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INDONESIA
e-Jurnal Apresiasi Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat
ISSN : 23373997     EISSN : 26139774     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 417 Documents
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STUDY OF CONSUMER BUYING PROCESS BASED ON AISAS MODEL, STUDY CASE: CLOUD THINK Syukri, Khariful; Wandebori, Harimukti
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.804

Abstract

This paper investigates the complexities of the fashion industry in Bandung, Indonesia, emphasizing challenges in data collection and the potential for sustainable growth. It explores the economic impact of the sector on Indonesia, detailing its significant contribution to GDP and the rise of e-commerce. The study scrutinizes the resilience of the industry during the COVID-19 pandemic, highlighting the pivotal role of trust in social media marketing. Using the AISAS consumer decision-making model, the research focuses on local fashion business Cloud Think, revealing the interconnectedness between early stages (Attention and Interest) and downstream consumer actions (Action and Share). The analysis considers demographic factors, construct reliability, and discriminant validity, providing nuanced insights into consumer behavior. The study extends to the online retail landscape, discussing pandemic effects, ethical considerations, and sustainability. In conclusion, this research offers a comprehensive understanding of the Bandung fashion industry, contributing valuable insights for businesses and policymakers navigating the evolving dynamics of the Indonesian fashion sector.
ANALYZING THE IMPACT OF QUALITY CONTROL CIRCLE AND SEVEN TOOLS METHODS ON ENHANCING PRODUCTIVITY P, Ramlah; Najamuddin, Maffud Nur; Serang, Serlin
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.749

Abstract

The primary objective of companies involved in the production process is profitability, achieved through optimizing labor, raw materials, and resources. This continual improvement results in a robust production system geared towards generating significant profits. A prevalent method for ongoing refinement is the application of Quality Control Circles (QCC). This research focuses on assessing productivity improvements in the K84 Line Steering Handle following the implementation of QCC methodologies. It aims to understand the factors affecting productivity and applies QCC techniques to enhance efficiency. The research reveals promising findings, indicating that QCC-driven enhancements have substantially reduced cycle times across workstations. This reduction directly contributes to increased production output for the K84 Line Steering Handle. The utilization of QCC methods has proven remarkably effective, elevating efficiency levels from 65% to an impressive 92% and concurrently reducing manpower requirements by 3. In summary, this research emphasizes the transformative impact of QCC practices on productivity, highlighting substantial gains in output efficiency and resource optimization for the K84 Line Steering Handle. The integration of QCC-driven improvements has proven instrumental in achieving these positive outcomes. Keywords: Quality Control Circle, Seven Tools and Productivity
FACTORS AFFECTING WILLINGNESS TO LENDFINTECH BASED ON PEER TO PEER LENDING WITH THE LEVEL OF PLATFORM TRUST AS AN INTERVENING VARIABLE Rachman, Arief; Mawardi, Wisnu
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.745

Abstract

Fintech P2P Lending was introduced in Indonesia in 2015 and along with technological advances, the P2P Lending industry experienced rapid development. This P2P Lending service connects lenders with borrowers to agree on lending and borrowing transactions. The aim of this research is to analyze the factors that influence the willingness to lend to fintech based on peer to peer lending with the level of trust in the platform as an intervening variable.The population from data collected from the Financial Services Authority Statistics is 158,366 bank accounts. Determining the sample using the Slovin technique, from the calculation results it was obtained that there were 99 rounded up to 100 samples who had been lenders from P2P lending platforms. The research results show that regulatory protection has a positive (0.265) and significant (0.001 < 0.05) effect on trust in the platform. Security guarant ees have a positive (0.584) and significant (0.000 < 0.05) effect on trust in the platform. Regulatory protection has a positive (0.203) and significant (0.030 < 0.05) effect on willingness to lend. Security guarantees have a positive (0.256) and significant (0.039< 0.05) effect on willingness to lend. Trust in the platform has a positive (0.388) and significant (0.004< 0.05) effect on willingness to lend. Regulatory protection has a significant effect (0.040< 0.05) on willingness to lend mediated by trust in the platform. Security guarantees have a significant effect (0.008< 0.05) on willingness to lend mediated by trust in the platform.Keywords: Regulatory Protection, Security Guarantee, Platform Trust, Willingness To Lend
THE INFLUENCE OF FOREIGN EXCHANGE RESERVES, EXPORTS, IMPORTS, INFLATION, GROSS DOMESTIC PRODUCT (GDP) AND MONEY SUPPLY ON EXCHANGE RATES IN ASEAN COUNTRIES Rezeta, Frila; Soelistyo, Aris; Fuddin, Muhammad Khoirul
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.759

Abstract

The exchange rate for each country is very important because the stronger the exchange rate of a currency in a country, it indicates that the level of the economy in the country concerned has increased and is good. how and whether foreign exchange reserves, exports, imports, inflation, GDP, and money supply can affect the exchange rate in 11 ASEAN countries. This study aims to analyze how the effect of foreign exchange reserves, exports, imports and also inflation on exchange rates in the country, the results of this study are generated from processing using panel data with 20 years of data from 2003-2022 and 11 ASEAN countries. In this study, the method we used to support the creation of this research is a quantitative method with panel data and multiple linear regression approaches where in this study using data - data that has been hung with panel data models used to support the results of this study. The results of this study indicate that the best model is the Fixet Effect estimation and the test results of the foreign exchange reserve variable (X1) has a negative insignificant effect, the export variable (X2) is negative significant, the import variable (X3) is positive significant, the inflation variable (X4) is insignificant, GDP (X5) is negative significant and the money supply variable (X6) has a significant effect on exchange rates in ASEAN countries.Keywords: Foreign exchange reserves, exports, imports, exchange rate, GDP, money supply.
DIMENSIONS OF TOURISM DEVELOPMENT: TOURISM STRATEGIES AND PERFORMANCE INDICATORS (CASE STUDY IN PARIAMAN CITY) Yuliviona, Reni; Zaitul, Zaitul; Husna, Radiatul; Kamener, Dahliana
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.744

Abstract

This research aims to examine the development of tourism strategies and performance indicators in Pariaman City West Sumatra.  The data used primary data that was obtained through focus group discussions and limited interviews with relevant informants, while the quantitative method used primary data was obtained through surveys and secondary data. The sample technique was the census method with 390 respondents. The data was processed using structural equation modelling with Smart-PLS 3.0 software. The research concluded that the city of Pariaman has adequate tourist destinations which are important factors in determining tourist satisfaction and intent to revisit in the future. The research showed Tourist image, reliability, and responsiveness affect significantly tourist satisfaction. Besides, tourist satisfaction affects significant on intention to revisit. Keywords: Performance, Strategy, Satisfaction, Intention to Return
THE ROLE OF MANAGERIAL ABILITY AND PRODUCT DIFFERENTIATION ON THE PERFORMANCE OF MSMES IN BATAM CITY Herman, Hendri; Suyono, Suyono
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.840

Abstract

The MSME sector, which is proven to be able to absorb a large number of workers, is also a solution to reduce the number of unemployed. This positive trend needs to continue to maintain its growth so that the MSME sector on a large scale is able to overcome the unemployment problem in Indonesia. This research was conducted with the aim of determining the role of managerial capabilities and product differentiation on the performance of MSMEs in the city of Batam. The object of this research is MSMEs in Batam Kota sub-district. The total population in this study is 34 MSME actors. The number of samples in this study was calculated using the saturated sample technique, so that the number of samples in this study was 34. The results of the study are known that partially managerial ability has a significant effect on MSME performance, and product differentiation has a significant effect on MSME performance. Simultaneously, managerial ability and product differentiation have a significant effect on product performance From the results of this study, it is expected that MSME actors have managerial abilities in managing MSMEs and have product differentiation from other similar productsKeywords: Managerial ability, product differentiation, MSME performance
INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON THE DECISION OF BUYING AYAM PENYET SURABAYA IN MEDAN Ginting, Samuel Tenang Ukur Ardianta; Siringo Ringo, Adinda Kristin
Jurnal Apresiasi Ekonomi Vol 9, No 3 (2021)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v9i3.409

Abstract

This study aims to determine and show the quality of product and service quality on Ayam Penyet Surabaya in Medan have a significant effect on consumer purchasing decisions. The research methodology used is a quantitative approach. The sample used is the customer as many as 99 respondents. Sources of primary data obtained by using a questionnaire or questionnaire, for the variable product quality 10 statement items, service quality variable 10 statement items, and the purchase decision variable 8 statement items, all statements are valid and reliable. Secondary data in the form of data relating to the products offered and services to consumers. Analysis of the data used in this study is multiple linear regression test, classical assumption, multicollinearity, heteroscedasticity, determinant, t test and f test with the help of SPSS version 24.0. The significant level of product quality is 0.028 <0.05, service quality is 0.000 <0.05, with a Sig value of <0.05. From the determination test, it is known that the percentage of the influence of product quality and service quality variables on the purchasing decision variable is 0.460 or 46.0%, while the remaining 54.0% is influenced by other variables. Keyword: Product Quality, Service Quality, Purchase Decision.
THE INFLUENCE OF WORK-FAMILY CONFLICT ON EMPLOYEE PERFORMANCE WITH WORK-LIFE BALANCE AS AN INTERVENING VARIABLE Permatasari, Diah Hesti; Ratnawati, Intan
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.789

Abstract

Work-family conflict is a role conflict that arises between employees, on the one hand they have to work in the office, on the other hand they have to take care of the entire family, so it is difficult to differentiate between conflicts between work and family and between family and work. Work-family conflict is a conflict between work and family roles faced by employees. In this research, the population was determined, namely employees at the BUMN Bank PT The sampling technique in this research is a purposive sampling technique, meaning that not all samples can be used in the research. Purposive sampling technique is a sampling technique with certain criteria in research. The criteria were all female employees at the State-Owned Bank PT In sampling this research, the author used the Saturated sample formula, namely sampling if the entire population is used as a sample and is also known as a census. The research results found Work Family Conflict has a negative and insignificant effect on employee performance for employees of BUMN PT X Semarang City.Work Family Conflict has a positive and significant effect on Work Life Balance for employees of BUMN PT X Semarang City Work Family Conflict has a positive and significant effect on employee performance for employees of BUMN PT X Semarang City. This means that a high level of Work Family Conflict does not have a greater influence on Work Life Balance. Based on the test results using the SmartPLS application program version 3.2.9 (Smart Partial Least Square), it can be concluded that the indirect influence on the research model consists of the indirect influence on the Work Family Conflict variable on Employee Performance through Work Life Balance. Keywords: Work Family Conflict, Work Life Balance, Employee Performance
THE INFLUENCE OF STORE ATMOSPHERE AND SOCIAL MEDIA PROMOTION ON PURCHASE DECISIONS AT COFFEE SHOP IN PEKANBARU (CASE STUDY REHAT COFFE) Dandi, Lisman; Afwa, Awliya; Hasan, Hazwari
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.590

Abstract

  ABSTRACTThis study aims to analyze The Influence of Store Atmosphere and Social Media Promotion on Purchase Decisions at Coffee Shop in Pekanbaru (Case study Rehat Coffe). The object of this research is Rehat Coffee which is located on Jl. Sumatra No. 66b, Simpang Empat, Kec. Pekanbaru City, Pekanbaru City with a sample of 100 respondents who are buyers at Rehat Coffee. The data analysis technique uses Structural Equation Modeling using the Smart PLS version 3 application. The findings from this study note that the Store Atmosphere has a positive and significant effect on purchase decisions at Rehat Coffee. Meanwhile, Social Media Promotion has no significant effect on Purchase Decisions. Based on the determination test, it was concluded that Store Atmosphere and Social Media Promotion simultaneously influence Purchase Decisions on Rehat Coffee. This research is conducted due to the trend among the public to spend time at coffee shops. The implication of the results of this research is that the owner of Rehat Coffe can consider changing the store atmosphere and implementing other promotional strategies to increase consumer purchasing decisions.Keywords: Store Atmosphere, Social Media Promotion, Purchase Decisions, Rehat Coffee 
PRODUCTIVITY VIEWED FROM ORGANIZATIONAL DEVELOPMENT, COMMITMENT, AND WORK CULTURE IN HEALTH HIGHER EDUCATION Damayanti, Pamela; Askafi, Eka; Mulyaningtiyas, Ratna Dewi
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.706

Abstract

The purpose of this study was to analyze the effect of organizational development, commitment and work culture toward the work productivity of the employees of the STRADA Indonesia - Institute of Health Sciences. The research method used in this research is descriptive method with a quantitative approach. The location of the research was carried out at the STRADA Indonesia - Institute of Health Sciences (IIK) with 61 lecturers and education staff as the respondents. The instrument used is a questionnaire regarding organizational development, commitment, culture and employee’s work productivity. The results of this study indicated that both partially and simultaneously organizational development, commitment and work culture affected the work productivity of STRADA Indonesia - Institute of Health Sciences employees. And the most dominant effect on productivity was work culture, which meant that a positive work habits that grew in the organization had to be maintained in order to continue to increase employee’s work productivity at the STRADA Indonesia - Institute of Health Sciences (IIK).

Page 26 of 42 | Total Record : 417

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