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Universitas 45 Surabaya Jl Mayjend Sungkono 106 Surabaya, info@univ45sby.ac.id, (031) 56112 14; (031) 563 39 05
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Journal of Management and Creative Business
Published by Universitas 45 Surabaya
ISSN : 29620856     EISSN : 29621119     DOI : 10.30640
Core Subject : Science,
Decision Sciences, Operations Research & Management
Promote the results of recent research on management and or informatics. Publish only research on management (such as information management, marketing management, financial management, management of resources, operation/production, business management, etc.)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 351 Documents
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Analisis Efektivitas Aplikasi Layanan Online Terintegrasi Warga Makassar (Lontara+) Pemerintah Kota Makassar dalam Meningkatkan Kualitas Pelayanan Publik M. Rifai Inayatullah
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7538

Abstract

This study aims to analyze the effectiveness of the implementation of Lontara+ in improving the quality of public services in Makassar City. The research employed a qualitative approach using a case study method. Data were collected through observations, in-depth interviews, and documentation involving Regional Government Organizations (Organisasi Perangkat Daerah/OPDs) integrated into the application, as well as members of the public as service users. Data analysis was conducted using the interactive model of Miles, Huberman, and Saldaña, which consists of data condensation, data display, and conclusion drawing and verification, supported by source and method triangulation to ensure data validity. The findings indicate that the implementation of Lontara+ has improved service accessibility, service integration, responsiveness, transparency, bureaucratic efficiency, and public participation in the delivery of public services. The integration of various public services into a single application has accelerated service processes and strengthened coordination among OPDs. Nevertheless, the effectiveness of its implementation continues to face several challenges, including limited digital literacy among certain segments of the community, inadequate internet infrastructure, and the need to enhance human resource capacity and organizational culture adaptation. Therefore, continuous efforts to improve application features, strengthen system security, enhance digital infrastructure, and expand public outreach and digital literacy programs are essential to optimize and sustain the quality of digital-based public services.
Implementasi Sistem Informasi Elektronik Pelayanan Ekspor-Impor Sementara Kendaraan Bermotor melalui Modul VHD pada Kantor Bea Cukai Atambua Yevika Mariany Adoe; Ajis S. Adang Djaha; Masamah Masamah
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7547

Abstract

This study aims to analyze the implementation of the Electronic-Based Temporary Export-Import Service Information System Program (VHD Module) at the Customs and Excise Intermediate Type B Atambua Supervision and Service Office. The research approach uses descriptive qualitative methods through interviews, observations, and document analysis. The results of the study show that the success of program implementation is greatly influenced by effective communication between agencies, the competence of trained human resources, and the positive disposition of employees in carrying out their duties. A proactive and collaborative attitude has proven to be an important factor in creating a work environment that is responsive to system changes. In addition, people as users of the VHD Module application feel an increase in satisfaction after socialization and training that makes it easier to adapt to the new system. These findings affirm the importance of the involvement of all parties, both internal and external, in supporting the implementation process so that program objectives can be achieved optimally. This research provides practical contributions for related agencies in strengthening communication strategies, increasing employee capacity, and expanding community participation to realize more efficient, transparent, and responsive export-import services to user needs.
Analisis Peran Pengembangan Karir dalam Memediasi Pengaruh Pendidikan dan Pelatihan terhadap Kinerja Pegawai : Studi pada Pengadilan Tinggi Jawa Tengah Sarah Fitria Damara; Suhana Suhana
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7571

Abstract

This study aims to analyze the role of career development in mediating the effects of education and training on employee performance at the Central Java High Court. This research was motivated by the importance of improving employee performance through education and training, as well as the need for an effective career development system to optimize their impact. This study employed a quantitative approach. The population consisted of 141 civil servants at the Central Java High Court, with a sample of 94 non-judge civil servants selected using purposive sampling. Data were collected through a five-point Likert scale questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4. The results showed that education and training had no significant direct effect on employee performance. However, education and training had positive and significant effects on career development, while career development had a positive and significant effect on employee performance. Furthermore, career development fully mediated the effects of both education and training on employee performance. These findings imply that education and training can improve employee performance indirectly through effective career development. Therefore, organizations should strengthen career development systems to optimize the benefits of education and training and support sustainable improvements in employee performance.
Green Marketing, Green Brand Image, dan Keputusan Pembelian: Studi pada UMKM Mebel Jepara di Maumere Yosef Tonce; Antonius Philipus Kurniawan Gheta; Yoseph Darius Purnama Rangga
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7575

Abstract

This study aims to analyze the influence of green marketing and green brand image on consumer purchasing decisions at the Jepara Furniture and Handicraft MSME (Waidoko) in Wolomarang Village, West Alok District, Sikka Regency. The study employs a quantitative approach with an associative research design. Data were collected via questionnaires distributed to 96 consumers who had purchased products from the business, using an accidental sampling technique. Data analysis was conducted using multiple linear regression with SPSS 26 software, encompassing validity and reliability tests, classical assumption tests, descriptive analysis, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results indicate that green marketing has a positive and significant effect on purchasing decisions. Green brand image also has a positive and significant effect on purchasing decisions. Simultaneously, green marketing and green brand image significantly influence purchasing decisions. These findings suggest that consumer purchasing decisions can be strengthened through the implementation of environmentally conscious marketing strategies and the cultivation of a positive green brand image. The results support the Theory of Planned Behavior, which explains that positive consumer evaluations and perceptions of environmentally responsible products and brands can drive purchasing behavior. The study's implications suggest that the Jepara Furniture and Handicraft MSME needs to consistently implement eco-friendly marketing practices, transparently communicate environmental conservation efforts, and strengthen its green brand image through authentic and sustainable business practices.
Peran E-Trust dalam Memediasi Pengaruh E-Service Quality dan Promosi terhadap Keputusan Pembelian: (Studi pada Konsumen Shopeefood Denpasar) Ni Putu Ayu Mirah Cahyani Putri; I Gusti Ayu Tirtayani
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7589

Abstract

The rapid growth of app-based food delivery services has intensified competition among digital platforms, making e-service quality, promotional activities, and consumer trust important determinants of purchase decisions. This study examines the effects of E-Service Quality and Promotion on Purchase Decision, with E-Trust serving as a mediating variable among ShopeeFood users in Denpasar City. A quantitative approach was employed involving 200 respondents selected through purposive sampling. Data were collected using a structured questionnaire and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results demonstrate that E-Service Quality and Promotion have positive and significant effects on both Purchase Decision and E-Trust. Furthermore, E-Trust positively and significantly influences Purchase Decision and partially mediates the relationships between E-Service Quality and Purchase Decision, as well as between Promotion and Purchase Decision. These findings highlight that improving electronic service quality and implementing effective promotional strategies, supported by stronger consumer trust, can enhance customers' purchase decisions. The study provides practical insights for ShopeeFood in developing customer-oriented service and promotional strategies to strengthen consumer trust and encourage purchase decisions.
Formulation of a Strategic Plan and Operational Plan for a Maternal Telehealth Startup: A Case Study of Hallo Mama Steffani Anggraita Sari; Rhian Indradewa; Dimas Angga Negoro; Rian Adi Pamungkas
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7599

Abstract

This study examines the formulation of a strategic plan and an operational plan for Hallo Mama, a maternal telehealth startup in Indonesia. Using a descriptive case study approach, the strategic plan was analyzed through the Input–Matching–Decision Stage framework, including the External Factor Evaluation (EFE), Internal Factor Evaluation (IFE), Competitive Profile Matrix (CPM), SWOT analysis, Internal–External (IE) Matrix, and Quantitative Strategic Planning Matrix (QSPM). The operational plan was designed around establishment stages, service process design, operations delivery, staffing requirements, service supply chain, and cost projections. The QSPM analysis identifies Market Penetration as the priority strategy with a Total Attractiveness Score (TAS) of 5.74, while Differentiation Focus is selected as the most appropriate competitive positioning. The operational plan is translated into a comprehensive service blueprint, tiered Basic and Premium service packages, a structured service supply chain model, and five-year OPEX and CAPEX projections totaling IDR 828,500,000 in capital expenditure within a maximum operating capital budget of IDR 2,000,000,000. The findings provide practical and managerial insights into the application of strategic management and operational planning for digital health startups in Indonesia, particularly those operating in maternal healthcare, postpartum care, and digital-doula services, while offering a scalable business model for sustainable growth and service quality improvement.
Analisis Strategi Diferensiasi dan Efektivitas Targeting Segmen Menengah Atas pada Coffee shop Premium dalam Menghadapi Fenomena Perang Harga Berbasis Data Transaksi Hafizh Islah Huda; Makmur Sujarwo
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7619

Abstract

Competition in the premium coffee shop industry is becoming increasingly complex due to the growing phenomenon of price wars, which is driving companies to seek competitive strategies based on value creation. This study aims to analyze differentiation strategies and the effectiveness of targeting the upper-middle segment in response to price competition pressures through a transaction-data-based approach. The study employs an empirical quantitative approach with an explanatory design through the analysis of customer transaction patterns, consumer segmentation, and testing of relationships among strategic variables. Research data were obtained from customer transaction records and purchasing behavior information, which were analyzed using descriptive statistics, segmentation methods, and multivariate analysis. The results indicate that differentiation strategies have a positive impact on customer loyalty and business resilience, while targeting based on transaction characteristics can enhance marketing effectiveness by identifying high-value customers. The integration of these two strategies enables premium coffee shops to maintain their market position without relying on price-cutting strategies.
A Comparison of Financial Management Behavior Between Millennials and Generation Z: The Role of Financial Literacy and Lifestyle Cecep Setyadi
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7620

Abstract

This study aims to examine the effects of financial literacy and consumptive lifestyle on financial management behavior and compare the strength of these effects between Millennials and Generation Z in West Java. The study employed a quantitative approach with a comparative and explanatory design using a cross-sectional survey of 100 respondents, comprising 50 Millennials and 50 Generation Z participants selected through purposive and quota sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed through partial least squares structural equation modeling, the Measurement Invariance of Composite Models procedure, and Multi-Group Analysis. The results demonstrate that financial literacy has a positive and significant effect on financial management behavior, whereas consumptive lifestyle has a negative and significant effect. The influence of financial literacy is stronger among Millennials, while the adverse effect of consumptive lifestyle is stronger among Generation Z. These findings imply the need for generation-specific financial education programs, emphasizing long-term financial planning for Millennials and digital consumption control, responsible use of deferred-payment services, and early saving habits for Generation Z.
Pengaruh Sistem Kompensasi, Fleksibilitas Kerja, dan Stres Kerja terhadap Kinerja Mitra Driver Grab Kota Semarang Muhamad Didik Setiawan; Batara Daniel Bagana
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7667

Abstract

Stress on the performance of Grab driver-partners operating in Semarang City. The research is grounded in the significance of driver-partner performance as a key determinant of sustainability in the online transportation industry, given that this line of work is flexible in nature yet accompanied by considerable pressure and unstable income. A quantitative approach was applied through a survey-based method. The study population comprised all active Grab driver-partners in Semarang City, from which 100 respondents were drawn through purposive sampling based on criteria including tenure, age, and monthly order volume. Data were gathered via a five-point Likert-scale questionnaire and subsequently processed through multiple linear regression analysis using SPSS software. Findings reveal that the compensation system exerts a positive and significant influence on driver-partner performance (Beta = 0.216; Sig. = 0.016). Work flexibility was found to have the strongest positive and significant impact among the variables examined (Beta = 0.578; Sig. = 0.000). Job stress likewise demonstrated a positive and significant influence on performance (Beta = 0.134; Sig. = 0.048). Taken together, the three independent variables were shown to significantly affect driver-partner performance (F = 63.511; Sig. = 0.000), accounting for 65.4% of the variance (Adjusted R Square = 0.654). These findings suggest that work flexibility serves as the most decisive factor in enhancing driver-partner performance, alongside the continued importance of equitable compensation and sound stress management. This study is intended to provide input for PT Grab Indonesia in formulating more effective partnership policies going forward.
Pengaruh Motivasi Kerja dan Disiplin Kerja terhadap Kinerja Karyawan pada PT HM Sampoerna Tbk Depok Ridho Ardiansyah; Sunarti Sunarti
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7689

Abstract

This study aims to determine and analyze the effect of work motivation and work discipline on employee performance at PT HM Sampoerna Tbk Depok. The background of this study is based on a decline in employee performance, which is evident from the decrease in work quantity and quality during the 2022–2024 period. The factors assumed to influence this condition are employee work motivation and work discipline. The research method used is a quantitative method with a descriptive associative approach. The population in this study consists of all 50 employees of PT HM Sampoerna Tbk Depok. The sampling technique uses saturated sampling, meaning the entire population is included as the research sample. Data collection was carried out through the distribution of questionnaires, interviews, and observations. Data analysis uses multiple linear regression assisted by the SPSS version 22.0 program. The results show that work motivation has a positive and significant effect on employee performance. Work discipline also has a positive and significant effect on employee performance. Simultaneously, work motivation and work discipline have a positive and significant effect on employee performance at PT HM Sampoerna Tbk Depok. Thus, improving work motivation and work discipline can enhance employee performance so that company goals can be achieved optimally.

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