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INDONESIA
e-Jurnal Apresiasi Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat
ISSN : 23373997     EISSN : 26139774     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 417 Documents
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THE IMPACT OF GOVERNMENT PSBB POLICY ON TRADISONAL MARKETS IN THE CITY OF SURAKARTA Octaviani, Andri; Mulyadi, Mulyadi; Panglipurningrum, Yofhi Septian; Pahlawi, Lukman Ahmad Imron
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.596

Abstract

ABSTRACTSince the outbreak of the Covid-19 virus in Indonesia, which began in March 2020, began to spread. The Covid-19 virus has had a significant impact on global conditions, not only in terms of the number of people who have died as a result of contracting the virus but also on the global economy. One of the affected nations, especially economically, is Indonesia. The Large-Scale Social Restrictions (PSBB) policy is one of the government's efforts to reduce the number of people who have become infected with the Covid-19 virus, and its effects are already being felt. The MSME sector of traditional market traders is included in the issued policies.In order to get input and evaluate the government's PSBB policy program or strategy in improving quality and sustainable PSBB regulatory policies, this study aims to analyze the implementation of the PSBB policy that is enforced on Traditional Market traders, including UMKM, during the Covid-19 pandemic.The SWOT (Strength, Weakness, Opportunity, Threat) matrix analysis was used in this study. In Surakarta, the SWOT matrix analysis is used to evaluate opportunities and threats as well as the advantages and disadvantages of government policies toward traditional markets.The research results show the impact that has occurred from the PSBB policy in Traditional Markets during Covid-19 is the decreased purchasing power of consumers resulting in traditional market traders closing their businesses, many are confused about policies that have not been consistent so that the income of traditional market traders has decreased. In overcoming this, the government is working on consistency, better dissemination of Government Policy (PSBB) so that traditional market traders do not experience many losses due to decreased income, as well as training human resources in the field of digital marketing so they are able to work to meet needs. The government is also trying to keep open access to traditional market sales for the economic stability of traditional market traders in the city of Surakarta.Keywords: PSBB, Traditional Market, Human Resources
EFFECT OF GREEN MARKETING MIX ON PURCHASE INTENTION: MODERATING ROLE OF ENVIRONMENTAL KNOWLEDGE Astuti, Kristiana; Batubara, Hani Maisyarah; Rosalina, Rosalina; Evanita, Susi; Friyatmi, Friyatmi
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.682

Abstract

This study investigates the moderating effect of environmental knowledge on the relationship between green marketing mix and purchase intentions. As consumer environmental awareness rises, so does the trend towards green consumption. However, a purchase intention, or willingness to buy green products, must precede actual green purchasing behavior. This research employs a quantitative survey design. Participants are randomly selected from a database of Instagram visitors and followers. A sample of 100 respondents is gathered using incidental sampling methods. Data is collected through a survey link. SEM analysis is used to analyze the data. The green marketing mix significantly impacts purchase intention, with environmental knowledge acting as a moderator. A T-test reveals a significant difference between the original sample's -0.112 and 0.000 significance values of 1.963 and 1.963, respectively. This suggests that the green marketing mix has a stronger influence on purchase intention than environmental knowledge. Keywords: Environmental Knowledge; Green Marketing Mix; Purchase Intention.
ANALYSIS OF THE UTILIZATION OF COMPETENCY ASSESSMENT RESULTS FOR FUNCTIONAL AUDITOR POSITIONS IN THE AUDIT BOARD OF THE REPUBLIC OF INDONESIA Priyana*, Novi; Giyanto, Bambang; Rajab, Ridwan
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.854

Abstract

This study aims to analyze the utilization of competency assessment results for functional auditor officials at the Auditorate General of Audit V, The Audit Board of The Republik of Indonesia (BPK). The research examines how competency assessment results are utilized in career development, competency enhancement, and the assignment of functional auditor officials at BPK. The study employs a qualitative descriptive method with informants from HR management, structural officials in technical examination units, and stakeholders of functional auditor positions. Primary and secondary data were collected through interviews, observations, and documentation, subsequently analyzed using data reduction analysis techniques. The research findings indicate that BPK has systematically and objectively implemented competency assessments. These competency assessment results are used for objective career development, targeted competency enhancement, and as guidelines in assigning functional officials, thereby enhancing their professionalism. This study contributes to the discourse on the utilization of competency assessments as part of talent management at BPK, particularly in the management of functional positions. The implications of this research underscore the importance of using competency assessments as instruments to support strategic decision-making related to career development and HR management within government institutions.Keywords: competency assessment, functional positions, human resource management
THE INFLUENCE OF THE HUMAN DEVELOPMENT INDEX INDICATOR ON ECONOMIC GROWTH IN IN KEDIRI REGENCY Jati, Bayu Anggoro; Iriani, Ririt
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.524

Abstract

ABSTRACTHuman development is an important indicator of a country's economy. The high quality of human beings can encourage the economy in a region to move in a better direction. Although the level of human development increases every year from 2010 to 2021, this has not been able to pump up economic growth in Kediri Regency. This study aims to determine the effect of the health index, education index, and purchasing power index on economic growth in the Kediri Regency. The data used is secondary data obtained from the Central Bureau of Statistics of Kediri Regency. The analytical method used is the multiple linear regression analysis methods. Based on the results of data processing, it was found that the health index, education index, and public purchasing power index had a simultaneous and significant effect on economic growth in Kediri Regency, while the partial test results showed that the education index and public purchasing power index had a positive and significant effect on economic growth, while the health has no significant effect on the economic growth of Kediri Regency. The positive relationship that occurs between human development and economic growth proves that the policy of equitable distribution of human development needs to be an important concern for the government.Keywords: Human Development Index, Economic Growth
THE INFLUENCE OF CUSTOMER ORIENTATION ON MSME PERFORMANCE, WITH SOCIAL MEDIA ADOPTION AS A MODERATION VARIABLE (STUDY ON MSME CULINARY SECTOR IN PEKANBARU CITY) Fauzi, M Fakhrur Rozi; Efnita, Yul
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.769

Abstract

The aim of this research is to examine the influence of customer orientationon MSME performance mediated by social media adoption. This research was conducted with a research sample of 115 respondents in the culinary sector of MSMEs in Pekanbaru City. This research adopts a quantitative approach with a descriptive point of view. Sampling is usually done randomly. Structural Equation Modeling software based on Partial Least Square (SEM-PLS). The results of this research show that customer orientation and social media adoption have a direct relationship with the performance of MSMEs. In an indirect relationship, customer orientation influences MSME performance through social media adoption. Keywords:     Customer orientation, performance, social media adoption
THE INFLUENCE OF INCOME AND FINANCIAL LITERACY ON INVESTMENT DECISION THROUGH FINANCIAL BEHAVIOR AS A MODERATING VARIABLE Yeni, Fitri; Sarah, Siti; Ramadhan, Muhammad Fikri; Sari, Putri Intan Permata
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.694

Abstract

This study aims to discover the influence of income and financial literacy on investment decisions through financial behavior as a moderating variable for Bank Nagari Muara Labuh Branch customers. The sample in this study were customers of Bank Nagari with a total of 100 samples. The data analysis method uses moderated regression analysis The results are based on the research and hypothesis testing that has been done, the results of the study can obtain that income has a positive and significant effect on Investment Decisions at Bank Nagari Muara Labuh Branch. Financial Literacy positively and significantly affects Investment Decisions at Bank Nagari Muara Labuh Branch. Income positively and significantly affects Investment Decisions through Financial Behavior at Bank Nagari Muara Labuh Branch. Financial Literacy positively and significantly affects Financial Behavior Decisions at Bank Nagari Muara Labuh Branch. This research contributes to financial institutions to create policies to improve customer investment decisions. For the government, this research contributes to making policies in setting regional minimum wages Keywords: Income, Financial Literacy, Investment Decisions, Financial Behavior
THE ROLE OF ENVIRONMENTAL AWARENESS, INNOVATION, AND PRICE IN ENCOURAGING INTEREST IN BUYING ELECTRIC VEHICLES Kurniawan, Hironimus Hari; Sidi, Agus Purnomo
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.825

Abstract

This study aims to identify and analyze the influence of environmental awareness variables, innovative behavior, and price on electric vehicle (EV) buying interest in Indonesia. Using a quantitative approach, data was collected through an online survey involving 225 respondents from various major cities in Indonesia. The results of the analysis show that environmental awareness (X1) and price (X3) have a significant positive correlation with the buying interest of electric vehicles, with Spearman correlation values of 0.696 and 0.766, respectively. This indicates that the higher the environmental awareness and positive perception of the price of electric vehicles, the greater the interest of consumers to buy electric vehicles. In contrast, innovative behavior (X2) showed a weaker correlation with buying interest, with a correlation value of 0.375, indicating that technological innovation, while valued, is not a dominant factor in the purchase decision of electric vehicles. The coefficient of determination (R²) of 0.604 reveals that 60.4% of the variation in electric vehicle buying interest can be explained by these three variables, while the remaining 39.6% may be influenced by other factors such as product quality and infrastructure availability. These findings provide insights for electric vehicle manufacturers and policymakers to prioritize environmental and price awareness factors in their marketing strategies to drive wider adoption of electric vehicles in Indonesia. 
THE MANAGEMENT STRATEGY OF SUGARCANE BUSINESS AS AN EFFORT TO INCREASE PG. MARITJAN KEDIRI'S REVENUE Mahardiputra*, Qiqien Gunarko; Askafi, Eka; Mulyaningtiyas, Ratna Dewi
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.790

Abstract

The sugar industry's productivity is currently low because it is burdened with high overhead costs. Many sugar factory machines are old/antiquated, and sugar factory management is still inherited from the colonial era. The aim of this research is to find out sugar cane business management strategies as an effort to increase PG income Maritjan Kediri. A type of qualitative research that produces written or verbal descriptive data and observed behavior. The place where this research was carried out was in PG. Meritjan Kediri This research activity will be carried out for 2 (two) months, from February to March 2024. The research location chosen is the PG Meritjan sugar factory located within the PT. Sinergi Gula Nusantara with the consideration that PT Sinergi Gula Nusantara is a State-Owned Enterprise (BUMN) which has a sugar factory (PG) in East Java. This research uses primary data with sources consisting of farmer informants and Assistant Plant Managers. The analysis method uses SWOT analysis and Quantitative Strategy Planning Matrix (QSPM). SWOT analysis is a data analysis method used in this research using SWOT analysis. Reseacrh result are strategic factors in PG Management Strategy. Meritjan, namely; Internal strength factors include: (1) PG program planning. Meritjan is more participative; (2) The implementation of the sugar factory program is well coordinated with the role of the PG Sugarcane Farmers Cooperative. Meritjan; and (3) Well-coordinated evaluation. Keyword:Effort to Increase revenue, Management Strategy, Sugarcane Business
THE INFLUENCE OF BRAND AMBASSADOR, TRUST, PRICE AND PRODUCTS ON PURCHASE DECISIONS AT SHOPEE INDONESIA (CASE STUDY ON PEKANBARU STUDENTS) Gusdaputra, Damra; Afwa, Awliya; Asril, Asril; Anggraini, Nia
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i1.591

Abstract

ABSTRACTShopee is a popular online shopping platform in Indonesia. This platform offers a wide range of products from various sellers, including products specifically targeted towards students. This research was conducted to find out whether there is an Influence of Brand Ambassador, Trust, Price and Product on Purchasing Decisions (case study in Pekanbaru students). The object of this study is Shopee Indonesia with an active student population of universities in Pekanbaru (UNRI, UIR, UMRI, UNILAK and UIN) who have worked at Shopee Indonesia with a sample of 198 people. The sampling technique, namely by  using simple random sampling  using snowball sampling data collection techniques,  the results of this study show that Brand Ambassador and  Trust do not have  a significant effect on purchasing decisions at Shopee Indonesia by Pekanbaru students, while Prices and Products have a significant influence on purchasing decisions on Shopee Indonesia by Pekanbaru students. This research is conducted due to the shift in Indonesian society's shopping behavior, from traditional shopping behavior to digitalization with online buy and sell transactions. The implication of the results of this research is the importance of Shopee providing quality products at prices that meet the desires and target market.Keywords: Brand Ambassador, Trust, Pricing, Products, and Purchasing Decisions 
LEADERSHIP, MOTIVATION AND EMPLOYEE PERFORMANCE: THE ROLE OF EMPLOYEE ENGAGEMENT MEDIATION AT COVID-19 REFERRAL HOSPITALS IN MALANG CITY Fathorrahman, Fathorrahman; Bukhori, Mohammad; Wijaya, Chandra Adi
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.846

Abstract

Businesses need to endure the economic downturn because of the COVID-19 pandemic's effects. The organization must continue to operate through its personnel. When the corona virus is a threat, workers must continue to be motivated to put in more effort. In order to further boost employee engagement, the company's leadership was also put to the test in terms of their ability to influence the workforce. This kind of research uses a survey approach and is quantitative in nature. This study was carried out at the Malang Covid Referral Hospital. Using proportionate stratified random sampling, 100 respondents made up the research sample. The findings indicate that: 1) motivation directly affects employee engagement; 2) motivation directly affects employee performance; 3) leadership directly affects employee engagement; 4) leadership directly affects employee performance; 5) employee engagement directly affects employee performance; 6) motivation directly affects employee performance through employee engagement as an intervening variable; and 7) leadership directly affects employee performance through employee engagement as an intervening variable.Keywords: Employee Engagement, Leadership, Motivation, Performance.

Page 28 of 42 | Total Record : 417

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