Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
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<![CDATA[PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PASCA PANDEMIC COVID (Studi pada Konsumen di Sardo Swalayan Kota Malang) ]]>
<![CDATA[Arrum, Insyanin Qamilia]]>;
<![CDATA[Saroh, Siti]]>;
<![CDATA[Trianti, Khoiriyah]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 4 (2023): MEI ]]>
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DOI: 10.55047/jekombital.v1i4.782
<![CDATA[This study aims to assess the impact of service quality, price, and location on purchasing decisions following the Covid pandemic. It employs a quantitative, correlational approach, with data gathered through a Likert scale questionnaire. The sample consists of 100 students as customers of Sardo Swalayan in Malang City. Data analysis involves classical assumption testing and hypothesis testing. Consumer purchasing decisions are positively influenced by service quality, validating the first hypothesis. There is an essential and positive effect of price on purchasing decisions, thus the second hypothesis is accepted. Customers of Sardo Swalayan in Malang City consider location as a crucial factor in their purchasing decisions. The fourth hypothesis is accepted after partial and simultaneous testing, as service quality, price, and location are factors affecting consumer purchasing decisions at Sardo Swalayan in Malang City. This study is intended to serve as a reference for Sardo Swalayan in Malang City to maintain its service quality, as this can encourage consumers to make purchases and potentially become loyal customers, thus increasing the profitability of Sardo Swalayan in Malang City.]]>
<![CDATA[PEMBUATAN FEEDS INSTAGRAM MENGGUNAKAN CANVA PRO SEBAGAI MEDIA PROMOSI PADA S.1824 PT. NATURAL NUSANTARA (STOCKIST LAMONGAN) ]]>
<![CDATA[Safitri, Arnadya Amira]]>;
<![CDATA[Maskur, Maskur]]>;
<![CDATA[Utomo, Heru]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v3i1.786
<![CDATA[Stockist S.1824, a business unit of PT Natural Nusantara (Nasa Distributor), offers various services and products, including agrocomplex, biological control, homecare, health, cosmetic, and body care items. Although promotions are conducted through several channels, including Instagram, the platform's effectiveness is limited due to insufficient product information and unattractive designs. This study aims to evaluate the effectiveness of Instagram feeds as a promotional tool by redesigning feeds using Canva Pro. The research employs action research methodology, encompassing planning, action, observation, and reflection. Data were collected through questionnaires distributed to the business owner, employees, marketing experts, IT experts, and potential customers. The effectiveness of the feed designs was assessed using the EPIC Model (Empathy, Persuasion, Impact, Communication). The study, conducted in two cycles, found that the new feed designs were highly effective as a promotional tool. Respondents agreed that the redesigned feeds significantly improved the promotional impact for Stockist S.1824.]]>
<![CDATA[INFLUENCE OF ELECTRONIC WORD OF MOUTH AND BRAND AWARENESS ON PURCHASING DECISIONS (Study on Kafe Samcir Nganjuk) ]]>
<![CDATA[‘Aisyi, Zulfa Rohadatul]]>;
<![CDATA[Hardati, Ratna Nikin]]>;
<![CDATA[Utami A., Karina]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v3i1.791
<![CDATA[This research has three main objectives: (1) identifying the impact of Electronic Word Of Mouth (eWOM) on purchasing decisions at the Samcir Nganjuk Cafe, (2) assessing the impact of Brand Awareness on decisions when purchasing at the same cafe, and (3) evaluating the effect a combination of e WOM and Brand Awareness when making purchasing decisions at the Samcir Nganjuk Cafe. Researchers used quantitative research and data collection techniques including probability sampling and simple random sampling, involving 100 respondents. The data were analyzed using SPSS 27, by carrying out validity tests, classical assumption tests, hypothesis tests, reliability tests, and multiple linear regression tests. This research explains that Electronic Word of Mouth (X1) have a positive and significant impact when making Purchase Decisions (Y), in the form of a calculated t test value that exceeds the t table (4.450 > 1.985) and a significance value of less than 0.05 (0.01 < 0.05). Likewise, Brand Awareness (X2) has a positive and significant influence when making Purchase Decisions (Y), the t test calculated values exceed the t table (5.113 > 1.985) and the significance value is below 0.05 (0.01 < 0.05 ). Overall, Electronic Word of Mouth and Brand Awareness have an impact when purchasing decisions simultaneously, the calculated F test value exceeds F table (35.287 > 3.09) and the F significance value is below 0.05 (0.01 < 0.05).]]>
<![CDATA[CONTRIBUTION OF JOB STRESS IN MEDIATING ASPECTS AFFECTING WORK FATIGUE OF MINISTRY OF RELIGIOUS AFFAIRS EMPLOYEES IN THE SOUTH PAPUA PROVINCE REGION ]]>
<![CDATA[Risanti, Dwi]]>;
<![CDATA[Ratang, Westim]]>;
<![CDATA[Wibowo, Martino]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v3i1.803
<![CDATA[Employees working for the Ministry of Religion in the South Papua Province have a range of tasks related to community service in religious affairs. The demanding workload in this role calls for extra effort from the employees. This research aims to explore how work stress acts as a mediator in the relationship between leadership style, workload, and income adequacy with work fatigue among Ministry of Religion employees in the South Papua Province. Data was collected through a survey involving 153 participants. The findings from the structural equation modeling analysis reveal that leadership style has a significant negative impact on work stress, while workload has a significant positive impact on work stress. However, income adequacy does not seem to affect work stress. Moreover, leadership style negatively impacts work fatigue, whereas workload has a positive impact on work fatigue. Income adequacy, on the other hand, does not have a significant impact on work fatigue. The study ultimately concludes that work stress plays a role in mediating the relationship between leadership style and workload with work fatigue. However, work stress does not mediate the effect of income adequacy on job burnout.]]>
<![CDATA[EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PROGRAM ON CUSTOMER LOYALTY ]]>
<![CDATA[Lutpiyani, Lutpiyani]]>;
<![CDATA[Prahesti, Riska Tyas]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.864
<![CDATA[The existence of competition among companies today, which can no longer be avoided, has made Public Relations (PR) one of the vital components in the success of modern companies in this digital era. One of the main roles of PR is to implement Customer Relationship Management (CRM) and maintain and enhance consumer loyalty. A business needs to implement CRM to enhance the overall customer experience throughout the organization. This includes all interactions, whether in-person or online, and covers everything from pre-sales activities to the experience with products and services, as well as post-sales support. As such, existing customers will be able to influence other customers that the company's service is good. PT. Telkom Indonesia implements a CRM to better recognize and understand their customers so that the business can respond to customer needs quickly and accurately. PT. Telkom Indonesia provides a product called IndiHome and continues to innovate to meet the community's need for better internet services. This research aims to determine whether there is an influence of the Customer Relationship Management (CRM) Program on Customer Loyalty. This research uses a positivistic paradigm with a quantitative method, employing non-probability sampling techniques with specific criteria to determine the sample and distributing questionnaires through Google Forms, followed by data processing using SPSS. The sample in this study consisted of 100 respondents using the Taro Yamane formula. The results of this study prove that Customer Relationship Management (CRM) has a very strong influence on customer loyalty at PT. Telkom Indonesia.]]>
<![CDATA[THE EFFECT OF JOB STRESS AND LOCUS OF CONTROL ON EMPLOYEE PERFORMANCE (Study on Employees of PT Bank Tabungan Negara Medan Branch Office) ]]>
<![CDATA[Sitinjak, Rihot]]>;
<![CDATA[Marpaung, Nicholas]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.865
<![CDATA[The aim of this study is to examine how work stress and locus of control impact the performance of employees at PT Bank Tabungan Negara (Persero) Medan Branch Office. This research utilises a quantitative approach with an associative methodology. The target population includes 158 employees at the Medan branch office of the state savings bank. Sampling was conducted using probability sampling techniques and the slovin formula, resulting in a total of 61 respondents. Data was collected through primary sources such as observation, interviews, and questionnaires, while secondary data was obtained through a review of existing literature. The analytical methods used are validity testing, reliability testing, classical assumption testing, multiple linear analysis, and hypothesis testing the results of the research conducted show that the variables of work stress and locus of control have a partial and significant effect on employee performance. The work stress variable and locus of control have a simultaneous and significant effect on employee performance. The resulting coefficient value shows that the relationship between the work stress variable and locus of control on employee performance is very strong with an r value of 0.885 or 88.5%. The adjusted r square value also shows that work stress and locus of control variables can explain employee performance variables by 77.6% while the remaining 22.4% is influenced by other variables not explained in this research.]]>
<![CDATA[PENGARUH KOMUNIKASI ELECTRONIC WORD OF MOUTH DAN CELEBRITY ENDORSER TERHADAP BRAND AWARENESS KONSUMEN BEAUTYHAUL ]]>
<![CDATA[Rahma, Adinda Namira]]>;
<![CDATA[Afriani, Anindita Lintangdesi]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.871
<![CDATA[Online shopping is currently in great demand by the public, especially for skincare and cosmetic products. With the presence of beauty e-commerce, it makes easier for people to find beauty products. There are several beauty e-commerce companies that have emerged in Indonesia, one of them is BeautyHaul. BeautyHaul is also the first beauty e-commerce presence in Indonesia. With competition between e- commerce, it is important for BeautyHaul to identify what factors can form brand awareness among the public. The factor that forms brand awareness is the use of marketing communications, one of them is electronic word of mouth. In addition, other factors that can form brand awareness by using celebrity endorsers. This study aims to determine the effect of electronic word of mouth communication and celebrity endorsers on brand awareness among BeautyHaul consumers in Indonesia. The research method used quantitative with convenience sampling technique. The population of this research is visitors to the BeautyHaul website in the fourth quarter of 2022. Then, the data was processed using the SPSS application statistical method with multiple linear regression tests. The results showed that 1) electronic word of mouth has an effect on brand awareness; 2) Celebrity endorsers have an effect on brand awareness; and 3) Electronic word of mouth and celebrity endorsers have an effect on brand awareness. Between two independent variables, the celebrity endorser has a stronger influence.]]>
<![CDATA[PENGEMBANGAN WEBSITE PROFIL PERUSAHAAN BERBASIS WORDPRESS CMS SEBAGAI MEDIA PROMOSI DI PT AMD ACADEMY INDONESIA ]]>
<![CDATA[Priantoni, Sean]]>;
<![CDATA[Rochman, Fatkhur]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.876
<![CDATA[An effective online presence enhances a company's image and broadens its audience. PT AMD Academy Indonesia Malang, a human resource training institution, requires an optimized promotional platform. This study aims to develop, assess quality, and evaluate the effectiveness of a company website as a promotional tool. Using the R&D (Research & Development) method with a waterfall model, the process included analysis, design, implementation, testing, and maintenance. The website was designed with user needs in mind, incorporating wireframes, UI/UX elements, and optimized content. Testing confirmed its responsiveness, usability, and information quality. Results indicate the website is highly effective as a promotional medium, enhancing the company’s visibility and engagement in the training sector. Further development is recommended to align with the company’s growth.]]>
<![CDATA[PENGARUH BRAND AMBASSADOR GIRL GROUP KOREA TWICE TERHADAP BRAND IMAGE SCARLETT WHITENING ]]>
<![CDATA[Hidayat, Muhammad Zikri]]>;
<![CDATA[Yulianto, Kresno]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.879
<![CDATA[According to kompas.co.id, Scarlett Whitening ranks second in the category of local skincare products in Indonesia. To improve brand image, Scarlett Whitening collaborates with girl group TWICE as brand ambassador. This study aims to analyze the influence of TWICE brand ambassadors on Scarlett Whitening's brand image. Using the positivism paradigm and quantitative approach, data was collected through a survey using the Taro Yamane method, involving 100 respondents from Sukmajaya, Depok, who knew TWICE's brand ambassador and used Scarlett Whitening. The sample was selected using purposive sampling technique (non-probability). Data were analyzed with simple linear regression test using SPSS. The results showed that TWICE brand ambassadors have a positive influence on Scarlett Whitening's brand image. The linear test results in a significance value (Sig) <0.01, indicating a significant relationship. The regression coefficient of the brand ambassador variable (X) of 0.449 shows a positive influence. The t value of 8.991 with Sig 0.01 <0.05 confirms that TWICE brand ambassadors have a significant effect on Scarlett Whitening brand image.]]>
<![CDATA[PENGARUH PROGRAM CSR MELALUI INSTAGRAM TERHADAP BRAND IMAGE FOODCYCLE INDONESIA ]]>
<![CDATA[Salsabila, Rifanda Hasna]]>;
<![CDATA[Dwiantari, Ririh]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.899
<![CDATA[On the Sehat Negeriku website from the Ministry of Health, nutrition and a balanced diet are things that determine the level of health and intelligence of society in Indonesia. Quoted from the United Nations Environment Program (UNEP), food waste in Indonesia is in first place in Southeast Asia. Then, this has encouraged the formation of groups that understand food waste, one of which is FoodCycle Indonesia which is a member of GFN or The Global Foodbanking Network from Indonesia. FoodCycle Indonesia carries out CSR activities to minimize food waste in Indonesia, one of which is through the FoodCycle Point program which is a place to distribute donations of food that is still fit for consumption, which has also been uploaded to FoodCycle Indonesia's Instagram to spread awareness. This research aims to determine the influence of the CSR program via Instagram on the brand image of Foodcycle Indonesia. This research uses a quantitative approach, to calculate sampling data using a survey with the Lemeshow formula because the population is unknown, can increase or decrease at any time and to distribute questionnaires to one hundred respondents of Foodcycle Indonesia Instagram followers. The data obtained was processed using the SPSS application using a simple linear test. The result is that there is a strong influence on the CSR program via Instagram on the FoodCycle Indonesia brand image. Respondents saw the dimensions of Community Volunteering and Strength of Brand Associations very well.]]>
