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West Science Journal Economic and Entrepreneurship
Published by Westscience Press
ISSN : -     EISSN : 29863996     DOI : https://doi.org/10.58812/wsee.v1i02
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Economics and Entrepreneurship published since 2023 by Westscience Press. Editors receive scientific articles from research results, surveys, and literature reviews closely related to the Economics and Entrepreneurship sectors. WSJEE is a peer-reviewed and open-access scientific magazine. Manuscripts of articles are published after going through a thorough peer-review process. Journal publications are managed by Westscience Press as the publisher.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Keuangan
Articles 352 Documents
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Bibliometric Analysis in Mapping Corporate Marketing Research Trends and Developments Dewi Maharani; Irawan Yuswono; Sutono Sutono; Pilifus Junianto
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.372

Abstract

This research conducts a comprehensive bibliometric analysis to map the trends and developments in corporate marketing research, utilizing data from a diverse range of publications. Through theme analysis, influential publications, and keyword occurrences, the study unveils the multifaceted nature of the field. The most prevalent themes include Corporate Marketing, Green Marketing, Reputation, Communication, and Relationship Marketing, reflecting the dynamic interplay of strategic elements within corporate marketing. Noteworthy publications, such as "Principles of Corporate Finance" and "Corporate Social Responsibility: A Theory of the Firm Perspective," emerge as key influencers, shaping the intellectual discourse in the domain. The integration of these findings provides valuable insights for researchers, practitioners, and policymakers, offering a nuanced understanding of the current state of corporate marketing research. As the field continues to evolve, this research sets the stage for future inquiries, providing a foundation for strategic decision-making and ongoing scholarly exploration.
Bibliometric Analysis of Human Resource Development: Trends, Research Focuses, and Recent Developments Darman; Loso Judijanto; Iwan Harsono; Alfa Santoso Budiwidjojo Putra
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.373

Abstract

This bibliometric analysis delves into the dynamic landscape of Human Resource Development (HRD) research, exploring trends, collaborative networks, and influential works. Utilizing VOSviewer, we conducted a temporal analysis, co-authorship network analysis, keyword co-occurrence analysis, and citation analysis on a comprehensive dataset from leading databases. Temporal trends reveal an increasing scholarly interest in HRD since the early 2000s. Co-authorship networks unveil collaborative clusters, showcasing influential authors and fostering a collective research agenda. Keyword co-occurrence analysis uncovers interconnected thematic clusters, emphasizing the interdisciplinary nature of HRD. Citation analysis identifies pivotal works shaping HRD scholarship. Integrating these findings provides a holistic understanding of HRD research, offering implications for future endeavors and insights for scholars, practitioners, and policymakers.
Online Marketing Strategy and Customer Loyalty in E-commerce-Based Asian Business: The Case of Tokopedia and Shopee Eri Mardiani; Loso Judijanto; Syamsuri Syamsuri; Siska Armawati Sufa
West Science Journal Economic and Entrepreneurship Vol. 1 No. 04 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i04.389

Abstract

This research investigates the dynamic interactions between online marketing strategies, customer loyalty, and e-commerce business success in Asian markets, with a particular focus on the Tokopedia and Shopee platforms. Quantitative analysis was conducted with a diverse sample, taking into account demographic factors such as age, gender, and geographical distribution. The measurement model assessment confirmed the reliability and validity of the survey instrument, providing a solid foundation for the subsequent analysis. Evaluation of the structural model revealed a significant direct impact of online marketing strategies on customer loyalty, which in turn positively impacts e-commerce business success. The model fit assessment, R-Square value, and hypothesis testing results collectively underscore the robustness and significance of this study's findings. The implications of this study extend to businesses, marketers, and policymakers looking to navigate the competitive landscape of Asian e-commerce.
Transformation of Traditional Food and Beverage Industry with Industry 4.0 Approach: Case Study on Culinary Business in Bandung Area Marwan Effendi; Jasman Jasman; Eva Yuniarti Utami; Loso Judijanto
West Science Journal Economic and Entrepreneurship Vol. 1 No. 04 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i04.390

Abstract

The advent of Industry 4.0 has precipitated transformative changes in traditional industries globally. This research investigates the impact of Industry 4.0 on the traditional food and beverage sector in Bandung, Indonesia, with a focus on technological adoption, operational efficiency, customer engagement, and business performance. Through a quantitative approach involving 121 culinary establishments, the study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the complex interplay of these factors. The results indicate a positive and significant relationship between technological adoption and operational efficiency. Operational efficiency, in turn, correlates positively with customer engagement, leading to improved business performance. The study provides nuanced insights into the varied dynamics across different culinary segments and emphasizes the pivotal role of Industry 4.0 in shaping the competitive landscape of Bandung's culinary businesses.
Increasing Production Efficiency in Handicraft Small Industries in West Java Through the Utilization of Technological Innovation Alfa Santoso Budiwidjojo Putra; Teguh Setiawan Wibowo
West Science Journal Economic and Entrepreneurship Vol. 1 No. 04 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i04.391

Abstract

This study looks at the dynamics of technical innovation adoption and how it affects the productivity of small-scale craft businesses in West Java, Indonesia. A quantitative approach was used to collect data from 110 small craft businesses, including statistical analysis and quantitative surveys. The workforce had high skill levels, moderate levels of technology adoption, and perceived problems such as resistance to change and financial restrictions. These findings were supported by descriptive statistics. Technology use, worker skills, and production efficiency were found to be significantly positively correlated, as evidenced by multiple regression analysis. Differences in adoption patterns between rural and urban industries were revealed through cross tabulation. The results of this study highlight the need for a customized approach, resource distribution and information exchange to enhance technical innovation in the heterogeneous craft industry in West Java.
The Influence of Digital Technology Adoption by Small and Medium Enterprises and Online Consumer Behavior on the Success of E-commerce Platforms in Bandung City Ambar Kusuma Astuti; Teguh Setiawan Wibowo; Edhi Juwono
West Science Journal Economic and Entrepreneurship Vol. 1 No. 04 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i04.392

Abstract

This study looks into the complex relationships that exist between the use of digital technology by Small and Medium Enterprises (SMEs) in Bandung City, online consumer behavior, and the performance of e-commerce platforms. Through the use of structured surveys and a quantitative approach, information about digital technology integration, online customer behavior patterns, and markers of e-commerce success was gathered from 121 SMEs. The results show that consumer behavior dynamics are diverse, there is a moderate level of acceptance of digital technology, and both characteristics have a considerable beneficial impact on the performance of e-commerce. The key component that emerges is trust, underscoring the significance of building customer confidence in the digital economy. The study adds to our knowledge of the complex interactions that occur between customer engagement and technology adoption, providing SMEs navigating the digital landscape with useful insights.
The Influence of Digital Education Factors and Online Business Innovation on the Economic Independence of People in Yogyakarta Region Loso Judijanto; Sabda Imanirubiarko
West Science Journal Economic and Entrepreneurship Vol. 1 No. 04 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i04.393

Abstract

This research investigates the influence of digital education factors and online business innovation on community economic independence in the Special Region of Yogyakarta. A quantitative analysis was conducted using a sample of 193 participants, exploring the relationships between digital education, online business innovation, and economic independence. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling with Partial Least Squares (SEM-PLS) were employed to analyze the data. The results revealed significant and positive relationships between digital education factors and both online business innovation and economic independence. Online business innovation was also found to positively influence economic independence. The study provides valuable insights for policymakers, educators, and community stakeholders, emphasizing the importance of investing in digital education initiatives and fostering innovative online business practices to enhance community economic independence.
Indonesia's Electronic Export Potential in The Global Market with Gravity Panel Model Approach Renny Kurniawati; Nawiyah Nawiyah; Bayu Prabowo Sutjiatmo
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.397

Abstract

The purpose of this study is to calculate Indonesia's electronic export potential to 14 countries during the period 2007-2022 using a panel-gravity approach using the PPML technique. The results of this study confirm the positive and significant relationship between Indonesia's electronics exports and the main component of the gravity model, namely Indonesia's GDP and trading partners. Another variability is the economic openness of trading partners has a positive relationship and exchange rates have a positive but not significant relationship. Variability of distance, and trade agreements have a negative relationship with Indonesia's electronic exports. The results for electronic export potential show that Indonesian electronics still have a lot of leverage to increase its exports to 9 countries. Thus, the position of the electronics industry as a potential industry can be carried out by targeting these countries. But to capitalize on the potential benefits of electronics exports, policymakers need to strengthen infrastructure and regulations related to the electronics industry.
The Influence Of Market Orientation, Product Innovation And Competitive Prices On Competitive Advantage And Marketing Performance Of Eco-Friendly Household Product Processing In The DKI Jakarta Area Harits Ikbar; Ananda Mochammad Rizky; Osly Usman
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.401

Abstract

More and more people are turning to environmentally friendly products and services in Indonesia. DKI Jakarta has a large population and demand for eco-friendly household products is increasing. Katadata Insight Center survey shows food is the most purchased environmentally friendly item. Research method is an approach used to obtain scientific data with a specific purpose. In the context of this study, this research is included in the category of quantitative research. Quantitative research is a type of research that uses statistical procedures or other measurement methods to achieve research findings or results. By using quantitative methods, we can obtain the significance of group differences or relationships between the variables under study. Researchers are interested in the influence of market orientation, innovation and competitive prices on eco-Friendly household products. Firm Resources and Sustained Competitive Advantage.
The Influence of Consumer Confidence, Service Quality, and Product Differentiation Factors on the Success of Online Service Platforms: Case Studies on Online Transportation Platforms in Sukabumi City Frans Sudirjo; Chevy Herli Sumerli A.; Budi Mardikawati; Loso Judijanto
West Science Journal Economic and Entrepreneurship Vol. 1 No. 03 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.404

Abstract

This study investigates the complex dynamics that shape the success of online service platforms in Sukabumi City through quantitative analysis using Structural Equation Modeling with Partial Least Squares (SEM-PLS). Focusing on the interactions between Consumer Trust, Product Differentiation, Service Quality, and Online Service Platform Success, this study took a sample of 245 participants. The measurement model underlined the reliability and validity of the constructs, while the structural model explained the significant relationships. Notably, Consumer Trust and Product Differentiation emerged as strong predictors of platform success. This study contributes nuanced insights for platform operators and policy makers seeking to optimize online service platforms in the specific context of Sukabumi City.

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