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Adrial Falahi
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Fakultas Ekonomi Program Studi Manajemen UMN Al Washliyah Jl. Garu II No 93 Medan (061) 786 7044 / (061) 786 2747
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Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK)
Published by Universitas Muslim Nusantara Al Washliyah Medan
ISSN : -     EISSN : 27744795     DOI : https://doi.org/10.32696/jimk
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) merupakan Jurnal Program Studi Manajemen Fakultas Ekonomi Universitas Muslim Nusantara Al-Washliyah. Jurnal ini khusus memuat kajian ilmiah yang berkaitan dengan manajemen SDM, manajemen keuangan, manajemen pemasaran dan kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 113 Documents
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KINERJA PETUGAS DAMKAR DI DINAS PEMADAM KEBAKARAN DAN PENYELAMATAN KOTA PEKANBARU BERDASARKAN BEBAN KERJA, FASILITAS KERJA DAN KEPUASAN KERJA Ami Atika Nabila Efni; Abd. Rasyid Syamsuri; Ahmad Rifqi
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3554

Abstract

The Pekanbaru City Fire Department must be able to optimize the performance of its employees, because the level of employee performance can affect the sustainability of an agency. The city of Pekanbaru is the center of the capital of Riau Province which has a high level of population density. This has an impact on the number of densely populated housing that has the potential to cause fires. DAMKAR Pekanbaru City in optimizing services to the community must improve the performance of its employees. This study aims to analyze the influence of workload, facilities and job satisfaction of DAMKAR officers in the Pekanbaru City Fire and Rescue Service. The method used in this study is a descriptive quantitative method with a population, namely all permanent employees (ASN) in the Pekanbaru City Fire and Rescue Service as many as 53 people. The sample in this study is the entire population to be used as a sample, so this research technique uses a saturated sampling technique. To analyze the data obtained, the researcher used the outer and inner model analysis methods. In data processing, the author uses smart PLS. The results of the hypothesis test conducted showed that the workload, work facilities and employee job satisfaction had a positive and significant effect on the performance of DAMKAR employees in Pekanbaru.
PENGARUH SELF-RELIANCE TERHADAP MINAT BERWIRAUSAHA SANTRI DI PESANTREN PERSIS TAROGONG Hasan Firdaus
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3695

Abstract

In the modern era, the role of entrepreneurship is crucial in driving the economic development of a country, especially through the small and medium scale business unit sector. The research conducted aims to analyze the self-reliance factors that affect the interest of pesantren students in entrepreneurship. With a quantitative approach, data were obtained through a survey involving 176 students of Pesantren Persis Tarogong, Garut, West Java. The analysis shows that self-reliance has a significant positive impact on students' entrepreneurial interest, with an R² value of 31.8%. This indicates a correlation between increased self-reliance and students' interest in entrepreneurship. The variance test also strengthens the significance of this effect (p < 0.001). Based on these results, boarding schools are advised to develop educational programs that focus on strengthening independence, including management and decision-making skills, to support students in starting a business. Further research is needed to explore other factors that may influence entrepreneurial interest in the pesantren environment.
PENGARUH KNOWLEDGE PRODUCT, CITRA MEREK DAN KUALITAS PRODUK TERHADAP PURCHASE INTENTION YANG DIPENGARUHI OLEH POTONGAN HARGA PADA PRODUK JIMS HONEY DI KOTA SEMARANG Hanifatus Sya'diyah; M. Fadjar Darmaputra; Henry Casandra Gultom
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3720

Abstract

This research aims to determine the influence of product knowledge, brand image and product quality on purchase intention which is influenced by price discounts on Jims Honey products in the city of Semarang. This type of research uses quantitative research methods. The population of this research is all consumers of Jims Honey products in the city of Semarang with a sample size of 97 respondents. The sampling technique in this research is a purposive sampling technique with consumer criteria, namely having purchased Jims Honey products and being at least 17 years old. Data analysis uses the Partial Least Square (PLS) approach with SmartPLS 4.0 software calculations. The results of this research show that product knowledge has an effect on price discounts with a p-value (0.029). Brand image has no effect on price discounts with a p-value (0.229). Product quality influences price discounts with a p-value (0.000). Product knowledge has no effect on purchase intention with a p-value (0.110). Brand image has no effect on purchase intention with a p-value (0.415). Product quality influences purchase intention with a p-value (0.047). Price discounts influence purchase intention with a p-value (0.001). Product knowledge has no effect on purchase intention through price discounts with a p-value (0.051). Brand image has no effect on purchase intention through price discounts with a p-value (0.237). Product quality influences purchase intention through price discounts with a p-value (0.004).
PENGARUH KEPEMIMPINAN DAN KOMPENSASI TERHADAP KINERJA KADER TBC YANG DIMEDIASI OLEH MOTIVASI KERJA PADA DINAS KESEHATAN KABUPATEN DELI SERDANG Agus Hendra Lubis; R Sabrina; Sjahril Efffendy
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3729

Abstract

The study examines the impact of leadership and compensation on the performance of tuberculosis (TBC) cadres, with work motivation serving as a mediating factor. It employs a descriptive survey research design with a quantitative approach, involving 64 respondents from the Deli Serdang District Health Office. Data were collected through interviews and questionnaires and analyzed using Partial Least Square (SmartPLS) to test seven hypotheses. The findings reveal that leadership and compensation both have a positive and significant effect on performance and motivation. Additionally, work motivation significantly mediates the relationship between leadership, compensation, and performance, indicating that motivation strengthens the impact of leadership and compensation on cadre performance.
DAMPAK INOVASI DIGITAL TERHADAP KEWIRAUSAHAAN : SYSTEM LITERATUR REVIEW (SLR) Tuti Nabila; Jhon Veri
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3743

Abstract

Competitiveness by helping entrepreneurs optimize operational efficiency, expand market reach, and create products that better meet consumer needs. Furthermore, entrepreneurs’ ability to integrate this technology significantly supports the improvement of business performance, both in terms of productivity and long-term sustainability. This study uses the Systematic Literature Review (SLR) method, collecting and filtering relevant articles through Google Scholar. Of the approximately 40,000 articles found, 35 were considered relevant, and after further filtering, only 6 articles met the quality standards for in-depth analysis. The study also emphasizes that the long-term success of a business depends not only on digital innovation but also on the entrepreneurial skills and business experience of the entrepreneur. By combining digital innovation with strong entrepreneurial skills, businesses can grow faster, create new jobs, and improve product quality and market competitiveness. These findings offer valuable insights for entrepreneurs who want to thrive in the ever-evolving digital era
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN DALAM INDUSTRI OTOMOTIF HONDA DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABLE INTERVENING Farhan Adi Wibowo; Bayu Kurniawan; M. Fadjar Darmaputra
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3765

Abstract

This research aims to determine the effect of brand image and product quality on customer loyalty in the Honda automotive industry with customer satisfaction as an intervening variable. This type of research uses quantitative research methods. The population of this study is Honda motorcycle users in the city of Semarang with a sample size of 125 respondents. The sampling technique for this study is a simple random sampling method without considering certain characteristics, each respondent is chosen freely, but uses Honda motorcycle products. Data analysis uses the structural equation model (SEM) approach with AMOS 24 software calculations. The results of this study indicate that brand image has an effect on customer satisfaction by showing a C.R. value of 2.241> 1.96 and a P-Value 0.025 <0.05. Product quality has an effect on customer satisfaction by showing a C.R. value of 3.261> 1.96 and a P-Value 0.000 <0.05. Customer satisfaction has an effect on customer loyalty by showing a C.R. value of 0.000 <0.05. 4.473>1.96 and P-Value 0.000<0.05. Brand image influences customer loyalty by showing C.R. value 4.583>1.96 and P-Value 0.000<0.05. Product quality influences customer loyalty by showing C.R. value 3.029>1.96 and P-Value 0.000<0.05. Brand image influences customer loyalty through customer satisfaction variable by showing t-count result 2.005> P-Value 0.044. Product quality influences customer loyalty through customer satisfaction variable by showing t-count value 2.636> P-Value 0.008.
PENGARUH KUALITAS PELAYANAN DAN IMAGE PERUSAHAAN TERHADAP KEPUASAN PELANGGAN PADA CV. ADRIFAG JAYA, KAB. KUNINGAN, JAWA BARAT Desy Irana Dewi Lubis
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3769

Abstract

This study was conducted to see the extent of the impact of service quality and company image on customer satisfaction. the more responsive the company is in serving consumers, the higher the consumer's trust in the company which results in an increase in the company's image. when consumer trust increases, it will result in satisfaction for consumers when using products or services from the company. this research was conducted at CV. Adrifag Jaya which is engaged in the sale, maintenance and repair of products such as CCTV, Running Text, Digital Clocks and Cash Registers. Using a saturated sample of 40 customers. The results show that service quality has a positive and significant effect on customer satisfaction, company image affects customer satisfaction and service quality variables and customer satisfaction simultaneously affect customer satisfaction.
PENGARUH START-UP TERHADAP EKOSISTEM KEWIRAUSAHAAN Majid Rahman Aziz; Jhon Veri
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3797

Abstract

This article discusses the impact of startups on the entrepreneurial ecosystem in Indonesia, focusing on their role as a key driver of economic growth and innovation. This study uses the Systematic Literature Review (SLR) method to examine the impact of startups, through steps such as literature identification, study selection, and report preparation. From the search results, 200 articles were found, of which 47 articles met the established criteria, and 4 articles successfully passed for further analysis. The findings indicate that education and institutional support are very important in building a supportive entrepreneurial ecosystem, as well as attracting interaction between startups and creative economy actors. This study aims to provide new understanding of the dynamics that occur in the entrepreneurial ecosystem in Indonesia.
PENERAPAN METODE BRANCH AND BOUND UNTUK MENINGKATKAN KEUNTUNGAN LAYANAN JASA LAUNDRY Vina Maria Ompusunggu; Vera Dewi Kartini Ompusunggu; Selvida Riahta Tarigan; Silvani Chindy Lawken Br Tarigan
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3812

Abstract

Businesses, whether in commerce, industry, or services, must continue to optimize their operations in an attempt to gain market share due to the business world's rapid expansion. Laundry is one of the businesses in the service industry. A company that offers washing and ironing services is called Laundry. Finding the laundry business's greatest profit in Sudirejo I Village is the aim of this study. One strategy for resolving optimization issues, such as linear or integer programming issues, is the Branch and Bound method. This approach can be used to identify the best course of action when it comes to optimizing laundry service profitability. For instance, it can be used to determine the ideal mix of laundry services to maximize income while accounting for a number of current restrictions, including capacity, time, and other resources. There is currently a good allure to Sudirejo I Village's existence. In the neighborhood, there are roughly 19 laundry services. 53 kilogram suits, 32 kg dolls, 95 kg blankets, 105 kg bedcoverings, 91 kg curtains, and 805 kg clothing yield the best laundry profit results, which total Rp 4,027,000. The laundry owner's previous profit, estimated at Rp 4,000,000, represents a 0.7% gain.
DAMPAK KEHADIRAN PASAR MODERN TERHADAP PENURUNAN KECENDERUNGAN PELANGGAN PADA PASAR TRADISIONAL Fitria Khoirunnisa; Khoirunnisssa; Putri Amaliyah; Ryan Catur Ramadani; Didik Tri Setyoko
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3876

Abstract

Traditional markets are markets where people carry out buying and selling transactions, this can be done by bargaining. Traditional markets are usually located on the side of the road or in residential villages. Meanwhile, in modern markets such as supermarkets or mini markets, the transaction process is usually carried out by bargaining when purchasing goods. Traditional markets contain various types of shophouses and shops owned by individuals. Currently, consumer interest in modern markets is higher than traditional markets. The purpose of this article is to see consumer interest in the impact of modern markets on traditional markets. The data was collected using literature study techniques, namely articles and journals related to the titles and topics that we will discuss in this article. The results of the literature review research show the condition of traditional markets. experienced a decline in operations after this modern market emerged. People tend to prefer modern markets to buy goods, because they look at the price and the location is very comfortable

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