Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
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154 Documents
<![CDATA[Pengaruh Kualitas Layanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan di Hotel Gading Beach Maumere ]]>
<![CDATA[Anggun Raja Manu]]>;
<![CDATA[Yoseph Darius P. Rangga]]>;
<![CDATA[Nunsio H. Meylano]]>
<![CDATA[ Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN ]]>
Publisher : <![CDATA[Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia ]]>
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DOI: 10.59603/cuan.v2i3.68
<![CDATA[This study to (1) understand the overview of Service Quality and Customer Satisfaction in relation to Customer Loyalty at Gading Beach Hotel Maumere; and (2) analyze the influence of Service Quality and Customer Satisfaction on Customer Loyalty at Gading Beach Hotel Maumere, both partially and simultaneosly.The population in this study consisted of customers at Gading Beach Hotel Maumere. The Sample size was determined using Cochran’s formula, resulting in a total of 96 respondents. Data were collected through questionnaires and analyzed using descriptive and inferential statistical methods, specifically multiple linear regression. Hypothesis testing was conducted using F-test and t-test.The descriptive analysis results indicated that the Customer Loyalty variable was categorized as good, the Service Quality variable was categorized as fairly good, and the Customer Satisfaction variable was categorized as fairly good. The t-test results showed that, partially, the Service Quality variable had a significand influence on Customer Loyalty. Maeanwhile, the Customer Satisfaction variable, when considered individually, did not significantly affect Customer Loyalty. The F-test results demonstrated that both Service Quality and Customer Satisfaction variables had a significant effect on Customer Loyalty when considered simultaneosly. The coefficient of determination analysis showed that the relationship between the independet variables and customer loyalty was interpreted as low.]]>
<![CDATA[Pengaruh Promosi dan Harga terhadap Keputusan Pembelian Mobil Suzuki Pada PT. Surya Batara Mahkota (SBM) Maumere: (Studi Kasus Pada Konsumen PT. Surya Batara Mahkota (SBM) Maumere) ]]>
<![CDATA[Bertolomeus Wara Meto]]>;
<![CDATA[Yoseph D. P. Rangga]]>;
<![CDATA[Nunsio H. Meylano]]>
<![CDATA[ Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN ]]>
Publisher : <![CDATA[Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia ]]>
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DOI: 10.59603/cuan.v2i3.69
<![CDATA[This research aims to: (1) determine the description of promotions, prices, and purchasing decisions at PT. Suria Batara Mahkota (SBM) Maumere (2) determine whether promotions and prices affect purchasing decisions at PT. Suria Batara Mahkota (SBM)Maumere. The population in this research was the consumers who bought Suzuki cars in 2023 from PT Surya Batara Mahkota (SBM). According to sales data, there were 118 car sales in 2023. The descriptive analysis indicated the promotion variable (X1) and the price variable (X2) both fall into the "good" category, as does the purchasing decision variable (Y). Furthermore, the t-test hypothesis analysis showed the promotion variable (X1) had a significant effect on the purchasing decision variable (Y), while the price variable (X2) only partially affected the purchasing decision variable (Y). The F-test statistics revealed that both independent variables, promotion (X1) and price (X2), had a signifcant combined effect on the purchasing decision (Y). Finally, the determination analysis demonstrated the contribution of the promotion and price variables to the purchase decision of Suzuki cars at PT. Surya Batara Mahkota (SBM) Maumere is 34.8%, while the remaining 65.2% is influenced by factors outside the scope of the research.]]>
<![CDATA[Pengaruh Kerjasama Tim dan Pengawasan terhadap Kinerja Pegawai Pada Perumda Air Minum Wair Pu’an Kabupaten Sikka: (Studi Kasus Pada Kinerja Pegawai Pada Perumda Air Minum Wair Pu’an Kabupaten Sikka) ]]>
<![CDATA[Willibrodus Kladius Gama]]>;
<![CDATA[Magdalena Silawati Samosir]]>;
<![CDATA[Yustina Olivia Da Silva]]>
<![CDATA[ Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN ]]>
Publisher : <![CDATA[Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia ]]>
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DOI: 10.59603/cuan.v2i3.70
<![CDATA[This Research aimed to (1) provide an overview of Employee Performance, Teamwork, and Supervisison; and (2) analayze the influence of Teamwork and Supervision on EmployeePerformance both partially and simultaneously. The research population consisted of 60 employees of Wair Puan Regional Water Supply Company in Sikka Regency. Using The Slovin formula, the sample size for this study was determined to be 37 employees. Data were collected through questionnaires and analyzed using descriptive and inferential statistical methods, specifically multiple linear regression.Hypothesis testing was conducted through F-tests and t-tests. The descriptive analysis results indicated that the Employee Performance variable falls within good criteria, the Teamwork variable falls within low criteria, and the Supervision Variable falss within high criteria. The t-tests statistical results showed that, partially, the teamwork variable had a positive and significant effect on Employee Performance. Aditionally, the Supervision Variable also had a positive and significant effect on Employee Performance. The F-test results indicated that, simultaneously, the Teamwork and Supervision variables significantly influence Employee Performance. The coefficient of determination analysis showed that the two independent Variables in this Study explain 37.60% of the variation in Employee Performance at Wair Puan Regional Water Supply Company in Sikka Regency.]]>
<![CDATA[Pengaruh Ketersediaan Air Bersih dan Responsif Keluhan terhadap Kepuasan Pelanggan Perumda Air Minum Wair Pu’an di Desa Lepo Lima ]]>
<![CDATA[Nikodemus Rikardo Lero]]>;
<![CDATA[Antonius Philipus Kurniawan]]>;
<![CDATA[Yosef Tonce]]>
<![CDATA[ Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN ]]>
Publisher : <![CDATA[Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia ]]>
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DOI: 10.59603/cuan.v2i3.71
<![CDATA[This research aimed to (1) describe the availability of clean water, complaint responsiveness, and customer satisfaction; (2) analyze the significant influence of clean water availability and complaint responsiveness on customer satisfaction. The population in this research was the customers of Perumda Air Minum Wair Pu'an in Lepo Lima vilage. Due to the indefinite population size, a sample ef 100 respondents was taken. Data were collected through questionnaires and analyzed using descriptive inferential methods, specifically multiple linear regression. Hypothesis testing was conducted through F-tests and t-tests. The results of the descriptive analysis revealed that the variables of clean water availability, complaint responsiveness, and customer satisfaction were categorized as good. The t-test statistical analysis demonstrated that both clean water availability and complaint responsiveness had a positive and significant impact on customer satisfaction. Furthermore, the F-test statistical results indicated that all independent variables collectively had a significant effect on customer satisfaction. The determination analysis revealed that the contribution of clean water availability and complaint responsiveness. to customer satisfaction at Perumda Air Minum Wair Pu'an in Lepo Lima Village was 54.2%. while the remaining 45.8% was influenced by other factors beyond the scope of the research variables.]]>
<![CDATA[Pengaruh Atribut Destinasi Wisata dan Motivasi Wisatawan terhadap Minat Berkunjung Wisatawan pada Wisata Klakat Watubaing ]]>
<![CDATA[Natalia Merlina]]>
<![CDATA[ Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN ]]>
Publisher : <![CDATA[Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia ]]>
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DOI: 10.59603/cuan.v2i3.73
<![CDATA[This research aimed to (1) determine the influence of tourist destination attributes on tourist visiting interest in Klakat Watubaing tourist, (2) determine the influence of tourist motivation on tourist on tourist visiting interest in Klakat Watubaing tourist, and (3) determine the combined influence of tourist destination attributes and tourist motivation on tourist visiting interest in Klakat Watubaing tourist. The research design used descriptive and associative methods through a quantitative approach. The sample size was determined using the Slovin formula, resulting in 100 respondents from Klakat Watubaing tourist. Data were collected through questionnaires and analyzed using inferential statistics, specifically multiple linear regression. Hypothesis testing was conducted through the t-test and f-test. The results indicated that : (1) the tourist destination attributes variable (X1) had a significant effect on the visiting interest variable (Y) with a t-count value of 2.429 > 1.98, (2) the tourist motivation variable (X2) partially influenced visiting interest with a t-count value of 9.741 > 1.98, and (3) both tourist destination attributes and tourist motivation had a significant combined effect on tourist visiting interest at Klakat Watubaing tourist, as indicated by an F-value of 75.354 > 3.09.]]>
<![CDATA[Pengaruh Harapan Pelanggan dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Perumda Air Minum Wair Pu’an Maumere di Desa Lepo Lima ]]>
<![CDATA[Yohanes Erwin]]>;
<![CDATA[Yoseph Darius P. Rangga]]>;
<![CDATA[Nunsio H. Meylano]]>
<![CDATA[ Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN ]]>
Publisher : <![CDATA[Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia ]]>
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DOI: 10.59603/cuan.v2i3.74
<![CDATA[The background of this research was the current state of customer satisfactions at the Religional Public Company (PERUMDA) Air Minum Wair Pu’an Maumere in Lepo Lima Village, which has not been meeting customer expectations. This was evident from ongoing customer complaints, such as insufficient water discharge that failed to meet their needs or didn’t flow at all, as well as delays in addressing customer complaints. This research aimed to; (1) describe Customer Expectations, Service Quality and customer satisfaction; and analyze the significant impact of Customer Expectations and Service Quality on customer satisfaction. The population in this research was costumer of PERUMDA Air Minum Wair Pu’an Maumere in Lepo Lima Village, totaling 384 customers. Using the Slovin formula, the sample in this research was 100 customer. Data were collected through questionnaires and analyzed using the descriptive inferential method, namely multiple linear regression. Hypothesis testing was conducted through the F-test and T-test. The descriptive analysis results indicated that the variables of customer expectations, service quality, and customer satisfaction were well categorized. The result of the t-test statistics indicated that both customer expectation and sevice quality had a significant impact on customer satisfaction. Furthermore, the F-test statistics results demonstrated that boht customer expectations and service quality had a significant impact on customer satisfaction simultaneously. The determinant analysis revealed that customer expectations and service quality contributed 57.5% of customer satisfaction at PERUMDA Air Minum Wair Pu’an Maumere in Lepo Lima Village, with the remaining 42.5% influenced by factors outside the research variables.]]>
<![CDATA[Pengaruh Atribut Produk dan Kepercayaan Merek Terhadap Minat Beli Produk Hp Vivo Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Nusa Nipa Maumere ]]>
<![CDATA[Paulus Ariyanto Moa]]>;
<![CDATA[Antonius Philipus Kurniawan]]>;
<![CDATA[Walter Obon]]>
<![CDATA[ Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN ]]>
Publisher : <![CDATA[Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia ]]>
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DOI: 10.59603/cuan.v2i3.75
<![CDATA[This research aimed to: (1) determine the description of product attributes, brandtrust and purchase interest: (2) analyze the significant influence of product attributes andbrand trust on purchase interest. The population in this research were students of the Faculty of Economics and Business, Nusa Nipa University, Maumere. The sample in this research was 96 respondents. Data were collected through questionnaires and analyzed using the descriptive inferential method, namely multiple linear regression. Hypothesis testing was carried out through the F test and test. The results of the descriptive analysis showed that the product attribute variables, brand trust and purchase interest were categorized as good. The results of the t-test statistics showed that the product attribute variables partially had a significant effect on the purchase interest variable, while the brand trust variable partially did not have a significant effect or the purchase interest variable. The results of the F-test statistics showed that both independent variables had a significant effect on the purchase interest variable. The results of the determination analysis show that the magnitude of the contribution of product atribut variables and brand trust to the purchase interest of Vivo cell phone products among students of the Faculty of Economics and Business, Nusa Nipa University Maumere is 22.9% while 77.1% is influenced by other factors outside the research variables.]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Kelengkapan Produk terhadap Keputusan Pembelian di Apotek Winola Medika Maumere ]]>
<![CDATA[Nelfiana Nggagho]]>;
<![CDATA[Antonius Philipus Kurniawan]]>;
<![CDATA[Yosef Tonce]]>
<![CDATA[ Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN ]]>
Publisher : <![CDATA[Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia ]]>
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DOI: 10.59603/cuan.v2i3.76
<![CDATA[The background of this research is how much effect service quality and product completeness have on purchasing decisions at Winola Medika Maumere Pharmacy. This research aimed to (1) determine the description of service quality and product completeness on purchasing decisions at Winola Medika Maumere Pharmacy, (2) Know the effect of service quality on purchasing decisions at the Winola Medika Maumere Pharmacy, (3) Know the effect of product completeness on purchasing decisions at the Winola Medika Maumere Pharmacy, (4) Know the simultaneous effect of service quality and product completeness on purchasing decisions at the Winola Medika Maumere Pharmacy. The population in this research were consumers who bought products at the Winola Medika Maumere Pharmacy using the Lemeshow formula. The sample in this research amounted to 100 respondents. Data was collected through questionnaires and analyzed through descriptive statistical methods and multiple linear regression statistics. Hypothesis testing was done through a partial tests "t-test" and simultaneous tests "f-test". The results of descriptive statistical analysis showed that the respondent's perceptions of the purchasing decision variable of 62.35% were categorized as quite good and then the respondents’ perceptions for the service quality variable were 70.48% in the good category, the respondents’ perceptions of the product completeness variable of 64.65% were categorized as quite good. The results of the "t-test" showed that the service quality variable (X1) had a significant effect on the purchasing decision variable (Y) and the product completeness variable (X2) had a significant effect on the purchasing decision variable (Y). The results of the simultaneous test "f-test" showed that the variables of service quality (X1) and product completeness (X2) had a significant effect on purchasing decisions (Y). In addition, the results of the determination analysis (R2) on the contribution of the service quality and product completeness variables to purchasing decisions at the Winola Medika Maumere Pharmacy is 18.3%, while 81.7% is influenced by other factors outside the research variables.]]>
<![CDATA[Pengaruh Harga dan Fasilitas Terhadap Kepuasan Pelanggan Pada Hotel Gading Beach Kabupaten Sikka ]]>
<![CDATA[Emiliana Constantina]]>;
<![CDATA[Yoseph Darius P. Rangga]]>;
<![CDATA[Yohanes Jibrail Mado]]>
<![CDATA[ Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN ]]>
Publisher : <![CDATA[Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia ]]>
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DOI: 10.59603/cuan.v2i3.77
<![CDATA[The objective of this study was to ascertain the influence of price and facilities on customer satisfaction. The population under investigation comprised customers who had stayed at the Gading Beach hotel. Given the absence of any limiting factors, a sample of 83 individuals was selected. Data were gathered through questionnaires and analysed using descriptive inferential methods, specifically multiple linear regression. Hypothesis testing was conducted through the F-test and t-test. The results of the descriptive analysis indicate that the price and facility variables are classified as unsatisfactory, whereas the customer satisfaction variable is classified as satisfactory. The results of the t-test statistics indicate that the price and facility variables exert a partial influence on customer satisfaction. The results of the F-test statistics indicate that, when considered collectively, all independent variables exert a significant influence on customer satisfaction. The results of the determination analisys demonstrate that the price and facilities variables contribute 37.5% to customer satisfaction at Gading Beach Hotel, Sikka Regency. The remaining 62.5% is influenced by factors outside the scope of the research variables.]]>
<![CDATA[Pengaruh Digital Marketing Dan Word Of Mouth Terhadap Minat Berkunjung Di Sanggar Budaya Bliran Sina Watublapi ]]>
<![CDATA[Yohanes Jeksen Tiago]]>;
<![CDATA[Antonius Philippus Kurniawan]]>;
<![CDATA[Paulus Juru]]>
<![CDATA[ Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN ]]>
Publisher : <![CDATA[Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia ]]>
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DOI: 10.59603/cuan.v2i3.78
<![CDATA[This study aimed to (1) determine the overview of Digital Marketing, Word of Mouth, and Visit Intention, and (2) analyze the significant influence of Digital Marketing and Word of Mouth on Visit Intention. The population of this study consisted of visitors to Sanggar Budaya Bliran Sina Watublapi. The sample included 100 respondents. Data were collected through questionnaires and analyzed using descriptive inferential methods, specifically multiple linear regression analysis. Hypothesis testing was conducted using the F - test and t - test. The descriptive analysis results indicated that the variables Digital Marketing, Word of Mouth, and Visit Intention were categorized as good. The t - test statistical results showed that the Digital Marketing variable had a significant partial effect on the Visit Intention variable. At the same time, the Word of Mouth variable also had a significant partial effect on Visit Intention. The F - test statistical results demonstrated that both independent variables significantly influenced Visit Intention. The determination analysis indicated that the contribution of the Digital Marketing and Word of Mouth variables to tourist Visit Intention at Sanggar Budaya Bliran Sina Watublapi was 43.2 %, while other factors outside the research variables influenced 56.8 %.]]>
