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Trending: Jurnal Manajemen dan Ekonomi
Published by Universitas 45 Surabaya
ISSN : 2964531X     EISSN : 2962083X     DOI : 10.30640
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
kajian-kajian aktual seputar bidang manajemen dan bisnis dalam perspektif ekonomi konvensional maupun ekonomi syariah. Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 394 Documents
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Pengaruh Brand Image dan Brand Trust terhadap Purchase Intention pada Produk Aqua di Kecamatan Cibinong Muhammad Fadly; Purwatiningsih Purwatiningsih
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7364

Abstract

The increasingly fierce competition in the Bottled Drinking Water industry requires companies not only to rely on product quality but also to strengthen their brand image and build consumer trust in order to influence purchase intention. This study aims to analyze the effects of brand image and brand trust on the purchase intention of AQUA products in Cibinong District, both partially and simultaneously. This study adopts a quantitative approach, using purposive sampling to select 96 respondents who are consumers of AQUA products in Cibinong District. Data were collected through online questionnaires and analyzed using multiple linear regression analysis with the help of SPSS software version 25. The results show that brand image has a positive and significant effect on purchase intention. This is confirmed by the partial t-test, which yields a probability value of 0.000 < 0.05 and a calculated t-value greater than the t-table value (5.519 > 1.290). Similarly, brand trust also has a positive and significant partial effect on purchase intention, supported by a probability value of 0.000 < 0.05 and a calculated t-value greater than the t-table value (8.310 > 1.290). Furthermore, brand image and brand trust together have a positive and significant simultaneous effect on the purchase intention of AQUA products in Cibinong District. This is indicated by a calculated F-value of 56.719, which is greater than the F-table value of 3.09, with a significance level of 0.000 < 0.05.
Pengaruh CSR, Green Accounting Dan Kinerja Lingkungan Terhadap Kinerja Keuangan Perusahaan Manufaktur (Consumer Non-Cyclicals) Yang Terdaftar di BEI Tahun 2021-2024 Desti Tridiana Putri; Lego Waspodo
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7367

Abstract

This study aims to analyze the impact of corporate social responsibility (CSR), green accounting, and environmental performance on the financial performance of manufacturing companies (consumer non-cyclicals) listed on the Indonesia Stock Exchange from 2021 to 2024. ROA was used to assess financial performance, CSR was measured using the GRI 200 and 400 indices, environmental costs were used to measure green accounting, environmental performance was measured using the PROPER index, and capital intensity as a control variable was used to control for the influence of firm characteristics on ROA. The data for this study were collected from companies in the manufacturing sector (consumer non-cyclicals) listed on the IDX from 2021 to 2024, using a quantitative approach that employed purposive sampling based on specific criteria, resulting in a sample of 22 companies out of 129. The data were analyzed using multiple linear regression with the aid of SPSS 25 software. The results of this study indicate that the implementation of CSR has no effect on financial performance, green accounting has a significant negative effect on financial performance, and environmental performance has a significant positive effect on financial performance.
Pengaruh Work Life Balance terhadap Employee Well-Being dengan Employee Motivation sebagai Variabel Mediasi: (Studi pada Karyawan Semabu Hills Fast Boat) Ni Made Widya Listyarini; I Gusti Ayu Tara Laksemiyasa Ditha
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7371

Abstract

Employees of Semabu Hills Fast Boat often encounter challenges in maintaining a balance between work responsibilities and their personal lives due to demanding work schedules, service-oriented tasks, and operational pressures. These conditions may reduce employee motivation and ultimately affect their overall well-being. This study aims to analyze the effect of work-life balance on employee well-being by examining the mediating role of employee motivation. The research was conducted at Semabu Hills Fast Boat and involved 75 employees selected using a non-probability sampling technique, namely saturated sampling, in which all members of the population were included as research respondents. Data were collected through a structured questionnaire distributed via Google Forms and analyzed using path analysis to examine both direct and indirect relationships among the variables. The findings reveal that work-life balance has a positive and significant effect on employee well-being. Employee motivation also exerts a positive and significant influence on employee well-being. In addition, employee motivation significantly mediates the relationship between work-life balance and employee well-being, indicating a complementary partial mediation effect. These findings suggest that improving work-life balance can enhance employee motivation, which subsequently contributes to better well-being, higher job satisfaction, and improved organizational performance.
Pengaruh Social Media Marketing Communication, Brand Image, dan E-Wom terhadap Purchase Intention: (Studi pada Home Bakery Dcakelicious Denpasar) Ni Putu Diah Ayu Maharani; Putu Saroyini Piartrini
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7372

Abstract

The development of social media has encouraged culinary entrepreneurs to utilize digital marketing communication as a primary promotional tool. Although Home Bakery Dcakelicious Denpasar has actively utilized social media, its sales have consistently declined from 2020 to 2024, indicating an issue with consumer purchase intention. This study aims to explain the influence of social media marketing communication, brand image, and e-WOM on purchase intention at Home Bakery Dcakelicious Denpasar. This research is based on Lasswell's Communication Model, Signaling Theory and Theory of Reasoned Action (TRA). Data were collected through questionnaires from 150 respondents using a purposive sampling method and analyzed using multiple linear regression. The results show that social media marketing communication has a positive and significant effect on purchase intention, brand image has a positive and significant effect on purchase intention, and e-WOM has a positive and significant effect on purchase intention at Home Bakery Dcakelicious Denpasar, with brand image being the most dominant variable. Simultaneously, all three variables have a significant effect on purchase intention and are able to explain 62.7 percent of its variation.
Pengaruh Promosi, Kualitas Produk, dan Citra Merek terhadap Loyalitas Pelanggan Skintific di Kota Batam Calvin Calvin; Tiurniari Purba
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7381

Abstract

This study aims to examine the influence of promotion, product quality, and brand image on customer loyalty in using Skintific products in Batam City. This research employed a quantitative approach with the population consisting of Skintific users in Batam City. A total of 100 respondents were selected using the purposive sampling technique. Data were collected through questionnaires and analyzed using Statistical Package for the Social Sciences (SPSS) version 27, including validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis. The results indicate that promotion, product quality, and brand image have a positive and significant effect on customer loyalty, both partially and simultaneously. The Adjusted R Square value of 0.656 indicates that the three independent variables explain 65.6% of the variation in customer loyalty, while the remaining 34.4% is influenced by other factors outside the scope of this study. In addition, brand image was identified as the most dominant variable affecting customer loyalty. Based on these findings, it can be concluded that improving promotional strategies, maintaining product quality, and strengthening brand image play an important role in enhancing customer loyalty toward Skintific products in Batam City.
Budaya Keselamatan yang Tangguh dan Analisis Peta Kinerja Kritis (IPMA) untuk Kinerja Keselamatan Adinda Putri Ari Santoso; Nur Fita Ramadhania; Wahyu Eko Pujianto
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7386

Abstract

This study aims to analyze the relationship between resilient safety culture and Safety Performance and to identify priority areas for improving safety culture dimensions at Siti Hajar Hospital, Sidoarjo, using the Importance-Performance Map Analysis (IPMA) approach. Resilient safety culture plays an important role in protecting healthcare workers from occupational risks amid the complexity of hospital services. This study employed a quantitative approach with an explanatory-causal design. The population consisted of all employees of Siti Hajar Hospital, with 150–200 respondents selected through proportional stratified random sampling. Data were collected using a structured questionnaire with a 5-point Likert scale measuring the importance and performance of safety culture dimensions. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) followed by IPMA analysis. The results showed that resilient safety culture has a positive and significant relationship with Safety Performance. IPMA results indicated that the Monitoring dimension is the main priority for improving Safety Compliance, while the Responding dimension is the priority for improving Safety Participation. Therefore, hospital management is encouraged to strengthen safety monitoring systems, improve incident response capacity, and maintain employee participation through continuous safety programs and appreciation initiatives.
Pengaruh Kualitas Layanan dan Kepercayaan Merek terhadap Kepuasan Pelanggan pada CV Freemech Bassam Abrar Wardana; Jimmy Ignatius; Ageng Pratiwi
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7388

Abstract

This research aims to analyze the influence of service quality and brand trust on customer satisfaction at CV. Freemech, a company engaged in ship engine repair services. In the highly competitive maritime industry, technical reliability and corporate reputation play a crucial role in maintaining customer loyalty and satisfaction. This study employs a quantitative approach with data collected through questionnaires distributed to active customers of CV. Freemech. The sampling technique used is purposive sampling, and the collected data are analyzed using multiple linear regression to determine both partial and simultaneous effects of the independent variables on customer satisfaction. The results are expected to indicate that service quality and brand trust have a positive and significant effect on customer satisfaction, both individually and collectively. These findings are expected to provide valuable insights for management in improving service performance, strengthening brand credibility, and developing effective business strategies to enhance competitiveness in the maritime service industry.
Pengaruh Citra Merek dan Word of Mouth terhadap Minat Beli Produk Toko Jamu Ramah di Kabupaten Lamongan Mochammad Ghozi; Darianto Darianto; Amanatul Khoiriyah
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7395

Abstract

This study aims to analyze the effect of brand image and word of mouth on consumer purchase intention at Toko Jamu Ramah in Lamongan Regency using a quantitative approach through a survey method of customers who have made purchases. The sampling technique used accidental sampling with a total of 100 respondents, and data were collected through a questionnaire using a five-point Likert scale. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the assistance of SmartPLS 4 software, which includes evaluation of the measurement model (outer model) through validity and reliability tests as well as evaluation of the structural model (inner model) to examine relationships between variables and hypothesis testing using bootstrapping. The results indicate that brand image has a positive and significant effect on purchase intention (β = 0.343, t = 2.970, p = 0.003), and word of mouth also has a positive and significant effect on consumer purchase intention (β = 0.372, t = 3.172, p = 0.002). Simultaneously, both variables are able to explain the variation in purchase intention at a moderate level (R² = 0.417), indicating that improving brand image and encouraging positive communication among consumers can increase purchase intention for products at Toko Jamu Ramah. Keywords: Brand Image, Word of mouth, Purchase Intention.
Pengaruh Efektivitas Promosi Berbasis Sales Call dan Media Sosial terhadap Minat Pemesanan Kamar pada Hotel The Trans Resort Bali Ni Putu Natasia Devianthi; Ni Kadek Dessy Hariyanti; I Wayan Wirga
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7413

Abstract

The increasingly competitive hotel business environment requires companies to optimize their sales promotions thru sales calls and Instagram. This study aims to analyze the influence of the effectiveness of sales calls and Instagram promotions on the interest in room bookings at The Trans Resort Bali. This research uses a quantitative approach with purposive sampling as the sampling technique, resulting in a sample of 100 respondents. The data collection method used a questionnaire and was analyzed using multiple linear regression with SPSS. The results of this study indicate that the effectiveness of sales call-based promotions has a positive and significant impact on room booking interest (β = 0.349; sig = 0.000). The effectiveness of promotions thru Instagram also has a positive and significant impact on room booking interest (β = 0.602; sig = 0.000). Simultaneously, both variables significantly affect room booking interest with an F value of 299.684 and a significance level of 0.000. The coefficient of determination or R2 value of 0.861 indicates that the variable of room booking interest can be explained by 86.1% thru the effectiveness of sales calls and Instagram promotions. Thru this research, it was found that the combination of conventional and digital promotions has been able to increase room booking interest in the hospitality industry, particularly at The Trans Resort Bali hotel.
Tinjauan Hukum Jual Beli Mata Uang Prespektif Undang-Undang No. 10 Tahun 2011 dan Fatwa DSN Mui No.28/DSN MUI/III/2002 terhadap Trading Forex: Studi Kasus pada Aplikasi Monex Investindo Futures (MIFX) dan Aplikasi Financial Broker Success (FBS) Nurul Hikmah; Abd Wahab Abd Muhaimin; Nurkhalis Muchtar
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7414

Abstract

Forex trading has attracted significant public interest, particularly among Muslim investors, due to its high market liquidity. However, concerns remain regarding its legal compliance under Indonesian Law No. 10 of 2011 on Commodity Futures Trading and its conformity with DSN-MUI Fatwa No. 28/DSN-MUI/III/2002 concerning currency exchange (Al-Ṣarf). This study analyzes the implementation of forex trading on the Monex Investindo Futures (MIFX) and Financial Broker Success (FBS) platforms from both legal and Islamic perspectives. The research employed a qualitative case study with a normative juridical approach, using observations, focused interviews with traders and a member of the DSN-MUI, and document analysis. The findings indicate that both platforms operate with similar trading mechanisms, differing mainly in their swap-free Islamic features. MIFX complies with Law No. 10 of 2011, whereas FBS does not fully satisfy the statutory requirements governing commodity futures trading. Furthermore, neither platform fully complies with the principles of currency exchange (Al-Ṣarf) stipulated in the DSN-MUI Fatwa. The study highlights the need for stronger regulatory compliance and greater alignment between forex trading practices and Islamic legal principles.

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