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Adam Mudinillah
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INDONESIA
Journal Markcount Finance
Published by Yayasan Pendidikan Islam Daarut Thufulah
ISSN : 29870925     EISSN : 29869455     DOI : 10.70177/jmf
Core Subject : Economy,
Economics, Econometrics & Finance
The Journal Markcount Finance is one of the founding journals of Yayasan Pedidikan Islam Daarut Thufulah. Since 2023 the journal has provided a platform for high-quality, imaginative economic research, earning a worldwide reputation for excellence as a general interest journal, publishing papers in all fields of economics for abroad international readership. The Journal Markcount Finance welcomes submissions whether they be theoretical, applied, or orientated towards academics or policymakers. The Editorial Board are drawn from leading international institutions and cover a wide range of expertise. As well as providing the reader with a broad spectrum of high-quality, stimulating papers the Editorial Board is committed to providing rapid feedback to submitting authors.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 62 Documents
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The Role of Brand, Product Quality, and Price on Consumer Purchase Interest in The Local Shoe Brand Aerostreet Putra, Fikri Haimal; Amala, Husni; Putri, Rezkiah Nala
Journal Markcount Finance Vol. 2 No. 3 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i3.731

Abstract

This study employs a quantitative method to measure variables related to consumer purchase interest in Aerostreet shoes. The population involves active students and the general public who have purchased the product. Samples were selected through random sampling classification from students in semesters 1-5 and the general public. Data analysis uses multiple linear regression to examine the influence of promotion, brand, and product quality on consumer purchase interest. PLS-SEM is used as an analysis tool with SMARTPLS 3.3.0, producing valid and reliable instruments. The multiple linear regression analysis results show that product quality and price significantly influence purchase interest, while the brand is not significant. Discriminant validity tests and VIF indicate model fit. Model fitness tests show that the Estimated Model is in line with the data, with an R Square of about 66.4%. Blinding tests show the model can predict about 53.8% of the variation in purchase interest. Hypothesis tests confirm the significant influence of product quality and price, while the brand is not significant. This study contributes to understanding the factors influencing consumer purchase interest in Aerostreet shoes and provides marketing strategy recommendations.
The Impact of Augmented Reality on Consumer Engagement and Brand Loyalty Tunnufus, Zakiyya; Arifian, Dini; Furniawan, Furniawan; Suharna, Dede; Pardosi, Pardomuan
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1287

Abstract

In today's digital era, Augmented Reality (AR) technology is increasingly gaining attention as an innovative tool in marketing and consumer experience. AR offers interactive experiences that combine virtual elements with the real world, giving consumers new ways to interact with goods and brands. This study aims to determine how the use of augmented reality (AR) technology impacts consumer engagement and brand loyalty. Specifically, this research wants to know how interactive experiences with AR affect consumers' level of engagement with a brand and how much that engagement contributes to the formation of brand loyalty. This research was conducted using a quantitative approach and was designed as a survey. AR apps from various brands deploy questionnaires to collect data. The goal of this questionnaire is to measure consumer engagement, user experience with AR, and brand loyalty.  Studies show that the use of augmented reality (AR) significantly increases consumer engagement with brands. Consumers say that interactive and immersive AR experiences make them more interested in the goods and brands. The study found that augmented reality (AR) technology increases consumer engagement and brand loyalty.
Challenges and Opportunities for Implementing IFRS Standards Globally Misrofingah, Misrofingah; Widasari, Ela; Rudiyanto, Rudiyanto; Hanifah, Hanifah; Herlina, Herlina
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1290

Abstract

Globally, the implementation of International Financial Reporting Standards (IFRS) offers many opportunities and challenges. Although IFRS standards aim to increase transparency and consistency in financial reporting worldwide, their implementation faces many challenges. One of the main challenges is differences in existing national accounting systems, which often require major adjustments to meet IFRS standards. Infrastructure and training readiness are additional issues. Many businesses, especially in developing countries, face difficulties in adopting the necessary technology and training staff to comply with IFRS standards.  However, opportunities to improve the quality of financial reporting also arise as a result of implementing IFRS. To increase the credibility of financial reports and make it easier to compare company performance around the world, IFRS standards provide a more standardized and transparent framework. In addition, IFRS adoption can encourage regulatory harmonization and increase market efficiency by reducing differences in financial reporting between countries. Overall, although there are significant obstacles to the global adoption of IFRS standards, the benefits of transparency, credibility and market efficiency that they offer cannot be ignored.
Auditing in the Era of Cybersecurity: Challenges and Solutions Apriyanto, Apriyanto; Mudawanah, Siti; Sutanto, Edi; Purnomo, Adi Dwi; Murniawan, Muhammad Wahid
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1291

Abstract

As threats and risks increase in the digital world, auditing in the cyber security era faces significant new challenges. Rapid digital change has increased the complexity of information systems, which makes the audit environment more complicated and requires new approaches to assessing the effectiveness of security controls. The increase in cyber threats that can threaten the integrity, confidentiality and availability of data is one of the main challenges facing auditors. Increasingly varied and sophisticated cyberattacks require proactive and adaptive audit techniques. Auditors must have the ability to evaluate cyber threats and evaluate how they impact a company's information systems and internal controls. Additionally, rapid technological advances such as cloud computing, artificial intelligence, and the Internet of Things (IoT) make auditing more difficult. To overcome this problem, risk and technology-based audits must be implemented. Lastly, training and development of auditors' skills is essential to address this issue. Auditors must keep their skills updated on cybersecurity and the latest technologies. Lastly, training and development of auditors' skills is essential to address this issue. Auditors must keep their skills updated on cybersecurity and the latest technologies. Investment in ongoing training and certification of cybersecurity specialists will help them discover and address risks more effectively, and ensure more comprehensive and useful audits in an increasingly complex environment.
Time Management: The Key to Success in Managing Complex Projects Pamuji, Slamet; Baharuddin, Krisna Meidiyantoro; Novianto, Andika Yuli; Kasmin, Kasmin; Wibowo, Eko Putro
Journal Markcount Finance Vol. 2 No. 3 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i3.1470

Abstract

Time management is a crucial element in managing complex projects, where many factors interact and can influence the final outcome. This article outlines the importance of effective techniques, tools, planning, and scheduling in creating a framework that can guide teams to achieve project goals with maximum efficiency. By planning carefully and using tools like Gantt Charts and project management software, teams can visualize progress, identify critical paths, and optimize resource use. Additionally, this article highlights the role of team engagement and communication in maintaining motivation and shared understanding among team members. High engagement contributes to better collaboration, while clear communication helps reduce confusion and speed up decision making. Furthermore, dealing with risk and uncertainty are challenges that often hinder the progress of projects. With a proactive approach to analyzing and responding to risks, and implementing adaptive methods, teams can increase project resilience. Finally, evaluation and learning from each project provides an opportunity for in-depth analysis of time performance and resource management. By documenting findings and applying the knowledge gained to future projects, organizations can continually improve their time management practices. Overall, effective time management not only ensures timely project completion, but also improves the quality of the end result and stakeholder satisfaction, making it the key to success in managing complex projects.
Finance Professionals Understanding of Digital Transformation Challenges and Opportunities in Financial Reporting Destiana, Rina
Journal Markcount Finance Vol. 2 No. 3 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i3.1477

Abstract

The financial reporting landscape has changed dramatically as a result of digital transformation. The purpose of this study is to investigate how financial professionals perceive the potential and difficulties brought about by digital transformation in relation to financial reporting. The study, which used a qualitative methodology and in-depth interviews with 30 financial professionals from a range of industry sectors, finds that although digital transformation improves financial reporting accuracy and efficiency, it also presents problems, such as the requirement for more technological know-how and data security. Opportunities for real-time data analysis, process automation, and quicker decision-making are recognized by financial experts. They also draw attention to issues with data protection, the necessity of ongoing education, and modifications to conventional accounting positions. These results offer practitioners, regulators, and educators important information to help them prepare.
The Effectiveness of Risk Based Audit in Financial Institutions Nurnaningsih, Rita; Siahay, Adolf Z.D.; Safari, M. Dedy Eko Trisyono; Sofana, Ana Ima; Jauhari, Burhanuddin
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1478

Abstract

For centuries, conventional financial institutions such as banks and cooperatives have played an important role in the economy. However, advances in technology and digitalization have significantly changed the world's financial landscape. Financial Technology (Fintech) has emerged as a disruptive force offering innovative financial solutions, such as automated investment management, peer-to-peer lending, and digital payments. This research aims to discover and analyze the impact of Fintech on conventional financial management. Specifically, this research aims to assess the impact of Fintech on the efficiency and effectiveness of conventional financial services, assess changes in user behavior in managing their finances due to the convenience offered by Fintech, and discover the challenges and opportunities faced by financial institutions. Mixed methods is an approach that combines quantitative and qualitative approaches in this research. Quantitative data is collected through surveys of financial services users to measure their opinions about Fintech services and their impact on personal financial management. The results of this research show that Fintech has changed conventional financial management. From a user perspective, Fintech has increased the ease and efficiency of accessing and managing financial services, and many users say they are more likely to use Fintech apps and platforms for everyday transactions, managing savings and investments. From the side of conventional financial institutions, this research found that Fintech has increased the amount of money they invest. This study found that Fintech is changing conventional financial management in terms of service efficiency and user behavior. While Fintechs offer more convenience and efficiency, they also force traditional financial institutions to adapt and innovate with new technologies.
Analysis of the Impact of Digital Transformation on Economic Productivity in the Manufacturing Industry Sector in Tangerang Regency Abidin, Jhonny Zainal; Bernanthos, Bambang
Journal Markcount Finance Vol. 2 No. 3 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i3.1639

Abstract

This study analyzes the impact of digital transformation on economic productivity in the manufacturing industry sector in Tangerang Regency, involving 100 respondents from various sectors, including food and beverages, textiles, chemicals, as well as automotive and electronics. The questionnaire explores demographic aspects such as position, industry sector, and scale of the company. The results of the demographic analysis indicate that most respondents are operational and production managers, with 50% coming from medium-scale companies. Validity and reliability tests show that all questionnaire items are valid (p < 0.05) and that the Cronbach's Alpha coefficient is 0.76, indicating good consistency. Linear regression analysis reveals a significant positive relationship between the adoption of digital technology and productivity, with a regression coefficient of 0.65 (p < 0.01), meaning an increase of one unit in the adoption of digital technology is associated with a productivity increase of 65%. With an R-squared value of 0.72, these findings indicate that 72% of the variation in economic productivity can be explained by the adoption of digital technology. This research provides important insights into how the implementation of digital technology can enhance productivity in the manufacturing sector and recommends the importance of effective digital transformation strategies to improve competitiveness and performance in the era of Industry 4.0.
The Influence of Local Own Revenue on Community Economic Growth in Bandungan District Jefferson, Alex; Halilintar, Mohamad
Journal Markcount Finance Vol. 2 No. 3 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i3.1640

Abstract

This study aims to analyze the influence of Local Own Revenue (PAD) on economic growth in Bandungan District, a region with significant potential, especially from the tourism and local business sectors. Data were collected through questionnaires involving 50 respondents, consisting of community members, business actors, and tourists. The analysis results indicate that PAD has a positive and significant relationship with economic growth, with a correlation coefficient of 0.67. A simple linear regression test revealed that every one-unit increase in PAD would increase economic growth by 0.55 units, and 45 percent of the variation in economic growth can be explained by PAD. The Kolmogorov-Smirnov test ensured that the data are normally distributed, making the regression model valid and a sound basis for conclusions. Overall, PAD has proven to be an important factor in driving economic activities in Bandungan District, although other factors such as investment, economic policies, and infrastructure are also needed to achieve optimal growth. The optimization of PAD by the regional government is expected to strengthen the local economy and improve the welfare of the community in the region.
Determinants of The Realization of Indonesian Resin Commodity Exports Langelo, Ferry Noldy; Subiantoro, Heru; Elmiwati, Elmiwati
Journal Markcount Finance Vol. 2 No. 3 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i3.1641

Abstract

Indonesia’s plastic resin sector has a lot of promise for both local and foreign consumers in terms of its industrial and marketing prospects. The packaging of food, cosmetics, electronics, plastic pipes, home appliances, automobiles, and other products is closely associated with the plastics sector. The growth of this industry will inevitably promote the growth of the nation’s plastic resin sector. The building, automotive, and environmental industries present a wealth of growth opportunities for Indonesia’s resin industry, which has extremely bright futures. Indonesia can establish a resin sector that is both competitive and sustainable in the global market by focusing on innovation, investing in technology, and enacting the appropriate policies. Analyzing the effects of production volume, selling price, investment, and currency exchange rate on the realization of Indonesian resin commodity exports is the goal of this study. This study aimed to examine the impact of resin production volume, selling prices, investment, and exchange rates on Indonesian resin commodity export realization.The Error Correction Model (ECM) is the data analysis technique employed in this investigation. The findings demonstrated that the realization of resin commodity exports was significantly and favorably impacted by production volume, selling price, and investment. The realization of resin commodity exports is significantly and negatively impacted by the rupiah’s exchange rate against US dollars, both in the short and long terms.

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