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Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Published by institute teknologi dan bisnis nobel indonesia
ISSN : -     EISSN : 26852349     DOI : 10.37476
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences Other
Jurnal Aplikasi Manajemen & Kewiraausahaan MASSARO adalah jurnal ilmiah yang diterbitkan oleh Program Magister Manajemen Sekolah Tinggi Ilmu Ekonomi Nobel Indonsia, Makassar. Jurnal ini dimaksudkan sebagai sarana publikasi hasil penelitian serta isu-isu terkait perkembangan teori dan aplikasi ilmu Manajemen dan Kewirausahaan. Artikel yang termuat di jurnal ini merupakan tulisan yang belum pernah dipublikasikan sebelumnya dan telah melalui proses penelaahan oleh Mitra Bestari. Jurnal Aplikasi Manajemen & Kewiraausahaan MASSARO terbit dua kali dalam setahun yaitu pada bulan Februari dan Agustus.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 81 Documents
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ANALISIS KOMPETENSI KEWIRAUSAHAAN SISWA SEKOLAH MENENGAH KEJURUAN NEGERI VI MAKASSAR Yusrab Ardianto Sabban; Yasrib Putranto Sabban
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 1 No. 1 (2019): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.583 KB) | DOI: 10.37476/massaro.v1i1.640

Abstract

There are several things why Makassar State Vocational High School 6 students are not interested in entrepreneurship after graduation, including not taking risks, fear of failure, lack of capital and preferring to work as employess in other people. As a result, individuals think that entrepreneurship is something that is difficult to do and is more fun to work for companies or other people. This study aims to determine the entrepreneurial competency characteristics of Makassar State Vocational High School 6 students to be able to carry out entrepreneurial activities. Data collection is done through questionnaires. For the determination of respondents in this study conducted randomly. While determining the sample size of the population using Slovin formula. The analytical tool used is descriptive analysis using tables and Likert scales. The results of the analysis show that the entrepreneurial competency characteristics of the SMK Negeri Makassar students are in the positive category, seeing the total weight of the indicators is 7733 according to the interpretation of scores in Median-Quartiles III or 6000-8000.
HUMAN GROWTH NEW PARADIGM SEBAGAI STRATEGI PENGEMBANGAN SUMBERDAYA MANUSIA (SDM) INDONESIA Misbahuddin Misbahuddin
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 1 No. 1 (2019): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.209 KB) | DOI: 10.37476/massaro.v1i1.641

Abstract

This paper is based on two theories that emphasize the paradigm of how the role of education for development. The first is the paradigm of human capital (human capital paradigm), which is influenced by classical economic theory, the Neo Liberal. This theory views and places human resources only as a factor of production. The second is the paradigm that is oriented towards human resource development with the direction of long-term goals, namely human growth paradigm. It is a paradigm that builds HR with an education system that not only relies on intellectual intelligence and psychomotor skills of HR (skills), such as on human capital paradigms but also on personal development that is moral, ethical and independent thanks to the subtlety of sense and silence of conscience conscience (Character).
PENGENDALIAN MANAJEMEN PUPUK SUBSIDI Dewi Pratiwi Indriasari; Amar Sani
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 1 No. 1 (2019): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.193 KB) | DOI: 10.37476/massaro.v1i1.642

Abstract

Fertilizers are a strategic means of production and play an important role in increasing productivity and production of agricultural commodities. In an effort to protect and improve the ability of farmers to implement balanced fertilization, and improve food security, the government provides fertilizer subsidies with a target of small farmers and sets the highest retail price (HET) of subsidized fertilizer. The research objectives are: for management management in subsidized fertilizer supplies. The analytical method used is multiple regression. The results of the study show that the planning, organizing, and activity variables have a significant influence on management control. The t test results obtained the better the planning, organizing, and activities provided, the better the management control. Test F also obtained results that planning, organizing, and significant activities simultaneously to management control. While the coefficient of determination R2 indicates that the value is very strong.
INTERNAL PUBLIC RELATION DAN MOTIVASI KERJA KARYAWAN PADA PT.ASTRA INTERNATIONAL TBK-HONDA SALES OFFICE MAKASSAR Arief Sirajuddin; Hasniati Hasniati
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 1 No. 1 (2019): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.284 KB)

Abstract

The purpose of this study was to determine the effect of internal public relations activities on employee motivation at PT. Astra International Tbk-Honda Makassar Sales Office Pupulation and the sample used were 82 respondents, while the analysis unit was employees of PT. Astra International Tbk-Honda Makassar Sales Office. While the analysis tool is simple linear regression analysis. The results of the analysis to determine the size of the contribution or contribution of internal public relations activities to employee motivation, then use the number R square or the Coefficient of Determination (KP). The amount of the R square is 0.884 or 88.4% of the influence of internal public relations activities on employee motivation. While the remaining 11.6% (100% -88.4%) is explained or caused by other factors outside the variable internal public relations activity.
PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN DAN KEPUTUSAN PEMBELIAN PRODUK USAHA KECIL MENENGAH (UKM) 310 DI MAKASSAR Nur Naninsih; Hardiyono Hardiyono
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 1 No. 1 (2019): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.384 KB) | DOI: 10.37476/massaro.v1i1.644

Abstract

This study aims to determine the effect of marketing strategies on satisfaction and purchasing decisions for small and medium enterprises (UKM) 310 in Makassar. This research uses quantitative research. Quantitative research is a process of finding knowledge that uses data in the form of numbers as a tool to analyze information about what you want to know. The results of this study found that partially marketing strategies have a positive and significant effect on buyer satisfaction, marketing strategies have a positive and significant effect on purchasing decisions, and satisfaction has a positive and significant effect on purchasing decisions. The indirect influence shows that marketing strategies have a positive and significant effect on purchasing decisions through satisfaction.
PENGARUH MOTIVASI KERJA, PELATIHAN DAN KEPUASAN KERJA TERHADAP PRESTASI KERJA PEGAWAI PADA KANTOR KECAMATAN MAJAULENG KABUPATEN WAJO Andi Ardasanti
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 1 No. 1 (2019): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.971 KB) | DOI: 10.37476/massaro.v1i1.645

Abstract

Work motivation, training and job satisfaction towards Employee Work Achievement at Majauleng District Office in Wajo Regency, both partially and simultaneously. This study uses a survey research design model that uses correlational using a quantitative approach. Correlational research discusses explaining that there is no relationship or relationship between various variables based on the size of the coefficient in question. The population in this study were all employees at the Majauleng District Office in Wajo District as many as 72 employees. Sampling of this study was carried out using saturated samples or census techniques, namely all populations were made as samples. Quantitative data analysis techniques obtained from the results of questionnaires using multiple linear regression analysis (multiple regression analysis). The results showed that partially simultaneous, motivation, training and positive job satisfaction were significant and significant for employee work performance at Majauleng District Office, Wajo District.
PENGARUH PELAYANAN DIAGNOSA DAN KEPEDULIAN PERAWAT TERHADAP KEPUASAN PASIEN DI PUSKESMAS TAMANGAPA MAKASSAR Ramdhani M. Natsir
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 1 No. 2 (2019): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.041 KB) | DOI: 10.37476/massaro.v1i2.738

Abstract

This study aims to determine the diagnostic service to Patient Satisfaction, and to know the care of nurses to Patient Satisfaction. Population and Sample 287 respondens. Data analysis method is multiple linear regression. The results of the study found that diagnostic services had a positive and significant effect on patient satisfaction, and care of nurses had a positive and significant effect on patient satisfaction. Penelitian ini bertujuan mengetahui pelayanan diagnosa terhadap Kepuasan Pasien, dan mengetahui kepedulian perawat terhadap Kepuasan Pasien. Responden berjumlah 287 pengunjung. Metode analisis data yaitu regresi linear berganda. Hasil Penelitian menemukan bahwa Pelayanan diagnosa berpengaruh positif dan signifikan terhadap kepuasan pasien,dan Kepedulian perawat berpengaruh positif dan signifikan terhadap kepuasan pasien.
PENGARUH INDEPENDENSI TERHADAP KUALITAS AUDIT INSPEKTORAT DALAM PENGAWASAN KEUANGAN DAERAH DENGAN KECERDASAN SPIRITUAL SEBAGAI VARIABEL MODERASI Abdul Gaffar
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 1 No. 2 (2019): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.027 KB) | DOI: 10.37476/massaro.v1i2.751

Abstract

The Effect of Auditor Independence on Inspectorate Audit Quality in Regional Financial Oversight with Spiritual Intelligence as a Moderation Variable: Empirical Study of South Sulawesi Regency / City Government. This study aims to study the effect of independence on audit quality with spiritual intelligence as a moderating variable. The sample of this study was 96 authorized officials in the district / city government of South Sulawesi province. The research data was taken from a questionnaire that was distributed to respondents for data collection. Data were analyzed by path analysis. The results showed that the independence of the auditor can determine the audit quality of the district / city government of South Sulawesi province. through spiritual intelligence can improve audit quality. Pengaruh Independensi Auditor terhadap Kualitas Audit inspektorat dalam Pengawasan Keuangan Daerah dengan Kecerdasan Spiritual sebagai Variabel Moderasi: Studi Empiris pada Pemerintah Kabupaten/Kota Sulawesi Selatan. Penelitian ini bertujuan untuk mengetahui pengaruh Independensi terhadap kualitas audit dengan kecerdasan spiritual sebagai variabel moderasi. Sampel penelitian ini sebanyak 96 aparat inspektorat pemerintah kabupaten/kota provinsi Sulawesi Selatan. Data penelitian diambil dari kuesioner yang dibagikan kepada responden untuk mengumpulkan data. Data dianalisis dengan analisis jalur. Hasil penelitian menunjukkan bahwa independensi auditor dapat menentukan kualitas audit inspektorat pemerintah kabupaten/kota provinsi Sulawesi selatan. melalui kecerdasan spiritual dapat meningkatkan kualitas audit.
ANALISIS SWOT PERPUSATKAAN STIE AMKOP Nur Naninsih; Dewi Pratiwi Indriasari
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 1 No. 2 (2019): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (787.274 KB) | DOI: 10.37476/massaro.v1i2.758

Abstract

The Amkop STIE Library provides information to support the achievement of virtuous, professional human resources in their fields and can adapt themselves to the development of science, technology and art in a global environment, in accordance with their Vision. The aim is to find out strengths, weaknesses, opportunities and threats using SWOT analysis. The interview results obtained that the STIE Amkop Makassar Library has the strength of human resources capable of operating technology / IT, and the existence of support from the Foundation in developing the library, thereby being able to overcome weaknesses and avoid threats. Perpustakaan STIE Amkop menyediakan informasi untuk menunjang pencapaian sumber daya manusia yang berbudi luhur, profesional di bidangnya dan dapat menyesuaikan diri terhadap perkembangan ilmu pengetahuan, teknologi dan seni dalam lingkungan global, sesuai dengan Visinya. Tujuannya untuk mengetahui kekuatan, kelemahan, peluang dan ancaman dengan menggunakan analisis SWOT. Hasil interview diperoleh bahwa Perpustakaan STIE Amkop Makassar memiliki kekuatan sumber daya manusia yang mampu mengoperasikan teknologi/IT, dan adanya dukungan dari Yayasan dalam pengembangan perpustakaan, dengan demikian mampu mengatasi kelemahan dan menghindari ancaman.
PENGARUH REKRUTMEN, KOMPETENSI, MOTIVASI, DISIPLIN DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA DAN KINERJA PEGAWAI PADA PEMERINTAH KABUPATEN HALMAHERA BARAT Sudirman Dandu
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 1 No. 2 (2019): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.309 KB)

Abstract

The research aim to analysis affect of the recruitment, competence, motivation, discipline, and organization culture toward satisfaction and performance by employee, to analysis affect of the recruitment, competence, motivation, discipline, and organization culture toward performance by employee, to analysis affect of the satisfaction toward performance by employee and analysis affect the Recruitment, Competence, Motivation, Discipline, and Organization Culture toward Satisfaction and Performance by Employee. These research conducted in western Halmahera District Goverment with p[opulation as amount 4.533 employee. And appoinemtn of sample as amount 363 respondent and which returs 329 respondents through Solvin formulation . Data result used Structural Equation Model (SEM) through Lisrel 8.70 were used in this study.8. The result of research to found the recruitment in direct have positive and significant toward Satisfaction by Employee. The competence in direct have positive and significant toward Satisfaction by Employee. The motivation in direct have positive and significant toward Satisfaction by Employee. The discipline in direct have positive and significant toward Satisfaction by Employee and The Organization Culture in direct have positive and significant toward Satisfaction by Employee. The recruitment in direct have negative and insignificant toward performance by employee. The competence in direct have significant and significant toward performance by employee. The motivation in direct have significant and significant toward performance by employee. The Discipline in direct have negative and insignificant toward performance by employee and The Organization Culture in direct have significant and significant toward performance by employee. Penelitian ini bertujuan untuk menganalisis pengaruh rekrutmen, kompetensi, motivasi, disiplin, dan budaya organisasi terhadap kepuasan dan kinerja karyawan. Pengaruh rekrutmen, kompetensi, motivasi, disiplin, dan budaya organisasi terhadap kinerja oleh karyawan. Pengaruh kepuasan terhadap kinerja oleh karyawan dan analisis mempengaruhi Rekrutmen, Kompetensi, Motivasi, Disiplin, dan Budaya Organisasi terhadap Kepuasan dan Kinerja oleh Karyawan. Penelitian ini dilakukan di Kabupaten Halmahera Barat dengan populasi Responden 4.533. Sampel sebanyak 363 responden. Data diolah menggunakan Structural Equation Model (SEM) melalui Lisrel 8.70. Hasil penelitian untuk menemukan rekrutmen secara langsung berpengaruh positif dan signifikan terhadap Kepuasan Karyawan. Kompetensi secara langsung berpengaruh positif dan signifikan terhadap Kepuasan Karyawan. Motivasi secara langsung berpengaruh positif dan signifikan terhadap Kepuasan Karyawan. Disiplin secara langsung berpengaruh positif dan signifikan terhadap Kepuasan Karyawan dan Budaya Organisasi secara langsung berpengaruh positif dan signifikan terhadap Kepuasan Karyawan. Rekrutmen secara langsung memiliki negatif dan tidak signifikan terhadap kinerja oleh karyawan. Kompetensi secara langsung berpengaruh signifikan dan signifikan terhadap kinerja karyawan. Motivasi secara langsung berpengaruh signifikan dan signifikan terhadap kinerja karyawan. Disiplin secara langsung berpengaruh negatif dan tidak signifikan terhadap kinerja karyawan, dan Budaya Organisasi secara langsung berpengaruh signifikan dan signifikan terhadap kinerja karyawan.

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