cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Achmad Daengs GS
Contact Email
ahmad.ashifuddin@gmail.com
Phone
+6282227778940
Journal Mail Official
Sunarmi@apji.org
Editorial Address
Universitas 45 Surabaya Jl Mayjend Sungkono 106 Surabaya, info@univ45sby.ac.id, (031) 56112 14; (031) 563 39 05
Location
Kota surabaya,
Jawa timur
INDONESIA
Journal of Management and Creative Business
Published by Universitas 45 Surabaya
ISSN : 29620856     EISSN : 29621119     DOI : 10.30640
Core Subject : Science,
Decision Sciences, Operations Research & Management
Promote the results of recent research on management and or informatics. Publish only research on management (such as information management, marketing management, financial management, management of resources, operation/production, business management, etc.)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 351 Documents
 24   25   26   27   28 
Segmenting, Targeting, and Positioning: A B2B Marketing Management for Underdevelop Water-as-a-Service (WaaS) Company Irfon Desman Simbolon; Wawan Dhewanto
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7487

Abstract

PT Puriva Bumi Segara (PBS), an Indonesian water and wastewater treatment company, has positioned Water-as-a-Service (WaaS), a subscription-based, outcome-oriented treatment model, as its strategic growth initiative, yet has acquired no customer and generated no recurring revenue under it. This paper reports a qualitative single-case study that develops a segmentation-targeting-positioning (STP) strategy, reinforced by Decision-Making Unit and Key Account Management concepts and the extended seven-Ps marketing mix, to diagnose and resolve this commercialisation failure. Six semi-structured interviews across industrial companies, industrial estate operators, and a regional water utility were analysed using Braun and Clarke’s thematic analysis, then tested against publicly available evidence on competing providers. The market resolves into four segments of differing fit; industrial estate operators are the strongest fit and the only segment in which PBS meets no competitor that is both better resourced and fully attentive. Resistance targets the loss of asset ownership inherent in a subscription, not the underlying technology, which every participant accepted. The study recommends PBS concentrate on this single segment and two lighthouse accounts, reposition WaaS as an SLA-backed outcome guarantee rather than a no-capital-expenditure subscription, and pursue a phased eighteen-month roadmap anchored on a reference pilot. The findings translate directly into prioritised managerial actions expected to produce PBS’s first recurring-revenue WaaS contract, and offer a replicable STP approach for commercialising outcome-based B2B service models in emerging-market infrastructure sectors.
Pengaruh Fleksibilitas Jam Kerja dan Work Life Balance terhadap Peningkatan Produktivitas Karyawan Gen Z Desiana Dian Malasari; Desta Ovilini; Deasy Rinayanti Pelealu
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7495

Abstract

This study aims to analyze the influence of Work Schedule Flexibility and Work-Life Balance on the Productivity of Generation Z Employees. This research employed a quantitative approach using a survey method. The study involved 100 Generation Z employees selected through purposive sampling. Data were collected using a Likert-scale questionnaire. The data analysis techniques included validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, F-test, t-test, and the coefficient of determination (R²) using SPSS software. The results indicate that Work Schedule Flexibility has a positive and significant effect on employee productivity, with a significance value of 0.000 (<0.05). Likewise, Work-Life Balance also has a positive and significant effect on employee productivity, with a significance value of 0.000 (<0.05). Simultaneously, both independent variables significantly influence employee productivity. The coefficient of determination (R²) value of 0.540 indicates that Work Schedule Flexibility and Work-Life Balance explain 54.0% of the variation in employee productivity, while the remaining 46.0% is influenced by other factors not examined in this study. These findings are expected to provide valuable insights for organizations in developing flexible work policies and promoting work-life balance to enhance the productivity of Generation Z employees.
The Role of Brand Identity Consistency in Driving Marketing Effectiveness and Customer Recognition Zahran Fathinah Salsabila; Leo Aldianto
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7506

Abstract

This study examines the role of brand identity consistency in influencing marketing effectiveness, customer recognition, and financial performance at One Step Florist following a rebranding initiative. A quantitative multi-method approach was employed using primary data from 204 respondents collected through Likert-scale questionnaires and secondary data from internal business records covering conversion and financial performance from January to May 2026. Brand consistency was measured using the Brand Consistency Index (BCI), while marketing effectiveness was assessed through the Integrated Marketing Communication (IMC) framework. The results indicate a strong and significant positive relationship between brand identity consistency and marketing effectiveness (r = 0.944; p < 0.001), and brand clarity was strongly associated with customer recognition (r = 0.932; p < 0.001). The overall IMC performance was categorized as very high (mean = 4.39). However, the relationship between IMC and conversion rate was not statistically significant, suggesting the influence of external operational factors. Despite a relatively high average conversion rate (53.60%), customer retention remained low (32.01%), indicating predominantly occasion-driven purchasing behavior, while financial analysis revealed revenue instability (coefficient of variation = 23.57%). The study implies that brand identity consistency enhances marketing effectiveness and recognition, but its impact on conversion and financial stability is constrained by operational factors and customer behavior, highlighting the need to integrate branding with retention efforts and operational improvement.
Stock Investment Decisions: the Role of Attitudes, Social Pressure, Financial Control Beliefs, and Investment Intentions Jati Handarukmi; Kesi Widjajanti; Dian Indudewi
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7531

Abstract

This study aims to analyze the influence of attitudes, social pressure, and financial self-efficacy on stock investment decisions, with investment intention serving as a mediating variable. The study employs a quantitative approach using a survey method targeting individual stock investors in Semarang. The sampling technique used was purposive sampling, with a total of 150 investors as respondents. Data were collected via a questionnaire and analyzed using Structural Equation Modeling (SEM) with IBM SPSS AMOS. The results show that social pressure and financial control beliefs have a positive and significant effect on investment intention, while attitude does not have a significant effect on investment intention. Furthermore, investment intention was found to have a positive and significant effect on stock investment decisions. Meanwhile, attitudes, social pressure, and beliefs about financial control do not have a direct effect on stock investment decisions. The results of the mediation test show that investment intention mediates the effects of social pressure and beliefs about financial control on stock investment decisions, but does not mediate the effect of attitudes on stock investment decisions. The findings of this study provide partial support for the Theory of Planned Behavior (TPB), which suggests that stock investment decisions are more influenced by social factors and self-efficacy beliefs that shape investment intention than by individual attitudes toward stock investment. This study has implications for securities firms, capital market regulators, and the investor community to improve investment education and financial management skills in order to encourage public participation in the capital market.  
Pengaruh Work Life Balance, Reward, Lingkungan Kerja Fisik dan Nonfisik, Serta Work Overload terhadap Kinerja Karyawan pada Karyawan Swasta di DKI Jakarta Celina Efendi; Liestyaningrum Rahmadhani Wisnu Putri
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7545

Abstract

This study aims to analyze the effects of Work-Life Balance, Reward, Physical Work Environment, Non-Physical Work Environment, and Work Overload on Employee Performance in private companies in DKI Jakarta. This research employed a quantitative approach using a survey method involving 174 employees selected through purposive sampling. Data were analyzed using multiple linear regression with SPSS 26. The results indicate that Work-Life Balance (β = 0.527; Sig. = 0.000), Reward (β = 0.112; Sig. = 0.038), Physical Work Environment (β = 0.273; Sig. = 0.000), Non-Physical Work Environment (β = 0.221; Sig. = 0.000), and Work Overload (β = 0.320; Sig. = 0.000) have positive and significant effects on Employee Performance. The adjusted R² value of 0.514 indicates that 51.4% of the variation in Employee Performance can be explained by these five variables. The findings also reveal that Work Overload can function as a challenge stressor that enhances employee performance when supported by adequate job resources. This study contributes to the application of Job Demands-Resources (JD-R) Theory in explaining the relationship between job demands, job resources, and employee performance in private companies in DKI Jakarta.
Pengaruh Aksesibilitas dan Sarana Fasilitas Wisata terhadap Peningkatan Jumlah Kunjungan di Air Terjun Siponot Jefri Lubis; Dina Octavia
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7546

Abstract

This study aims to analyze the effect of accessibility and tourism facilities on increasing the number of visitors to Ponot Waterfall, Tangga Village, Aek Songsongan Subdistrict, Asahan Regency, North Sumatra. A quantitative approach with a survey method was used, distributing questionnaires to 100 domestic tourist respondents selected through purposive sampling. Data were analyzed using multiple linear regression with the aid of SPSS 27. The results show that accessibility has a positive and significant effect on the number of visits (t = 9.345 > t table 1.985; sig. 0.000), as does the tourism facility (t = 2.984 > t table 1.985; sig. 0.004). Simultaneously, accessibility and facilities have a significant effect on the number of visits (F = 48.803 > F table 3.09; sig. 0.000), with a coefficient of determination (R²) of 0.502, meaning both variables explain 50.2% of the variation in visitor numbers, while the remaining 49.8% is influenced by other factors outside this research model. Based on the beta coefficient, accessibility (β = 0.670) is the more dominant factor affecting the number of visits compared to facilities (β = 0.214). These findings indicate that improving road access and transportation should be a priority for destination managers, without neglecting the improvement of supporting facilities, in order to sustainably increase the number of tourist visits to Siponot Waterfall.
Pengaruh Inovasi Teknologi dan Keunggulan Bersaing Destinasi terhadap Keputusan Berkunjung Wisatawan melalui Destination Image pada Hidden Garden Coffee Kadek Intan Cahyani; Ni Nyoman Sri Wisudawati
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7548

Abstract

This study aims to analyze the influence of technological innovation and destination competitive advantage on tourists' visiting decisions at Hidden Garden Coffee, with destination image as a mediating variable. The primary background of this research is the shift in tourist behavior, which has become increasingly dependent on technology, and the intense competition among tourist destinations in Bali.The research method used is quantitative with a descriptive approach. Data were collected by distributing questionnaires to respondents who are tourists of Hidden Garden Coffee. The data analysis technique applied is Partial Least Squares Structural Equation Modeling (SEM-PLS) using SmartPLS 4.0 software. This research model integrates the Theory of Planned Behavior (TPB) to strengthen the analysis of the visiting decision variable. The results are expected to show that technological innovation and competitive advantage have a positive and significant influence on destination image, which in turn increases tourists' intentions and visiting decisions. Destination image is proven to be a crucial mediating variable in linking innovation and destination competitiveness with the final decision of tourists to visit. These findings provide practical implications for the management of Hidden Garden Coffee in designing technology-based marketing strategies and strengthening destination identity.
Pengaruh Kepemimpinan Transformasional, Lingkungan Kerja, dan Disiplin Kerja terhadap Kinerja Pegawai pada KSPPS BMT Binamas Kabupaten Purworejo Nisyaa Ulfadhilah; Hardin Hardin; Agus Saur Utomo
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7549

Abstract

Performance is very important for an organization or company. Without good performance, an organization cannot run according to its stated goals. Therefore, an organization needs to build and improve the performance of its employees. In order to build and improve employee performance, an organization must pay attention to factors that influence that performance, namely leadership, work environment, and employee discipline. The objectives of this study are (1) to test the effect of transformational leadership on employee performance, (2) to test the effect of work environment on employee performance, (3) to test the effect of work discipline on employee performance. The population in this study were all BMT employees in Purworejo Regency. The sampling technique in this study used a purposive sampling technique with the criteria of all employees except leaders, namely 93 employees. Data collection used a questionnaire with alternative answer choices using a Likert scale that has been tested and has met the requirements of validity and reliability. Data analysis in this study used SPSS 22.0 for Windows. The conclusion of this study indicates that (1) transformational leadership has a positive but insignificant effect on the performance of employees at KSPPS BMT Binamas Purworejo, (2) the work environment has a positive but insignificant effect on the performance of employees at KSPPS BMT Binamas Purworejo, and (3) work discipline has a positive and significant effect on the performance of employees at KSPPS BMT Binamas Purworejo.
Pengaruh Intensitas Modal, Thin Capitalization, Koneksi Politik terhadap Agresivitas Pajak dengan Profitabilitas sebagai Variabel Moderasi Helmi Yusuf Arya; Titik Agus Setiyaningsih
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7550

Abstract

Research on tax aggressiveness shows inconsistent results, especially regarding capital intensity, thin capitalization, and political connections. In addition, the role of profitability as a moderating variable remains limited. This study aims to examine the effect of capital intensity, thin capitalization, and political connections on tax aggressiveness with profitability as a moderating variable. This study uses a quantitative method with a causal approach. The data used are secondary data from financial reports of mining and energy sector companies listed on the Indonesia Stock Exchange during 2020–2025. The sample was selected using purposive sampling, consisting of 10 companies with 60 observations. Data analysis was conducted using panel data regression and Moderated Regression Analysis (MRA) with EViews 14. The results show that capital intensity has a negative effect on tax aggressiveness, while thin capitalization, political connections, and profitability have no effect on tax aggressiveness. Profitability moderates the effect of thin capitalization, but does not moderate the effect of capital intensity and political connections. This study provides implications for companies in determining tax policies in accordance with applicable regulations.
The Influence of Transformational Leadership Style, Team Cohesion, and Work Motivation on Mechanical Electrical Project Success through Employee Performance Aura Maryam Fanani; Adithya Sudiarno
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7551

Abstract

Mechanical and electrical construction projects require effective coordination, leadership, teamwork, and employee commitment to achieve time, cost, quality, and technical targets. This study examines the effects of transformational leadership, team cohesion, and work motivation on project success through employee performance at PT XYZ. A quantitative explanatory design was employed using questionnaire data from 180 employees involved in mechanical and electrical projects, selected through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS. The results show that transformational leadership, team cohesion, and work motivation have positive and significant effects on employee performance. Transformational leadership, work motivation, and employee performance also have positive and significant effects on project success. In addition, employee performance significantly mediates the effects of transformational leadership, team cohesion, and work motivation on project success. These findings indicate that project success can be strengthened by improving transformational leadership practices, team cohesion, and employee motivation, which in turn enhance employee performance. The study provides practical implications for PT XYZ in developing human resource and project management strategies to support more effective and sustainable mechanical and electrical project implementation.

Page 26 of 36 | Total Record : 351

 24   25   26   27   28 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business Vol. 4 No. 3 (2026): July: Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business Vol. 3 No. 2 (2025): April : Journal of Management and Creative Business Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business Vol. 2 No. 4 (2024): Oktober : Journal of Management and Creative Business Vol. 2 No. 3 (2024): July : Journal of Management and Creative Business Vol. 2 No. 2 (2024): April : Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business Vol. 1 No. 4 (2023): Oktober : Journal of Management and Creative Business Vol. 1 No. 3 (2023): July : Journal of Management and Creative Business Vol. 1 No. 2 (2023): April : Journal of Management and Creative Business Vol. 1 No. 1 (2023): January: Journal of Management and Creative Business More Issue