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Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Published by Sekolah Tinggi Agama Buddha Nalanda
ISSN : 29860415     EISSN : 29859611     DOI : 10.47861
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 30 Documents
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Search results for , issue "Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen" : 30 Documents clear
Pengaruh Sumber Daya Alam Terhadap Pertumbuhan Ekonomi Di Kabupaten Tanjung Jabung Timur Rezky Maulana Akbar; Agustina Mutia; Fauzan Ramli
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.838

Abstract

Natural resources are a major contributor to the formation of the national and domestic gross product, serving as a primary source of employment and being one of the dominant sectors in generating community income. Natural resources play a crucial role as supporting factors for economic growth in Tanjung Jabung Timur Regency. Despite consistently making significant contributions to the Regional Gross Domestic Product (PDRB) from 2013 to 2022, the economic growth rate of the Natural Resources Sector in Tanjung Jabung Timur tends to be slow. This research aims to investigate the influence of natural resources on economic growth in Tanjung Jabung Timur during the period 2013-2022. The study uses purposive sampling for its sample selection. The data utilized comprises time series data from 2013 to 2022. The results of this research indicate that variable X does not have a significant impact on variable Y at the 0.05 significance level. Therefore, the null hypothesis stating that there is no significant influence from variable X1 (Sector A) and X2 (Sector B) on variable Y (Growth Rate) is accepted. The statistical test results show that the p-value for variable X is greater than the predetermined significance level (p > 0.05). This indicates the insignificance of the relationship between variable X and variable Y. In other words, the variation in variable X cannot significantly explain the variation in variable Y in the context of this study.
Analisis Jaringan Produksi Dan Inovasi Varian Rasa Pada Kue Sus Choux Evi Ulviah; Resya Dwi Marselina
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.839

Abstract

Building a business network is a crucial business strategy during the startup process. Business networking refers to relationships formed through various interactions among business players, professionals, and potential financial specialists (Ferira, 2023). While some studies have explored business networks, such as the analysis of TikTok as a platform for millennial business networking, there hasn't been specific research on production networks, which is a derivative of business networks. To address this gap and the literature void regarding production networks, the author proposes a scholarly title, "Analysis of Production Networks and Innovative Flavor Variants in Choux Pastry Puffs," with the goal of understanding production networks. Supply Chain Management (SCM) involves planning, management, and product activation, utilizing cost-effective strategies for controlled efficiency and increased profits (Hastari, 2023). According to Lukman (2021, p. 7), "Choux Pastry Puffs" fall into the moist cake category and are favored by sweet enthusiasts. Choosing it as a brand aims for easy recall and customer attraction, serving as a promotional strategy. The procurement of Choux Pastry Puffs' raw materials is simple, without signed contracts with suppliers; materials are directly purchased from a convenience store. While "Choux Pastry Puffs" is not native to Indonesia, innovation is expected to cater to diverse tastes. Analyzing production networks and innovative flavor variants in Choux Pastry Puffsaims not only to fulfill coursework requirements but also to open new business opportunities and attract public attention.
Implementasi Digital Marketing Terhadap Perkembangan UMKM Di Huntap Pombewe Kabupaten Sigi Barkat Ansari; Syamsul Bachri; Ira Nuriya Santi; Farid Farid
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.857

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy by significantly contributing to Gross Domestic Product (GDP) and employment. This study aims to explore the impact of using digital marketing on sales, marketing strategies, and obstacles faced by MSME players in Pombewe Huntap. The triangulation method is used to ensure data validity by collecting information from various sources, methods, and theories. The research population involves MSME players in Pombewe Huntap who have implemented digital marketing in selling their products. The difference in income after using digital marketing can be seen from the increase in product sales, because it reaches a wider market, including the Sigi Regency and Palu City areas. The obstacles faced involve network constraints, which affect the display of images and the attractiveness of live streaming sales. The results show that digital marketing has a positive effect on the sales and marketing strategies of MSMEs in Pombewe Huntap. Although there are several obstacles such as unstable internet connections, delivery delays, transaction fraud, and manipulation of admin numbers, the application of digital marketing provides tangible benefits in increasing marketing and sales of MSME products.
Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare “Skintific” Atala Cindy Fatya; Destifa Umari Ramadhanti; Rayhan Gunaningrat
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.860

Abstract

The purpose of this study is to investigate how consumer decicsion to buy Skintific skincare products are influenced by brand perception and product quality. This study uses quantitative metodhs. Customers of Skintific skincare products made up the full study population. There were 100 responders in the study’s sample. Primary and secondary data are the two types of data that were gathered. Partial Least Square (PLS) using SmartPLS 4.0 software were employed in this investigation. The findings demonstrated that consumers’ decisions to buy Skintific skincare products were not significantly influenced by the brand’s perception. A major factor in customers’ decision to purchase Skintific skincare products is product quality. Thus, in a order to influence more customer purchase decision, Skintific skincare products must maintain their excellent product quality and brand image.  
Strategi Pemasaran Inovatif Produk Kacandipa Dalam Menentukan Potensi Pasar Di Desa Sunju Tediy Adrian Hermansyah; Syamsul Bahri Dg. Parani; Zakiyah Zahara; Asriadi Asriadi
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.862

Abstract

This study aims to investigate innovative marketing strategies for Kacandipa products in Sunju Village using a SWOT analysis approach. By combining qualitative data from scientific literature and observations, we analyzed the internal strengths, weaknesses, opportunities, and threats that affect the marketing of Kacandipa products. The results of the SWOT analysis identified product uniqueness, utilization of local raw materials, strong local reputation as key strengths, while limited distribution and lack of consumer awareness are some of the weaknesses faced. In the face of digital market expansion opportunities and government support, we formulated a TOWS strategy that includes strengthening digital market expansion, supply chain optimization, and increasing consumer awareness. The practical implication of this research is to provide guidance for local businesses to develop effective and sustainable marketing strategies for Kacandipa products in the Sunju Village market and possibly beyond that geographical boundary. It is hoped that the results of this study can contribute to the local marketing literature and provide insights for practitioners in optimizing the market potential of local products.
Analisis Peranan Kartu Member Terhadap Minat Belanja di Indomaret Marsella Wijaya; Rio Ferdinand; Gracielan Giani; Erich Priestly; Kelvin Kelvin
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.885

Abstract

The aim of this study is to see how member cards influence shopping interests in Indomaret districts. This study analyzes the relationship between independent variables (user member card characteristics) and dependent variables. (minat belanja). As the results of the analysis show, there is a correlation between predictor variables related to member card usage and shopping interests. However, a low R-squared value, around 4.1%, suggests that the model cannot explain the variation of shopping interests well. It suggests that factors outside the model can influence the purchasing interest of member card users. The F-statistic value of 1,411 indicates that the overall statistical test of the model was successful; however, the F value must be compared with the relevant critical value to ensure the significance of the Model. Because the low level of explanation indicates the inability of the model to predict variations, the importance of careful interpretation is pointed out
Analisis Kepuasan Pelanggan Berbelanja di Pasar Swalayan Maju Bersama terhadap Ketersediaan Produk Sembako Seriana Seriana; Nico Nico; Vinny Fransiska; Valesia Tjuang; Jesston Jesston
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.886

Abstract

The aim of this research is to evaluate the relationship between customer satisfaction at the Maju Bersama Supermarket and the availability of basic food products. Data was obtained through a survey involving 30 supermarket customers. The research method used is simple linear regression. The analysis results show that the availability of basic food products has a limited influence on variations in customer satisfaction; This shows that this factor only has a small influence on the level of customer satisfaction in the supermarket.
Perbandingan Kepuasan Konsumen Terhadap 3 Minuman Kekinian di Medan (KOI,CHATIME,KOPKEN) David David; Hartono Hartono; Caroline Caroline; Fernando Fernando; Helen Winata
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.887

Abstract

Urban lifestyles have integrated modern drinks, and this phenomenon has had an impact on cities such as Medan in North Sumatra. The aim of this research is to compare the level of customer satisfaction with three types of contemporary drinks that are popular in Medan. This research uses quantitative research methods and uses samples randomly selected from customers who visit contemporary drink shops in various areas of Medan. The survey method is used as the main method. This research methodology is designed to collect quantitative data about consumer preferences, variables that influence satisfaction, and their perceptions of product quality, service, and price. Data analysis was carried out using appropriate statistical tools to compare the level of consumer satisfaction between the three types of modern drinks selected.
Peranan Endorse “Aice” Terhadap Keputusan Pembelian Charlie Montalvo; Chevi Revahingis; Henny Henny; Monica Monica; Shendy Shendy
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.888

Abstract

There are various ways to do marketing carried out by companies and one of them is promotion, one of the current trendy promotional techniques is to use endorsements which can then influence consumer purchasing decisions. This study was conducted with the aim of knowing how much influence endorsement has on purchasing decisions on ice cream brand aice in Medan. This research is descriptive research with a quantitative approach. The sample in this study amounted to 35 community respondents who had seen aice advertisements with random sampling techniques regardless of strata in the population or what is commonly referred to as simple random sampling. Data was collected through a questionnaire via google form. The results showed that Endorsement had a partially significant effect on Purchasing Decisions with a t value of 8.873> t table 1.69092 and Endorsement had a simultaneous effect on Purchasing Decisions with an F value of 78.731> F table 2.86 with a regression coefficient value of 83.9%.
Perbandingan Kepuasan Pelanggan Terhadap 3 Brand Minuman Kekinian di Medan Erickho Chandra; Ester Fanny Nagatan; Fendy Wangsa; Leo Kendrew; Valencia Taifanny
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.889

Abstract

The main objective of this study was to determine the satisfaction comparison between 3 contemporary beverage brands in Medan. This research falls into the category of quantitative research. The study population consisted of consumers of the contemporary beverage brands TOMORO, KOPI KENANGAN and STARBUCKS in Medan city, and a sample of 30 respondents was selected using the simple random sampling method. Data collection was carried out using a questionnaire via google form.  From the analysis, it was found that the KOPI KENANGAN beverage brand has a higher level of satisfaction compared to the TOMORO and STARBUCKS beverage brands. This is due to affordable prices, large product variations and good product quality.

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