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Achmad Daengs GS
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Universitas 45 Surabaya Jl Mayjend Sungkono 106 Surabaya, info@univ45sby.ac.id, (031) 56112 14; (031) 563 39 05
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Journal of Management and Creative Business
Published by Universitas 45 Surabaya
ISSN : 29620856     EISSN : 29621119     DOI : 10.30640
Core Subject : Science,
Decision Sciences, Operations Research & Management
Promote the results of recent research on management and or informatics. Publish only research on management (such as information management, marketing management, financial management, management of resources, operation/production, business management, etc.)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 351 Documents
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Peran Individual Entrepreneurial Orientation dalam Memediasi Pengaruh Pembelajaran Kewirausahaan Terhadap Entrepreneurial Readiness Peserta Didik SMK Negeri 1 Tasikmalaya Nafa Dhurotun Nafisa; Dede Kurnia; Azizah Fauziyah
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.8058

Abstract

Entrepreneurial readiness is widely recognized as an essential competency for vocational high school students to successfully pursue entrepreneurial careers after graduation. Nevertheless, the proportion of graduates who choose entrepreneurship remains relatively limited, indicating the need to strengthen students' preparedness through effective entrepreneurship education. This study examines the effect of Entrepreneurship Education on Entrepreneurial Readiness while investigating the mediating role of Individual Entrepreneurial Orientation among students of SMK Negeri 1 Tasikmalaya. A quantitative approach with a descriptive-verificative design was employed. Data were collected from 136 students selected through simple random sampling and analyzed using descriptive statistics together with Hayes' PROCESS Macro Model 4 employing a bootstrapping procedure. The findings reveal that Entrepreneurship Education, Individual Entrepreneurial Orientation, and Entrepreneurial Readiness are all categorized at a high level. Furthermore, Entrepreneurship Education exerts a positive and significant influence on both Individual Entrepreneurial Orientation and Entrepreneurial Readiness. Individual Entrepreneurial Orientation also demonstrates a positive contribution to Entrepreneurial Readiness and partially mediates the relationship between Entrepreneurship Education and Entrepreneurial Readiness. These findings suggest that entrepreneurship learning designed to provide meaningful learning experiences can foster students' entrepreneurial orientation while simultaneously enhancing their readiness to establish future entrepreneurial careers.
Analisis Optimalisasi Store Layout & Visibilitas Produk pada Pusat Oleh-Oleh Sumedang Siti Maritza Nurfauziyyah; Nandang Nandang; Azizah Fauziyah
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.8059

Abstract

Pusat Oleh-Oleh Sumedang faces challenges in managing store layout and product visibility, including improper product categorization, the placement of products in low-visibility areas, and the suboptimal use of display space. These conditions make it difficult for customers to locate products and may affect sales performance. This study aims to analyze the optimization of store layout and product visibility at Pusat Oleh-Oleh Sumedang. The research employed a descriptive qualitative method with a case study approach. Data were collected through observation, interviews, and documentation, and analyzed using the Lean Six Sigma approach through the DMAIC (Define, Measure, Analyze, Improve, and Control) framework, supported by Check Sheets, Pareto Diagrams, and Fishbone Diagrams. The findings indicate that the main problems include improper product categorization, low product visibility, customers' difficulty in locating products, underutilized display space, and the absence of standard operating procedures (SOPs) for product arrangement. The proposed improvements, including product categorization, display space optimization, enhanced product visibility, and the development of product arrangement SOPs, resulted in a more organized store layout and contributed to increased sales turnover.
Pengembangan Model Penilaian Halal Value Chain Berkelanjutan pada Industri Tekstil Indonesia menggunakan Analytical Hierarchy Process (AHP) Okta Sakti Eka Kusumawan; Nugraha Saefudin
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.8060

Abstract

The textile industry has a complex supply chain and relies on various chemical substances that may affect the halal integrity of its products. However, there is currently no specific assessment framework for evaluating the implementation of the Halal Value Chain in the textile industry. This study aims to develop Halal Value Chain assessment indicators and determine their priorities using the Analytic Hierarchy Process (AHP). The research began with the identification of indicators through a literature review and relevant regulations, followed by a survey involving 22 textile companies in Indonesia. The identified indicators were then structured into an AHP hierarchy and weighted based on expert pairwise comparisons. The results identified eight key dimensions: Halal Chemicals, Halal Procurement, Halal Manufacturing, Halal Warehousing, Halal Logistics, Halal Traceability, Halal Product Assurance System (SJPH), and Continuous Improvement, comprising a total of 27 sub-indicators. The proposed assessment model provides a structured and weighted instrument for evaluating Halal Value Chain implementation and can serve as a practical reference for textile companies and relevant stakeholders in strengthening halal management practices within the Indonesian textile industry.
Pengaruh Entrepreneurial Personality terhadap Entrepreneurial Action pada Pelaku UMKM di Kabupaten Kuningan Firza Siti Nur Khofifah; Dede Kurnia; Azizah Fauziyah
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.8061

Abstract

Entrepreneurial action is essential for supporting the growth and sustainability of Micro, Small, and Medium Enterprises (MSMEs). However, many MSME owners still encounter difficulties in translating entrepreneurial potential into concrete business actions. This study examines the influence of entrepreneurial personality on entrepreneurial action among MSME owners in Kuningan Regency, Indonesia. A quantitative method with a descriptive-verificative design was applied. Data were collected through questionnaires distributed to 382 MSME owners selected using simple random sampling. The data were analyzed using descriptive statistics, classical assumption tests, simple linear regression, coefficient of determination, and t-test. The results show that both entrepreneurial personality and entrepreneurial action are classified as high. Entrepreneurial personality has a positive and significant effect on entrepreneurial action, as indicated by a regression coefficient of 0.772, a t-value of 18.736, and a significance value of <0.001. Furthermore, the coefficient of determination (R²) of 0.480 indicates that entrepreneurial personality explains 48.0% of the variance in entrepreneurial action. The findings highlight entrepreneurial personality as an important internal factor that encourages MSME owners to engage in more proactive entrepreneurial actions and supports business development.
Pengaruh Kualitas Engagement Interaksi Live Streaming Shopee terhadap Repurchase Decision E-Commerce Yayang Dessert Dela Aprilia Fauziah; Tika Annisa Lestari Koeswandi; Azizah Fauziyah
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.8062

Abstract

Live streaming engagement quality is one of the factors that can influence consumers repurchase decision on e-commerce platforms. This study aims to describe the quality of Shopee live streaming engagement and consumers repurchase decision, as well as to analyze the effect of Shopee live streaming engagement quality on the repurchase decision of Yayang Dessert e-commerce consumers. This study employed a quantitative method using a descriptive verification approach. Data were collected through questionnaires distributed to 366 consumers who had previously made purchases through Shopee live streaming at Yayang Dessert. The data were analyzed using descriptive analysis, classical assumption tests, simple linear regression analysis, the coefficient of determination, and the t-test. The results showed that both live streaming engagement quality and repurchase decision were categorized as high. Furthermore, live streaming engagement quality had a positive and significant effect on repurchase decision, with a regression coefficient of 0.603, a t-value of 9.714, a significance value of 0.000 and a coefficient of determination of 48.6%. this study concludes that the higher the quality of live streaming engagement, the greater the likelihood that consumers will make repurchase decision.
Persepsi Masyarakat terhadap Akuntabilitas Pengelolaan Dana Desa pada Kecamatan Anggeraja, Kabupaten Enrekang Ananda Djafar; Sahade Sahade; Warka Syachbrani
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.8063

Abstract

The purpose of this study is to analyze public perceptions of accountability in Village Fund management in Anggeraja District, Enrekang Regency, especially in Siambo and Tindalun Villages, and to identify the factors that influence it. The data collection technique used a questionnaire. The data analysis technique used descriptive statistical analysis to interpret the average score based on the accountability indicators used. The results obtained: public perception of accountability in village fund management in Siambo Village and Tindalun Village is in the very good category, with an average value of 4.33 and 4.32. This positive assessment is consistent across the five accountability indicators tested, namely information transparency, financial reporting, community participation in supervision, compliance with regulations, and village government responsiveness to community aspirations. However, there are differences in certain indicators, where Siambo Village is superior in ease of access to APBDes information with an average value of 4.62 compared to an average value of 3.86 in Tindalun Village, while Tindalun Village is superior in openness of budget realization publication and space for community participation. The results of this study indicate that village governments in Anggeraja District have implemented the principles of good governance in managing village funds.
Pengungkapan Corporate Social Responsibility Berbasis Tri Hita Karana terhadap Nilai Perusahaan dengan Good Corporate Governance sebagai Variabel Moderasi Gst. Ayu Rara Martia Damayanti; Dian Indri Purnamasari; Retno Yuliati
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.8064

Abstract

This study aims to analyze the effect of Tri Hita Karana-based Corporate Social Responsibility (CSR) disclosure on firm value, the effect of Good Corporate Governance (GCG) on firm value, and the role of GCG in moderating the relationship between Tri Hita Karana-based CSR and firm value. This study employed a quantitative approach using a survey method. The research population consisted of all 30 employees of Villa Bugis, and the entire population was used as the sample through a saturated sampling technique. Data were collected through questionnaires and analyzed using validity tests, reliability tests, multiple linear regression analysis, and Moderated Regression Analysis (MRA) with the assistance of SPSS software. The results indicate that Tri Hita Karana-based Corporate Social Responsibility has a positive and significant effect on firm value. Good Corporate Governance also has a positive and significant effect on firm value. However, Good Corporate Governance is unable to moderate the relationship between Tri Hita Karana-based Corporate Social Responsibility and firm value. The findings suggest that the implementation of CSR based on local wisdom values and the application of Good Corporate Governance can enhance firm value.
Pengaruh Good Corporate Governance dan Profitabilitas terhadap Dividend Payout Ratio pada Perusahaan LQ45 Periode 2023 - 2025 Adelya Dwi Larasati; Sigit Puji Winarko; Linawati Linawati
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.8065

Abstract

This study was motivated by the uncertainty surrounding the factors influencing dividend policy in large Indonesian firms, particularly companies included in the LQ45 index. The study aimed to analyze the effect of institutional ownership, independent commissioners, audit committee size, and return on assets (ROA) on the dividend payout ratio (DPR) of LQ45 companies during the 2023–2025 period. A quantitative approach with an explanatory research design was employed, and the sample was selected using purposive sampling, resulting in 25 companies and 75 observations. Secondary data were collected from annual reports and financial statements published by the Indonesia Stock Exchange, then analyzed using multiple linear regression. The results show that institutional ownership, independent commissioners, audit committee size, and return on assets (ROA) do not have a significant effect on the dividend payout ratio (DPR), either partially or simultaneously. These findings indicate that dividend policy in LQ45 companies during the study period was more likely influenced by other factors outside the variables examined, suggesting that future research should include additional variables such as financing structure, investment policy, and market conditions, as well as consider qualitative approaches for a more comprehensive understanding of dividend policy determinants.
Analisis Strategi Pemasaran dalam Menghadapi Penurunan Penjualan Mobil Niaga di Indonesia : Studi Kasus Dealer Hino Tasikmalaya Septian Triyanto; Nandang Nandang; Nizza Nadya Rachmani
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.8066

Abstract

The decline in commercial vehicle sales in Indonesia, along with changes in consumer behavior toward the use of digital media, has become a challenge for Hino Tasikmalaya Dealer in developing effective marketing strategies. This study aims to analyze the marketing strategies implemented by Hino Tasikmalaya Dealer and formulate appropriate marketing strategies to address the decline in commercial vehicle sales. This study employs a qualitative approach using a case study method and the SOSTAC framework as the basis for developing the marketing strategy. Data were collected through observation, interviews, documentation, and literature review. In the Situation Analysis stage, a SWOT analysis was conducted to identify the company’s internal and external conditions and determine its strategic position. The findings indicate that the marketing strategy of Hino Tasikmalaya Dealer is still dominated by direct marketing activities, while the utilization of digital media has not been optimized. Based on the Situation Analysis, the company is positioned within a Growth Strategy. Therefore, the proposed marketing strategy focuses on optimizing digital marketing through TikTok as a platform to increase brand awareness, expand market reach, engage with potential customers, and support the effectiveness of the dealer’s marketing activities. This strategy is expected to help the company adapt to changes in consumer behavior and strengthen its competitiveness in the commercial vehicle market.
Evaluasi Sistem Akuntansi Penjualan pada PT Pertamina Patra Niaga Integrated Terminal Bitung Stevania Mongkadang; Decire D. Wagiu; Ivonne Helena Putong
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.8107

Abstract

This study aims to evaluate the implementation of the sales accounting system at PT Pertamina Patra Niaga Integrated Terminal Bitung. Cash sales serve as a primary source of the company's cash receipts; therefore, a rapid and relevant information system is required to mitigate risks such as errors, delays, fraud, and data loss. The research employs a qualitative descriptive method, utilizing data collection techniques that include observation, interviews, and documentation. The findings indicate that the sales accounting system at PT Pertamina Patra Niaga Integrated Terminal Bitung utilizes a computerized system—specifically the Management Stock SPBU (MS2) application—to support sales processes effectively and efficiently. However, weaknesses remain, such as manual data entry, which leads to discrepancies during the dispatching process between sales services and transporters regarding sales stock data and vehicle availability. Consequently, the author recommends that the company strengthen the segregation of duties and implement enhanced oversight to improve operational activities.

Page 32 of 36 | Total Record : 351

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