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Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Published by Universitas Pembangunan Nasional Veteran Jakarta
ISSN : 20856636     EISSN : 26555328     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik adalah jurnal ilmiah yang memuat artikel ilmiah dari ilmu sosial, ilmu politik, ilmu komunikasi dan ilmu sosiologi. (e-ISSN 2655-5328 dan ISSN 2085-6636)
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 121 Documents
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Transformasi Produktivitas Melalui Komunikasi Digital Smartwacth Mardani, Puri Bestari; Rut Rismanta; Christanti, Maria Febiana
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 2 (2025): Global Komunika Vol. 8 No. 2 2025
Publisher : FISIP UPNVJ

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Revolutionary changes within the field of information technology now directly impacts communication as well as individual productivity. This includes the latest innovations such as smartwatches that serve as a form of digital communication. In Indonesia, smartwatch adoption has reached 23.7% of Internet users and continues to grow. This indicates a tremendous potential to transform productivity approaches. The aim of the study is to examine the phenomenon of productivity shifts that occur when people use smartwatches through the lens of the Persuasive Technology Model. To gather insights and experiences of smartwatch users, Focus Group Discussions (FGDs) and in-depth interviews were conducted with participants across Indonesia. In this study, data analysis was conducted based on three key elements of the Persuasive Technology Model: motivation, ability, and trigger. The theoretical implications of the study suggest that the effectiveness of the Persuasive Technology Model motivates with multidimensional incentives as opposed to singular motivators. The model proves that strategies designed in information-based progressive technologies facilitate increased engagement through digital communication, which incrementally enhances the capabilities and benefits accessible to the users. Considering Indonesia’s culture of collectivism, the more social factors concerning culture than technology have starker impacts on adoption trends of wearable technology. Automation and manual intervention both play a role in upholding a user’s feeling of urgency.
Diskursus Digital dan Suara Publik: Komentar YouTube dalam Kasus #IndonesiaGelap Koswara, Iwan
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 2 (2025): Global Komunika Vol. 8 No. 2 2025
Publisher : FISIP UPNVJ

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Digital media has become a primary space for the public to express opinions on government policies. This study analyzes comments on the Liputan6 YouTube video titled "Tagar Indonesia Gelap Muncul, Cermin Kebijakan Pemerintah yang Tidak Pro Rakyat?" uploaded in February 2025. The video garnered attention with 180,000 viewers and 1,683 comments, reflecting various public sentiments. The study aims to explore how the intensity and interaction patterns in the comments reflect public perceptions of government policies. Using a qualitative approach and content analysis with NVivo12 Pro, comments were categorized based on themes and sentiment (positive, negative, and neutral). The results show a dominance of negative sentiment, indicating public dissatisfaction, while positive and neutral sentiments contributed to constructive discussions. Some comments with high interaction intensity revealed the vocal minority effect, where a small group of vocal users dominated the discussion. The conclusion emphasizes the importance of combining digital analysis with traditional approaches to comprehensively understand public opinion and the need for policies that are more responsive to societal needs.
Model Komunikasi Simbolik-Religius Pengasuh Rumah Qur’an dalam Membangun Semangat Tahfidz Santri di Parepare Syamsuar Basri; Muhammad Jufri; Ramli; Muhammad Qadaruddin
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 2 (2025): Global Komunika Vol. 8 No. 2 2025
Publisher : FISIP UPNVJ

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Abstract

Penurunan motivasi santri dalam menghafal Al-Qur’an merupakan tantangan dalam pendidikan keislaman. Penelitian ini bertujuan untuk mengkaji model komunikasi pengasuh dalam membangun motivasi tahfidz santri di Rumah Qur’an Madani, Kota Parepare, serta mengidentifikasi faktor-faktor yang mempengaruhi efektivitas komunikasi tersebut. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus, yang melibatkan observasi partisipatif, wawancara mendalam, dan dokumentasi. Data dianalisis menggunakan model interaktif Miles dan Huberman, dengan teori Interaksionisme Simbolik sebagai landasan teoretis. Hasil penelitian menunjukkan bahwa model komunikasi yang diterapkan pengasuh meliputi komunikasi simbolik-religius melalui bahasa Qur’ani, isyarat tubuh bermakna, dan tindakan motivasional berbasis nilai spiritual. Komunikasi ini diterima oleh santri sebagai simbol kasih sayang dan dukungan spiritual yang meningkatkan motivasi intrinsik mereka dalam menghafal Al-Qur’an. Faktor-faktor penunjang efektivitas komunikasi meliputi empati pengasuh, kesesuaian simbol religius dengan kondisi psikologis santri, serta lingkungan belajar yang kondusif. Hambatan komunikasi lebih banyak muncul dari perbedaan latar belakang dan kondisi psikologis santri. Temuan ini memberikan wawasan baru tentang peran komunikasi simbolik dalam pembinaan religius berbasis afeksi, yang bermanfaat bagi pengelola lembaga tahfidz, pendidik Islam, dan pengasuh dalam mengembangkan pendekatan komunikasi yang lebih humanis.
Pemanfaatan Personal Branding Selebram Fian Muh dalam Membangun Brand Awareness Axegear Melalui Media Sosial Instagram Fadila, Asti; Siregar, Ballian; Heryati, Euis; Nurul Bahriyah, Euis
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 2 (2025): Global Komunika Vol. 8 No. 2 2025
Publisher : FISIP UPNVJ

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This study aims to determine how the personal branding of Instagram celebrity Fian Muh is utilized as a brand ambassador in building brand awareness of Axegear. This study is based on the importance of the role of brand ambassadors through a digital communication approach, especially social media, that is able to create emotional connections with the audience. The study uses a post-positivist paradigm, a descriptive qualitative method with an explanatory single case study approach. Data were collected through social media content observation, in-depth interviews with internal company members and followers, and literature studies. The results of the study indicate that Fian Muh's personal branding characteristics, including personal uniqueness, authentic character, branding consistency, positive reputation, and communication flexibility, are strategically utilized to increase brand visibility, strengthen credibility, and encourage audience engagement. These personal branding characteristics have been proven effective in increasing the number of followers, engagement rates, and shaping Axegear's image as a strong adventure brand in the trail bike community. The conclusion of the study shows that well-managed personal branding can be a strategic asset in public relations practices, especially for local brands, in building sustainable brand awareness.
Sensemaking in Bimbapedia's Marketing Communication Strategy in the Era of Digital Disruption via Instagram Satria, Bagas; Liliyana, Liliyana; Alif, M. Ismail; Windratno, Haryo; Syatir, Syatir
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 3 (2025): Global Komunika Vol. 8 No. 3 2025
Publisher : FISIP UPNVJ

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Abstract

This study aims to analyze the marketing communication strategy implemented by Bimbapedia through Instagram social media in facing competition in the era of digital disruption. This study uses a descriptive qualitative approach with in-depth interview techniques with three key informants: institution owners, social media admins, and digital marketing staff. Data analysis was carried out using the NVivo application with a thematic coding approach based on Karl E. Weick's sensemaking theory. The results of the study show that Bimbapedia's communication strategy is built through a sensemaking process involving seven main characteristics: identity-based meaning, reflection of past experiences, creation of a meaningful digital environment, social collaboration, continuous content updates, interpretation of audience cues, and feasibility-based decision making. Instagram is used not only as a promotional medium but also as a space for interaction and construction of meaning with the audience. This study concludes that the success of a digital marketing strategy in the era of disruption depends not only on the presence of technology but also on the organization's ability to interpret and respond to digital dynamics adaptively and with value.
SYSTEMATIC LITERATURE REVIEW: EFEKTIVITAS DAN ETIKA KAMPANYE POLITIK MENGGUNAKAN WHATSAPP Hari Yudha, Rama; Ismunadi, Muhammad
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 3 (2025): Global Komunika Vol. 8 No. 3 2025
Publisher : FISIP UPNVJ

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Technological innovations in communication have fundamentally reshaped the patterns of political campaigning, particularly through the widespread adoption of instant messaging applications such as WhatsApp. This study critically examines the dynamics of effectiveness and ethical dilemmas inherent in political campaign practices conducted within this semi-private digital space, which has become a strategic medium for legislative candidates, campaign teams, and the voting public. Employing a normative juridical qualitative approach based on literature review—including academic journals, books, official reports, articles, and relevant regulations—the findings indicate that WhatsApp is highly effective in reaching constituents and shaping political opinions through its personalized communication and rapid message dissemination. Nevertheless, the platform also poses critical challenges, including the proliferation of disinformation, psychological pressure on users, unequal access to digital technology, and the limited scope of regulations governing private communication spaces. This study underscores the importance of strengthening digital literacy, developing credible information verification systems, and formulating responsive policies that align with the evolving dynamics of digital communication to promote more ethical and inclusive political campaigning through platforms such as WhatsApp.
The Influence of Interpersonal Communication and Sales Marketing on Customer Loyalty: A Quantitative Study at Astra Motor BSD City Putri, Safhira Amadea; Sidharta, Veranus; Arlena, Wenny Maya
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 3 (2025): Global Komunika Vol. 8 No. 3 2025
Publisher : FISIP UPNVJ

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Maintaining customer loyalty in the increasingly competitive automotive industry is crucial, where product quality is relatively homogeneous, so interpersonal relationship aspects and marketing strategies become significant differentiating factors. This study aims to analyze the influence of interpersonal communication and sales marketing on customer loyalty at the Astra Motor BSD City Dealer. This study uses a quantitative method with an associative approach. The study population is all Astra Motor BSD City Dealer customers, with a sample size of 100 respondents determined using the Slovin formula. The sampling technique was purposive, while data were collected through a questionnaire with a five-point Likert scale. The study results indicate that interpersonal communication positively and significantly affects customer loyalty, with a regression coefficient of 0.645 and a correlation of 0.885. Similarly, sales marketing is proven to have a significant positive effect with a regression coefficient of 0.435 and a correlation of 0.873. The simultaneous test yielded a calculated F value of 254.903 with a significance of 0.000, while the coefficient of determination (R²) value was 0.815, meaning that these two variables explained 81.5% of customer loyalty. Thus, it can be concluded that interpersonal communication and sales marketing are strategic factors that greatly determine the formation of customer loyalty at the Astra Motor BSD City Dealer.
Tinjauan Pustaka Sistematis Analisis Persepsi Kemiskinan: Bibliometrik Dokumen Scopus 10 Tahun Terakhir (2013–2024) Uly Sophia; Idiani, Intan; Winarti, Novi
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 3 (2025): Global Komunika Vol. 8 No. 3 2025
Publisher : FISIP UPNVJ

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Artikel ini bertujuan untuk mengkaji perkembangan penelitian terkait persepsi kemiskinan selama 10 tahun terakhir (2013–2024) berdasarkan analisis bibliometrik dokumen dari basis data Scopus dan Wos. Masalah difokuskan pada pemetaan tema, tren, kolaborasi ilmiah, dan kontribusi institusi dan artikel paling berpengaruh dalam studi persepsi kemiskinan yang multidimensional. Guna mendekati masalah ini, dipergunakan acuan teori multidisipliner yang mencakup aspek ekonomi, sosial, budaya, dan psikologis. Data-data dikumpulkan melalui pencarian sistematis di Scopus dan dianalisis dengan metode bibliometrik, termasuk analisis kata kunci, kolaborasi penulis, serta sitasi. Kajian ini menyimpulkan bahwa penelitian persepsi kemiskinan berkembang pesat dengan fokus interdisipliner yang kuat dan kolaborasi global, terutama dari Amerika Serikat dan Inggris Raya. Temuan menunjukkan perlunya pendekatan kebijakan yang mempertimbangkan konteks sosial budaya dan psikologis untuk mengatasi kemiskinan secara lebih efektif dan adaptif.
Sistematik Literature Review Pemanfaatan Teknologi Informasi dan Komunikasi oleh Perempuan Nelayan dalam Perikanan Skala Mikro Leonardi, Aska
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 3 (2025): Global Komunika Vol. 8 No. 3 2025
Publisher : FISIP UPNVJ

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Penelitian ini bertujuan untuk menelaah pemanfaatan Teknologi Informasi dan Komunikasi (TIK) oleh perempuan nelayan dalam konteks perikanan skala kecil melalui pendekatan systematic literature review. Kajian ini menggunakan protokol PRISMA dengan menyaring 3741 artikel menjadi 31 artikel relevan, yang kemudian dianalisis secara mendalam. Hasil sintesis menunjukkan bahwa TIK berperan penting dalam memperluas akses pasar, meningkatkan efisiensi distribusi, serta memperkuat posisi tawar perempuan nelayan dalam rantai nilai perikanan. Selain itu, TIK juga berfungsi sebagai instrumen pemberdayaan sosial melalui penguatan solidaritas kelompok, serta instrumen politik dalam memperjuangkan pengakuan peran perempuan di sektor perikanan. Namun, pemanfaatan TIK masih dihadapkan pada sejumlah hambatan, antara lain rendahnya literasi digital, keterbatasan infrastruktur, minimnya kepemilikan perangkat, serta norma budaya yang patriarkal. Studi lintas negara memperlihatkan variasi tantangan: di negara berkembang dominan pada keterbatasan akses, sementara di negara maju terkait pengakuan sosial-politik. Temuan ini menegaskan bahwa strategi pemberdayaan digital harus berbasis konteks lokal, melalui pelatihan literasi berbasis gender, subsidi perangkat, penguatan koperasi perempuan, dan kebijakan inklusif. Secara keseluruhan, TIK tidak hanya berfungsi sebagai alat teknis, tetapi juga sebagai instrumen transformatif untuk mengubah posisi perempuan nelayan dari aktor marginal menjadi agen perubahan dalam pembangunan pesisir.
Peran Instagram dalam Strategi Komunikasi Politik Okta Kumala Dewi pada Pemilu 2024 Aulia Husnafa Navila; Annasya Regina Sitio; Sarah Diba; Yudha; Muhammad Prakoso Aji
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 3 (2025): Global Komunika Vol. 8 No. 3 2025
Publisher : FISIP UPNVJ

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This research aims to analyze Okta Kumala Dewi's political communication strategy in the 2024 elections through Instagram. The theoretical framework used includes political communication, political communication strategy, and agenda setting, with qualitative methods based on content analysis and interviews. The results of the study show that Okta Kumala Dewi successfully combined formal and personal images in digital content, including posts about political activities, interactions with the community, and humanistic aspects of her daily life. Interaction data shows that humanistic content received more positive responses than formal political posts, emphasizing the importance of emotional closeness with young voters. This communication strategy aligns with the concept of participatory communication, which emphasizes direct public involvement. In conclusion, Instagram is an effective strategic space for building a political image, strengthening agenda setting, and creating emotional connections with the public. These findings underscore the role of social media as a contemporary political arena in Indonesia.

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