Business and Investment Review
BIREV: Business and Investment Review covers all aspects of management, business and investment. Journal Scope: Strategic management, Human resource and performance management, Business environment, Marketing strategic, cost-volume-profit analysis, Cost analysis for pricing and cost management, Responsibility accounting, TQM, Investment, Corporate governance, social responsibility, Accounting theory/practice/cycle, Financial statements/accounting/reporting, cash flow analysis, International reporting standards, standards convergence, and Income/retained earnings statements, balance sheets.
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<![CDATA[Strategi Inovasi Menggunakan Aplikasi Grab Merchant Meteor Aquarium dalam Meningkatkan Daya Saing Wirausaha Pasar Ikan Hias ]]>
<![CDATA[Hasyim, Hasyim]]>;
<![CDATA[Hotma Boru Hutahaean]]>;
<![CDATA[Situmorang, Romasi]]>;
<![CDATA[Devima , Santia]]>
<![CDATA[ Business and Investment Review Vol. 1 No. 6 (2023) ]]>
Publisher : <![CDATA[CV. Lenggogeni Data Publishing ]]>
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DOI: 10.61292/birev.v1i6.60
<![CDATA[To remain competitive in the market, innovation is needed. Product innovation is the result of developing new products carried out by a company or industry, whether existing or not yet. From old products that are already saturated on the market, we must innovate to replace these old products. The usefulness of research results in the future, both for program development and scientific interests, is compared to innovation strategies aimed at increasing competitiveness in the ornamental fish market. Innovation can have a positive impact on society, such as improving the quality of life, health, education and public services. The method used in this research is method. Qualitative research is research that produces results and processes descriptive data, such as interview transcripts, field notes, drawings, photos, video recordings.]]>
<![CDATA[Sistematic Literature Review (SLR) And Biomectrik Analysis: SMEs Performance ]]>
<![CDATA[Readi, Robbi]]>;
<![CDATA[Sudarmiatin]]>
<![CDATA[ Business and Investment Review Vol. 1 No. 6 (2023) ]]>
Publisher : <![CDATA[CV. Lenggogeni Data Publishing ]]>
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DOI: 10.61292/birev.v1i6.62
<![CDATA[Artikerl menggunakan literatur review sistematisyang bertujuan untuk merangkum beberapa penelitian mengenai SMEs Performance. SMEs sangat besar untuk pertumbuhan perekonomian Indonesia. Artike ini menggunakan metode PRISMA (Preferred Reporting Items for Systematic Review and Meta-Analyses) dan analisis bibliometrik menggunakan VOSviewer. Sumber data diperoleh dari ScienceDirect periode 2019-2023. Hasil yang diperoleh sebanyak 13.448 jurnal, kemudian dilakukan reduksi data dengan menggunakan kriteria eklusif dan inklisif sehingga diperoleh 50 jurnal yang direview. Hasil untuk variabel-variabel yang terkait dengan SMEs Performance, Firm Performance, Open Innovation, Financial Performance, Innovation, manjerial ties, big data, digital tranformation dll. Secara keseluruhan, penulis berharap penelitian ini dapat dijadikan bahan pembelajaran dan refleksi tertulis dalam masa depan.]]>
<![CDATA[Digital Content Marketing on Buying Decision: Literature Review ]]>
<![CDATA[Afifa, Nurul Hildha]]>;
<![CDATA[Sudarmiatin]]>
<![CDATA[ Business and Investment Review Vol. 1 No. 6 (2023) ]]>
Publisher : <![CDATA[CV. Lenggogeni Data Publishing ]]>
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DOI: 10.61292/birev.v1i6.63
<![CDATA[Digital content marketing on buying decisions, the aim is to review existing literature on digital content marketing and buying decisions, namely that through content marketing you can increase interest in visiting a product so that it becomes a decision to purchase goods or services, and understand the stages of buying. decision. By using the literature method, by searching for research data or information through reading scientific journals, reference books and publication materials available in libraries and the internet. and the results of this research are studied in this article so it can be concluded to build a hypothesis for further research, namely: 1) digital content marketing has an influence on improving purchasing decisions. 2) Through content marketing, you can increase interest in visiting a product so that it becomes a decision to purchase goods or services. There are five stages of buying decision including: problem or need recognition, information search, alternative evaluation, purchase, and post purchase behavior]]>
<![CDATA[Etika Keilmuan: Sarana Berpikir Ilmiah ]]>
<![CDATA[Ratna Mitasari]]>;
<![CDATA[Mukhlis, Imam]]>
<![CDATA[ Business and Investment Review Vol. 1 No. 6 (2023) ]]>
Publisher : <![CDATA[CV. Lenggogeni Data Publishing ]]>
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DOI: 10.61292/birev.v1i6.64
<![CDATA[Tujuan dari literature review jurnal ini untuk membahas dan memahami tentang etika sarana berfikir ilmiah yang meliputi pengertian sarana berfikir ilmiah, etika Bahasa yang digunakan dalam sarana penelitian dan juga sistematika sebagai sarana berfikir ilmiah. Metode dalam penelitian ini menggunakan literature review yang bersumber dari jurnal nasional dan juga buku tentang etika sarana berpikir ilmiah. Hasil dari pembahasan ini mengungkapkan bahwa sarana berpikir ilmiah sebagai alat yang membantu kegiatan ilmiah dalam berbagai langka yang harus ditempuh. Untuk dapat melakukan kegiatan berpikir ilmiah dengan baik maka diperlukan sarana berupa bahasa, logika, matematika, dan statistika]]>
<![CDATA[Batasan Perilaku Bisnis pada E-commerce ]]>
<![CDATA[Fathonah, Sastiana Mandasari]]>;
<![CDATA[Mukhlis, Imam]]>
<![CDATA[ Business and Investment Review Vol. 1 No. 6 (2023) ]]>
Publisher : <![CDATA[CV. Lenggogeni Data Publishing ]]>
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DOI: 10.61292/birev.v1i6.66
<![CDATA[Artikel ini dibuat sebagai landasan dalam memberikan argumentasi mengenai batasan perilaku atau etika bisnis di era digital contohnya pada e-commerce. Penggunaan metode dalam artikel ilmiah ini adalah metode deskriptif dengan pendekatan studi kepustakaan dengan berbasis literatur-literatur terkait, yang bertujuan untuk memperkuat argumentasi pada artikel ini. Dalam melakukan kegiatan berbisnis penting bagi pelaku bisnis untuk membangun kepercayaan dengan para konsumen guna meningkatkan pendapatannya. Perdagangan di era digital ini memungkinkan timbulnya perilaku yang melanggar etika. Oleh karena itu, dalam kondisi apapun dibutuhkan suatu kesadaran diri atau moral yang akan membuat keputusan didalam kondisi apapun tetap memiliki nilai etika. Etika bisnis sebagai bagian dari metaetika dan etika terapan memberikan sumbangan positif berupa pertimbangan-pertimbangan moral aktual berhadapan dengan berbagai kebijakan dan praktik bisnis yang berlangsung. Aturan/Dasar Hukum Bisnis Digital tertuang pada Undang-Undang Nomor 7 Tahun 2014 tentang Perdagangan, selain itu terdapat Undang-Undang Republik Indonesia Nomor 8 Tahun 1999 tentang Perlindungan Konsumen. Undang-Undang Republik Indonesia Nomor 8 Tahun 1999 tentang Perlindungan mengenai hak pelaku usaha. Dalam era digital dan perkembangan dunia IT ini, etika bisnis harus tetap dijalankan. Jangan sampai ketika era digital sudah diterapkan, namun etika bisnis semakin minim diterapkan.]]>
<![CDATA[The Effect of Brand Image and Brand Trust on Gojek Customer Loyalty in Yogyakarta Through Customer Satisfaction as an Intervening Variable ]]>
<![CDATA[Effendi, Agsendo Muhammad]]>;
<![CDATA[Sumadi]]>
<![CDATA[ Business and Investment Review Vol. 1 No. 6 (2023) ]]>
Publisher : <![CDATA[CV. Lenggogeni Data Publishing ]]>
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DOI: 10.61292/birev.v1i6.71
<![CDATA[This study discusses the influence of brand image,brand trust, and user satisfaction on user loyalty Gojek in DI Yogyakarta. The measurement method uses multiple linear regression analysis to determine brand image,brand trust, and user satisfaction on user loyalty Gojek in DI Yogyakarta. The sample data was obtained from the questionnaire method. The sample used in this study was people of DI Yogyakarta who had filled out the questionnaires distributed. The number of questionnaires filled in and sampled were 95 respondend. Multiple regression results show that brand image, brand trust, and user satisfaction has a significant positive effect on user loyalty.]]>
<![CDATA[The Influence Secretarial Competence, Self-Esteem & Self-Efficacy of The Work Readiness of Final Year Students ]]>
<![CDATA[Lusyiana, Alsya]]>;
<![CDATA[Christian Wiradendi Wolor]]>;
<![CDATA[Marsofiyati]]>
<![CDATA[ Business and Investment Review Vol. 1 No. 6 (2023) ]]>
Publisher : <![CDATA[CV. Lenggogeni Data Publishing ]]>
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DOI: 10.61292/birev.v1i6.73
<![CDATA[Research Aims: The purpose of this study was to determine the effect of secretary competence, self-esteem and self-efficacy on work readiness in final semester students, especially in the department of office administration education, Jakarta State University. Design/Methodology/Approach: This research uses quantitative methodology. Research Findings: Basically, job readiness is an important thing for students who will graduate and have been declared graduated from college. Work readiness indicates that there is an individual transformation of students from the world of education to the company sector and are ready to face the world of work. One of the students' job readiness can be influenced by soft skills, which can be seen that soft skills are needed in aspects of planning and the job search process and success in pursuing a job career. In the current era of the industrial revolution 4.0, students are expected to be ready for all conditions in the field, they must be mentally and intellectually tested and intellectual. Instead of providing job readiness soft skills, skills, knowledge, organizational or work experience are also highly seen by employers. Because from a worker who is ready to carry out the assigned work and is responsible, human resources emerge who are ready to build a company well and to increase competitiveness for other offices.The purpose of this study is to obtain empirical data on variables that affect the job readiness of final year students majoring in office administration education UNJ, as for the specific research objectives, namely: knowing the influence of secretarial competence self esteem and self efficacy.]]>
<![CDATA[Analisis Startegi Pemasaran Netflix di Pasar Global ]]>
<![CDATA[Januar, Salsabila Kunti]]>;
<![CDATA[Syafira Mawada Tanjung]]>;
<![CDATA[Saleh, Mohamad Zein]]>
<![CDATA[ Business and Investment Review Vol. 1 No. 6 (2023) ]]>
Publisher : <![CDATA[CV. Lenggogeni Data Publishing ]]>
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DOI: 10.61292/birev.v1i6.74
<![CDATA[Dalam sebuah perusahaan, tentunya harus memperkuat strategi pemasaran mereka karena adanya pengaruh globalisasi. Dengan adanya pengaruh globalisasi, perusahaan harus memperkuat strategi pemasaran mereka. Globalisasi adalah realitas yang memungkinkan orang di seluruh dunia bekerja sama dalam berbagai aspek kehidupan, seperti pertukaran teknologi dan informasi, yang harus dipromosikan melalui strategi pemasaran yang terus berkembang. Pemasaran membantu bisnis menemukan dan memenuhi kebutuhan sosial dan manusia dengan cara yang menguntungkan. Perusahaan dapat mencapai tujuan mereka dengan bantuan pemasaran, yang fokus utamanya adalah meningkatkan penjualan, yang mencakup kualitas produk perusahaan dan apakah produk perusahaan tersebut berkualitas, inovatif, dan unik. Merek adalah elemen terpenting dalam pemasaran sendiri karena memiliki nilai dan karakteristik yang dilindungi secara hukum. Perusahaan yang telah memiliki merk tidak akan meniru pesaingnya. Menurut Kotler (2016), merk adalah nama, kata-kata, tanda, lambang, desain, atau kombinasinya yang digunakan untuk mengidentifikasi produk atau jasa yang dijual oleh satu penjual atau kelompok penjual dan mendiferensiasikan produk atau jasa yang dijual oleh pesaing.]]>
<![CDATA[Pengaruh Pencatatan Sustainability Report terhadap Produktivitas Sumber Daya dan Pertumbuhan Ekonomi di PT Unilever Indonesia Tbk ]]>
<![CDATA[Rahmadani, Fitra]]>
<![CDATA[ Business and Investment Review Vol. 1 No. 6 (2023) ]]>
Publisher : <![CDATA[CV. Lenggogeni Data Publishing ]]>
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DOI: 10.61292/birev.v1i6.75
<![CDATA[Abstract. The recording of a Sustainability Report has become one of the primary approaches in modern businesses aiming to measure, track, and communicate the social, environmental, and economic impacts of a company. This research aims to analyze the influence of recording the Sustainability Report on resource productivity and economic growth at PT Unilever Indonesia Tbk. Through a methodology involving historical data analysis and detailed evaluation models, this study investigates how the implementation of the Sustainability Report within the company influences resource productivity in day- to-day operations. This research provides a foundation for a deeper understanding of the importance of maintaining a Sustainability Report in enhancing the productivity and economic growth of the company, along with its implications within the context of a sustainable economy. Abstrak. Pencatatan Sustainability Report telah menjadi salah satu pendekatan utama dalam bisnis modern yang bertujuan untuk mengukur, melacak, dan mengomunikasikan dampak sosial, lingkungan, dan ekonomi suatu perusahaan. Penelitian ini bertujuan untuk menganalisis pengaruh pencatatan Sustainability Report terhadap produktivitas sumber daya dan pertumbuhan ekonomi di PT Unilever Indonesia Tbk.. Melalui metodologi analisis data historis dan model evaluasi terperinci, penelitian ini menyelidiki bagaimana implementasi Sustainability Report di perusahaan memengaruhi produktivitas sumber daya dalam operasional sehari-hari. Penelitian ini memberikan landasan untuk pemahaman lebih lanjut tentang pentingnya pencatatan Sustainability Report dalam meningkatkan produktivitas dan pertumbuhan ekonomi perusahaan, serta implikasinya dalam konteks ekonomi yang berkelanjutan. Kata kunci: Sustainability Report, produktivitas sumber daya, pertumbuhan ekonomi, PT Unilever Indonesia Tbk.]]>
<![CDATA[Digital Marketing for Knitted Bag With Japan as an Export Target: Case Study of Crochetwoven ]]>
<![CDATA[Amalia, Ishica Azzahra]]>;
<![CDATA[Khoirotunnisa, Fani]]>
<![CDATA[ Business and Investment Review Vol. 1 No. 6 (2023) ]]>
Publisher : <![CDATA[CV. Lenggogeni Data Publishing ]]>
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DOI: 10.61292/birev.v1i6.77
<![CDATA[This research delves into the digital marketing strategies employed by CrochetWoven, a brand specializing in woven bags, as it expands its presence in the Japanese market for export purposes. The primary goal of this study is to comprehend how digital marketing and the internet serve as effective tools to reach international markets, particularly in consumer industries like woven bags.The research methodology involves gathering and analyzing various literature, references, and marketing journals from diverse sources, ranging from conventional books to relevant E-books that align with the discussed theories. Emphasizing social media and e-commerce, the study presents a case analysis of how CrochetWoven successfully broadened its market share by leveraging prominent e-commerce platforms in Japan, such as Amazon Japan, Rakuten, and Rakuma. The findings highlight significant potential for CrochetWoven to expand its digital marketing through e-commerce utilization, with a deep understanding of consumer behavior in Japan being a crucial factor for the company's success in entering and thriving in the export market.]]>
