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Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Published by Universitas Nusa Nipa
ISSN : 2986707X     EISSN : 29868289     DOI : 10.59603
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 154 Documents
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Pengaruh Visitor Attraction, Kualitas Produk, Harga Dan Lokasi Terhadap Keputusan Pembelian Di Societe Cafe Kediri Diah Ayu Kusuma Wardani
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 3 (2023): September : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i3.44

Abstract

The issues discussed are product quality, price and promotion to reflect the relationship to product purchasing decisions at Societe Café Kediri. The population and samples taken were product-loving consumers who had purchased products at Societe Cafe Kediri. The analysis technique used is Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis and Hypothesis Testing. The research results show that product quality, price and promotion simultaneously have a significant influence on car purchasing decisions, this can be seen from the results of the F test, the F sig value is 0.000 < 0.05. The determinant coefficient value (R2) is 0.839. This can be interpreted that the independent variables (product quality, price and promotion) can explain the dependent variable (purchase decision) by 83.9%, while the rest is explained by other factors that were not studied such as purchasing service factors, service delivery, location and others. -other.
Pengaruh Cita Rasa Dan Variasi Produk Terhadap Kepuasan Konsumen Studi Kasus Pada Cafe Kana Eatery Kediri Ririen Novita Sari; Edy Suwasono; Rike Kusuma Wardhani
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 3 (2023): September : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i3.45

Abstract

This research discusses the influence of taste and product variety on case study consumer satisfaction at Café Kana Eatery Kediri. This research aims to find out and explain the results of the influence of taste and product variety on case study consumer satisfaction at Café Kana Eatery Kediri. The method used in this research is quantitative descriptive. The population used in this research is Café Kana Eatery Kediri consumers from May to June 2023, totaling 75 people. The sample used in this research was 63 consumers of Café Kana Eatery Kediri who visited from 1 May to 30 June 2023. The sampling method used in this research used purposive sampling. Data processing in this research uses Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression, Determination Coefficient (R2), T Test and F Test. The results of this research are that Taste has a partial effect on Consumer Satisfaction with a significant value of 0.002 < 0.05. Product Variation has a partial effect on Consumer Satisfaction with a significant value of 0.000 < 0.05. Taste and Product Variety simultaneously influence Consumer Satisfaction with a significant value of 0.000 < 0.05.
Pengaruh Kualitas Pelayanan, Harga Dan Lokasi Terhadap Kepuasan Konsumen Pada Kedai Kopi Shelter Galunggung Rangga Koswara; Ari Arisman; Suci Putri Lestari
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 3 (2023): September : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i3.46

Abstract

The research aims to analyze how much influence service quality, price and location have on consumer satisfaction. The research method used is a quantitative method. Quantitative analysis includes validity and reliability tests, classical assumption tests, multiple regression analysis, hypothesis testing through the T test and F test, as well as analysis of the coefficient of determination (R2). Effect of Service Quality, Price and Location on Consumer Satisfaction, the results showed with a coefficient value of 0.403 it can be seen that the service quality variable (X1), 0.433 is the price variable (X2) and 0.036 is the location variable (X3). Service quality (X1), price (X2) and location (X3) which have a strong relationship to customer satisfaction can be seen in the R Square value of 0.472, which indicates that the independent variables consisting of service quality, price and location can be explained by customer satisfaction 47.2% were able to explain the dependent variable, namely consumer satisfaction (Y) while the remaining 52.8% is influenced by other variables not examined in this research. The conclusion of this study is that service quality and price have a significant effect on consumer satisfaction at the Galunggung Shelter Coffee Shop, while location also has a significant effect on customer satisfaction.
Pengaruh Current Ratio Dan Debt To Equity Ratio Terhadap Return On Equity Pada Perusahaan Sub Sektor Kontruksi Dan Bangunan Yang Terdaftar Di Bursa Efek Indonesia Periode 2019 – 2021 Renhardt Bimantoro Brojo Negoro; Anwar Bowo Leksono; Suseno Hendratmoko
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 3 (2023): September : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i3.47

Abstract

This research aims to see the ability of the Current Ratio and Debt to Equity Ratio to Return On Equity in the Construction and Building Sub-Sector listed on the Indonesian Stock Exchange for the 2019 - 2021 period. Using financial reports obtained from the Indonesian Stock Exchange with purposive sampling as the sampling method in this research. This research uses panel data regression analysis, namely Descriptive Analysis, Statistical Analysis: Chow Test, Hausman Test, Lagrage Multipler Test, Prerequisite Test: Normality Test, Multicollinearity Test, Heteroscedasticity Test, Hypothesis Test: t Test, f Test and Determinant Coefficient Test with e-views program assistance10. The research results show that together the variables Current Ratio and Debt to Equity Ratio have a simultaneous and significant effect on Return On Equity. The coefficient of determination test shows that it is 75% while the remaining 25% is influenced by other factors outside the research. Partially, the Current Ratio has no effect at 0.0446 and the t-statistic is 2.206494. Partially, the Debt to Equity Ratio has a positive and significant effect of 0.0632 and the t-statistic is -2.017908.
Strategi Pemasaran Kredit Kepemilikan Rumah (KPR) Pada Bank BTN Kantor Cabang Cilegon Di Tinjau Dari Analisis SWOT Dicky Firdaus; Anas Hidayat
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 3 (2023): September : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i3.48

Abstract

BTN Cilegon Branch Office is a bank that provides mortgage products that are in demand by the public, especially those who don't have a place to live. However, as time goes by, many other banks provide KPR products, therefore the BTN Cilegon Branch Office is required to prepare more effective marketing strategies. The problem raised by the author in the context of this research is regarding how the marketing strategy for KPR BTN products is viewed from a SWOT analysis. The implementation of this research was at PT. Bank Tabungan Negara (BTN) Cilegon Branch Office and utilizes qualitative research methods, namely by the author describing problems based on various existing data and then analyzing them to conclude. The results of this research are that the marketing of KPR products by Bank BTN Cilegon Branch Office uses an analysis strategy that combines two external and internal factors into the SWOT Matrix: SO Strategy, in the form of establishing communication with developers and potential customers. ST's strategy, namely finding the right and good marketing to promote KPR Sejahtera products compared to other bank marketing. WO's strategy, namely promoting to a wide audience by using its advantages as the largest mortgage disbursing bank in mortgage financing. WT's strategy is to provide good understanding to potential customers and provide marketing to market mortgage products more effectively.
Pengaruh Minat Berwirausaha Dan Penggunaan Sosial Media Terhadap Kewirausahaan Mahasiswa UINSU Medan Lanny Suryani Siregar; Sindi Pratiwi; Widya Sari Nasution; Mansur Keling
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 4 (2023): Desember : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i4.50

Abstract

Interest in entrepreneurship can be seen from the willingness to work hard and diligently to achieve progress in one's business, the willingness to bear various risks related to the business actions one undertakes, the willingness to take new paths and methods, the willingness to live frugally, the willingness to learn from what one has experienced. In this research, researchers used qualitative methods. The data collection method is a questionnaire and several related literature. Meanwhile, the population in this study were students at the North Sumatra State Islamic University, Medan. The aim of this research was to determine the influence of interest in entrepreneurship and use of social media on student entrepreneurship.
Audit Kepatuhan Dan Kinerja Perusahaan: Sebuah Studi Literatur Konstantinus Pati Sanga; Thadeus Fransesco Quelmo Patty; Maria Viviana Nurak Lewar
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 4 (2023): Desember : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i4.52

Abstract

Compliance auditing is an internal activity required by organizations to provide objective assurance and consultation, improve operations, and add value. This article discusses the concept, objectives, stages of a compliance audit, as well as its relationship to company performance. Compliance risk is a major concern, especially with regard to regulatory changes that can lead to compliance errors. Compliance audits play an important role in evaluating and ensuring a company's compliance with applicable regulations, identifying risks, and providing recommendations for improvement. The research method uses literature study by collecting data from various literature sources. The conclusion emphasizes the importance of compliance audits in reducing legal risks, identifying improvement opportunities, and enhancing security measures, as well as understanding their relationship with company performance to support long-term growth and reputation.
Analisis Faktor-Faktor Yang Mempengaruhi Tunggakan Pembayaran Pajak Bumi Dan Bangunan Perdesaan Dan Perkotaan (PBB-P2) Pada Badan Pendapatan Daerah Kabupaten Sikka Tobias Joni Temu; Magdalena Silawati Samosir; Nelti Fransiska
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 4 (2023): Desember : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i4.53

Abstract

This research aims to determine whether awareness factors, officer service, sanctions, level of knowledge and income level of taxpayers influence arrears in payment of Rural and Urban Land and Building Tax (PBB-P2) in Nita District, Sikka Regency. The population used in this research are employees of the Sikka Regency Regional Revenue Agency who specifically handle land and building taxes and the people of Sikka Regency who have 85,233 people in tax arrears for the last 2022. The sample used was 100 taxpayers who live in Sikka Regency and are registered with the Sikka Regency Regional Revenue Agency. The research results can be concluded that together the five independent variables are the awareness variable (X1), the tax officer service variable (X2), the sanctions variable (X3), the taxpayer knowledge level variable (X4), the taxpayer income level variable (X5). significant effect on PBB payment arrears (Y).
The Relationship between Management Skills and Financial Management Proficiency in MSMEs Dian Harmonia; Selvi Agustina
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 4 (2023): Desember : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i4.54

Abstract

This research aims to investigate the relationship between management skills and financial management proficiency within Micro, Small, and Medium Enterprises (MSMEs). Employing a qualitative research design, the study utilizes purposive sampling to select participants from diverse MSMEs. Data collection techniques include in-depth interviews and document analysis. Thematic analysis is employed to analyze the gathered data. Preliminary findings suggest a nuanced interplay between management skills and financial management proficiency, highlighting the significance of managerial acumen in navigating financial challenges within MSMEs. This study contributes to the understanding of how effective management practices influence financial decision-making and overall business sustainability in the MSME sector
Managing Human Potential in the AI Era for Financial Sustainability in MSMEs Ardi Armen; Taufan Herjanto
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 4 (2023): Desember : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i4.55

Abstract

This research aims to explore strategies for managing human potential amidst technological disruption, specifically focusing on ensuring financial sustainability in Micro, Small, and Medium Enterprises (MSMEs). The research adopts a qualitative approach, employing interviews and case studies to delve into the intricacies of the topic. Sampling techniques include purposive sampling to select MSMEs representative of diverse sectors and regions. Data analysis involves thematic analysis, identifying patterns and themes within the collected data. Preliminary findings underscore the significance of fostering a culture of adaptability, upskilling, and innovation within MSMEs to thrive in the AI era. Moreover, the research highlights the pivotal role of effective leadership and organizational support structures in maximizing human potential for sustainable business outcomes amidst technological disruptions.

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