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PENGARUH RELATIONSHIP MARKETING DALAM TRADING PUPUK UREA TERHADAP LOYALITAS PELANGGAN (KASUS PADA PT PUPUK KUJANG, CIKAMPEK, INDONESIA) Mulyaningtiyas, Ratna Dewi; Junaidi, Moch. Agus; Wulandari, Dessy
SEIKO : Journal of Management & Business Vol 3, No 3 (2020): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v3i3.736

Abstract

Relationship marketing merupakan kegiatan pemasaran yang bertujuan untuk membangun loyalitas pelanggan terhadap produk yang ditawarkan. Penerapan relationship marketing jika dilakukan dengan baik maka akan meningkatkan kepuasan pelanggan. Strategi dalam relationship marketing tersebut sangat penting untuk diperhatikan dalam mempertahankan hubungan jangka panjang antara produsen dengan mitra bisnisnya. Konsep relationship marketing banyak digunakan oleh perusahaan yang ada, salah satunya perusahaan agroindustri. Penelitian ini dilakukan pada PT Pupuk Kujang, Cikampek, Indonesia. Analisis Partial Least Square (PLS) digunakan untuk mengetahui relationship marketing serta pengaruhnya terhadap loyalitas pelanggan PT Pupuk Kujang. Penelitian ini menemukan bahwa faktor relationship marketing yang mempengaruhi loyalitas pelanggan adalah kepercayaan, komitmen, kepuasan, dan penanganan konflik. Lebih lanjut, variabel kepercayaan (X1), komitmen (X2), komunikasi (X3), kepuasan (X4), dan penaganan konflik (X5) tidak memiliki kaitan satu sama lain, hanya saja variabel-variabel tersebut mempengaruhi loyalitas pelanggan (Y). Kata Kunci: Loyalitas Pelanggan, Relationship Marketing, Trading Pupuk Urea
Dampak Perubahan Sistem Pertanian Terhadap Pola Pembagian Kerja Secara Seksual Di Pedesaan (Studi Kasus Di Desa Nambakan, Kecamatan Ringinrejo, Kabupaten Kediri) Ratna Dewi Mulyaningtiyas; Keppi Sukesi
Indonesian Journal of Women's Studies Vol 1, No 1 (2013)
Publisher : Program Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pembagian kerja secara seksual adalah pembagian kerja yang didasarkan atas jenis kelamin. Faktor-faktor yang menyebabkan perbedaan tersebut ialah budaya, teknologi, kepadatan penduduk dan sistem usaha pertanian. Tujuan dari penelitian ini adalah 1) mendeskripsikan bentuk perubahan sistem pertanian yang ada di Desa Nambakan, 2) menganalisis bentuk pembagian kerja secara seksual di Desa Nambakan sebagai akibat dari perubahan sistem pertanian, 3) menganalisis kesenjangan antara laki-laki dan perempuan sebagai akibat dari perubahan sistem pertanian. Metode penelitian yang digunakan studi kasus. Jumlah informan ada 14 orang. Teknik pengumpulan data yang digunakan adalah dengan dokumentasi, wawancara mendalam dan observasi. Metode analisis data meliputi analisis deskriptif kualitatif, analisa gender Model Harvard. Berdasarkan hasil penelitian diperoleh hasil sebagai berikut: (1) Perubahan yang terjadi di dalam masyarakat Desa Nambakan dari tahun 2008 sampai dengan tahun 2011 kerja adalah; a). perubahan pada teknologi pertanian, b). perubahan dalam pemasaran hasil pertanian, c). perubahan dalam pola kerja. (2). Bentuk pembagian kerja secara seksual yang dulunya perempuan hanya di ranah domestik dan produktif (off-farm) sekarang perempuan di ranah domestik, produktif (on-farm), sosial kemasyarakatan, serta  akses dan kontrol perempuan atas sumberdaya pertanian, (3) Adanya kesenjangan antara laki-laki dan perempuan dilihat dari peran perempuan yang merangkap pekerjaan baik di ranah domestik maupun ranah produksi, dengan pembagian kerja yang memperkecil kesenjangan. Kata kunci: sistem pertanian, perubahan sosial, pembagian kerja, gender
APLIKASI STRUCTURAL EQUATION MODELLING (SEM) PADA KAJIAN PENGARUH KELEMBAGAAN, MODAL SOSIAL JIWA KEWIRAUSAHAAN TERHADAP KINERJA USAHA BUDIDAYA IKAN NILA DI KABUPATEN SLEMAN Ratna Dewi Mulyaningtiyas
Jurnal Teknosains Vol 7, No 2 (2018): June
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/teknosains.35703

Abstract

Social capital becomes the main capital that must be owned by an entrepreneur, thus increasing the entrepreneurial spirit. The purpose of this research is to know the institutional condition of the members of the group of tilapia fish farm, the social capital of the member of the cultivation group of tilapia, the entrepreneurial spirit, farm performance of the tilapia fishery group, and the institutional influence, social capital, entrepreneurial spirit to the business performance of the nila fish farming group in Sleman District. The method used in this research is a method of a mixed method, with 150 responders and analyzed with SEM. The results showed that more than 50% of institutional conditions, social capital, entrepreneurial spirit, and business performance of tilapia fish farming group members of beginners, middle, and main in Ngemplak and Cangkringan Subdistrict Sleman Regency has a high category. There is no significant institutional influence on the influence of social capital on the entrepreneurial. Institutional is not a moderator variable between social capital relations and entrepreneurial spirit. This indicates that the higher/ lower institutional will not result in changes the higher/ lower the influence of social capital on entrepreneurial.
ANALISIS NILAI TAMBAH HASIL BUDIDAYA SAWI HIDROPONIK SISTEM WICK PADA MASA PANDEMI COVID 19 samudi; Ratna Dewi Mulyningtiyas; Lina Saptaria
JURNAL ILMIAH AGRINECA Vol. 21 No. 2 (2021): JURNAL ILMIAH AGRINECA
Publisher : Fakultas Pertanian, Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/afp.v21i2.1491

Abstract

Cultivating mustard greens with a hydroponic system was a profitable business opportunity and is very suitable to run during the Covid 19 pandemic. Added value has an important role in the hydroponic farmer's decision-making process regarding whether or not to run a mustard vegetable cultivation business opportunity. This study aims to determine the added value of family economic results from the entrepreneurial results of hydroponic mustard cultivation using the wick system during the Covid 19 pandemic. This type of research is a quantitative descriptive study. The quantitative analysis carried out includes analysis of costs, revenues, profits, profitability, analysis of business efficiency, and added value. Data analysis to calculate the added value using the Hayami method. Based on the results of the analysis of the value-added analysis of hydroponic mustard cultivation using the wick system during the covid 19 pandemic, it was concluded that the total cost was Rp. 404.400,- total receipt of Rp. 720,000,-; profit value Rp. 315,600,- while the added value from hydroponic mustard cultivation activities, the added value obtained from hydroponic vegetables is Rp. 68.000/kg While the ratio of the added value of hydroponic mustard is 38.20% meaning 38.20 percent of the output value is the added value obtained from hydroponic vegetable cultivation.
Kelayakan Usahatani Sayuran Hidroponik ( Studi Kasus Pada Hidroponik Guyup Rukun Kediri) Ratna Dewi Mulyaning Tiyas; Samudi Samudi
Manajemen Agribisnis: Jurnal Agribisnis Vol 21 No 2 (2021): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v21i2.1857

Abstract

Konsumsi makanan sehat sudah menjadi tren masyarakat perkotaan. Pertanian hidroponik merupakan solusi bagi masyarakat perkotaan sebagai upaya penguatan pemenuhan sayur organik. Penelitian ini bertujuan untuk mengetahui kelayakan usahatani sayuran hidroponik di Hidroponik Guyub Rukun/HGR. Metode yang digunakan untuk adalah metode penelitian deskriptif kuantitatif. Penelitian dilakukan di Kabupaten dan Kota Kediri Jawa Timur dengan responden 20 orang petani hidroponik. Metode pengumpulan data yang dilakukan dalam penelitian ini menggunakan cara dokumentasi, wawacara dan dokumentasi. Waktu pelaksanaan penelitian selama 6 bulan yaitu bulan Juni – November tahun 2021. Peneliti menggunakan purposive sampling (dengan sengaja), sebanyak 20 orang adalah petani hidroponik di Kabupaten dan Kota Kediri. Analisis data dengan deskriptif kualitatif dan analisis usahatani. Hasil penelitian Berdasarkan penelitian yang telah dilakukan mengenai analisis kelayakan usaha sayur hidroponik di Hidroponik Guyup Rukun/HGR di dapat bahwa perhitungan penerimaan dengan Biaya tetap meliputi: harga instalasi sayuran hidroponik dan sudah mengalami penyusutan Rp. 208.333,-, biaya variabel sebesar Rp. 1.517.000. penerimaan Rp. 6.095.455,-. Pendapatan Rp. 4.352.347 sehingga didapat kelayakan usaha dengan nilai 3,49 yang artinya setiap korbanan ekonomi sebesar Rp. 1,- dihasilkan penerimaan sebesar Rp. 3,49, sehingga dapat dinyatakan usaha sangat layak diusahakan.
Learning Organization, Budaya Organisasi, Sistem Pengukuran Kinerja Dan Pengaruhnya Terhadap Kinerja Bea Cukai Nur Syahrurrahmah; Ratna Dewi Mulyaningtiyas; Eka Askafi
Otonomi Vol 23 No 1 (2023): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v23i1.3534

Abstract

Kinerja organisasi publik, khususnya Bea dan Cukai dapat dipengaruhi oleh beberapa faktor, antara lain learning organization budaya organisasi, dan sistem pengukuran kinerja, serta menggunakan kinerja pegawai sebagai variable mediasi. Penelitian ini bertujuan untuk mengetahui pengaruh learning, budaya organisasi dan sistem pengukuran kinerja terhadap kinerja pegawai dan kinerja organisasi. Penelitian ini merupakan penelitian kuantitatif yang dilakukan di Bea Cukai Kediri, dengan membagikan kuesioner penelitian ke 80 orang pegawai KPPBC TMC Kediri sebagai responden. Alat yang digunakan untuk menganalisis data adalah Structural Equation Modelling (SEM) dengan metode Partial Least Square (PLS). Hasil pengolahan data membuktikan bahwa indikator variabel telah memenuhi uji validitas dan reliabilitas serta model memenuhi kriteria goodness of fit. Berdasarkan sepuluh hipotesis yang diuji, tiga hipotesis diterima dan tujuh hipotesis ditolak. Budaya organisasi dan sistem pengukuran kinerja berpengaruh positif dan signifikan terhadap kinerja pegawai, tetapi tidak ditemukan pengaruh signifikan terhadap kinerja organisasi. Learning Organization memiliki pengaruh positif signifikan terhadap kinerja organisasi, tetapi tidak ditemukan pengaruh signifikan terhadap kinerja pegawai. Kinerja pegawai tidak memiliki pengaruh signifikan terhadap kinerja organisasi. Kinerja pegawai tidak terbukti memediasi pengaruh learning organization budaya organisasi,dan sistem pengukuran kinerja terhadap kinerja organisasi. Kata Kunci: Learning Organization; Budaya Organisasi; Sistem Pengukuran Kinerja;Kinerja Pegawai; Kinerja Organisasi.
KONDISI SOSIAL EKONOMI ANGGOTA KELOMPOK WANITA TANI DALAM PEMANFAATAN TANAH PEKARANGAN DI KABUPATEN NGANJUK Sudarmini Sudarmini; Sumarji Sumarji; Ratna Dewi Mulyaningtiyas
SINTA Journal (Science, Technology, and Agricultural) Vol 4, No 1 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sinta.4.1.59-68

Abstract

ABSTRACTEmpowerment is one of the solutions to overcome social problems that hit, including poverty. Utilization of Yard Land is one way to empower members of the Women Farmer Group (KWT). The purpose of this study was to determine the socio-economic conditions of the members of the Women Farmer Group in the Utilization of Yard Land in Nganjuk Regency. This type of research uses qualitative methods. This research be carried out in Prambon, Tanjunganom and Ngronggot Districts, Nganjuk Regency. This research will be carried out for 2 (two) months, from November to December 2022. The data collected consists of primary data and secondary data. Primary data is planned to be obtained by several methods, including direct interviews, observation methods or structured observations from Women Farmer Groups (KWT). The method of determining informants was purposive sampling, namely 15 people, 5 people were taken from each sub-district. Data analysis using qualitative analysis. The results of the study were that the condition of socio-economic factors was related to the role of farmer members of women's farmer groups in the use of yard land. with a group of women farmers, they can develop their ability to create creative ideas and increase their household income/economy by utilizing the yard around the house. Socio-economic factors gender, age, education, number of family dependents, experience.Keywords: Farming Women's Group, Socio-Economic Conditions, Utilization of Yard Land
Effect of Types of Nutrients and Several Varieties of Kale (Brassica Oleracea Var. Palmifolia) on Growth and Production Samudi samudi; Ratna Dewi Mulyaningtiyas; Sadam Husin
Sriwijaya Journal of Agribusiness and Biometrics in Agriculture Research Vol 2 No 1 (2022): Mei - Oktober 2021
Publisher : Departement of Socio-Economic Agricuture, Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5713/srijab.v1i2.36

Abstract

Hydroponic cultivation is one technique for increasing food production on a small piece of land. Nutrient utilization in hydroponic cultivation needs to be cautious in order to sustain plant growth. Plant growth is significantly influenced by the type of fertilizers used. Knowing the right kinds of nutrients to employ and the suitable plant varieties is essential when growing kale since, in addition to utilizing nutrients, plant varieties also influence how much is produced during the growth process. The location of the research was the Green House Pokmas Parasku Hijau, Paras Hamlet Rt.01/Rw.02, Banjarejo Village, Ngadiluwih District, Kediri, East Java 64171. The research took place from December 2021 to January 2022, lasting two months (60 days), and it used a completely randomized design with two components and three replications (r-1). The first factor or main plot is the nutrient concentration, which has three trademark versions (N) and a 5 ml/liter value. These versions are N1 (goodplant brand mix), N2 (Flo brand blend), and N3 (high grade brand blend). The second plot point or element is made up of the three Kale variety (K) levels: K1 (green kale), K2 (red Russian), and K3 (curly kale). Based on results, the growth and productivity of kale were not significantly impacted by ABmix nutrients or other kale cultivars. When used to treat different types of nutrition, ABmix Premium Grade nutrition has the best impact on the development and production of kale plants. The best-growing kale varieties, however, when treated, were the curly and green varieties.
Pengaruh Kualitas Pelayanan Publik Terhadap Kepuasan Masyarakat Pada Dinas Kependudukan Dan Pencatatan Sipil Kabupaten Tulungagung Nuning Sunu Tri Rahayu; Ratna Dewi Mulyaningtiyas
Otonomi Vol 23 No 2 (2023): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v23i2.4436

Abstract

The purpose of this research among others to know the quality of public services to the community satisfaction in city population and civil registration Tulungagung district. This research methodology used a quantitative approach with the kind of research descriptive quantitative. Data gathered by the survey respondents to 30.Sample determined by using techniques of sampling saturated. The linear regression analysis data using multiple with the help of the ibm spss statistic 26,0 for windows programs. In this research variable service quality public classified in the tangibles 5 dimensions, reability, responsiveness, assurance and emphaty. The result showed significant impact on public service quality community satisfaction. Dimension the quality of the public services, the most commonly known among responsiveness to the other four dimensions.
Pengaruh Kelayakan Finansial Terhadap Kesejahteraan Kelompok Tani Berbasis Program Unit Pengolah Pupuk Organik (UPPO) Di Kabupaten Madiun Silvia Andress Andress; Sumarji Sumarji; Ratna Dewi Mulyaningtiyas
Jurnal Ekonomi Pertanian dan Agribisnis Vol 7, No 4 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.04.24

Abstract

The Organic Fertilizer Processing Unit (UPPO) is an effort to improve land fertility to increase agricultural productivity. This study aims to analyze the effect of financial feasibility on the welfare of farmer groups based on the organic fertilizer processing unit (UPPO) program in Madiun Regency. This research is a mixed method research that combines qualitative and quantitative designs at one time. Taking respondents purposively (intentionally) namely 75 people. The location of this research is in Madiun Regency, in 3 sub-districts in the sub-districts of Wonoasri, Mejayan and Saradan. The data collection instrument used a questionnaire instrument. Data Analysis of data using regression analysis and business feasibility (fixed and variable costs, revenue, income, R/C). The results of this study indicate that the Farmer Groups in the Districts of Wonoasri, Mejayan, and Saradan have an R/C Ratio value of > 1, so that a business based on the UPPO program is declared feasible to continue. There is a significant effect of financial feasibility on the welfare of farmer groups in Madiun Regency with a p-value = 0.010.