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West Science Journal Economic and Entrepreneurship
Published by Westscience Press
ISSN : -     EISSN : 29863996     DOI : https://doi.org/10.58812/wsee.v1i02
Core Subject : Economy,
Journal of Economics and Entrepreneurship published since 2023 by Westscience Press. Editors receive scientific articles from research results, surveys, and literature reviews closely related to the Economics and Entrepreneurship sectors. WSJEE is a peer-reviewed and open-access scientific magazine. Manuscripts of articles are published after going through a thorough peer-review process. Journal publications are managed by Westscience Press as the publisher.
Articles 352 Documents
Analysis of Economic, Education, and Skill Factors against High Unemployment: A Case Study in West Java Province Loso Judijanto; Didih Muhamad Sudi
West Science Journal Economic and Entrepreneurship Vol. 1 No. 03 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.405

Abstract

This research investigates the intricate interplay between economic factors, education levels, workforce skills, and their impact on high unemployment rates, focusing on a case study in the West Java Province. Utilizing a quantitative approach, the study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze data collected from 187 participants. The measurement model's reliability and validity are assessed, and subsequent regression analyses explore the relationships between the identified constructs. The discriminant validity matrix ensures the distinctiveness of the constructs. Fit indices compare the Estimated Model with the Saturated Model, affirming the model's accuracy in capturing observed data. Noteworthy results highlight the significance of education and workforce skills in mitigating high unemployment. The research contributes to the existing literature by providing empirical insights into the multifaceted factors influencing unemployment in the specific context of West Java.
The Influence of Education, Consumer Awareness, and Government Regulation on Sustainable Consumption Behavior: A Case Study on Ciawitali Market in Garut Regency Faisal Umardani Hasibuan; Loso Judijanto
West Science Journal Economic and Entrepreneurship Vol. 1 No. 03 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.406

Abstract

The present study examines the complex relationship that exists among education, consumer consciousness, governmental oversight, and sustainable consumption practices in the vicinity of Ciawitali Market, Garut Regency. Insights regarding the demographic profiles, educational attainment, consumer awareness, perception of government regulation, and sustainable consumption behavior of 195 participants were obtained from the sample. The relationships between these variables were analyzed utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS). Positive correlations were found between education and sustainable consumption behavior, consumer awareness and sustainable consumption, and government regulation and both consumer awareness and sustainable consumption behavior, according to the findings. The model demonstrated a strong correspondence with the data, underscoring the importance of effective government regulations, consumer education, and consumer awareness in promoting sustainable practices. By utilizing these insights, policymakers, educators, and market stakeholders can effectively develop focused interventions that promote sustainable development in the Ciawitali Market.
Evaluation of the Impact of IKN Development on Increasing Tourism Sector Competitiveness, Increasing Tourist Income, and Increasing the Number of Tourism Visits: A Case Study on Tourist Destinations in East Kalimantan Agung Zulfikri; Riani Prihatini Ishak; Loso Judijanto
West Science Journal Economic and Entrepreneurship Vol. 1 No. 03 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.407

Abstract

This research investigates the impact of Information and Knowledge Networks (IKN) development on the tourism sector in East Kalimantan through a quantitative analysis. A sample of 150 participants, comprising tourists, local businesses, and stakeholders, provided insights into the relationships between IKN development and Increasing Tourism Sector Competitiveness, Increasing Tourist Income, and Increasing the Number of Tourism Visits. The study employed Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to analyze the data. The measurement model assessment confirmed the reliability and validity of the constructs, while the structural model analysis revealed significant positive relationships between IKN development and the dependent variables. The overall model fit was assessed using various indices, and hypothesis testing supported the significance of the paths. The R-Square values indicated that the model effectively explains a substantial proportion of the variability in tourism outcomes. The findings contribute to the understanding of the role of IKN in shaping the tourism sector and offer practical implications for stakeholders in East Kalimantan.
The Effect of Environmental Sustainability Factors, Funding Models, and Risk Management on Social Entrepreneurship Success: A Case Study on CV. Pangalusna Sukabumi Sunarni Sunarni
West Science Journal Economic and Entrepreneurship Vol. 1 No. 03 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.408

Abstract

This study investigates the complex mechanisms that impact the achievement of social entrepreneurship endeavors, concentrating on the case of CV. Pangalusna Sukabumi. The study investigates the relationships between environmental sustainability factors, funding models, risk management, and social entrepreneurship success via quantitative analysis involving 213 participants. The findings demonstrate statistically significant positive correlations, suggesting that social entrepreneurship endeavors of organizations dedicated to environmental sustainability, employing a variety of funding models, and executing efficient risk management strategies are more likely to be prosperous. This study makes a valuable contribution to the current body of literature by providing empirically validated insights. It also offers practical guidance for policymakers, practitioners, and researchers who are interested in improving the sustainability and effectiveness of social entrepreneurship initiatives.
Analysis of Factors Influencing Laptop Purchase Decisions Nawiyah Nawiyah; Renny Kurniawati; Titin Endrawati
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.409

Abstract

Consumers are currently vying for laptops as desirable electronic goods. Customers consider price, brand, and quality while making laptop purchases. The study's goal covered the considerations while buying a laptop. Utilizing tools from linear regression analysis, the study methodology combines quantitative descriptive methodologies. The Likert scale is used to collect data using SPSS version 27, and 200 students are sampled from the student body of APP Polytechnic who utilize laptops. The t-test results indicate that purchasing decisions are positively and significantly influenced by price, brand image, and quality. The F test findings show that the variables together have a 13.7% influence, with other factors accounting for the remaining 86.3%.
The influence of Career Development and Management Support on Employee Performance PT Bank Rakyat Indonesia (Persero) Wonosari Branch Office mediated by Employee Engagement Yogi Nugraha; Yuni Siswanti; Sabihaini Sabihaini
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.414

Abstract

This study aims to analyze the effect of career development and management support on employee performance of PT Bank Rakyat Indonesia (Persero) Wonosari Branch Office mediated by employee engagement. This study uses Partial Least Square to determine the relationship so that researchers use the Smart PLS application to determine the relationship between employee performance variables. The sample in this study were employees within the scope of PT Bank Rakyat Indonesia (Persero) Wonosari Branch Office totaling 90 employees. This study uses quantitative data by distributing questionnaires to all samples studied. Based on outer testing, this study passed the validity and reliability tests. While based on the Inner model, the results show that management support positively has a significant positive effect on employee engagement. However, career development on employee performance, management support on employee performance, career development on employee engagement, management support on employee engagement, has no significant effect. For PT Bank Rakyat Indonesia (Persero) Wonosari Branch Office, it is recommended to further improve company facilities in this case management support and career development in order to improve employee performance in the future. For further research, it is expected to increase the number of respondents, because the amount of research data greatly affects the results of the analysis.
The Influence Of Price Consciousness, Brand Image And Celebrity Endorsement Toward Women's Purchase Intention On The Whitening Skincare Group : Indonesian Gen-Y Females Fitri Novilia; Agus Rahayu; Heny Hendrayati
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.418

Abstract

This study examines the influence of price consciousness, brand image, and celebrity endorsement on purchase intention among women in the whitening skincare segment, focusing on Generation Y women in Indonesia. In the rapidly growing beauty market, particularly in the whitening skincare category, understanding consumer behavior is crucial. The factors of price consciousness, brand image, and celebrity endorsement have become prominent in shaping consumer preferences, especially among Generation Y women. The research aims to explore the relationships between these factors and the purchase intentions of Generation Y women towards whitening skincare products. By delving into the impact of price awareness, brand perception, and celebrity endorsements on purchase decisions, the study seeks to provide valuable insights for the beauty industry. The findings are expected to assist in crafting more effective marketing strategies aligned with the preferences and needs of the Generation Y female consumer market in Indonesia.
Exploring the Role of Influencer Marketing and Word of Mouth on Purchasing Decisions with Consumer Trust as a Moderating Variable: Quantitative Analysis Study on E-Commerce Market in Banten Province, Indonesia Asep Supriadi
West Science Journal Economic and Entrepreneurship Vol. 1 No. 09 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i09.429

Abstract

This study explores the complex relationships between word-of-mouth, customer trust, influencer marketing, and their combined effects on buying decisions in Banten's e-commerce markets. Data from 195 online shoppers were examined using Structural Equation Modelling with Partial Least Squares (SEM-PLS). The study finds a strong correlation between consumer trust, word-of-mouth, influencer marketing, and purchase decisions. One key component that emerged was consumer trust, which moderated the impact of word-of-mouth and influencer marketing on purchase decisions. The results provide useful information for companies looking to maximize marketing plans in the particular setting of Banten's e-commerce environment.
A Systematic Literature Review of Organizational Performance through Talent Management Strategies Rena Yuliana; Syamsul Hadi Senen
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.435

Abstract

This research aims to deeply and thoroughly analyze various talent management strategies that have been proposed and implemented in the related literature. The research method used is Systematic Literature Review (SLR) by following the PRISMA stages to collect, review, and synthesize key findings related to optimizing organizational performance through talent management strategies over the past five years (2018-2023). This research will focus on identifying strategies that have proven successful in creating a work environment that supports the development and optimal utilization of employee potential. By involving concepts such as recruitment, employee development, retention, and overall talent management, this research aims to provide a holistic view of how organizations can integrate talent management strategies to achieve optimal performance goals. The results of this study are expected to provide valuable insights for business practitioners, HR managers, and researchers in the development and implementation of effective talent management strategies. In addition, this research can serve as a foundation for the development of conceptual models that can be adapted by organizations in the face of changing market dynamics and competition.
Analysis of the Impact of Digital Technology on MSME Business Growth in Bandung City: Case Study on the Use of E-commerce, Digital Marketing, and Online Management System Wira Pramana Putra; Feb Amni Hayati; Jeni Andriani; Irsan Herlandi Putra
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.444

Abstract

This study looks into how digital technology has affected the expansion of MSMEs (micro, small, and medium-sized enterprises) in Bandung City. It focuses on online management systems, digital marketing tactics, and e-commerce. A thorough study of 150 MSMEs across a range of industries yielded rich information about their demographic makeup and level of digital technology usage. Regression analysis and structural equation modeling (SEM) were used to evaluate the associations between factors related to digital technology and metrics related to business growth. Because of the measurement model's strong validity and reliability, further studies could be conducted with confidence. Actionable insights for businesses and policymakers were provided by the results, which showed strong positive connections between E-commerce adoption, Digital Marketing, and business success. The significance of E-commerce, Digital Marketing, and Product Innovation in propelling MSME growth was shown by the regression analysis. The results give useful implications for MSMEs in Bandung City and add to the current conversation on digital transformation.

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