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Achmad Daengs GS
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Universitas 45 Surabaya Jl Mayjend Sungkono 106 Surabaya, info@univ45sby.ac.id, (031) 56112 14; (031) 563 39 05
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Journal of Management and Creative Business
Published by Universitas 45 Surabaya
ISSN : 29620856     EISSN : 29621119     DOI : 10.30640
Core Subject : Science,
Decision Sciences, Operations Research & Management
Promote the results of recent research on management and or informatics. Publish only research on management (such as information management, marketing management, financial management, management of resources, operation/production, business management, etc.)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 351 Documents
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The Influence of Social Media Marketing and E-WOM on Visit Intention With Destination Image as an Intervening Variable at the Batiwakkal Museum Eka Ayu Trisna Fitriani; Rahmawati Rahmawati; Safitri Nurhidayati
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7587

Abstract

Digital transformation has reshaped tourism destination marketing through social-media-based communication and peer-to-peer online reviews. Museum Batiwakkal, a cultural tourism destination in Berau Regency, East Kalimantan, has experienced a declining visitor trend in recent years, highlighting the need for empirical evidence on the factors driving tourists' intention to visit. This study examines the influence of Social Media Marketing and Electronic Word of Mouth on Visit Intention, with Destination Image as an intervening variable. A quantitative approach was applied through an online questionnaire distributed to 188 respondents familiar with the museum via social media, analyzed using AMOS-based Structural Equation Modeling. The results reveal that Electronic Word of Mouth has a positive and significant effect on Visit Intention, whereas Social Media Marketing shows no significant effect on either Destination Image or Visit Intention, Electronic Word of Mouth has no significant effect on Destination Image, and Destination Image has no significant effect on Visit Intention. These findings suggest that visiting intention is shaped more by shared visitor experiences than by official promotion or destination image, implying that museum management should prioritize encouraging positive visitor reviews to enhance future visitation.
Peran Persekutuan dalam Rangka Pembangunan Karakter Kaum Muda Menyongsong Indonesia Emas Jennie Keliat; Hery Winoto
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7590

Abstract

This study aims to analyze the role of fellowship (koinonia) in shaping the character of young people as part of the Human Capacity Development strategy within the Karo Batak Protestant Church (Gereja Batak Karo Protestan/GBKP). The research employed a qualitative approach using a case study method. Data were collected through in-depth interviews, Focus Group Discussions (FGDs), participant observation, and document analysis involving youth mentors, pastors, church leaders, and young people from three GBKP congregations: GBKP Simpang Tuntungen (urban), GBKP KSD Simpang Tuntungen (semi-urban), and GBKP Bintang Meriah (rural). Data were analyzed using the Miles and Huberman interactive model, which consists of data reduction, data display, and conclusion drawing and verification. The findings reveal that fellowship plays a strategic role in fostering spirituality, Christian character, leadership, social competence, and young people's readiness to face the challenges of the digital era. When implemented consistently, fellowship serves as an effective means of Human Capacity Development by promoting learning, mentoring, ministry involvement, and interpersonal relationships among its members. Nevertheless, the effectiveness of fellowship continues to face several challenges, including low youth participation, the influence of digital media, the limited availability of contextualized ministry programs, and inadequate leadership succession. This study recommends a youth development model that integrates spirituality, character formation, leadership development, and human capacity development within the life and ministry of the church.
Analisis Review Produk dan Affiliate Marketing terhadap Keputusan Pembelian dengan Minat Beli sebagai Variabel Mediasi : Studi pada Konsumen Produk Mossdoom Defina Adelia Putri; Murry Harmawan Saputra; Hubi Rahmat Andika
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7600

Abstract

Increasingly fierce business competition in the digital era encourages businesses to implement marketing strategies that can attract consumer attention and increase purchasing decisions. The development of e-commerce platforms and social media, particularly TikTok Shop, has made product reviews and affiliate marketing a key factor in influencing consumer perceptions and purchase intention. Informative and trustworthy product reviews can increase consumer confidence in a product, while affiliate marketing can expand promotional reach through affiliate recommendations. Therefore, this study aims to analyze the influence of product reviews and affiliate marketing on purchasing decisions with purchase intention as a mediating variable among Mossdoom consumers. The population in this study was Mossdoom consumers. A sample of 140 respondents was used using a purposive sampling technique. This is a quantitative study with a questionnaire as the data collection method. Data analysis was conducted using Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) with the assistance of the SmartPLS application. Based on the research results and discussion, it can be concluded that product reviews have a positive and significant effect on purchasing decisions, product reviews have a positive and significant effect on purchase intention, affiliate marketing has a positive and significant effect on purchase decisions, affiliate marketing has a positive and significant effect on purchase intention, purchase intention has a positive and significant effect on purchase decisions, purchase intention has a complementary mediating effect on product reviews, and purchase intention has a complementary mediating effect on affiliate marketing.
Pengaruh Motivasi Kerja, Disiplin Kerja, dan Lingkungan Kerja terhadap Kinerja Pegawai pada Sekretariat DPRD Kota Pagar Alam Hendro Hendro; Sastra Mico; Ahmad Feriyansyah
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7604

Abstract

This study aims to analyze the effect of work motivation, work discipline, and work environment on employee performance at the Secretariat of the Regional House of Representatives (DPRD) of Pagar Alam City. The study was motivated by problems related to employee performance, such as suboptimal work discipline, inconsistent enforcement of regulations, and a work environment that has not fully supported task effectiveness. This research employed a quantitative approach using a survey method. The population consisted of 41 employees of the DPRD Secretariat, all of whom were selected as respondents through a saturated sampling technique. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS software. The results show that work motivation has a positive effect on employee performance with a path coefficient of 0.133, work discipline has a positive effect with a coefficient of 0.319, and work environment has a positive effect and is the most dominant variable with a coefficient of 0.505. Simultaneously, the three independent variables explained 85.3% of the variance in employee performance (R² = 0.853), indicating that the research model has strong explanatory power. These findings indicate that improving employee performance can be achieved through strengthening motivation, enhancing work discipline, and creating a conducive work environment.
Pengaruh Iklan, Flash Sale, Ketersediaan Produk, dan Ulasan Produk terhadap Keputusan Pembelian pada Marketplace Shopee M. Fikri Aulia Rahman; Liestyaningrum Rahmadhani Wisnu Putri
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7605

Abstract

This study aims to analyze the partial and simultaneous effects of advertising, flash sales, product availability, and product reviews on purchase decisions in the Shopee marketplace. Employing an associative quantitative approach grounded in the Stimulus-Organism-Response (S-O-R) theory, data were gathered via Google Form questionnaires from 160 Generation Z respondents selected through purposive sampling. The data analysis was conducted using multiple linear regression with IBM SPSS Statistics. The partial test results reveal that advertising, flash sales, and product reviews have a positive and significant impact on purchase decisions. Conversely, product availability shows no significant effect, as digital consumers can seamlessly switch to alternative competitors within seconds. Simultaneously, all four independent variables significantly influence consumers' purchase decisions, contributing an R Square value of 60.6%. These findings highlight the importance of integrating visual promotional stimuli, price urgency tactics, and social proof from customer reviews to drive buying actions. The managerial implication suggests that marketplace sellers must optimize creative ad management, implement periodic promotional schedules, and maintain positive reviews to sustainably increase purchasing decision.
Pengaruh Congruence terhadap Online Impulse Buying Intentions pada Coffee Shop Ramah Lingkungan Grace Shella Chintya Renata Riwu; Silvia Phiong; Fatik Rahayu
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7611

Abstract

The rapid growth of social media and influencer marketing has significantly changed consumer purchasing behavior, particularly in environmentally friendly coffee shops. This study aims to analyze the influence of consumer–influencer congruence, consumer–product congruence, and influencer–product congruence on online impulse buying intentions in eco-friendly coffee shops in Indonesia. This research employed a quantitative approach using an online survey distributed to 200 Generation Z respondents who actively use social media and have purchased eco-friendly coffee shop products after being exposed to influencer promotions. Data were analyzed using Structural Equation Modeling (SEM) to examine the relationship between the variables. The results indicate that consumer–influencer congruence positively influences online impulse buying intentions. Consumer–product congruence was found to be the most dominant factor affecting impulsive buying behavior. These findings demonstrate that the alignment between consumer self-image, influencer characteristics, and product image plays an important role in enhancing the effectiveness of digital marketing strategies in environmentally friendly coffee shops, particularly in attracting Generation Z consumers.
Pengaruh Gaya Kepemimpinan, Motivasi Kerja, dan Disiplin Kerja terhadap Kinerja Pegawai dengan Kompensasi sebagai Variabel Intervening pada Badan Keuangan dan Aset Daerah Kota Pagar Alam Tabiin Tabiin; Sastra Mico; Yadi Maryadi
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7617

Abstract

This study aims to analyze the effect of leadership style, work motivation, work discipline, and compensation on employee performance at the Regional Financial and Asset Management Agency (BKAD) of Pagar Alam City. Improving employee performance is a strategic factor in supporting the effectiveness of regional financial and asset management. This quantitative study used a survey method with a saturated sampling technique, in which all 46 employees of BKAD Pagar Alam City served as respondents. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach with SmartPLS software. The results show that leadership style and work motivation have a positive and significant effect on employee performance. Work discipline is proven to have a positive and significant effect and stands out as the most dominant variable influencing employee performance. Other findings reveal that leadership style, work motivation, and work discipline do not significantly affect compensation, and compensation fails to mediate the relationship between these three variables and employee performance. The coefficient of determination (R2) of 0.924 indicates that leadership style, work motivation, work discipline, and compensation simultaneously explain 92.4% of the variance in employee performance, while the remaining 7.6% is influenced by variables outside the model. Improving employee performance at BKAD Pagar Alam City can be achieved primarily through strengthening work discipline, fostering effective leadership, and boosting work motivation.
Pengaruh Kualitas Produk, Harga dan Lokasi terhadap Keputusan Pembelian di Resto Margentong Kaliwungu – Kendal Joko Purwanto; Ahmad Dwi Nurdiyanto
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7618

Abstract

This study examines the partial and simultaneous influence of Product Quality, Price, and Location on consumer Purchasing Decisions at Resto Margentong Kaliwungu, prompted by the restaurant's fluctuating, gradually declining duck-and-chicken sales from January 2025 to March 2026. Using a quantitative associative design, 97 respondents were selected through purposive, non-probability sampling and surveyed with a 1-5 Likert questionnaire whose validity and reliability were confirmed via Pearson Product Moment correlation and Cronbach's Alpha. Data were tested for classical assumptions (normality, multicollinearity, heteroscedasticity) before multiple linear regression, t-tests, F-tests, and coefficient-of-determination analysis in IBM SPSS Statistics version 25. Product Quality (t = 2.980; sig. 0.004), Price (t = 2.666; sig. 0.009), and Location (t = 3.569; sig. 0.001) each show a positive, significant partial effect on Purchasing Decisions, while together the three variables produce a significant effect (F = 23.098; sig. 0.000) with an Adjusted R2 of 0.408, Location being the most influential predictor.
Pengaruh Strategi Digital Marketing, Electronic Word of Mouth, dan Kualitas Konten Digital terhadap Keputusan Pembelian melalui Brand Awareness pada Sektor Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Pagar Alam Jenni Shandiyah; Elvera Elvera; Ahmad Feriyansyah
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7625

Abstract

 Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy, yet many local businesses have not been able to optimize digital channels to drive consumer purchase decisions. This study aims to analyze the effect of digital marketing strategy, electronic word of mouth (E-WOM), and digital content quality on purchase decisions, with Brand Awareness as a mediating variable, among MSMEs in Pagar Alam City. This research uses a quantitative causal-associative approach. The population consists of 1,010 registered MSMEs, and a sample of 287 respondents was determined using the Slovin formula with proportional stratified random sampling. Data were collected through structured questionnaires using a 5-point Likert scale and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The results show that digital marketing strategy, E-WOM, and digital content quality significantly influence Brand Awareness, and Brand Awareness significantly influences purchase decisions. Digital content quality does not directly affect purchase decisions but is fully mediated by Brand Awareness, while Brand Awareness partially mediates the effect of digital marketing strategy and E-WOM. The findings imply that MSMEs should build Brand Awareness as a long-term strategic asset to strengthen consumer purchase decisions in the digital era.
Analisis Tingkat Kepuasan Konsumen Berdasarkan Consumer Surplus Theory pada Komoditas Kopi Lokal Toraja di Pasar Pagi Rantepao Kabupaten Toraja Utara Widia F. Rante La’bi; Mei E. Limbongan; Mince Batara
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7627

Abstract

This study aims to analyze the level of consumer satisfaction based on the Consumer Surplus approach for local Toraja coffee commodities at Rantepao Morning Market, North Toraja Regency. This study uses a quantitative method with accidental sampling and a total of 97 respondents. Data analysis techniques used include validity testing, reliability testing, Consumer Surplus methods, and Customer Satisfaction Score (CSAT). The results show that the average value of Consumer Surplus is Rp11,237.11 with a total consumer surplus of Rp1,089,999.67. This value indicates that most consumers obtain economic benefits because the actual price paid is lower than the level of consumer Willingness to Pay (Willingness to Pay). In addition, based on the results of the Customer Satisfaction Score (CSAT) analysis of the level of consumer satisfaction, a value of 77.71% was obtained. This value is in the percentage interval of 66.67%–100% which is included in the satisfied category. Thus, it can be concluded that transactions on local coffee commodities at Rantepao Morning Market are able to provide economic benefits and a good level of satisfaction for consumers.

Page 28 of 36 | Total Record : 351

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