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Trending: Jurnal Manajemen dan Ekonomi
Published by Universitas 45 Surabaya
ISSN : 2964531X     EISSN : 2962083X     DOI : 10.30640
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
kajian-kajian aktual seputar bidang manajemen dan bisnis dalam perspektif ekonomi konvensional maupun ekonomi syariah. Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 394 Documents
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Analisis Pengaruh Pengungkapan ESG dan R&D terhadap Kinerja Keuangan Perusahaan Sektor Teknologi di ASEAN dengan Ukuran Perusahaan Sebagai Variabel Moderasi Khoirul Muttaqin; Siti Hidayah; Sodikin Manaf
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7419

Abstract

This study aims to empirically examine the effect of Environmental, Social, Governance (ESG) disclosure and Research & Development (R&D) on financial performance, with firm size as a moderating variable in public technology sector companies in the ASEAN region during the 2021-2023 observation period. The sampling method used in this study was purposive sampling, which obtained a total final sample of 186 observations. The data analysis technique used was statistical testing with Moderated Regression Analysis (MRA) using IBM SPSS 27 software. The results of partial hypothesis testing showed that ESG disclosure does not have a significant effect on financial performance, which is proxied by Return on Assets (ROA). Meanwhile, R&D intensity is proven to have a significant negative effect on the company's financial performance in the current year. The interaction test results indicate that firm size is not able to moderate the effect of ESG disclosure on financial performance. However, firm size is proven to significantly and positively moderate the effect of R&D on financial performance, where large asset capacity in economies of scale is able to mitigate and reverse the effect of research expenses that cut profits into a positive contribution to company profitability. Consequently, these findings imply that larger technology firms possess better structural capability to commercialize technological advancements effectively.
Pengaruh Kualitas Pelayanan dan Lingkungan Rumah Sakit terhadap Kepuasaan Pasien Rawat Jalan di Rumah Sakit Umum Daerah (RSUD) Kabupaten Kampar Putri Prili Likasari
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7421

Abstract

This study aims to determine and analyze the influence of service quality (X1) and hospital environment (X2) on Outpatient Satisfaction (Y) at RSUD Kampar Regency, both partially and simultaneously. The method used in this research is a quantitative method with descriptive and verificative approaches. Data collection was conducted through observation and the distribution of questionnaires to 84 outpatient respondents, selected using the Slovin formula from a total population of 500 patients per month. Data analysis techniques included validity tests, reliability tests, linear regression, coefficient of determination, and hypothesis testing (t-test and F-test) processed with SPSS version 25.0. The results showed that: (1) service quality has a positive and significant effect on patient satisfaction partially, with a significance value of 0.000 < 0.05 and an influence magnitude of 65.7%. (2) hospital environment has a positive and significant effect on patient satisfaction partially, with a significance value of 0.000 < 0.05 and an influence magnitude of 43.3%. (3) Simultaneously, service quality and hospital environment have a significant effect on patient satisfaction with a contribution of 71.0%, while the remaining 29.0% is influenced by other factors outside this research model. Improvements in service quality and better environmental management are proven to reduce patient complaints and strengthen the hospital's reputation.
Analisis Pergerakan Saham Syariah di Indonesia dengan Metode Garch dan Arima: Studi Kasus Bank Syariah Indonesia (BRIS) Sunayah Nursafitri; Nyai Ulandari
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7422

Abstract

 This study aims to analyze the movement of Islamic stock prices in Indonesia using the shares of Bank Syariah Indonesia (BRIS) as a case study. The research employs the Autoregressive Integrated Moving Average (ARIMA) and Generalized Autoregressive Conditional Heteroskedasticity (GARCH) methods to model stock price movements and volatility. Daily historical stock price data from January 1, 2020, to July 30, 2025, were collected and analyzed through several stages, including stationarity testing, selection of the best ARIMA model, and heteroskedasticity testing to determine the most appropriate GARCH model. The results indicate that the ARIMA (1,1,0) and GARCH (2,2) models provide the best performance for forecasting the stock price movements of Bank Syariah Indonesia. The forecasting results show a relatively high level of predictive performance, with prediction accuracy ranging from 90.2% to 98.3%. The analysis also reports a maximum Mean Absolute Percentage Error (MAPE) value of 111%, indicating that forecasting errors may vary across the observation period. The findings are expected to provide useful information for investors and other market participants in supporting investment decision-making related to Bank Syariah Indonesia's shares.
Dampak Perekrutan Berdasarkan Keterampilan terhadap Pengembangan Profesional dan Mobilitas Internal PT. KMHI Muhamad Didan Churdianto; Mochammad Rifky; Wahyu Eko Pujianto
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7427

Abstract

The accuracy of employee screening method selection plays a crucial role in determining human capital quality and organizational operational sustainability. This study examines and analyzes the influence of Skill-Based Hiring (X) on Professional Development (Y1) and Internal Mobility (Y2), while also investigating the mediating role of Professional Development in the relationship between these variables. This research applies a quantitative approach with an explanatory-causal design. Primary data were collected using a structured five-point Likert-scale questionnaire distributed to 120 active employees of PT KMHI, with respondents selected through a simple random sampling technique. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method assisted by SmartPLS 4 software. The structural model results reveal that Skill-Based Hiring has a positive and significant effect on Professional Development (β = 0.535; p-value < 0.001). However, Skill-Based Hiring does not have a significant direct effect on Internal Mobility (β = 0.001; p-value = 0.984). The mediation analysis shows that Professional Development fully mediates the relationship between Skill-Based Hiring and Internal Mobility (indirect effect = 0.516). These findings indicate that skill-oriented recruitment strategies require integration with continuous professional development programs to support employee career mobility and organizational growth.
Pengaruh Kualitas Produk Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan : Studi Kasus Njajan.Co Tegal Sulis Safitri; Akbar Nuur Purnama; Hendri Sucipto; Nur Khojin
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7432

Abstract

This study aims to analyze the effect of product quality, service quality, and customer satisfaction on customer loyalty at Njajan.co in Tegal City. A quantitative research method with a survey approach was employed involving 100 Njajan.co customers selected through simple random sampling. Data were collected using questionnaires and analyzed through multiple linear regression with the assistance of SPSS. The findings reveal that product quality, service quality, and customer satisfaction each have a positive and significant effect on customer loyalty. Simultaneously, these three variables also significantly influence customer loyalty. The coefficient of determination (R²) of 0.821 indicates that 82.1% of customer loyalty is explained by product quality, service quality, and customer satisfaction, while the remaining 17.9% is influenced by other factors beyond the scope of this study. These findings highlight the importance of maintaining product quality, improving service quality, and ensuring customer satisfaction as strategic efforts to strengthen customer loyalty and support the long-term competitiveness of Njajan.co in Tegal City.
Pemberdayaan Pengelolaan Keuangan Fasilitas Wisata Maritim di Desa Olele Berbasis Akuntansi Sederhana Muh Alfarizi Maulana Fajar; Sunyani Sunyani; Meisy Didipu; Muhammad Rivaldo Thayb; Munifa Hasan; Nilawaty Yusuf; Alfi Sahri R. Baruadi
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7433

Abstract

Olele Village is a leading marine tourism destination in Gorontalo Province, offering economic potential through boat rentals, snorkeling equipment, diving equipment, and tour guide services. However, the financial management of these businesses remains rudimentary and poorly organized. This community service activity aims to increase community understanding of the importance of simple accounting-based financial management. The implementation method involved observation, outreach, discussions, and mentoring of maritime tourism businesses in Olele Village. The results showed that most businesses did not routinely record transactions, mixed business funds with personal funds, and experienced difficulty calculating business profits. After the outreach and mentoring activities, the community began to understand the importance of simple financial record-keeping and was able to record income and expenses using a simple cash book. This activity had a positive impact on increasing community awareness of managing business finances more effectively, efficiently, and sustainably
Pengaruh Konten Digital pada Instagram @moodbite.byaren terhadap Intensi Kewirausahaan Mahasiswa Universitas Tangerang Raya Siti Berliana Lestari; Nurma Retno Damayanti; Rera Loryan; Tita Izzatul Aulia; Vini Isnaeni Nurrochmah; Sonya Trikandi; Febri Siahaan
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7436

Abstract

This study analyzes the influence of digital content on Instagram @moodbite.byaren on entrepreneurial intention of students at Universitas Tangerang Raya. Food content creators have positioned Instagram as a relevant medium for entrepreneurial inspiration among the younger generation. This study uses a quantitative method with an explanatory associative-causal survey approach, sampling 150 active students through purposive sampling. Data were collected through a Likert-scale questionnaire (1-5), literature review, and documentation. The independent variable is digital content measured through Content Quality (X1), Content Creativity (X2), Content Consistency (X3), and Visual Appeal (X4); the dependent variable is entrepreneurial intention (Y). All items are valid (r-count 0.412-0.781 > r-table 0.361) and all variables reliable (Cronbach Alpha 0.798-0.879). Multiple regression yields Y = 0.412 + 0.287X1 + 0.198X2 + 0.174X3 + 0.312X4 with R2 = 0.617 (F = 59.47; Sig. = 0.000), indicating 61.7% of variance in entrepreneurial intention is explained by digital content. Visual Appeal is the strongest predictor (b = 0.312). These findings imply that food business digital content on Instagram has significant potential as a medium for entrepreneurial inspiration and education for students.
Pengaruh Electronic Word of Mouth (E-WOM) dan Brand Experience terhadap Keputusan Pembelian Produk Lipstik OMG dengan Fear of Missing Out (FOMO) sebagai Variabel Mediasi : Studi Kasus pada Mahasiswi Universitas Muhammadiyah Ponorogo Elik Indari; Siti Chamidah; Wijianto Wijianto
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7439

Abstract

The rapid growth of social media has transformed the way consumers obtain information and evaluate products before making purchasing decisions. In the cosmetics industry, Electronic Word of Mouth (E-WoM), Brand Experience, and Fear of Missing Out (FOMO) are considered important factors influencing consumer purchase decisions. This study aims to examine the effects of Electronic Word of Mouth (E-WoM) and Brand Experience on the purchase decision of OMG Lipstick, with Fear of Missing Out (FOMO) serving as a mediating variable among female students at Universitas Muhammadiyah Ponorogo. This research employed a quantitative approach using purposive sampling, involving 70 respondents who had purchased or used OMG Lipstick. Data were collected through a Likert-scale questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS 4 software. The findings reveal that Electronic Word of Mouth and Brand Experience have positive and significant effects on both Fear of Missing Out and Purchase Decision. Furthermore, Fear of Missing Out positively and significantly influences Purchase Decision and partially mediates the effects of Electronic Word of Mouth and Brand Experience on Purchase Decision. These findings suggest that companies should strengthen their digital marketing strategies, enhance positive brand experiences, and effectively leverage social media trends to improve consumers' purchase decisions.  
Analisis Likuiditas dan Profitabilitas dalam Menilai Kinerja Keuangan pada Perusahaan Manufaktur di Bursa Efek Indonesia Periode 2023-2025 Rismalia Rahma Handini; Raisa Madaniah; Sellin Wulandari; Siti Raina Nadila; Sonya Trikandi; Febri Sari Siahaan
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7442

Abstract

This study aims to evaluate the financial performance of PT Indofood Sukses Makmur Tbk and PT Mayora Indah Tbk during the 2023–2025 period. A descriptive quantitative research method was employed, utilizing secondary data in the form of the companies' annual financial statements. The analysis involved measuring liquidity ratios—specifically the Current Ratio (CR) and Quick Ratio (QR)—and profitability ratios, including Return on Assets (ROA) and Return on Equity (ROE). The findings indicate that PT Mayora Indah Tbk holds a stronger financial position, with an average Current Ratio of 3.23 times and a Quick Ratio of 2.33 times, compared to 2.07 times and 1.61 times, respectively, for PT Indofood Sukses Makmur Tbk. Regarding profitability, PT Mayora Indah Tbk recorded an average ROA of 11.06% and ROE of 18.34%, figures that exceed those of PT Indofood Sukses Makmur Tbk, which posted an average ROA of 6.59% and ROE of 12.13%. However, PT Indofood Sukses Makmur Tbk demonstrated more consistent improvement across all ratios throughout the study period. Overall, the research reveals that both companies maintain sound financial conditions; PT Mayora Indah Tbk excels in terms of financial ratio values, whereas PT Indofood Sukses Makmur Tbk demonstrates superior consistency in performance improvement.
Pengaruh Virtual Try-On Berbasis Augmented Reality terhadap Keputusan Pembelian Produk Lipstick pada Mahasiswa Tata Rias dan Kecantikan Eka Syafitri; Rahmi Oktarina
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7443

Abstract

The global digital era has driven transformation across various aspects of life, including changes in communication patterns, access to information, and consumer shopping behavior. These changes have contributed to the increasing popularity of online shopping due to its convenience and flexibility. However, online purchasing continues to face several challenges, such as discrepancies between consumer expectations and the actual products received, resulting from the inability to physically examine or try products before purchase. Nevertheless, transactions on online marketplaces, particularly in the beauty industry, continue to grow. To enhance consumer trust and facilitate the purchase decision-making process, Shopee has introduced an AR-based VTO feature that enables consumers to virtually try on lipstick products before making a purchase. This study employed a quantitative method with a descriptive approach and a causal associative research design. The sample was selected using a purposive sampling technique based on predetermined criteria, while the sample size was determined using the Slovin formula. The findings indicate that AR-based VTO has a positive and significant effect on consumers' purchase decisions for lipstick products. These results suggest that the implementation of VTO technology enhances consumer trust, supports online purchase decision-making, and provides valuable insights for online marketplaces and cosmetic industry stakeholders in developing a better digital shopping experience.

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