Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
Articles
161 Documents
<![CDATA[THE EVOLUTION AND GROWTH OF THE COFFEE INDUSTRY IN INDONESIA: FROM COLONIAL HISTORY TO MODERN CAFES ]]>
<![CDATA[Wibowo, Bambang Sri]]>;
<![CDATA[Atmajawati, Yayah]]>;
<![CDATA[Ali, Umar]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v2i3.602
<![CDATA[Coffee has stories that are always interesting to hear from ancient times to the present (Angeloni, G., L. Guerrini, P. Masella, M. Bellumori, S. Daluiso, A. Parenti, and M. Innocenti. 2019a). This drink has fans all over the world with a variety of interesting processing methods and interesting flavors too. Coffee plants are also spread in many countries around the world. In Indonesia, various types of coffee plants are widely planted in several highland areas. A simple processing process in order to maintain the original taste and aroma of coffee is always sought by many farmers and coffee entrepreneurs in many regions. Stories about coffee in the modern era will be presented in qualitative form in this article. Currently, coffee has become a product that is sought after by many fans in places that provide it in different settings. So, if you look closely at this drink, it can also sell the atmosphere of the place that sells it as a companion product. Many shops, cafes and restaurants and even food trucks "carry" coffee as the main product they offer apart from other complementary products, even the atmosphere around the shop, cafe or even restaurant.]]>
<![CDATA[PENGARUH KINERJA KEUANGAN TERHADAP HARGA SAHAM DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN MANUFAKTUR SUB-SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) ]]>
<![CDATA[Rahayu, Novita Tri]]>;
<![CDATA[Siregar, Oktarini Khamilah]]>;
<![CDATA[Maisyarah, Renny]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v2i3.607
<![CDATA[This research aims to determine the effect of financial performance on share prices with dividend policy as a moderating variable in food and beverage sub-sector manufacturing companies listed on the IDX. This research uses seven independent variables of financial performance with ROA, ROE, CR, DAR, Asset Turnover, NPM, DER protection, with the dependent variables being stock price and dividend policy as moderating variables. The research method used is an associative quantitative method. This research uses linear regression analysis techniques. The population in this study were food and beverage sub-sector manufacturing companies registered on the IDX in the 2018-2022 period and the sampling technique was purposive sampling technique. The results of this research show that there is a simultaneous influence of ROE, CR, DAR, NPM, DER on stock prices, ROA, ROE, CR, DAR, Asset Turnover, NPM, DER have a simultaneous effect on stock prices, DPR is able to moderate ROA, ROE, CR, DAR, Asset Turnover, NPM, DER on share prices and there is no influence of ROA on share prices in food and beverage sub-sector manufacturing companies for the 2018-2022 period.]]>
<![CDATA[EFEKTIVITAS PENERAPAN DIGITAL MARKETING DALAM UPAYA MENINGKATKAN PENDAPATAN UKM KULINER DI LUBUK PAKAM ]]>
<![CDATA[Rahma, Nazela Aulia]]>;
<![CDATA[Adlina, Hafiza]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI ]]>
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DOI: 10.55047/jekombital.v2i4.608
<![CDATA[The implementation of digital marketing aims to utilize the potential of digital media as a means to increase business visibility, reach a wider target market, build interactions with customers, and ultimately increase the revenue of MSMEs. The purpose of this study is to identify and analyze the strategies and forms of digital marketing implementation carried out by culinary MSMEs and their impact on business revenue growth. This research adopts a qualitative approach, with data collection methods including observation, interviews, and documentation. The results of this study indicate that the implementation of digital marketing by culinary MSMEs in Lubuk Pakam has made a significant contribution, with an increase in revenue of approximately 47%. Through the use of social media, delivery services, as well as promotions, discounts, and giveaways, MSMEs are able to expand their market reach and attract potential consumers.]]>
<![CDATA[PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN DESTINATION IMAGE TERHADAP KEPUTUSAN BERKUNJUNG PADA WISATA HILLPARK SIBOLANGIT : (Studi Pada Pengunjung Hillpark Sibolangit) ]]>
<![CDATA[Putri, Erlina]]>;
<![CDATA[Adlina, Hafiza]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v2i3.609
<![CDATA[Tourism is a reference to a marker of a country's prosperity because the tourism industry has a real influence on the economy, economic improvement and environmental carrying capacity. This study aims to determine how the influence of E-WOM and destination image on visiting decisions on Hillpark Sibolangit tours. The research technique used is quantitative. The sampling technique was carried out by purposive sampling method with a sample size of 100 respondents. The results of this test indicate that the E-WOM factor (X1) and destination image (X2) have a partial and significant effect on visiting decisions (Y). E-WOM (X1) and destination image (X2) variables simultaneously and significantly affect visiting decisions (Y). With an R value of 0.724, it shows that the E-WOM (X1) and destination image (X2) factors are related to visiting decisions (Y) by 0.724 so that the relationship between these factors can be categorized as close. Through the R Square value, it is known that E-WOM (X1) and destination image (X2) contribute 51.4%, while the remaining 48.6% is influenced by variables not discussed in this study.]]>
<![CDATA[ANALISIS PENGARUH IKLAN DAN CELEBRITY ENDORSER TERHADAP PENDAPATAN ONLINE SHOP DI KOTA PALU ]]>
<![CDATA[Jaya, Andi Herman]]>;
<![CDATA[Parinding, Kalvin A.]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v2i3.612
<![CDATA[This study aims to analyze the impact of advertising and Celebrity Endorser on online shop revenue in Palu city. The method used in this research is multiple linear regression analysis. Data was collected through interviews and questionnaires given to 40 online shop actors in Palu city. The data analysis used includes classical assumption test, multiple linear regression test, hypothesis testing, and Determinant coefficient test (R2). The results showed that the advertising variable and the Celebrity Endorser variable contributed 0.49 percent to the revenue of online shops in Palu city. The regression coefficient of the advertising variable is 0.214 which shows a positive influence, while the regression coefficient of the Celebrity Endorser variable is 0.122 which also shows a positive influence. Thus, this study provides evidence that advertising and Celebrity Endorser have an important role in increasing online shop revenue in Palu city. Online shop actors in Palu city can utilize advertising strategies and Celebrity Endorsers to increase their income. This research also contributes to the understanding of the factors that influence online shop revenue and can be a reference for further research in this field.]]>
<![CDATA[PENGARUH ONLINE CUSTOMER REVIEW, HARGA DAN ONLINE CUSTOMER RATTING TERHADAP KEPUTUSAN PEMBELIAN MELALUI TOKOPEDIA (Studi Pada Konsumen Toko Online Ventela Store Official di Kota Medan) ]]>
<![CDATA[Purba, Eko Arianto]]>;
<![CDATA[Safrin, Feby Aulia]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v2i3.613
<![CDATA[This study aims to analyze how the influence of online customer reviews, prices and online customer ratting on consumer purchasing decisions Ventela store in Medan city. The influence between online costumer reviews, prices and online costumer ratting will be analyzed partially and simultaneously on employee performance. The form of research used in this research is quantitative research with an associative approach. Sampling was done through non-probability sampling techniques and used 100 respondents as samples. The research findings show that: The results of this study indicate that Online customer review and Online customer review have a significant effect, both partially and simultaneously (together) on consumer purchasing decisions. However, price has no significant effect on consumer purchasing decisions. Thus, the results of this study make an important contribution to the management of Ventela stores in Medan city in improving marketing strategies and employee performance management. Ventela store management can utilize online customer reviews and ratings as one of the factors that can improve consumer purchasing decisions and employee performance.]]>
<![CDATA[ADVERTISING ON EARNED MEDIA IN SOCIAL MEDIA: SYSTEMATIC LITERATURE REVIEW ]]>
<![CDATA[Deniswara, Fre Derik P.]]>;
<![CDATA[Afifa, Nurul Hildha]]>;
<![CDATA[Munawar, Moh. Hefni]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v2i3.616
<![CDATA[Earned media is a marketing strategy that gets results naturally without the need to spend money to attract users through paid advertising or branding of owned media. This research method uses Systematic Analysis (SLR) which is a specialized research method to collect and evaluate research relevant to a particular focus and topic. The purpose of SLR is to identify various perspectives related to the subject under study and determine the strategies that will be used to help overcome the problems that arise. Researchers use various library sources and their variations to obtain the necessary data or information. By utilizing existing reference sources, writing this scientific article can be done smoothly. Data collection is done by documenting all articles that have similar research to the research report. There are 10 articles from reputable journals used in this research. Thus, this research not only provides academic contributions in the field of marketing, but also provides practical benefits for companies that want to utilize earned media as part of their marketing strategy.]]>
<![CDATA[ANALISIS EKSPOR, IMPOR TERHADAP NERACA PERDAGANGAN DI EMPAT NEGARA EMERGING MARKET (RITI) ]]>
<![CDATA[Darmawan, Alvin]]>;
<![CDATA[Sari, Wahyu Indah]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v2i3.618
<![CDATA[The goal of international trade between nations is to promote economic expansion. Based on the trade balance's findings, indicators of a nation's performance in international trade can be examined. The rate of economic growth, which can be evaluated from a number of angles, including the value of imports and exports, which affect a nation's trade balance, can be used to characterize a country's degree of success. The purpose of this study is to ascertain the short- and long-term effects of GDP, exports, imports, exchange rates, and GDP on the trade balance in four emerging market nations. The ARDL Panel Method was used to collect data from the World Bank between 2012 and 2022 for this study. There are therefore both long-term and short-term relationships. Over an extended period, the trade balance is largely influenced by exports, GDP, and exchange rates. Exports, meanwhile, have an immediate impact on the trade balance.]]>
<![CDATA[PERAN DESAIN PEKERJAAN DALAM MENINGKATKAN EFEKTIVITAS KINERJA KARYAWAN DI ERA DIGITALISASI ]]>
<![CDATA[Claudi, Meiske]]>;
<![CDATA[Hadiani, Nor Aprina]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v2i3.620
<![CDATA[In the era of continuous digitalization, job design has emerged as a key factor in enhancing employee performance effectiveness. This literature review explores the role of job design in the new context of a workplace transformed by technology. With a focus on how digitalization can be both an enabler and a disruptor, this article synthesizes recent research to identify the most substantial elements of job design that influence employee performance. The study includes an analysis of job design dimensions such as autonomy, task variety, task identity, and feedback, all of which have been disrupted by digital changes. By combining various theories and empirical studies, this article proposes a comprehensive framework that integrates classic job design principles with the demands and opportunities created by the digital era. The findings indicate that progressive adaptation of job design can strengthen employee engagement and organizational resilience to change. Furthermore, this article identifies research gaps and recommends directions for future studies on job design in an ever-changing technological era. In conclusion, a deep understanding of the interaction between job design and performance effectiveness in a digital context is essential for the development of responsive and sustainable human resource strategies.]]>
<![CDATA[THE INFLUENCE OF GREEN MARKETING AND DIGITAL MARKETING ON CUSTOMER LOYALTY IN CHICKEN INTESTINE CHIPS MSMEs IN KEDIRI ]]>
<![CDATA[Sumelvia Dewi, Anita]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>;
<![CDATA[Syahputra, Erwin]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI ]]>
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DOI: 10.55047/jekombital.v2i4.632
<![CDATA[The problem addressed in this research concerns marketing management, focusing on the impact of green marketing and digital marketing on customer loyalty. The objective is to determine and analyze the effects of green marketing and digital marketing on customer loyalty both individually and collectively. This study uses a quantitative approach, with a population consisting of customers of chicken intestine chips MSMEs in Kediri. The sample includes 85 respondents. Data collection was conducted using questionnaires, and data analysis involved validity, reliability, classical assumption tests, multiple linear regression tests, and hypothesis testing. The research hypotheses testing revealed that green marketing has a significant partial effect on customer loyalty, digital marketing also has a significant partial effect on customer loyalty, and both green marketing and digital marketing have a significant simultaneous effect on customer loyalty in chicken intestine chips MSMEs in Kediri. Overall, this study contributes to the existing body of knowledge in marketing management by shedding light on the effects of green marketing and digital marketing on customer loyalty. The findings suggest that implementing these strategies can be beneficial for MSMEs in the chicken intestine chips industry in Kediri, as they can enhance customer loyalty and potentially lead to increased business success.]]>
