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Bisma : Business and Management Journal
Published by CV. Kalimasada Group
ISSN : -     EISSN : 29875900     DOI : 10.59966
Core Subject : Social,
Social Sciences
Bisma : Jurnal Bisnis dan Manajemen berfokus pada berbagai tema, topik, serta aspek bisnis dan manajemen, termasuk (namun tidak terbatas) pada topik berikut. Manajemen Pemasaran Manajemen Keuangan Manajemen Sumber Daya Manusia Manajemen Koperasi Manajemen Strategis Manajemen Agribisnis Manajemen Pengetahuan dan Inovasi Pariwisata dan Ekonomi Kreatif Kewiraswastaan Ekonomi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 109 Documents
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Membaca Pikiran Konsumen: Menyelami Psikologi di Balik Strategi Pemasaran yang Sukses Putra, Halim Dwi Putra
BISMA : Business and Management Journal Vol. 3 No. 1 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i1.1599

Abstract

In this era of rapid globalization and digitalization, understanding consumer behavior is crucial for designing effective marketing strategies. Despite extensive research on consumer behavior, there remains a gap in the deep understanding of the psychology underlying consumer purchasing decisions. This study aims to explore how psychological elements influence successful marketing strategies, focusing on motivational factors, perception, and social influence. The method employed is a qualitative approach through in-depth interviews and content analysis of successful marketing campaigns. The qualitative approach allows researchers to gain a comprehensive understanding of how successful marketing campaigns are planned, implemented, and evaluated. In-depth interviews provide valuable insights from key players in these campaigns, such as marketing managers, advertising employees, and involved consumers. Additionally, content analysis offers profound insights into the messages conveyed in successful marketing campaigns. For example, by analyzing advertisements, brochures, and other promotional materials, researchers can identify patterns of effective communication and marketing strategies that successfully capture consumer attention. In this study, researchers can simulate successful marketing campaigns using data from interviews and content analysis, thereby identifying key factors that contribute to their success. This can serve as a reference for other companies in designing effective marketing strategies. Overall, the qualitative approach with in-depth interviews and content analysis is a powerful method for uncovering the keys to successful marketing campaigns. By delving deeply and analyzing content meticulously, researchers can obtain valuable insights for the marketing world. The study results show that a better understanding of consumer psychology, such as the use of emotions in advertising and tailoring products to consumer values, can enhance the effectiveness of marketing strategies. The theoretical contribution of this study is the development of a model that links consumer psychology to marketing decisions. Managerially, these findings provide useful insights for marketing practitioners to design more targeted and relevant strategies that better meet consumer needs.
Manajemen Solvabilitas dan Kesehatan Keuangan Perusahaan, Studi Kasus: PT Gudang Garam, Tbk Imaduddin, Muhamad; Hidayat, Ari; Kamil, Musthofa; Sobana, Dadang Husen
BISMA : Business and Management Journal Vol. 3 No. 1 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i1.1614

Abstract

Solvency management is an important aspect of corporate financial management, especially in ensuring the company's ability to meet its long-term obligations. This study analyzes the solvency of PT Gudang Garam by reviewing the capital structure through Debt to Equity Ratio (DER) and Debt to Asset Ratio (DAR) from 2019 to 2023. The analysis results show that PT Gudang Garam managed the proportion of debt and equity well. DER decreased significantly in 2020, reflecting an improved capital structure, although there were still controlled fluctuations in the following years. DAR also showed stability, reflecting the company's financial balance. For comparison, this study compares PT Gudang Garam's solvency with similar companies, such as PT HM Sampoerna, to provide a broader context. The study also adds data visualization to clarify solvency trends and offers strategic recommendations to improve financial stability.
Peran System Umpan Balik pada Pengembangan dan Pengelolaan Manajemen Terpadu terhadap Mutu Pelayanan Pendidikan Vokasi Maritim sari, Dian kurnianing; Widiatmaja, Arya; khamdilah, Ali
BISMA : Business and Management Journal Vol. 3 No. 1 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i1.1624

Abstract

Monitoring, evaluation and actions taken by the management team towards quality education according to national and international standards and convincing prospective students as regular customers of educational institutions and stakeholders as users of graduate services. Against the background of changes in the perspective of students in determining educational choices in market share competition, it becomes a threat to the sustainability of educational institutions and the main problem is maintaining the quality of education management quality in maintaining the level of student satisfaction. The purpose of this research is intended to determine the role of feedback on the management and development of maritime vocational education, which is intended to describe the input system, process, output and feedback from management management in order to get a breakthrough or a good formula about ease of control. The method used in this research is descriptive qualitative is a combination of two methods, namely descriptive and qualitative. This research will later display the results of the data as it is or without the manipulation process. The results of the data analysis obtained can describe quickly, precisely and minimize the occurrence of a new policy from the management of educational institutions in overcoming the unfavorable views of prospective students as customers for educational institutions.
Strategi Peningkatan Kemampuan Sumber Daya Manusia di Era Digital: Tantangan dan Adaptasi pada Lembaga Pendidikan Ismunandar, Arif
BISMA : Business and Management Journal Vol. 3 No. 1 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i1.1644

Abstract

In the ever-evolving digital era, mastery of technology and innovation is key to success, but many human resources (HR) are still lagging behind in digital literacy and innovation skills. This research aims to analyze the challenges faced by human resources and the strategies needed to improve their ability to face the digital era. The method used in this research is library research with a descriptive model, where analysis is carried out on relevant reading sources from existing literature. This descriptive approach allows researchers to understand and analyze the challenges and adaptations of HR in the digital era through detailed interpretation of relevant texts. The results show that human resources have a central position in realizing development performance, with human quality programmed to match the demands of development and society. The existence of the Indonesian nation in the global arena is strongly influenced by the ability of human resources, especially in mastering science and technology. In addition, strategies to improve teachers' abilities, both in pedagogical competence and professionalism, are needed. Therefore, the role of leaders in improving competent human resources, namely those who have adequate knowledge and skills, is very important to adapt to environmental changes.
Solusi Peningkatan Daya Beli Masyarakat Akibat Anjloknya Harga Rumput Laut Sari, Regita Fatikah; Ritha, Henny; Kaban, Reny Fitriana
BISMA : Business and Management Journal Vol. 3 No. 2 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i2.1712

Abstract

This research aims to describe the specifics of the problem of the lack of purchasing power of people in Lumintu food stalls due to the drop in seaweed prices in Nunukan Regency. North Kalimantan Province. The research method used is descriptive qualitative by interviewing several sources in the field according to current realities and related problems. The word is then researched thoroughly. The results of this research show that the drop in seaweed prices has had a big impact on the economy of the people in Nunukan Regency who only rely on their livelihood as seaweed farmers and thus has an impact on the lack of purchasing power of consumers in food stalls in Nunukan Regency, one of which is food stalls. . Lumintu. The author suggests a system of delaying selling and processing seaweed into ready-to-eat food to overcome the problem of reducing people's purchasing power for food at Lumintu stalls.
The Influence of Green Banking and Corporate Social Responsibility on Firm Value in the Banking Sector Listed on the Indonesia Stock Exchange (2018–2023) Sari, Olivia; Muslimin, Muslimin
BISMA : Business and Management Journal Vol. 3 No. 1 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i1.1746

Abstract

This research examines the effect of Green Banking and Corporate Social Responsibility (CSR) on the firm value of banking institutions listed on the Indonesia Stock Exchange (IDX) over the period 2018 to 2023. Utilizing a quantitative methodology with purposive sampling, the study selected nine banks that consistently disclosed sustainability reports throughout the study period. The variables Green Banking and CSR were operationalized through their respective disclosure indices, while firm value was measured by the Price to Book Value (PBV) ratio. Data analysis was conducted using panel data regression employing the Random Effects Model. The empirical findings reveal that both Green Banking and CSR exert a statistically significant and positive influence on firm value. Specifically, a 1% increase in Green Banking and CSR disclosure corresponds to an approximate increase of 1.17% and 1.08% in PBV, respectively. These results highlight the critical role of environmental and social governance factors in shaping investor perceptions and enhancing firm valuation. It is recommended that banks enhance transparency and disclosure practices related to Green Banking and CSR to bolster market valuation and promote sustainable corporate growth. This study contributes to the expanding body of literature on sustainable finance and its impact on firm performance within emerging market contexts.
Peran Kepemimpinan Transformasional Kepala Sekolah dalam Pengelolaan SDM: Kajian Pustaka terhadap Dampaknya pada Kinerja Guru Ridani, Ahmad; Sudadi, Sudadi
BISMA : Business and Management Journal Vol. 3 No. 2 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i2.1792

Abstract

This study aims to examine the role of transformational leadership of school principals in human resource management (HR) and its impact on teacher performance through a literature review approach. Transformational leadership is understood as a leadership style that is able to inspire, motivate, and transform individuals to reach their maximum potential. This study uses literature study methods from various scientific sources, both national and international journals, which are relevant to the themes of educational leadership, human resource management, and teacher performance. The results of the study show that school principals with a transformational leadership style have a significant influence on school human resource management, especially in terms of professional development, increased work motivation, and the formation of a positive organizational culture. The impact of these leadership practices is consistently associated with increasing teacher performance in pedagogic aspects, professional competence, and loyalty to the institution. This study recommends strengthening the capacity of transformational leadership in school principals through leadership training and ongoing professional development programs.
Potensi Bisnis Fabrikasi Tulangan Pondasi Telapak Prasetyo, Slamet R.B.; A.S., Rohmahillah; Junaidi, Imam; Pranadiarso, Tedy
BISMA : Business and Management Journal Vol. 3 No. 2 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i2.1823

Abstract

The foundation reinforcement of footings is an important element in building construction that functions to transfer structural loads directly to the ground. This type of foundation is often used in buildings of less than 3 stories. The provision of this foundation can be carried out conventionally in the field using manual labor or by purchasing prefabricated products that have been processed off-site. This research aims to analyze the business potential of prefabricated footing reinforcement by comparing the time and cost efficiency between these two methods. The research methodology uses a case study approach on a residential construction project in the Jubung Area of Jember Regency by calculating work duration, labor requirements, and total material and labor costs for both scenarios. The analysis results show that off-site rebar fabrication generally offers significant time efficiency and potential cost savings, especially for medium to large-scale projects. Additionally, fabrication provides the advantage of more uniform work quality and minimizes the risk of errors in the field. Based on these findings, the foundation rebar fabrication business has good prospects in supporting the needs of modern construction projects that demand speed and cost efficiency.
Corporate Social Responsibility sebagai Strategi Nilai Tambah Ekonomi Berbasis Kepatuhan Lingkungan Dwiprigitningtias, Indah
BISMA : Business and Management Journal Vol. 3 No. 2 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i2.1833

Abstract

This article explores the implementation of Corporate Social Responsibility (CSR) as a strategic approach to generate economic added value through environmental compliance. The study investigates how CSR programs that align with environmental regulations contribute not only to legal adherence but also to long-term economic benefits for companies. The research adopts a mixed-methods approach, combining qualitative analysis of regulatory frameworks and CSR reports with quantitative data from selected manufacturing and industrial sectors. The findings reveal that companies integrating environmental compliance into their CSR initiatives tend to experience higher public trust, improved brand image, and operational efficiency. These advantages indirectly enhance economic value by reducing regulatory risks and fostering consumer loyalty. Furthermore, the study highlights that CSR is no longer merely a philanthropic activity but a strategic investment in sustainability and legal risk mitigation. This research provides insight for policymakers and business leaders on how CSR aligned with environmental law can serve as a dual driver of compliance and competitive advantage in an increasingly eco-conscious economic landscape.
Kerja Sama Antar Daerah untuk Meningkatkan Pembangunan Daerah dan Pelayanan Publik di Kabupaten Sidoarjo dan Kota Surabaya Yulisya, Devi; Aldi Nugroho; Putri Nur Avia; Galih Wahyu Pradana
BISMA : Business and Management Journal Vol. 3 No. 2 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i2.1848

Abstract

This research examines the implementation of cooperation between Surabaya City Government and Sidoarjo Regency Government in order to improve regional development and public services in border areas. The focus of this research is to analyze the implementation of development cooperation and public services based on seven main principles: transparency, accountability, participation, efficiency, effectiveness, consensus, and mutual benefit and respect. The research method used is qualitative research with a literature study approach, with the results showing that this cooperation is able to optimize human, financial and infrastructure resources so that integrated infrastructure development and public administration services can run synergistically. The cooperation also successfully facilitated knowledge transfer and institutional capacity building. However, challenges such as differences in local regulations, political interests, and budget limitations are obstacles that must be overcome through continuous evaluation and coordination.

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