cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Adrial Falahi
Contact Email
jurnaljimk88@gmail.com
Phone
+628126002337
Journal Mail Official
jurnaljimk88@gmail.com
Editorial Address
Fakultas Ekonomi Program Studi Manajemen UMN Al Washliyah Jl. Garu II No 93 Medan (061) 786 7044 / (061) 786 2747
Location
Kota medan,
Sumatera utara
INDONESIA
Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK)
Published by Universitas Muslim Nusantara Al Washliyah Medan
ISSN : -     EISSN : 27744795     DOI : https://doi.org/10.32696/jimk
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) merupakan Jurnal Program Studi Manajemen Fakultas Ekonomi Universitas Muslim Nusantara Al-Washliyah. Jurnal ini khusus memuat kajian ilmiah yang berkaitan dengan manajemen SDM, manajemen keuangan, manajemen pemasaran dan kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 113 Documents
 5   6   7   8   9 
PENGARUH DISIPLIN KERJA, MOTIVASI, DAN IKLIM KERJA TERHADAP KINERJA GURU DI SMK NEGERI X PEKANBARU Lia Indriani; Machasin; Mida Aprilina Tarigan
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3881

Abstract

This study aims to see the Influence of Work Discipline, Motivation, and Work Climate on Teacher Performance at SMK Negeri X Pekanbaru. The population in this study were all civil servant teachers at SMK Negeri X Pekanbaru. The sampling technique used was saturated sampling, which is a sampling technique when all members of the population are used as samples. The sample used was 46 civil servant teachers at SMK Negeri X Pekanbaru. The data analysis method used was multiple linear regression analysis using the SPSS Version 26 program. The results of the study showed that 1) work discipline had a positive and significant effect on teacher performance, 2) motivation had a positive and significant effect on teacher performance, 3) work climate had a positive and significant effect on teacher performance, 4) work discipline, motivation, and work climate together had a positive and significant effect on teacher performance.
SYSTEMATIC LITERATURE RIVIEW: TRANSFORMASI STRATEGI WIRAUSAHA BERBASIS AI DALAM MENGHADAPI TANTANGAN DIGITAL MARKETING Ely Nurhalizah Nst; Jhon Veri
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3884

Abstract

The implementation of Artificial Intelligence (AI) in digital marketing strategies has become a key solution for entrepreneurs in the ever-evolving technological era. Digital marketing, which once relied on basic technologies like online ads, now requires AI integration to tackle increasingly complex market challenges. This research employs a Systematic Literature Review (SLR) methodology to analyze 49 relevant journals on AI-driven digital marketing transformation. The collected data is filtered through Covidence and visualized using VOSviewer. Out of the 49 journals reviewed, 10 studies were selected based on relevance and quality. The findings show that AI enhances marketing effectiveness by analyzing consumer data, personalizing campaigns, and automating customer interactions. Additionally, AI aids in predicting market trends and data-driven decision-making using techniques like Structural Equation Modeling (SEM). The integration of AI with social media and e-commerce strengthens brand image, increases competitiveness, and improves operational efficiency. Therefore, AI-based marketing transformation is crucial for entrepreneurs to stay competitive in the rapidly changing digital landscape and ensure sustainable business growth.
EVALUASI PERAN BIG DATA DALAM MEMBENTUK STRATEGI KEWIRAUSAHAAN DAN PENGAMBILAN KEPUTUSAN: SYSTEMATIC LITERATURE REVIEW (SLR) Defi Pebriyanti; Jhon Veri
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3885

Abstract

This research is the result of a Systematic Literature Review (SLR) aimed at demonstrating how Big Data shapes business strategies and decisions. This study involves a literature review of 200 articles sourced from Google Scholar, Scopus, and IEEE. Patterns, trends, and relationships in the literature were identified using analytical tools such as Publish or Perish and VOSviewer. The findings show that VOSviewer is effective in visualizing bibliometric data analysis to gain a better understanding of re-search dynamics, particularly in specific geographical contexts. (Sutisna, 2024). The results reveal that Big Data contributes to enhancing the speed and accuracy of decision-making strategies. Com-panies can identify market trends, understand customer behavior, and optimize operations through in-depth data analysis. This study also highlights the challenges of implementing Big Data, such as the need for adequate technological infrastructure and attention to data privacy. The analysis shows that integrating Big Data into organizational strategies can improve operational efficiency and drive prod-uct and service innovation. This research provides valuable insights for business practitioners on lev-eraging Big Data to gain a competitive advantage in the modern era.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA GHATHAF COFFEE PREMIUM TEUPIN PUNTI ACEH UTARA Rahmi; Sutoyo; Muhammad Ferdiananda Chadafi; Rahmati Rahmati; Syifa Ul Husna
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3892

Abstract

This study aims to identify the influence of product quality and service quality on customer satisfaction at Ghathaf Coffee Premium, Teupin Punti, North Aceh. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 75 regular customers who have experience with Ghathaf Coffee Premium products and services, and the data were processed using SPSS 29. The results of regression analysis show that product quality has a positive and significant effect on customer satisfaction, with a regression coefficient value of 0.462 and a t-value of 5.159 > 1.666. Service quality also has a positive and significant effect on customer satisfaction, with a regression coefficient value of 0.223 and a t-value of 3.087 > 1.666 and a significance value of 0.000 < 0.05. Together, product quality and service quality have a positive and significant impact on customer satisfaction at Ghathaf Coffee Premium Teupin Punti, North Aceh. The implications of this study highlight the importance for Ghathaf Coffee Premium to continuously improve its product and service quality to maintain and enhance customer satisfaction and strengthen its market position.
PENGARUH PRODUK DAN PROMOSI TERHADAP PENINGKATAN PENJUALAN PADA USAHA IBU-IBU DESA BAKARAN BATU, DELI SERDANG Samuel Tenang Ukur Ardianta Ginting; Nurbeti; Ajeng Aulia Rahma; Giell Orlando Ginting
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3900

Abstract

ABSTRACT Village development implementing self-reliance through mutual cooperation values ​​is part of the uniqueness of village communities that remain sustainable. Bakaran Batu is a village located in North Sumatra Province, Deli Serdang Regency, Lubuk Pakam District, where mothers continue to strive to advance the village and empower the village community's economy by continuing to involve all major stakeholders in the village. Several problems arise from the high rate of economic growth, so that in every effort they must think about Products and Promotions in all fields according to the needs of the community, resulting in an increase in sales. The purpose of this study was to determine the effect of products and promotions on increasing sales in the businesses of mothers in Bakaran Batu Village, Deli Serdang. The independent variables (independent X) consist of Products, and Promotions, and the dependent variable (dependent Y) is Sales Increase, then find the dominant variable. Quantitative descriptive analysis is a method in this study. The results of the analysis of multiple regression show that Products (X1), Promotions (X2), each can affect Sales Increase by looking at the magnitude of the regression coefficient obtained. Quantitative research methods are used to emphasize testing the theory used with research variables measured, data analyzed using statistical procedures, with the help of SPSS Software Applications. From the results of the partial coefficient test (r) it will be obtained that the independent variable is more dominant than the dependent variable. The targeted output of this proposed research is to be published in a Research Journal that has the Journal Online System (OJS). Therefore, the researcher is interested in raising a research title "The Influence of Products and Promotions on Increasing Sales in the Business of Women in Bakaran Batu Village, Deli Serdang". Keywords: Products, Promotions, Increasing Sales.
PENGARUH IMPULSE BUYING DAN PROMOSI TERHADAP MINAT BELI ULANG AIR MINUM MASAK DI DEPOT AZAY Agustin Nurhayati; Zuriani Ritonga; Hayanuddin Safri; Sufitrayati Sufitrayati
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.4049

Abstract

The purpose of this research is to analyze the Azay Boiling Water Depot in Juang Bireuen City to find out how impulsive purchases and promotions influence customers' interest in purchasing boiled water. The research here is purely descriptive. Although 98 customers made up the sample, little is known about the population as a whole. Observation, interviews, questionnaires, and documentation studies were used to gather data. Smart PLS (Partial Least Square) 3.0 was used for the analysis of this research. The results indicated that both impulse buying and promotion had a positive and significant impact on consumers' buying interest. This is supported by the fact that the T-Statistics value was greater than 1.96 and the P-Value was less than 0.50, indicating that the hypothesis test in this study was accepted or valid. An R-Square value of 0.901 for the purchase intent variable is readily apparent. This indicates that a 90.1% relationship exists between the two variables, with impulsive purchases and promotions having the greatest impact on consumer interest.
PENGARUH PERSEPSI, MOTIVASI, MINAT DAN KEMAMPUAN TERHADAP PENGAMBILAN KEPUTUSAN MAHASISWA DALAM MEMILIH KONSENTRASI MANAJEMEN SUMBER DAYA MANUSIA DI UNIVERSITAS RIAU Esra Helena Tindaon; Abd. Rasyid Syamsuri; Mida Aprilina Tarigan
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3462

Abstract

The purpose of this study to determine the influence of perception, motivation, interest and ability on students' decisions making in choosing a concentration in human resource management at Riau University. This research was conducted at the Management Department, Faculty of Economics and Business, Riau University. The population in this study were management students class of 2020 with a concentration in human resource management, totaling 137 students (secondary data obtained from the Management Department). The sampling technique used in this research is probability sampling, namely simple random sampling which is then calculated using the Slovin formula with a sample of 58 students. The analytical method used in this research is Structural Equation Modeling (SEM) which is processed using SmartPLS 4 and SPSS (Statistical Product Service and Solution) 25. The results of research using hypothesis testing show that perception has a positive and significant effect on decision making. Motivation has a positive and significant effect on decision making. Interest has a positive and significant effect on decision making. Ability has a positive and significant effect on decision making.
PENGARUH KEPEMIMPINAN, KETERAMPILAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA HOME INDUSTRI GULA MERAH DI KECAMATAN PEGAJAHAN KABUPATEN SERDANG BEDAGAI Muhammad Rizky Ramadhan Cik; Rukmini; Toni Hidayat; Horia Siregar
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3411

Abstract

This research sought to ascertain how employee performance in the Brown Sugar Home Industry in Pegajahan District, Serdang Bedagai Regency, was impacted by work environment, skills, and leadership. In this quantitative investigation, seventy individuals were sampled. For data processing, SPSS 25.0 was used. Multiple linear regression, using the equation Y = 2.116 + 0.597X1 + 0.461X2 + 0.143X3, was the data processing technique used. The partial T test findings indicated that the significance 0.000 <0.05 and Tcount 8.487 > Ttable 1668. These findings show that Ha is accepted and H0 is rejected, proving that leadership significantly and favourably affects worker performance. The Tcount value of 4.630> Ttable1668 and significant 0.000 <0.05 indicated that skills had a positive and significant influence on employee performance, supporting the adoption of Ha and rejecting H0. The results of Tcount value of 1.878> Ttable1668 and significant 0.044<0.05 show that the work environment has a positive and significant impact on employee performance, indicating that Ha is accepted and H0 is rejected. It can be concluded that Ha is accepted and H0 is rejected based on the results of the simultaneous F test, which show an Fcount value of 65.853> Ftable 2.74 and significant 0.000<0.05. This suggests that skills, leadership, and the work environment all have a positive and significant impact on employee performance.
PENGARUH CONTENT MARKETING, ONLINE CUSTEMER REVIEW, DAN VISUAL MERCHANDISING TERHADAP KEPUTUSAN PEMBELIAN SKINCARE AZARINE DI TIKTOK SHOP (STUDI KASUS PADA MASYRAKAT DI KOTA SEMARANG) Khilyatus Syifa; Qristin Violinda; Noni Setyorini
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3830

Abstract

This study aims to determine the effect of content marketing, online customer reviews, and visual merchandising on purchasing decisions for Azarine skincare at Tiktok Shop for the public in Semarang City. Data was collected through a survey with 100 respondents. Researchers used primary data obtained from distributing questionnaires via Google Form to Azarine consumers in Semarang City. The technique used in sampling is non-probability sampling with purposive sampling method. Respondents in this study are users of Azarine products. The results of this study are Content Marketing has a positive and significant influence on purchasing decisions for Azarine skincare products at tiktokshop in the community in Semarang City. Online customer review has a positive effect on the decision to purchase Azarine skincare products at tiktok shop in the community in Semarang City. Visual melrchandising has a polsitive and significant effect on the decision to purchase Azarinel products at tiktolksholp in the community in Semarang City.
PENGARUH BEAUTY INFLUENCER, KUALITAS PRODUK DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK LIP CREAM HANASUI (STUDI KASUS PADA MASYARAKAT DUSUN III DESA BUNTU BEDIMBAR TANJUNG MORAWA) Rizki Aulia; Adrial Falahi; Suhaila Husna Samosir; Mutawaqil Bilah Tumanggor; Shita Tiara
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.4186

Abstract

The purpose of this study was to examine how online customer evaluations, product quality, and beauty influencers influence consumer decisions to purchase Hanasui Lip Cream cosmetics in the Dusun III Community, Buntu Bedimbar Village, Tanjung Morawa. There were 1,208 women in Dusun III who became the study population. Thus, 92 respondents were obtained when the sample size for this study was determined using the Slovin algorithm. This study took a quantitative approach to data analysis. Respondents were given a questionnaire as part of the data collection process. Multiple linear regression using SPSS software was the analysis strategy used in this study. The results of the t-test showed that, for Hanasui Lip Cream cosmetic products in the Dusun III community, Buntu Bedimbar Village, Tanjung Morawa, online customer reviews did not have a positive and significant impact on purchasing decisions, product quality, and beauty influencers did not have a positive and significant impact on purchasing decisions. Simultaneously, it does not affect purchasing decisions but can also influence purchasing decisions for Hanasui Lip Cream cosmetics in the Dusun III Community, Buntu Bedimbar Village, Tanjung Morawa. In the Dusun III Community, Buntu Bedimbar Village, Tanjung Morawa. Simultaneously does not affect the purchasing decision but can also influence the purchasing decision of Hanasui lip cream cosmetics in the community of Dusun III, Buntu Bedimbar Village, Tanjung Morawa. With an adjusted determination coefficient (R Square) value of 0.399, the independent variable is able to represent 39.9% of the dependent variable, while other variables not included in the study represent the remaining 100% (100% - 39.9% = 60.1%).

Page 7 of 12 | Total Record : 113

 5   6   7   8   9 

Filter by Year

2020 2026


Reset
Filter By Issues
All Issue Vol 7 No 1 (2026): Juni Vol 6 No 2 (2025): Desember Vol 6 No 1 (2025): Juni ( In Progress ) Vol 5 No 2 (2024): Desember Vol 5 No 1 (2024): Juni Vol 4 No 2 (2023): Desember Vol 4 No 1 (2023): Juni Vol 3 No 2 (2022): Desember Vol 3 No 1 (2022): Jurnal Ilmu Manajemen Dan Kewirausahaan Vol 2 No 2 (2021): Desember Vol 2 No 1 (2021): Juni Vol 1 No 1 (2020): Desember More Issue