cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Achmad Daengs GS
Contact Email
ahmad.ashifuddin@gmail.com
Phone
+6282227778940
Journal Mail Official
Sunarmi@apji.org
Editorial Address
Universitas 45 Surabaya Jl Mayjend Sungkono 106 Surabaya, info@univ45sby.ac.id, (031) 56112 14; (031) 563 39 05
Location
Kota surabaya,
Jawa timur
INDONESIA
Journal of Management and Creative Business
Published by Universitas 45 Surabaya
ISSN : 29620856     EISSN : 29621119     DOI : 10.30640
Core Subject : Science,
Decision Sciences, Operations Research & Management
Promote the results of recent research on management and or informatics. Publish only research on management (such as information management, marketing management, financial management, management of resources, operation/production, business management, etc.)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 351 Documents
 31   32   33   34   35 
Pengaruh Kualitas Pelayanan terhadap Keputusan Pembelian yang Dimoderasi oleh Variabel Customer Experience di Pempek Cek Ana Ve Rinda Febrika Aulia; Efan Elpanso
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.8118

Abstract

This study aims to analyze the effect of Service Quality on Purchase Decision and to examine the role of Customer Experience as a moderating variable in the relationship between Service Quality and Purchase Decision at Pempek Cek Ana. This research employed a quantitative approach with an explanatory research design. The population consisted of consumers who had purchased products from Pempek Cek Ana, with a total sample of 100 respondents selected using a purposive sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.1.1.7 software. The results revealed that Service Quality had a positive and significant effect on Purchase Decision, indicated by a path coefficient of 0.653, a t-statistic value of 10.360, and a p-value of 0.000. Furthermore, Customer Experience significantly moderated and strengthened the effect of Service Quality on Purchase Decision, with an interaction coefficient of 0.260, a t-statistic value of 3.506, and a p-value of 0.000. The R-square value of 0.554 indicates that the research model explains 55.4% of the variation in Purchase Decision. This finding implies that improving service quality supported by positive customer experiences can become an effective strategy to encourage consumer purchase decisions at Pempek Cek Ana.
Perencanaan Strategis Bisnis Klinik Kecantikan dengan Analisa Porter’s Generic Strategy Brigitta Isabella Bunga S; Eka Desy Purnama; Lambok D.R. Tampubolon
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.6977

Abstract

Background: The beauty industry in Indonesia is growing rapidly, increasing competition among beauty clinics. Laudi Skincare Clinic in Gombong, Kebumen, has been able to survive for 16 years amidst intense competition. Objective: This study aims to identify which of Porter's Generic Strategies is applied, evaluate its effectiveness, and provide recommendations for future business development. Method: The research employed a descriptive qualitative approach with a case study design. Data were collected through in-depth interviews with the clinic owner, beauticians, loyal and new customers, and a supplier. Data analysis was conducted through reduction, presentation, and conclusion drawing. Results: Laudi Skincare Clinic implements the Overall Low-Cost Leadership strategy as its dominant strategy. This strategy has proven effective, as the clinic has survived for 16 years, gained loyal patients, and built a strong brand in the local community by offering affordable prices with optimal results. Supporting factors include competitive pricing, resilience to price competition, and pricing flexibility. Inhibiting factors include lack of differentiation, sensitivity to cost changes, the perception that low price equals low quality, and limitations in business development. Conclusion: The Low-Cost Leadership strategy is suitable for beauty clinics in small towns with limited purchasing power. Recommendations include adding thread lift and filler services, creating a membership program, optimizing digital marketing (Instagram, TikTok), and opening services on Sundays.  
Analisis Inovasi Terbuka dalam Memperkuat Daya Saing pada Batik Putri Sanggabuana Karawang Eka Prasetya; Beryl Geovanni Xenoglosi; Danang Kusnanto; Anwar Musadad
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7429

Abstract

This study examines the implementation of open innovation in strengthening the competitiveness of Batik Putri Sanggabuana Karawang, which faces challenges including a shortage of skilled artisans, weak regeneration, and unstable production. The study aims to identify collaborative practices, learning processes, and value creation strategies generated through open innovation. A descriptive qualitative approach was employed using interviews, observations, and documentation. The findings reveal that open innovation expands learning opportunities, facilitates knowledge transfer, and fosters a collaborative ecosystem involving batik managers, government, academic institutions, schools, and local communities. Nevertheless, the limited availability of competent artisans remains a major obstacle to production sustainability and product competitiveness. Analysis using the Strategy Canvas and ERRC Framework indicates that developing an edu-production hub, strengthening the visual identity of Karawang batik, and establishing a structured community of young artisans are effective strategies for creating new market opportunities beyond saturated competition. The study concludes that cross-sector collaboration and a sustainable production ecosystem are essential for ensuring that open innovation generates long-term economic value, strengthens competitive advantage, and supports the sustainable development of local batik MSMEs.
Evaluasi Kinerja Operasional dan Strategi Manajemen Pemeliharaan Mesin Extruder Berbasis OEE : Studi Kasus pada PT Glora Industri Nusantara Hotman Vincent Siregar; Fetty Nurlia Muzayanah
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7445

Abstract

This study evaluates the operational performance of the Single Screw Extruder Line I machine at PT Glora Industri Nusantara, a plastic hose manufacturing company experiencing unplanned downtime and production fluctuations that affect productivity and profitability. The study aims to measure machine effectiveness using the Overall Equipment Effectiveness (OEE) method and identify dominant loss factors through Six Big Losses analysis and Pareto Diagram mapping. A quantitative approach with a descriptive case study design was applied using secondary data from production logsheets and maintenance history cards collected during a 12-week observation period from October to December 2025. The findings show that the average OEE value of the machine is 75.27%, below the world-class standard of 85%. Reduced speed losses (27.84%) and equipment failure (27.25%) were identified as the main contributors to inefficiency. The lowest OEE occurred in Week 5, reaching 52.67% due to a compressor system breakdown that affected production capacity and order fulfillment. This study provides recommendations for improving preventive maintenance strategies, establishing operational speed standards, and managing critical spare parts to reduce downtime and improve machine performance.
Metode Common Size terhadap Pengelolaan Badan Usaha Milik Desa (BUMDes) dalam Peningkatan Pendapatan Asli Desa Tagolu Kabupaten Poso Sulawesi Tengah Holmes Rolandy Kapuy; Hendrita M. Toia; Endang Sri Dewi HS
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7457

Abstract

This study aims to analyze the financial management of Village-Owned Enterprises (BUMDes) in Tagolu Village as an effort to increase village income. The research focuses on the implementation of financial management functions, including planning, recording, reporting, and monitoring. Financial planning is carried out through village deliberation meetings, while financial recording and reporting have utilized cash books and simple financial statements. However, several challenges remain, including delays in preparing financial reports, the absence of clear standard operating procedures (SOPs), and limited transparency of financial information to the community. To evaluate the financial performance of the BUMDes, this study applies the common-size financial statement analysis method. This approach enables managers to assess the financial condition and business development of the BUMDes more objectively. The findings indicate that the BUMDes has a very strong financial position based on its balance sheet, supported by healthy asset and capital structures. Nevertheless, the income statement analysis reveals that the enterprise's profitability still requires improvement. Therefore, strengthening financial governance, improving the quality and timeliness of financial reporting, implementing standardized operating procedures, and optimizing business unit management are strategic measures to enhance profitability and support sustainable growth in village revenue.
Exploring Determinants and Future Trends of Halal Marketing: Systematic Literature Review Edwin Zusrony; Muhammad Sholahuddin; Imronudin Imronudin; Luki Sri Anggorowati; Endang Kustami; Andreas Sang Aji Purbokusumo
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7468

Abstract

Research on halal label-based marketing shows a significant increase in publications from 2020 to 2024, reflecting the growing global interest in halal-certified products and services. This study used a systematic literature review (SLR) method with the PRISMA technique. The research focuses vary, ranging from halal awareness, religiosity, and consumer trust, to cultural accessibility, sustainability, luxury consumption, and innovative branding. Key trends highlight the importance of halal certification in building consumer trust and loyalty, as well as the influence of religiosity on behavioral intentions. Topics such as sustainable halal practices and halal branding in non-Muslim markets indicate a shift towards aligning with global trends and expanding market opportunities. Overall, the literature highlights the crucial role of halal-based marketing in meeting the needs of Muslim consumers and attracting a wider audience, as well as the potential to drive business performance and innovation, while remaining compliant with Islamic principles.
Pengaruh Jumlah Objek Wisata, Kualitas Infrastruktur Jalan,Pengeluaran Wisatawan, terhadap Pertumbuhan Ekonomi Antar Provinsi di Indonesia Gustina Sari; Haikal Rahman; Eko Wahyu Nugrahadi; Dedy Husrizal Syah; Zulkarnain Siregar
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7494

Abstract

This study aims to analyze the effect of the number of tourist attractions, road infrastructure quality, and tourist expenditure on economic growth across provinces in Indonesia. This is a quantitative study using secondary panel data comprising 32 Indonesian provinces as cross-sectional data and the period from 2018 to 2024 as time-series data. The data analysis technique used is Panel Data Regression. Based on the model selection tests (Chow, Hausman, and LM tests), the best estimation model used in this study is the Fixed Effect Model (FEM). The results of the study indicate that: (1) the number of tourist attractions has a positive and significant effect on economic growth; (2) road infrastructure quality has a negative but insignificant effect on economic growth; (3) tourist expenditure has a positive but insignificant effect on economic growth; and (4) simultaneously, the number of tourist attractions, road infrastructure quality, and tourist expenditure have a significant effect on economic growth across provinces in Indonesia. These findings imply that while the addition of tourist attractions can drive economic growth, high tourist expenditure and road quality have not yet directly had an optimal impact on the regional economy, indicating the presence of an economic leakage phenomenon and the need to strengthen local supply chains so that tourist spending is truly enjoyed by the local community.
Pengaruh Citra Merek dan Kualitas Produk terhadap Kepuasan Pelanggan: Studi Kasus pada Jersey Tim Nasional Indonesia Merek ERSPO Muhammad Zaki Al Hakim; Endang Mahpudin
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7502

Abstract

This study explores the influence of brand image and product quality on customer satisfaction in the context of ERSPO, the official brand of the Indonesian National Football Team jersey. The sports industry, particularly football, has a large fan base in Indonesia, making the national team jersey an important symbol of national identity and pride among supporters. Using a quantitative research method, data were collected through questionnaires distributed to 51 respondents who were ERSPO customers. This study tested three main hypotheses: (1) brand image has a significant effect on customer satisfaction, (2) product quality has a significant effect on customer satisfaction, and (3) brand image and product quality simultaneously have a significant effect on customer satisfaction. Multiple linear regression analysis, along with validity, reliability, and classical assumption tests, was employed to analyze the data. The findings contribute to the development of marketing theory by examining the relationships among these variables within the specific context of the sports industry. Furthermore, the results provide valuable insights for ERSPO and the sports industry in formulating effective marketing and production strategies to enhance customer satisfaction and loyalty.
Inovasi Produk, Pemasaran Digital sebagai Strategi Pengembangan Bisnis UMKM Kuliner dalam Meningkatkan Daya Saing: (Kecamatan Genuk, Semarang) Eko Hadi Wahyono; Fransiskus Wandy Syah
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7511

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy by contributing to local economic development, employment generation, and community welfare. However, increasing market competition and rapid technological advancement require MSMEs to continuously improve their competitiveness through innovation, digital transformation, and sustainable business practices. This study aims to analyze product innovation, digital marketing strategies, and the implementation of Islamic business principles in enhancing the competitiveness of culinary MSMEs in Genuk District, Semarang City. A descriptive qualitative approach was employed, with data collected through in-depth interviews, field observations, and documentation involving culinary MSME owners who had operated their businesses for at least two years. The findings reveal that product innovation has been achieved through menu diversification, the utilization of locally sourced raw materials, and the development of more attractive and modern packaging. Furthermore, business owners have increasingly adopted digital marketing by utilizing social media platforms, online marketplaces, and food delivery applications to expand market reach and improve customer engagement. From the perspective of Islamic business practices, many participants have implemented halal product standards, maintained honesty and transparency in business transactions, and applied fair profit-sharing mechanisms. The integration of product innovation, digital marketing, and Islamic business principles has contributed to increased business revenue, broader market penetration, stronger consumer trust, and improved business sustainability. The study highlights the importance of continuous business mentoring, digital marketing training, and to strengthen the competitiveness of culinary MSMEs at both local and national levels.
Pengaruh Profitabilitas, Solvabilitas, dan Ukuran Perusahaan terhadap Audit Delay pada Perusahaan Energi yang Terdaftar di Bursa Efek Indonesia Tahun 2022-2025 Sulistia Wati; Dyah Shinta Kusumaningtyas; Nova Herdina
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7537

Abstract

This study aims to analyze the effects of Profitability, Solvency, and Company Size on Audit Delay in energy sector companies listed on the Indonesia Stock Exchange (IDX) during the 2022–2025 period. This study employs a quantitative approach using secondary data from annual financial reports obtained from the official IDX website. The sample consists of 28 companies selected through purposive sampling, resulting in 112 observations over four years. Data were analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination (Adjusted R²), following classical assumption tests conducted using IBM SPSS Statistics version 29. The results show that Profitability has a negative and significant effect on Audit Delay, while Solvency has a positive and significant effect. Company Size has no significant effect on Audit Delay. Simultaneously, the three variables significantly affect Audit Delay. The Adjusted R² value of 7.9% indicates that the model explains 7.9% of the variation in Audit Delay, while the remaining 92.1% is influenced by other factors outside the research model.

Page 33 of 36 | Total Record : 351

 31   32   33   34   35 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business Vol. 4 No. 3 (2026): July: Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business Vol. 3 No. 2 (2025): April : Journal of Management and Creative Business Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business Vol. 2 No. 4 (2024): Oktober : Journal of Management and Creative Business Vol. 2 No. 3 (2024): July : Journal of Management and Creative Business Vol. 2 No. 2 (2024): April : Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business Vol. 1 No. 4 (2023): Oktober : Journal of Management and Creative Business Vol. 1 No. 3 (2023): July : Journal of Management and Creative Business Vol. 1 No. 2 (2023): April : Journal of Management and Creative Business Vol. 1 No. 1 (2023): January: Journal of Management and Creative Business More Issue