tanah Lot Tourist Attraction, Tabanan Regency) Wiryaguna, I Gede Patria; Susianti, Hartanti Woro; Widana, Ida Bagus Gede Agung
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11188

Abstract

A Memorable Tourism Experience (MTE) is a notable experience that travelers recall and build on when describing a visit to a particular tourism location. This experience can be used to assess the level of interest and its influence on the likelihood of returning to the destination. The purpose of this study is to look into the impact of MTE on the likelihood of domestic tourists returning to Tanah Lot Tourist Attraction in Tabanan Regency. The research employs a quantitative approach, using both primary and secondary data sources. Data from 350 respondents were collected via a questionnaire and subsequently analyzed using multiple linear regression techniques with SPSS version 25 for Windows. The findings indicate that the dimensions of hedonism, local culture, refreshment, involvement, meaningfulness, and knowledge have a positive and significant effect on the revisit intention of domestic tourists to Tanah Lot Tourist Attraction. Conversely, the dimension of novelty has a positive but not significant effect. The simultaneous test shows that MTE has a positive and significant effect on the revisit intention of domestic tourists to Tanah Lot Tourist Attraction. The determination test results reveal an R² value of 0.636, indicating that Memorable Tourism Experience accounts for 63.6% of the variance in revisit intention among tourists at Tanah Lot Tourist Attraction. The remaining 36.4% is influenced by other variables not examined in this study.
Women’s Participation in Tourism Activities in Celuk Tourism Village, Gianyar Regency Ayudia, Dewa Ayu Ratih Pradita; Prabawa, I Wayan Sukma Winarya; Lilasari, Luh Nyoman Tri
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11189

Abstract

This research aims to determine the role of women in tourism activities in Celuk Tourism Village, Gianyar Regency. The qualitative method with a descriptive approach was method used in this research and in terms of data collection, applied mostly in interviews and observation. The results of this research show that the role of women in tourism activities in Celuk Tourism Village plays a role in three things, namely: Women’s participation in tourist attractions, tourist facilities and tourism organizations and they are played all in one as owners and managers. Challenges for women in roles include a lack of skills in technology, the younger generation of women who are less interested in silversmithing and multiple roles.
Motivation for Domestic Tourists to Visit Pemuteran Tourism Village, Buleleng Regency Rahmasari, Kadek Aliani; Dianasari, Dewa Ayu Made Lily; Sukariyanto, I Gede Made; Liestiandre, Hanugerah Kristiono
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.11191

Abstract

Pemuteran Village is famous for its marine tourism, becoming one of the best diving locations in Bali. This study aims to determine the motivation of domestic tourists to visit Pemuteran Tourism Village. This study is descriptive statistics, data collection through surveys, interviews, observations, and documentation. Surveys by 110 respondents, sample collection in the form of accidental sampling. The results of the study of domestic tourist motivation from the variables of novelty seeking and physical motivation averaged 4.13, stress busting and fantasy motivation averaged 4.03 for achievement and social motivation average value of 3.77, family oriented motivation averaged 4.28 and cultural motivation averaged 3.79. The highest variable motivation is family oriented motivation averaged 4.27 and the lowest motivation is Achievement and Social Motivation averaged 3.78. This study produced three clusters of the K-Maen method, namely exploration cluster, escape cluster and countryside vibes cluster.
Factors Influencing Interest in Applying for Ultra-Micro Financing for Female UMK Entrepreneurs in the Special Region of Yogyakarta Herowati, Erlina
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.11203

Abstract

Micro, small and medium enterprises (MSMEs) are the pillars of the Indonesian economy. Its contribution to the national economy is enormous. This sector is known to be the largest provider of employment opportunities and an important player in local economic development. To develop a business, capital and good management are needed, but there is still a lot of capital that has not been touched by bank financial institutions. Microfinance Institutions (LKM) in Indonesia are financial institutions whose function is to help the activities of Micro, Small and Medium Enterprises (MSMEs) to progress further. This research aims to analyze the factors that influence interest in applying for ultra-micro financing for female micro-small entrepreneurs in the Special Region of Yogyakarta. The research was conducted using descriptive qualitative research methods with primary and secondary data. Primary data was obtained through a questionnaire survey of female micro business actors who received financing from Mekar Madani, Gramindo and Amartha with a sample of 60 people taken purposively. Research results using a regression model. The t test and f test show that accessibility, interest rates and economic needs have a positive effect on interest in applying for ultramicro financing with an R value of 0.315, 0.279 and 0.390 respectively and a significance value of <0.05 based on the simultaneous test (f test), variables of accessibility, interest rates and economic needs together have a positive influence on the increasing interest of female MSEs in applying for ultramicro financing with an R value of 0.526 and a significance value of <0.05.

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