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Business and Investment Review
Published by CV. Lenggogeni Data Publishing
ISSN : -     EISSN : 29867347     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
BIREV: Business and Investment Review covers all aspects of management, business and investment. Journal Scope: Strategic management, Human resource and performance management, Business environment, Marketing strategic, cost-volume-profit analysis, Cost analysis for pricing and cost management, Responsibility accounting, TQM, Investment, Corporate governance, social responsibility, Accounting theory/practice/cycle, Financial statements/accounting/reporting, cash flow analysis, International reporting standards, standards convergence, and Income/retained earnings statements, balance sheets.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 172 Documents
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Prinsip Kejujuran dalam Usaha Ista, Akram; BN, Andi Muh. Taqiyuddin; Lutfi , Mukhtar; Misbahuddin
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.51

Abstract

The purpose of this research is to describe, explain about how the principle of honesty in business, and to explain what is the importance of the principle of honesty in business. This research is qualitative, the type of research is library research and uses historical and normative approaches. The data collection method used was a literature study. The results showed that; 1) Honesty Principle: there are three spheres of business activity which can be clearly demonstrated that a business will not last long and be successful if it is not based on honesty. First: honesty in fulfilling the terms of agreements and contracts. Second: honesty in offering goods or services of equal quality and price. Third: honesty in internal work relations within a company. The Prophet Muhammad used honesty as a basic ethic. Before he became a business or business actor. He is honest in everything, including selling his merchandise. The scope of this honesty is very broad, such as not committing fraud, not hiding defects in merchandise, weighing goods with appropriate scales, and so on. 2) In some naqli arguments in the form of orders to be honest and prohibition of cheating, it can be concluded that in terms of sharia, there is an urgency for the principle of honesty for a trader or businessman in his business. Logically or as aqli argument, it can be understood that how a business can survive if there is no trust between buyers and sellers or between producers and consumers. So starting from the description above, it can be understood that the urgency of the principle of honesty in business is really real, both from the perspective of naqli and aqli. Abstrak Tujuan penelitian ini untuk mendeskripsikan, memaparkan tentang bagaimana Prinsip Kejujuran dalam Usaha, dan untuk menjelaskan apa Urgensi Prinsip Kejujuran dalam Usaha. Penelitian ini merupakan penelitian kualitatif, jenis penelitian adalah library research dan menggunakan metode pendekatan historis dan normatif. Metode pengumpulan data yang digunakan adalah studi literatur. Hasil penelitian menunjukan bahwa; 1) Prinsip Kejujuran: terdapat tiga lingkup kegiatan usaha yang bisa ditunjukkan secara jelas bahwa usaha tidak akan bisa bertahan lama dan sukses kalau tidak dilandasi atas kejujuran. Pertama: jujur dalam memenuhi syarat-syarat perjanjian dan kontrak. Kedua: kejujuran dalam menawarkan barang atau jasa dengan mutu dan harga yang setara. Ketiga: jujur dalam relasi kerja intern dalam suatu perusahaan. Nabi Muhammad menggunakan kejujuran sebagai etika dasar. Sebelum beliau menjadi pelaku bisnis atau usaha. Beliau berbuat jujur dalam setiap hal, termasuk menjual barang dagangannya. Cakupan jujur ini sangat luas, seperti tidak melakukan penipuan, tidak menyembunyikan kecacatan pada barang dagangan, menimbang barang dengan timbangan yang tepat, dan lain-lain. 2) Pada beberapa dalil naqli berupa perintah berbuat jujur dan larangan berbuat curang, dapat disimpulkan bahwa dalam sisi syariat, terdapat urgensi prinsip kejujuran bagi seorang pedagang atau pebisnis dalam usahanya. Secara logika atau sebagai dalil aqli, dapat dipahami bahwa bagaimana sebuah usaha bisa bertahan jika tidak ada kepercayaan antara pembeli dan penjual atau antara produsen dan konsumen. Maka berangkat dari uraian diatas, dapat dipahami bahwa urgensi prinsip kejujuran dalam usaha benar-benar nyata adanya, baik dari sisi dalil naqli dan aqli. Kata Kunci: Prinsip, Kejujuran, dan Usaha
The Human Resources Work Concept in Indonesia: A Bibliographic Study of Its Challenges in the Society Era 5.0 Kusumaningrum, Dyah Ayu Dwi; Fadilla, Dian; Zagladi, Arief Noviarakhman
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.52

Abstract

Human resource work in Indonesia is examined in this journal article through the lens of society age 5.0. The difficulties encountered by human resource managers in keeping up with the ever-evolving nature of contemporary society are the subject of an exhaustive bibliographic analysis. To properly manage and develop human capital in Indonesia, this research focuses on a few important areas that need attention and innovation. The research delves into the evolution of human resources in the societal 5.0 era by comparing and contrasting global human resource management principles with the most cutting-edge ideas in the workplace concept.
Pengaruh Harga, Kualitas Produk, Kualitas Pelayanan dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Candra, Eko; Ketut Sunaryanto
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.53

Abstract

Customer loyalty can be an effective, competitive and efficient strategy for a brand or company, because it can strengthen customer trust in the brand. Customers assess perceived loyalty based on price, product quality, service quality and satisfaction felt when shopping. The purpose of this study was to determine the effect of price, product quality, service quality, satisfaction and loyalty on customers who shop for material products in Indonesia. This research was conducted on 120 respondents located in Indonesia who are customers of material companies or stores. Data were collected using questionnaires distributed online and offline in July 2023. To test the research model, this study used SPSS 25. So that the following data were obtained: price, product quality, service quality and customer satisfaction have a joint effect on customer loyalty, price has a positive effect on customer loyalty, product quality has a positive effect on customer loyalty, service quality has a positive effect on customer loyalty, customer satisfaction has a positive effect on customer loyalty.
The Effect of Service Quality on Indihome Customer Satisfaction in the Kuta Alam Region of Banda Aceh Natalia, Desy Uli
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.54

Abstract

We live in an era where the use of technology is becoming more and more booming. Technology offers advantages in the field of knowledge and provides users with convenient access to scientific information. In addition to non-profit technology, user growth and informatics, a new innovation is Mancula's fixed broadband high-speed Internet network. IE PT. Telecom Nikasi Indonesia Tbk, one of the providers of fixed-line broadband services, has launched a new product called Indihome. The purpose of this study is to determine consumer reaction to service quality and customer satisfaction in Indyhome Antapani Bandung area. As a method, a quantitative research method in the form of causal relationship research is used. Sampling was performed using probability sampling, a simple random sampling, with a maximum total of 75 respondents. Descriptive analysis and simple linear resistance analysis were then used for data analysis. Based on the results of hypothesis testing, Indihome partially has a significant impact on customer satisfaction, with the magnitude of the impact being 23.91%, while the remaining 76.09% are due to other factors i.e. brand image, location , price, etc. cause. Abstrak Penggunaan teknologi saat ini semakin berkembang pesat. Teknologi menawarkan keuntungan dalam dunia informasi dan juga memudahkan pengguna untuk mengakses informasi ilmiah. Dengan bertambahnya pengguna telekomunikasi dan teknologi informasi, muncul inovasi baru yaitu internet fixed broadband berkecepatan tinggi. Perusahaan penyedia layanan fixed broadband yaitu PT.Telekomunikasi Indonesia Tbk meluncurkan produk baru bernama Indihome. Tujuan dari penelitian ini adalah untuk mengetahui respon konsumen terhadap kualitas pelayanan dan kepuasan pelanggan Indihome di wilayah Kuta Alam Banda Aceh. Metode yang digunakan adalah metode kuantitatif dengan jenis penelitian berupa penelitian kausal. Pengambilan sampel dilakukan dengan menggunakan metode simple random sampling dengan jumlah 75 responden. Kemudian, analisis deskriptif dan analisis regresi linier sederhana digunakan untuk analisis data. Berdasarkan hasil uji hipotesis secara parsial kualitas pelayanan Indihome berpengaruh signifikan terhadap kepuasan pelanggan dengan besaran sebesar 23,91%, sedangkan sisanya sebesar 76,09% dipengaruhi oleh faktor lain seperti brand image, lokasi, harga atau faktor lainnya. Kata Kunci: Kualitas Pelayanan, Kepuasan Pelanggan, Teknologi
Comparative Analysis of Brand Image between Lining and Victor Shoes Among Badminton Players in Gelanggang Remaja Koja, Jakarta Natalia, Desy Uli
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.55

Abstract

In playing badminton, one of the supporting facilities used is badminton shoes (Fitantri, 2015). As well as protecting the feet, shoes can also prevent injury and acceleration when on the field. A common phenomenon related to brand image that usually appears is the feeling or impression that consumers get after using a brand. This study aims to determine the difference between the brand image of Lining shoes and Victor shoes according to Badminton players at the Koja Youth Center in Jakarta. The method used is a quantitative method with a comparative research type. The population in this study were all badminton players at the Koja Jakarta Youth Center, totaling 60 people. The research was conducted at the Koja Jakarta Youth Center in selecting the sample using a purposive sampling technique. Then, for data analysis used descriptive analysis and Paired T-Test. Based on the results of the Paired T-Test, the mean value of Lining's shoe brand image was 47.1500, then the mean value of Victor's shoe brand image was 51.8333. This shows that the brand image of Victor shoes is higher or better than the brand image of Lining shoes based on the results of research on 60 users of Lining shoes and Victor shoes who are badminton players at the Koja Youth Center in Jakarta. Dalam bermain bulu tangkis sarana pendukung yang dipergunakan salah satunya adalah sepatu bulu tangkis (Fitantri, 2015). Selain sebagai pelindung kaki, sepatu juga dapat menghindari cedera dan percepatan pada saat di lapangan. Fenomena umum terkait brand image yang biasanya muncul yaitu perasaan atau kesan yang diperoleh konsumen setelah menggunakan suatu merek. Penelitian ini bertujuan untuk untuk mengetahui perbedaan antara brand image sepatu Lining dan sepatu Victor menurut pemain Badminton di Gelanggang Remaja Koja Jakarta. Metode yang digunakan adalah metode kuantitatif dengan jenis penelitian berupa komparatif. Populasi dalam penelitian ini adalah seluruh pemain badminton yang di Gelanggang Remaja Koja Jakarta yang berjumlah 60 orang. Penelitian yang dilakukan di Gelanggang Remaja Koja Jakarta dalam pemilihan sampel menggunakan teknik purposive sampling. Kemudian, untuk analisis data digunakan analisis deskriptif dan Uji Paired T-Test. Berdasarkan hasil uji Paired T-Test nilai mean brand image sepatu Lining yaitu 47,1500 kemudian nilai mean brand image sepatu Victor yaitu 51,8333. Hal ini menunjukkan bahwa brand image sepatu Victor lebih tinggi atau lebih baik daripada brand image sepatu Lining berdasarkan hasil penelitian kepada 60 orang pengguna sepatu Lining dan sepatu Victor yang merupakan pemain badminton di Gelanggang Remaja Koja Jakarta. Kata Kunci: Brand Image, Lining, Victor
Analysis of 7P Marketing Strategy of People's Business Credit at PT Bank Negara Indonesia (Persero) Tbk Sub-Branch Office Tarempa Natuna Natalia, Desy Uli
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.56

Abstract

The purpose of this research is to find out the marketing strategy of 7P People's Business Credit at PT Bank Negara Indonesia Tbk (Persero) Branch Office of Tarempa Natuna aide. This type of research uses qualitative descriptive research, the types of data used in this study are primary data and secondary data. The analytical technique used in this study is the triangulationtechnique. The results of this study show thatthe marketing strategy of the productmix, price, place, promotions, process, people, and physical evidance has been done very well by Bank BNI Tarempa Natuna to the People's Business Credit service products owned by him. This can be seen from the disbursement of People's Business Credit funds that are quite fast and prioritize the quality of service. The conclusion of this study isthat the marketing of the productmix, price, place, promotions, process, people, and physical evidance has been done well by Bank BNI Tarempa Natuna to its People's Business Credit service products. This can be seen from Bank BNI Tarempa Natuna providing large financing that suits the needs of MSMEs. Abstrak Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran 7P Kredit Usaha Rakyat Pada PT Bank Negara Indonesia Tbk (Persero) Kantor Cabang pembantu Tarempa Natuna. Jenis penelitian ini menggunakan penelitian deskriptif kualitatif, jenis data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Teknik analisis yang digunakan dalam penelitian ini adalah triangulasi teknik. Hasil penelitian ini menunjukan bahwa strategi pemasaran terhadap bauran product, price, place, promotions, process, people, dan physical evidance sudah dilakukan dengan sangat baik oleh Bank BNI Tarempa Natuna terhadap produk layanan Kredit Usaha Rakyat yang dimilikinya. Hal ini dapat dilihat dari pencairan dana Kredit Usaha Rakyat yang cukup cepat dan mengutamakan kualitas pelayanannya. Kesimpulan dari penelitian ini yaitu stretegi pemasaran terhadap bauran product, price, place, promotions, process, people, dan physical evidance sudah dilakukan dengan baik oleh Bank BNI Tarempa Natuna terhadap produk layanan Kredit Usaha Rakyat yang dimilikinya. Hal ini dapat dilihat dari Bank BNI Tarempa Natuna menyediakan besar pembiayaan yang sesuai dengan kebutuhan UMKM.. Kata Kunci: Product, Price, Place, Promotions, Marketting Mix 7P.
Organizational Structure, Governance, Leader Characteristics and Organizational Performance: Case Study of Sinergy Tani and Harapan Gumanti Farmers Group in Gumanti Valley, Solok Regency. Chandra, Alfi; Games, Donard; Sari, Dessy Kurnia Sari
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.57

Abstract

Until now agriculture is still a superior basis for the economy of rural communities. The aims of this research are (1) To determine the role of the organizational structure of farmer groups in the Gumanti Valley. (2) Knowing the role of governance in farmer groups in the Gumanti Valley. (3) knowing the role of leader characteristics in farmer groups in the Gumanti Valley. (4) knowing the role of performance in farmer groups in the Gumanti Valley. The approach used in this research is a qualitative approach. Data obtained through observation techniques, interviews, and documentation. Test the validity of the data by means of data triangulation. Data analysis techniques use comparative or comparative analysis. The results showed that the organizational structure of Sinergy Tani and Harapan Gumanti was clearly arranged according to the division of labor, duties and authority of each organization's management. The management of the Sinergy Tani farmer group is carried out based on the AD ART that has been made. in the Harapan Gumanti farmer group organization also manages organizational management. characteristics of the leaders of farmer group organizations Sinergy Tani this organization seems to be dominated by organizational leaders. Leaders are dominant in decision making. In the Harapan Gumanti Farmer Group organization, leaders maintain transparency to build member trust. The performance of the Sinergy Tani organization has made various efforts so that it can cultivate farming businesses to remain stable. Meanwhile, the Harapan Gumanti farmer group organization divides the work in shifts starting from the processing of land, planting to harvest time.
Human Resource Management in Teacher Recruitment: A Systematic Review Dian Fadilla; Sopiah
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.58

Abstract

The quality of education is driven by good human resources. Therefore, in preparing professional educators, every educational institution is required to have the ability and competence in accordance with their field and profession. This systematic literature review aims to analyze teacher recruitment management. Using the PRISMA principles, this literature review successfully identified 12 relevant studies derived from scopus indexed articles (Q1-Q4). The analysis grouped themes and displayed the interconnectedness of the emerging themes using Watase Uake software. The results of the systematic literature review show that research on teacher recruitment strategies is limited and that current teacher recruitment strategies are well-intentioned and likely to play a role in attracting new teachers, but little is known about their effectiveness, and little attention has been paid to important theories and research from sources outside education.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Perusahaan Daerah Air Minum (PDAM) Tirta Sewakadarma Kota Denpasar Dayanti, Putri Kusuma; Ni Putu Anik Prabawati; Supriliyani, Ni Wayan
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.59

Abstract

The purpose of this study was to determine how the effect of service quality on customer satisfaction at the Regional Drinking Water Company (PDAM) Tirta Sewakadarma Denpasar. Data analysis using simple linear regression analysis using the SPSS (Statistic Product and Service Solution) version 26 for Windows program. The results showed that there is a strong and significant influence between service quality on customer satisfaction of PDAM Tirta Sewakadarma Denpasar City, the value of the coefficient of determination R 2 = 0.531 and R = 0.729 which shows that every 1% increase in service quality will increase customer satisfaction by 57.2%. Based on the results of the significance test, the tcount of 3.125 is greater than the t table (1.987) with a significance level of 0.002 (p <0.05) so that the hypothesis in this study is accepted. This study shows that service quality has a positive and significant effect on customer satisfaction at the Regional Drinking Water Company (PDAM) Tirta Sewakadarma Denpasar City. This can be interpreted that if the quality of service is implemented properly and in accordance with expectations, customer satisfaction with the quality of service at PDAM Tirta Sewakadarma Denpasar will also increase. Abstrak Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh kualitas layanan terhadap kepuasan pelanggan pada Perusahaan Daerah Air Minum (PDAM) Tirta Sewakadarma Denpasar. Analisis data menggunakan analisis regresi linear sederhana dengan menggunakan program SPSS (Statistic Product and Service Solution) version 26 for Windows. Hasil penelitian menunjukkan terdapat pengaruh yang kuat dan signifikan antara kualitas pelayanan terhadap kepuasan pelanggan PDAM Tirta Sewakadarma Kota Denpasar nilai koefisien determinasi R 2 = 0.531 dan R = 0.729 yang menunjukan bahwa setiap peningkatan kualitas pelayanan sebesar 1% maka kepuasan pelanggan akan mengalami peningkatan sebesar 57,2%. Berdasarkan hasil uji signifikansi diperoleh thitung sebesar 3.125 lebih besar dari t tabel (1,987) dengan tingkat signifikansi 0,002 (p<0,05) sehingga hipotesis dalam penelitian ini diterima. Penelitian ini menunjukan bahwa kualitas pelayanan berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan pada Perusahaan Daerah Air Minum (PDAM) Tirta Sewakadarma Kota Denpasar. Hal ini dapat diartikan bahwa apabila kualitas pelayanan diimplementasikan dengan baik dan sesuai dengan harapan maka kepuasan pelanggan atas kualitas pelayanan di PDAM Tirta Sewakadarma Denpasar juga akan meningkat. Kata Kunci: Kualitas Pelayanan, Kepuasan Pelanggan, PDAM
Strategi Inovasi Menggunakan Aplikasi Grab Merchant Meteor Aquarium dalam Meningkatkan Daya Saing Wirausaha Pasar Ikan Hias Hasyim, Hasyim; Hotma Boru Hutahaean; Situmorang, Romasi; Devima , Santia
Business and Investment Review Vol. 1 No. 6 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i6.60

Abstract

To remain competitive in the market, innovation is needed. Product innovation is the result of developing new products carried out by a company or industry, whether existing or not yet. From old products that are already saturated on the market, we must innovate to replace these old products. The usefulness of research results in the future, both for program development and scientific interests, is compared to innovation strategies aimed at increasing competitiveness in the ornamental fish market. Innovation can have a positive impact on society, such as improving the quality of life, health, education and public services. The method used in this research is method. Qualitative research is research that produces results and processes descriptive data, such as interview transcripts, field notes, drawings, photos, video recordings.

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