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Achmad Daengs GS
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Universitas 45 Surabaya Jl Mayjend Sungkono 106 Surabaya, info@univ45sby.ac.id, (031) 56112 14; (031) 563 39 05
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Journal of Management and Creative Business
Published by Universitas 45 Surabaya
ISSN : 29620856     EISSN : 29621119     DOI : 10.30640
Core Subject : Science,
Decision Sciences, Operations Research & Management
Promote the results of recent research on management and or informatics. Publish only research on management (such as information management, marketing management, financial management, management of resources, operation/production, business management, etc.)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 351 Documents
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Analisis Pengaruh Customer Orientation, Service Quality, dan Customer Engagement terhadap Loyalitas Pelanggan pada Lembaga Bimbingan Belajar Vektor di Kota Batu Kelent Daviane Wahono; Teguh Widodo; Lussia Mariesti A
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7552

Abstract

The increasing competition among non-formal educational institutions requires tutoring organizations to implement effective strategies to maintain customer loyalty. Customer loyalty plays a crucial role in ensuring organizational sustainability, as loyal customers are more likely to continue using the services and recommend them to prospective customers. This study aims to analyze the influence of customer orientation, service quality, and customer engagement on customer loyalty at Vektor Tutoring Institution in Batu City. This research employed a quantitative approach using a survey method. The population consisted of active students at Vektor Tutoring Institution in Batu City, and the sample was selected using a purposive sampling technique. Data were collected through a Likert-scale questionnaire that had met the validity and reliability requirements. The data were analyzed using multiple linear regression with the assistance of the Statistical Package for the Social Sciences (SPSS). The results indicate that customer orientation, service quality, and customer engagement each have a positive effect on customer loyalty. Furthermore, these three variables simultaneously have a significant influence on customer loyalty. The findings suggest that enhancing the understanding of customers' needs, providing high-quality services, and strengthening customer engagement are essential factors in building and maintaining customer loyalty at Vektor Tutoring Institution in Batu City. The results of this study are expected to serve as a reference for tutoring institution managers in formulating effective strategies to improve customer loyalty in a sustainable manner.
Pengaruh Beban Underwriting dan Arus Kas Operasional terhadap Profitabilitas pada Bei : Studi Kasus PT Asuransi Bina Dana Arta Tbk Elisabet Pali; Yohanis L. Tadung; Deni Rizky Toding Bua
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7553

Abstract

This study aims to determine the effect of Underwriting Expenses and Operating Cash Flow on Profitability at Asuransi Bina Dana Arta Tbk on the Indonesia Stock Exchange partially or simultaneously. The method used is a documentation form and analyzed using SPSS 31. The results of this study indicate that Underwriting Expenses do not affect profitability with -ttable > tcount < ttable (-2179 > 1.934 < 2.179), Underwriting Expenses do not affect because in the 15 periods studied, although Underwriting Expenses increased, profitability growth did not decrease. Operating Cash Flow has a negative effect on Profitability (tcount (-4.445) < -2.179), Operating Cash Flow has a negative effect because there are 10 of the 15 periods studied showing cash outflows and cash outflows of 157.98 billion higher than cash inflows. Based on the results of this study, the company is advised to carry out cash flow planning so that cash outflows from operational activities can be suppressed and cash use becomes more efficient.
Pengaruh Brand Experience, Brand Satisfaction, Brand Love, Brand Equity terhadap Brand Loyalty Dian Ayu Puspita; Safuan Safuan
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7557

Abstract

The purchase and use of beauty products are not merely functional they also evoke sensations and emotions that align with the product’s attributes and benefits, thereby creating a meaningful experience and fostering loyalty. This study aims to analyze the role of brand experiencein shaping brand loyalty through brand satisfaction, brand love, and brand equity in the skincare industry. The study employs a deductive quantitative approach with a causal associative design to explain the cause and effect relationships among variables. The sample consisted of 174 respondents selected using purposive sampling. The results indicate that all relationships among the variables have a positive and significant influence on brand loyalty. Brand experiencehas been proven to be a key factor capable of simultaneously enhancing brand satisfaction, brand love, and brand equity. These findings underscore the importance of brand experiencein building long-term relationships with consumers. Therefore, companies need to create positive and consistent experiences at every touchpoint to sustainably strengthen satisfaction, emotional attachment, and brand value.
Analisis Faktor Operasional yang Mempengaruhi Konsistensi Kebersihan Kamar pada Departemen Housekeeping di Louis Kienne Hotel Pemuda Semarang Diandra Nugroho Susanto; Julian Andriani Putri
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7566

Abstract

Room cleanliness consistency is one of the key operational outcomes that determines the performance of the housekeeping department because it directly shapes guests’ perceptions of overall hotel service quality. This study aims to analyze the operational factors affecting room cleanliness consistency in the Housekeeping Department of Louis Kienne Hotel Pemuda Semarang, a four-star boutique business hotel located in Semarang City. The five operational factors examined include compliance with the room cleaning Standard Operating Procedure (SOP), workload pressure resulting from occupancy levels, staff competence and training intensity, the availability of cleaning equipment and chemicals, and the intensity of supervision by the Housekeeping Supervisor. This study employed a qualitative descriptive approach with a case study design. Data were collected through participant observation, semi-structured interviews with eight informants, and documentation of internal SOPs and room inspection checklists from February to April 2026. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, supported by source and method triangulation. The findings indicate that workload and occupancy levels are the most dominant factors (9/10), followed by SOP compliance (8/10), staff competence and training (7/10), supervisory intensity (6/10), and the availability of cleaning equipment and chemicals (5/10). These five factors interact dynamically and therefore need to be managed systematically to maintain sustainable guest satisfaction.
Analisis Retribusi Sektor Pariwisata dalam Meningkatkan Pendapatan Asli Daerah di Kabupaten Toraja Asmi Tiku Liling; Yohanis L. Ta’dung; Agustinus Mantong
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7569

Abstract

This study aims to analyze the contribution of tourism sector fees to Local Own-Source Revenue (PAD) in North Toraja Regency during the 2022–2024 period. This study employs a quantitative method with a descriptive approach. The data used consists of secondary data covering tourism sector fee revenue, PAD, fee targets and actual collections, as well as the number of tourist visits from 2022 to 2024. The data was obtained from the North Toraja Regency Office of Culture, Tourism, and Creative Economy, as well as the North Toraja Regency Revenue Agency. Data collection was conducted through document review and interviews. Data analysis employed a contribution analysis to measure the extent of tourism sector fee revenue’s contribution to PAD. The results indicate that the contribution of tourism sector fees to North Toraja Regency’s PAD during the 2022–2024 period remains very low. This situation is caused by suboptimal management and oversight of fee collection, low compliance among tourist attraction operators in using official tickets, and insufficient remittance of fee revenues to the local government. This study concludes that tourism sector fees have not yet made an optimal contribution to the PAD of North Toraja Regency. Therefore, it is necessary to improve the effectiveness of the management and supervision of fee collection, increase compliance among tourist attraction operators, and develop facilities and promotional efforts.
Peran Manajemen dan Kepemimpinan Gereja dalam Meningkatkan Keterlibatan dan Kehadiran Jemaat di Klasis Medan Kampung Lalang Natallidna Tarigan; Soegeng Wahyoedi
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7576

Abstract

Declining and stagnant congregational attendance is a significant challenge faced by many churches in Indonesia, including the Batak Karo Protestant Church (GBKP). This quantitative study aims to analyze the direct influence of five dimensions of church management and leadership, namely planning, organizing, actuating, controlling, and pastoral leadership of the Pastor and Church Council, on the engagement and attendance of GBKP congregations in the Medan Kampung Lalang Classis. Data were collected from 249 respondents across three churches with different demographic contexts (urban, semi-urban, and rural) and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results show that all five variables have a significant positive effect on congregational engagement and attendance (H1–H5 supported), with overall path coefficients ranging from 0.177 to 0.258. Pastoral and council leadership (β = 0.258; t = 5.092; p < 0.001) is the most dominant variable, followed by organizing (β = 0.228) and planning (β = 0.212). The model explains 45.3% of the variance in the dependent variable (R² = 0.453). These findings emphasize that the quality of pastoral leadership and systematic church management are key strategic factors in strengthening congregational participation. This study contributes empirical evidence to church management theory and provides practical recommendations for improving the quality of ministry in the GBKP context
Minat Berwirausaha Generasi Z pada Social Commerce: Peran Motivasi, Literasi Digital, dan Dukungan Kewirausahaan Haudicious Nullus Metus; Lydiawati Soelaiman
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7577

Abstract

The rapid growth of social commerce has created new entrepreneurial opportunities for Generation Z by enabling business activities through digital platforms. Therefore, understanding the factors that influence entrepreneurial intention in the digital economy has become increasingly important. This study aims to examine the effects of internal motivation, digital literacy, financial support, and entrepreneurship education on the entrepreneurial intention of Generation Z university students within the context of social commerce. A quantitative research approach with a survey design was employed, involving 143 Generation Z students from several private universities in West Jakarta selected through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings reveal that internal motivation, digital literacy, financial support, and entrepreneurship education have positive and significant effects on entrepreneurial intention. Among these variables, digital literacy exerts the strongest influence, indicating that digital competence plays a crucial role in encouraging students to recognize business opportunities and engage in entrepreneurial activities through social commerce. These findings suggest that strengthening digital competencies should be integrated into entrepreneurship education to better prepare students for participation in the digital entrepreneurial ecosystem. This study provides practical implications for higher education institutions to develop entrepreneurship learning that is more responsive to digital transformation by enhancing digital literacy, implementing experiential learning, and fostering a supportive entrepreneurial ecosystem for students.
Pengaruh Live Streaming Shopping dan Short Video Marketing TikTok terhadap Minat Beli Produk Wardah pada Subscriber TikTok Shop (@WardahOfficial) Andri Asoka S.R; Dhea Adinda; Amalia Sri Azzahra; Alfiana Diva Sabarudin
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7584

Abstract

This study aims to analyze the influence of Live Streaming Shopping and TikTok Short Video Marketing on the Buying Interest of Wardah products in TikTok Shop subscribers @Wardahofficial. The development of social media, especially TikTok, has prompted companies to utilize various more interactive and engaging digital marketing strategies to increase consumer engagement and drive purchasing decisions. In this context, Live Streaming Shopping allows direct interaction between sellers and potential consumers, while Short Video Marketing is able to convey product information in a creative, concise, and easy-to-understand manner so that it has the potential to increase consumer buying interest. This study uses a quantitative approach with incidental sampling techniques on 100 respondents who are subscribers of TikTok Shop @Wardahofficial. Data were collected through questionnaire deployment using the Likert scale and analyzed using the SPSS program. Data analysis techniques include validity test, reliability test, multiple linear regression analysis, t test, F test, and determination coefficient (R²) to determine the magnitude of the influence of independent variables on dependent variables. The results of the study show that Live Streaming Shopping and Short Video Marketing TikTok partially or simultaneously have a positive and significant effect on the interest in buying Wardah products in TikTok Shop subscribers @Wardahofficial. These findings indicate that the implementation of interactive, informative, and engaging digital marketing strategies through live streaming features and short videos can increase consumer interest in products, strengthen trust, and encourage purchase intent. Therefore, Wardah is advised to continue to optimize the two digital marketing strategies to increase competitiveness and expand market reach on the TikTok platform.
Pengaruh Efikasi Diri Berwirausaha dan Motivasi Berwirausaha terhadap Minat Berwirausaha yang Dimediasi oleh Pendidikan Kewirausahaan Daffandra Artha Firdausy; Oey Hannes Widjaja
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7585

Abstract

This study aims to analyze the influence of entrepreneurial self-efficacy and entrepreneurial motivation on entrepreneurial intention, with entrepreneurship education serving as a mediating variable among Generation Z in Jakarta. The study employed a quantitative approach using a causal research design. A total of 200 respondents were selected through purposive sampling. Primary data were collected using a structured questionnaire with a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. Entrepreneurial self-efficacy and entrepreneurial motivation were treated as independent variables, entrepreneurial intention as the dependent variable, and entrepreneurship education as the mediating variable. This study is expected to provide a deeper understanding of the factors influencing entrepreneurial intention among Generation Z, particularly the role of entrepreneurship education in strengthening the relationship between entrepreneurial self-efficacy, entrepreneurial motivation, and entrepreneurial intention. The findings are expected to contribute to the development of entrepreneurship literature and provide practical implications for educational institutions and policymakers in designing more effective entrepreneurship education programs to encourage the growth of young entrepreneurs and support sustainable economic development in Indonesia..
Optimalisasi Pelayanan Bongkar Muat untuk Meningkatkan Kinerja Bongkar Komoditas Bauksit pada Terminal Kijing, Pelabuhan Pontianak Yunitia Yunitia; Wahyu Ario Pratomo; Tuti Sarma Sinaga
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7586

Abstract

Kijing Terminal, operated by PT Pelindo Multi Terminal, has a strategic role in supporting the bauxite supply chain for the Smelter Grade Alumina Refinery (SGAR) in West Kalimantan. However, the terminal faces challenges in achieving the agreed Service Level Agreement (SLA) due to low bauxite unloading productivity.This study aims to analyze the existing condition of bauxite loading and unloading services, identify the root causes of operational inefficiencies, and formulate improvement strategies using the Lean Six Sigma method. The research employs a qualitative approach through interviews with key informants and analysis of operational performance data.The findings reveal that the main factors affecting operational performance are truck waiting time due to cargo unavailability, idle time during loading and unloading activities, and equipment disturbances. Improvement strategies are proposed by reducing Non-Value Added (NVA) activities, minimizing waiting time, optimizing work preparation and vessel departure processes, and improving process capability through cycle time acceleration and operational pattern modification using bucket-based equipment.The proposed improvements are expected to enhance bauxite handling productivity, improve operational efficiency, and support the reliability of Kijing Terminal as a strategic logistics hub for the downstream bauxite industry.The results of the study show that the implementation of the Lean Six Sigma method significantly improves operational performance at Kijing Terminal, Port of Pontianak, with an average increase in the T/S/D indicator of 51% and an increase in the Effective Time to Berthing Time (ET:BT) ratio of 71%.

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